The Business Model Of The Walt Disney Company

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The Business Model of the Walt Disney Company

Author : Paul Petersen
Publisher : GRIN Verlag
ISBN 13 : 3668678820
Total Pages : 26 pages
Book Rating : 4.6/5 (686 download)

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Book Synopsis The Business Model of the Walt Disney Company by : Paul Petersen

Download or read book The Business Model of the Walt Disney Company written by Paul Petersen and published by GRIN Verlag. This book was released on 2018-04-05 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, Cologne Business School Köln, language: English, abstract: The Walt Disney Company is one of the biggest entertainment and media conglomerates around the world. The primary driver of the company's business success is the wide range of entertainment experiences that Disney delivers through its five major business segments. Multiple channels like television, music, film, parks or toy stores are important parts of the merchandising and distribution activities that bring value to the company as a component of the total revenue machinery. Disney's growth strategy follows international expansion activities including investments in new business, companies or business and product lines. The paper begins with an overview about the Walt Disney Company and its principal financial and management information. Afterwards there will be a brief outline about Disney's business segments, target groups and markets that the company is currently operating in. Particularly interesting is the huge network of cross-branding partners that allows Disney to communicate its content marketing messages directly to the target groups. Subsequently there are detailed information about the current market share in Disney's different business segments compared to its competitors in the respective industry. The paper also reveals a study that ranked Disney according to its popularity and reputation around the world. Then there are some information about the founder of Disney and how he established the company from a startup to a recognized global company. In the main part there will be a description and explanation of the company's revenue model and afterwards a SWOT analysis that exhibits in detail which strengths, possibilities, weaknesses and threats the company is facing right now. Finally the paper reveals some solutions on how Disney could approach its weaknesses and threats and entails some suggestions on how to refine the current strategy of Disney. At the end there will be an evaluation of Disney's business model and its potential concerning its competitiveness within the industry.

The Business of Walt Disney and the Nine Principles of His Success

Author : Barry Linetsky
Publisher : Theme Park Press
ISBN 13 : 9781683900580
Total Pages : 578 pages
Book Rating : 4.9/5 (5 download)

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Book Synopsis The Business of Walt Disney and the Nine Principles of His Success by : Barry Linetsky

Download or read book The Business of Walt Disney and the Nine Principles of His Success written by Barry Linetsky and published by Theme Park Press. This book was released on 2017-05-05 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New Perspective on Walt Disney. Walt Disney is justly famous as an animator, a builder of theme parks, and a creative genius. He was also a businessman, even though he disliked business. In this definitive and extensively researched book, you'll meet a lesser-known side of Walt Disney - his business side.

The Entertainment King. A Case Study of Walt Disney Co.

Author :
Publisher : GRIN Verlag
ISBN 13 : 3668153922
Total Pages : 23 pages
Book Rating : 4.6/5 (681 download)

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Book Synopsis The Entertainment King. A Case Study of Walt Disney Co. by :

Download or read book The Entertainment King. A Case Study of Walt Disney Co. written by and published by GRIN Verlag. This book was released on 2016-02-17 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of the Americas Puebla, language: English, abstract: The following paper is an analysis about Walt Disney. It is an investigation about the business model of the Walt Disney company and its objective is to turn out the characteristics in terms of values and strategies, which made the company to that what it is today- one of the most successful companies and well-known brands in the world. In the first part of the paper we want to examine why Disney has been successful for so long and explain thereby what its core competences and competitive advantages are. In the second section we will have a look on what Michael Eisner did to rejuvenate Disney and what he did to increase the income in his first for years. Finally, in the last part we will evaluate Disney’s policy of acquisitions, define the value they are adding to their different divisions and conclude with the explanation about how that translates into financial performance.

Myth in Modern Media Management and Marketing

Author : Kreft, Jan
Publisher : IGI Global
ISBN 13 : 1522591028
Total Pages : 333 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Myth in Modern Media Management and Marketing by : Kreft, Jan

Download or read book Myth in Modern Media Management and Marketing written by Kreft, Jan and published by IGI Global. This book was released on 2019-06-14 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of communication technology and the proliferation of centers that collect, interpret, and transmit information does not mean that communities have become a more transparent and enlightened environment. If anything, the pioneering research of modern communication signifies the ambiguity of individual and collective existence. Myth in Modern Media Management and Marketing is an essential reference source that discusses the analysis of the role of myth and mythical thinking in the operation of media organizations and their functioning on the media market. Featuring research on topics such as social media, brand management, and advertising, this book is ideally designed for social media analysts, media specialists, public relations managers, media managers, marketers, advertisers, students, researchers, and professionals involved with media and new media management.

The Disney Way

Author : Bill Capodagli
Publisher : McGraw Hill Professional
ISBN 13 : 9780071367530
Total Pages : 250 pages
Book Rating : 4.3/5 (675 download)

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Book Synopsis The Disney Way by : Bill Capodagli

Download or read book The Disney Way written by Bill Capodagli and published by McGraw Hill Professional. This book was released on 1999-01-21 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: "I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true." -Walt Disney. Walt Disney's dreams, beliefs, and daring gave birth to captivating characters, thrilling theme park attractions, and breathtaking tales that have inspired the imaginations of generations of children and adults. Disney also launched an entertainment and marketing empire whose influence is felt around the world, and whose success provides a model of business excellence that can guide any company. Each principle is then examined in detail by illustrating the principle at work at Disney as well as at other successful companies. Capodagli and Jackson have spent their careers studying Disney and teaching this unique management method to others. As consultants to companies ranging from Illinois Power to Bristol-Myers Squibb and Whirlpool, they have used the Disney principles again and again, and have seen them yield startling performance improvements. They have distilled this wisdom in THE DISNEY WAY. In this book, you'll learn how to: Give every member of your organization the chance to dream, and tap into the creativity those dreams embody; Treat your customers like guests; Build long-term relationships with key suppliers and partners; Dare to take calculated risks in order to bring innovative ideas to fruition; Align long-term vision with short-term execution. And more. No fairy dust. No magic wands. No wishing on a star. Just sound, effective management principles that stem from Walt Disney's values, vision, and philosophy. Lists of questions to ask and actions to take, along with real-life examples, will help you adapt the Disney Way to suit your company's needs. From the hiring and training of employees to the realization of a creative concept to exceptional customer service, every aspect of the Walt Disney Company is linked to Walt Disney's vision.

Strategic Management (color)

Author :
Publisher :
ISBN 13 : 9781949373943
Total Pages : 325 pages
Book Rating : 4.3/5 (739 download)

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Book Synopsis Strategic Management (color) by :

Download or read book Strategic Management (color) written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.

Business Model Pioneers

Author : Kai-Ingo Voigt
Publisher : Springer
ISBN 13 : 3319388452
Total Pages : 215 pages
Book Rating : 4.3/5 (193 download)

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Book Synopsis Business Model Pioneers by : Kai-Ingo Voigt

Download or read book Business Model Pioneers written by Kai-Ingo Voigt and published by Springer. This book was released on 2016-07-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.

BUSINESS MODEL SIMPLIFIED

Author : Firend Alan Rasch
Publisher : IJBMR
ISBN 13 : 172106060X
Total Pages : 128 pages
Book Rating : 4.7/5 (21 download)

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Book Synopsis BUSINESS MODEL SIMPLIFIED by : Firend Alan Rasch

Download or read book BUSINESS MODEL SIMPLIFIED written by Firend Alan Rasch and published by IJBMR. This book was released on 2018-11-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is Business Model? Different people define the concept of business model differently. For the average person, business model merely describes the way in which a firm makes money. Some see it as the company plan for generating revenues, some see it as the structure of operations and how to organize various activities to provide services, others define it as the architecture of the organization and division of resources to generate profits. Companies and society has always been the rubrics that holds the very make up of business activities. Combined, these two forces form the essence of contribution to what makes economy, shaping our daily activities, and the formation of business cycles. Given the ever-increasing complexity of the global marketplace, business (exchange of good and services, manufacturing, farming, production, distribution, sales and consumption) is rooted in the way we live and how our societies and ultimately nations, progress. A viable, efficient and effective business model is vital to organizational success of failure.

Entrepreneurship the Disney Way

Author : Michael Goldsby
Publisher : Routledge
ISBN 13 : 0429679386
Total Pages : 266 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Entrepreneurship the Disney Way by : Michael Goldsby

Download or read book Entrepreneurship the Disney Way written by Michael Goldsby and published by Routledge. This book was released on 2018-11-01 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the business story of Walt Disney and the company he built. Combining a unique blend of entrepreneurship, creativity, innovation, and a relentless drive to bring out the best in his teams, Walt Disney created one of the most successful ventures in business history. Outlining the specific processes of the company, Goldsby and Mathews provide the reader with the tools they need to embrace their own entrepreneurial leadership style, to lead effectively, to be more innovative, and to build a successful organization. Through the lens of Disney, the reader learns the fundamentals of entrepreneurship, innovation, and leadership. Beginning with a general introduction to the concepts relevant to the entrepreneurial organization today, the book examines how Disney built his empire and how the company remains an industry leader. The book also provides the opportunity to take the Entrepreneurial Leadership Instrument, which measures one’s style in leading entrepreneurial ventures. The book is divided into two parts: • Part I provides an overview of Disney’s entrepreneurial journey, including the topics of vision, risk-taking, financing, and human resource management; • Part II examines the company’s transition from a family business into a global operation, including topics such as succession planning and strategy. Part II also explores Disney Parks and Resorts, the part of the company that interacts directly with customers, including topics such as culture, employee engagement, customer service, and customer experience. Entrepreneurship the Disney Way brings entrepreneurship, innovation, and leadership to life through the compelling story of one of the most recognizable businessmen and companies of our time. The authors’ interviews with high-level executives provides the reader with a rare inside look into the way his company functions. Disney fans, executives, and students of entrepreneurship, innovation, and leadership will find it a delightful and informing read.

Walt Disney

Author : Neal Gabler
Publisher : Vintage
ISBN 13 : 0679757473
Total Pages : 914 pages
Book Rating : 4.6/5 (797 download)

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Book Synopsis Walt Disney by : Neal Gabler

Download or read book Walt Disney written by Neal Gabler and published by Vintage. This book was released on 2007-10-09 with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive portrait of one of the most important cultural figures in American history: Walt Disney. Walt Disney was a true visionary whose desire for escape, iron determination and obsessive perfectionism transformed animation from a novelty to an art form, first with Mickey Mouse and then with his feature films–most notably Snow White, Fantasia, and Bambi. In his superb biography, Neal Gabler shows us how, over the course of two decades, Disney revolutionized the entertainment industry. In a way that was unprecedented and later widely imitated, he built a synergistic empire that combined film, television, theme parks, music, book publishing, and merchandise. Walt Disney is a revelation of both the work and the man–of both the remarkable accomplishment and the hidden life. Winner of the Los Angeles Times Book Prize for Biography USA Today Biography of the Year

Disney Magic

Author : Rich Hamilton
Publisher : Sellbetter Tools
ISBN 13 : 9780972847605
Total Pages : 0 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis Disney Magic by : Rich Hamilton

Download or read book Disney Magic written by Rich Hamilton and published by Sellbetter Tools. This book was released on 2003 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Walt Disney created cartoons, animated features and feature films, and his most successful venture was the creation of Disneyland. This book, by a Disney outsider, is an independent examination of Disney's most powerful success secrets. It focuses on how Disney achieved financial success, and on the Disney company's amazing management techniques. Use these methods at home or in your business.

The Imagineering Way

Author :
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.X/5 (3 download)

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Book Synopsis The Imagineering Way by :

Download or read book The Imagineering Way written by and published by . This book was released on 2003-06-30 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disney's Imagineers - world-renowned for their incomparable creativity and their ability to turn fanciful ideas into reality - reveal the secrets to creating a working environment that fosters explosive creativity. Unrestrained by traditional thought processes and expectations of failure, the Imagineers are constantly thinking outside the box to create new, exciting solutions to age-old problems. Now, with concrete examples to help readers adapt their newfound ingenuity to their home or working life, this easy-to-follow guide will bring confidence and inspiration to all.

Driving Digital Strategy

Author : Sunil Gupta
Publisher : Harvard Business Press
ISBN 13 : 1633692698
Total Pages : 342 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Driving Digital Strategy by : Sunil Gupta

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

A Portrait of Walt Disney World

Author : Kevin Kern
Publisher : Disney Editions
ISBN 13 : 9781368052849
Total Pages : 320 pages
Book Rating : 4.0/5 (528 download)

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Book Synopsis A Portrait of Walt Disney World by : Kevin Kern

Download or read book A Portrait of Walt Disney World written by Kevin Kern and published by Disney Editions. This book was released on 2021-09-28 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This expansive, must-have coffee table book paints a robust portrait of the Walt Disney World Resort, across half a century, through diverse and vibrant voices and mostly unseen Disney theme park concept art and photographs. Walt Disney's vision for the Florida Project begins with Disneyland and the 1964-1965 New York World's Fair. After an imaginative and expansive design, a unique land acquisition process, and an innovative construction period, the Walt Disney World Resort celebrated its Grand Opening in October 1971. It featured a theme park dubbed the Magic Kingdom and three recreational resorts: Disney's Contemporary Resort, Disney's Polynesian Village, and Disney's Fort Wilderness Resort & Campground. As Walt Disney World consistently grew and further evolved through the five decades that followed, certain themes reverberated: an appreciation for nostalgia, a joy for fantasy, a hunger for discovery, and an unending hope for a better tomorrow. Inspirational and memorable theme parks, water parks, sports arenas, recreational water sports, world-class golf courses, vast shopping villages, and a transportation network unlike any other in the world resulted in fun, festive, and familiar characters, traditions, spectacles, merchandise, and so much more. The resort has come to represent the pulse of American leisure and has served as a backdrop for life's milestones both big and small, public and private. Walt Disney World: A Portrait of the First Half Century serves as a treasure trove for vacationers, students of hospitality, artists, and all Disney collectors. Searching for that perfect gift for the Disney theme park fan in your life? Explore more archival-quality books from Disney Editions: Holiday Magic at the Disney Parks The Disney Monorail: Imagineering a Highway in the Sky Walt Disney's Ultimate Inventor: The Genius of Ub Iwerks One Day at Disney: Meet the People Who Make the Magic Across the Globe Marc Davis in His Own Words: Imagineering the Disney Theme Parks Yesterday's Tomorrow: Disney's Magical Mid-Century Eat Like Walt: The Wonderful World of Disney Food Maps of the Disney Parks: Charting 60 Years from California to Shanghai The Haunted Mansion: Imagineering a Disney Classic Poster Art of the Disney Parks

Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees DIGITAL AUDIO

Author : Doug Lipp
Publisher : McGraw Hill Professional
ISBN 13 : 0071808086
Total Pages : 241 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees DIGITAL AUDIO by : Doug Lipp

Download or read book Disney U: How Disney University Develops the World's Most Engaged, Loyal, and Customer-Centric Employees DIGITAL AUDIO written by Doug Lipp and published by McGraw Hill Professional. This book was released on 2013-03-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership lessons from the iconic brand you can use to drive Disney-style success In helping Walt Disney create “The Happiest Place on Earth,” Van France and his team started a business revolution in 1955 that eventually became the Disney University—the employee training and development program that powers one of the most famous brands on earth. Disney U examines how Van France's timeless company values and leadership expertise have turned into a training and development dynasty: the Disney U. The book reveals the heart of the Disney Culture and describes the company's values and operational philosophies that support the world-famous Disney brand. Doug Lipp is an internationally acclaimed expert on customer service, leadership, change management and global competitiveness, specializing in the lessons he learned at the Disney U.

The Experience

Author : Bruce Loeffler
Publisher : John Wiley & Sons
ISBN 13 : 1119028671
Total Pages : 304 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Experience by : Bruce Loeffler

Download or read book The Experience written by Bruce Loeffler and published by John Wiley & Sons. This book was released on 2015-03-23 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bring Disney-level customer experience to your organizationwith insider guidance The Experience is a unique guide to mastering the art ofcustomer service and service relationships, based on the principlesemployed at the renowned leader in customer experience— the Walt Disney Company. Co-Author Bruce Loefflerspent ten years at Disney World overseeing service excellence, andhas partnered with Brian T. Church in this book, to show you how tobring that same level of care and value to your own organization.Based on the I. C.A.R.E. model, the five principles —Impression, Connection, Attitude, Response, and Exceptionals— give you a solid framework upon which to raise the level ofyour customer experience. You will learn how to identify yourcustomer service issues and what level of Experience you arecurrently offering. You can then determine exactly what the"customer experience" should be for your company, and the changesrequired to make it happen. The Walt Disney Company is the most recognized name in the worldfor customer service. The "Disney Experience" draws customers fromall around the world,. This book describes what it takes to achievethat level of Experience, and how any organization can do it withthe right strategy and attention to detail. When the Experience isenhanced, the opportunity arises to convert customers toambassadors who will share their Experience with others. Find "the experience" and what it means to theOrganization Learn the five levels of experience, and why most companiesfail at it Identify service problems that face every company in themarketplace Utilize the Experience Quotient and apply the I. C.A.R.E.principles Learn how to convert customers to ambassadors who share theirstory with others Customers are the lifeblood of business. A great product offeringisn't enough in today's marketplace, where everyone's looking foran "experience.” Imagine the kind of value a Disney-levelcustomer experience could bring to your organization. TheExperience is a guide to getting there, from an insider'sperspective.

Be Our Guest

Author : Disney Institute
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Be Our Guest by : Disney Institute

Download or read book Be Our Guest written by Disney Institute and published by . This book was released on 2003-06 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foreword by Michael D. Eisner. All organisations drive towards the same goal - how best to serve their customers. Walt Disney World has always enjoyed a reputation as a company that set the benchmark for outstanding business practices. Now, for the first time, one critical element of the method behind the magic is revealed: that of quality service. Here, their proven principles and processes are fully outlined, to help your organisation focus its vision and assemble its infrastructure to deliver exceptional customer service.