The Brand Who Cried Wolf

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The Brand Who Cried Wolf

Author : Scott Deming
Publisher : John Wiley & Sons
ISBN 13 : 111803676X
Total Pages : 228 pages
Book Rating : 4.1/5 (18 download)

Book Synopsis The Brand Who Cried Wolf by : Scott Deming

Download or read book The Brand Who Cried Wolf written by Scott Deming and published by John Wiley & Sons. This book was released on 2010-11-30 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: PRAISE FOR THE BRAND WHO CRIED "WOLF" "Powerful brands command. Read this insightful book and allow Scott to share how to make your brand stand out and deliver you buckets of money!" —Mark Victor Hansen, bestselling author of the Chicken Soup for the Soul(r) series "Deming's approach to branding is not about gimmicks. It's about relationships-the real formula for building and sustaining your brand and your business." —Rieva Lesonsky, Editorial Director, Entrepreneur magazine "It doesn't matter what you sell. We're all selling service. Deming's book shows businesses of all sizes how to create incredible brand power through innovative service levels. The Brand Who Cried Wolf will not end up on your book shelf; it will stay in your briefcase or on your desk as a daily reference guide. If you want to grow your business, get this book!" —John Valletta, President, Super 8 Motels "Deming's revelations on creating an emotionally engaging experience between you and your customer are without equal!" —Joel Bauer, bestselling coauthor of How to Persuade People Who Don't Want to Be Persuaded "The Brand Who Cried Wolf explains how every customer interaction, large or small, impacts your brand's image and reputation. This is an easy-to-read book— everyone in your organization needs to own." —Patrick Sweeney, coauthor of the New York Times bestseller Succeed on Your Own Terms; cohost of the nationally syndicated radio show Winning in Business "Deming delivers an essential message to businesses and delivers in a way you won't forget. You know the fairy tales, just adapt it to your unique brand: you!" —Wayne Kandas, CFP and host of nationally syndicated Bloomberg Radio "Stories sell, and that's what helps sell the ideas in this brilliant book. If you're in business-any business-you need this book. Get it now!" —Robert G. Allen, bestselling coauthor of Cracking the Millionaire Code; CEO of The Enlightened Millionaire Institute

The Brand Who Cried Wolf

Author : Scott Deming
Publisher : John Wiley & Sons
ISBN 13 : 0470923466
Total Pages : 228 pages
Book Rating : 4.4/5 (79 download)

Book Synopsis The Brand Who Cried Wolf by : Scott Deming

Download or read book The Brand Who Cried Wolf written by Scott Deming and published by John Wiley & Sons. This book was released on 2010-07-02 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Branding has become the narrow responsibility of the marketing department, and customers have stopped believing the ads. This book shows you how to build a powerful, lasting brand. You will learn how to involve the entire organization, from sales, customer service, shipping, product design, and marketing, in the branding process. The author discusses how to create powerful, emotional, and unique experiences for others, turn every customer into an evangelist, and greatly expand your reach of influence. Use this book to define your personal and professional brand.

Read Aloud Classics: The Boy Who Cried Wolf Big Book Shared Reading Book

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Author : Phoebe Franklin
Publisher : Read Aloud Classics
ISBN 13 : 9781478807001
Total Pages : 16 pages
Book Rating : 4.8/5 (7 download)

Book Synopsis Read Aloud Classics: The Boy Who Cried Wolf Big Book Shared Reading Book by : Phoebe Franklin

Download or read book Read Aloud Classics: The Boy Who Cried Wolf Big Book Shared Reading Book written by Phoebe Franklin and published by Read Aloud Classics. This book was released on 2019 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lonely shepherd boy learns a lesson about telling the truth. Read to find out what happens when a boy who is known to lie finally tells the truth.

The Boy Who Cried Wolf, Narrated by the Sheepish But Truthful Wolf

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Author : Nancy Loewen
Publisher : Capstone
ISBN 13 : 1515838129
Total Pages : 25 pages
Book Rating : 4.5/5 (158 download)

Book Synopsis The Boy Who Cried Wolf, Narrated by the Sheepish But Truthful Wolf by : Nancy Loewen

Download or read book The Boy Who Cried Wolf, Narrated by the Sheepish But Truthful Wolf written by Nancy Loewen and published by Capstone. This book was released on 2018-08 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Boy who Cried Wolf

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Author : Mary O'Toole
Publisher :
ISBN 13 : 9780333464557
Total Pages : 0 pages
Book Rating : 4.4/5 (645 download)

Book Synopsis The Boy who Cried Wolf by : Mary O'Toole

Download or read book The Boy who Cried Wolf written by Mary O'Toole and published by . This book was released on 1988 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Money-Raising Nonprofit Brand

Author : Jeff Brooks
Publisher : John Wiley & Sons
ISBN 13 : 111858340X
Total Pages : 256 pages
Book Rating : 4.1/5 (185 download)

Book Synopsis The Money-Raising Nonprofit Brand by : Jeff Brooks

Download or read book The Money-Raising Nonprofit Brand written by Jeff Brooks and published by John Wiley & Sons. This book was released on 2014-03-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why commercial-style branding doesn't work for nonprofits—and what does Taking its cue from for-profit corporations, the nonprofit world has increasingly turned to commercial-style branding to raise profiles and encourage giving. But it hasn't worked. Written by a longtime industry insider, this book argues that branding strategies borrowed from for-profit companies hasn't just failed, but has actually discouraged giving. But why does branding—a well-developed discipline with a history of commercial success—fail when applied to nonprofits? The Money-Raising Nonprofit Brand + Website argues that commercial-style branding is the wrong tool applied in the wrong way to the wrong industry. Offers a real-world fundraising strategies that work in the nonprofit world Disabuses readers of the dangerous notion that commercial-style marketing works in the fundamentally different nonprofit world Written by an industry insider with 25 years of experience raising funds for many of the most successful nonprofits in the world Nonprofit fundraising is a fundamentally different world—financially, emotionally, and practically—than commercial marketing. Here, the author explains why commercial marketing strategies don't work and provides practical, experience-based alternatives that do.

The Boy who Cried Wolf

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Author :
Publisher : Sterling Publishing Company, Inc.
ISBN 13 : 9781402755460
Total Pages : 36 pages
Book Rating : 4.7/5 (554 download)

Book Synopsis The Boy who Cried Wolf by :

Download or read book The Boy who Cried Wolf written by and published by Sterling Publishing Company, Inc.. This book was released on 2008 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Text copyright 2008 by Harriet Ziefert, Inc"--P. facing T.p.

The Boy Who Never Cried Wolf

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Author : B. Wischer Jr.
Publisher : WestBow Press
ISBN 13 : 1449752586
Total Pages : 196 pages
Book Rating : 4.4/5 (497 download)

Book Synopsis The Boy Who Never Cried Wolf by : B. Wischer Jr.

Download or read book The Boy Who Never Cried Wolf written by B. Wischer Jr. and published by WestBow Press. This book was released on 2012-09-26 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: One man's journey from victim to victor. At the age of four, his mother married a child predator, and for the next ten years he suffered unimaginable abuse. His life in shambles, it would take the very hand of God to find every piece and put this broken boy back together, finally making him a man. What a journey it was.

The Boy Who Cried Wolf

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Author : Katherine Scraper
Publisher : Benchmark Education Company
ISBN 13 : 141086166X
Total Pages : 20 pages
Book Rating : 4.4/5 (18 download)

Book Synopsis The Boy Who Cried Wolf by : Katherine Scraper

Download or read book The Boy Who Cried Wolf written by Katherine Scraper and published by Benchmark Education Company. This book was released on 2006 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Perform this Aesop's fable about what happens when a boy keeps crying wolf.

Marketing Communications and Brand Development in Emerging Economies Volume I

Author : Ogechi Adeola
Publisher : Springer Nature
ISBN 13 : 3030886786
Total Pages : 322 pages
Book Rating : 4.0/5 (38 download)

Book Synopsis Marketing Communications and Brand Development in Emerging Economies Volume I by : Ogechi Adeola

Download or read book Marketing Communications and Brand Development in Emerging Economies Volume I written by Ogechi Adeola and published by Springer Nature. This book was released on 2022-05-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage. Interest in marketing communication and brand development has increased in recent years due to the proliferation of productions, changing consumer behaviour, increased competition, and technological advancement. Recognising the complexity of these challenges, it has become imperative for firms in emerging economies to understand contemporary issues in marketing to compete effectively and create value for consumers and stakeholders. The first of this two volume work provides insights into this critical issue in a changing world, including destination brand management, brand avoidance, sponsorship, health and personal branding, and offers a futuristic perspective on marketing communications, including the influence of neuromarketing, artificial intelligence, and virtual reality. Meanwhile, Volume II focuses specifically on the effects of the Covid-19 pandemic, social responsibilities, and emerging technologies. Taken together, this two-volume work is a definitive resource for scholars and students of marketing, branding and international business.

The Girl Who Cried Wolf

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Author : Steve Smallman
Publisher :
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4.:/5 (11 download)

Book Synopsis The Girl Who Cried Wolf by : Steve Smallman

Download or read book The Girl Who Cried Wolf written by Steve Smallman and published by . This book was released on 2019 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Princess Arabella doesnt just cry Wolf - she cries dragon and troll, too! Who will believe her when there's really trouble afoot? Find out in this funny fairy tale about being honest.

Spike your Brand ROI

Author : Adele R. Cehrs
Publisher : John Wiley & Sons
ISBN 13 : 1118976681
Total Pages : 240 pages
Book Rating : 4.1/5 (189 download)

Book Synopsis Spike your Brand ROI by : Adele R. Cehrs

Download or read book Spike your Brand ROI written by Adele R. Cehrs and published by John Wiley & Sons. This book was released on 2015-01-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brandmessages each day. Marketers call this “creating engagement,"and each comment, share, or re-tweet is supposed to be a win. Butis this deluge of content really working to shift perception,change behavior, or sell products? The truth is, only 5% ofpeople say that social media has a profound effect on theirpurchasing decisions. Moreover, only 2.7% of people are willing tostick their neck out on the line to recommend your brand via socialmedia, a factor known as “social risk.” In SPIKE Your Brand ROI, public relations maven AdeleCehrs shares her strategy for effective engagement: it’s allabout timing. This book will teach you how to recognize,anticipate, or even create a SPIKE – a Sudden Point ofInterest that Kick-starts Exposure. This is your opportunity toreach people when they are primed to hear your message, and yourbrand is most relevant to their lives. Based on the author′s actual engagements with clients likeYum Brands, Lockheed Martin, DuPont, and more, this practical guideoutlines a new, pragmatic approach that will enable youto: Learn to recognize brand patterns that are driven by audienceinterests and outside events Focus your energy, resources, and money when your brand istop-of-mind Decrease your marketing spend while increasing your bottom-linebenefits Maximize benefits or mitigate damage by anticipating when yourcompany, association, or nonprofit is going to be in thespotlight Retool traditional word-of-mouth initiatives for optimumresults With Adele Cehrs' proven methodology, you can turn a SPIKE intoa strategic platform from which to improve results, build respect,and boost your ROI.

Brand Management 101

Author : Mainak Dhar
Publisher : John Wiley & Sons
ISBN 13 : 0470822295
Total Pages : 225 pages
Book Rating : 4.4/5 (78 download)

Book Synopsis Brand Management 101 by : Mainak Dhar

Download or read book Brand Management 101 written by Mainak Dhar and published by John Wiley & Sons. This book was released on 2007-05-21 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Brand Management 101" offers 101 "lessons" into the real world application of marketing principles. Broadly structured around the Ps of marketing, it offers provocative insights into how marketing challenges can be dealt with in the marketplace

Powered by Purpose

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Author : Scott Deming
Publisher : Greenleaf Book Group
ISBN 13 : 1626341265
Total Pages : 224 pages
Book Rating : 4.6/5 (263 download)

Book Synopsis Powered by Purpose by : Scott Deming

Download or read book Powered by Purpose written by Scott Deming and published by Greenleaf Book Group. This book was released on 2014-10-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A rousing call to transform your business through the power of values and purpose According to consultant, coach, and speaker Scott Deming, you and your company, your foundation, or any organization you belong to have the power to truly affect change, but too often you focus on policies and procedures instead of values and purpose. And without values and purpose, your power and your ability to influence go to waste or even become destructive. Deming developed a philosophy from his earliest days as an advertising and marketing executive that was based on three core values his parents taught him: honesty, integrity, and respect for humanity. From that foundation, he realized his purpose: to help businesses—big and small, old and new—create lasting, meaningful brands by focusing on what matters most to them and to those they serve. His love of business—the fact that someone can have an idea and use passion, smarts, and hard work to make a go of it—propels his drive to return you and your organization to the right formula for success: viewing values and purpose as the essentials. Powered by Purpose deftly integrates conceptual knowledge with case studies and Deming’s firsthand experiences. The result is an engaging work that shows you how to identify your values, declare your purpose, surround yourself with others of like mind, and then communicate that purpose to the world in a manner laced with emotion, relevance, and intrigue.

Cry Wolf

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Author : Wilbur Smith
Publisher : Macmillan
ISBN 13 : 9780312982584
Total Pages : 484 pages
Book Rating : 4.9/5 (825 download)

Book Synopsis Cry Wolf by : Wilbur Smith

Download or read book Cry Wolf written by Wilbur Smith and published by Macmillan. This book was released on 2001-12-09 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The year is 1935, shortly before orld War II. From the sea to the schorching deserts of Africa to the peaks of it's treacherous mountains, where a dramatic struggle to stay alive awaits them ...

The Way of the Warrior in Business

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Author : Donald Hendon
Publisher : Maven House Press
ISBN 13 : 1938548078
Total Pages : 250 pages
Book Rating : 4.9/5 (385 download)

Book Synopsis The Way of the Warrior in Business by : Donald Hendon

Download or read book The Way of the Warrior in Business written by Donald Hendon and published by Maven House Press. This book was released on 2013-07-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Way of the Warrior in Business shows you how to become a guerrilla marketing expert: you'll learn how to apply the military strategies and tactics of Sun-Tzu, Mao Tse-Tung, the U.S. Army, and others to attack your competitors, invade attractive markets, and defend market share to maximize your sales and profits. The book provides assessment tools, checklists, action plans, and marketing tactics that you can use to: Win price wars, product wars, promotion wars, and channels of distribution wars; Repel attacks from big-name brands and actually defeat them; Win the battle for your customer's mind by positioning your brand appropriately; Effectively market your products and services - and yourself; Plan well - decide on the right things to do and do them right; Become more creative and out-think your competitors; Negotiate well and persuade people to do what you want them to do. Whether you're the marketing manager of a Fortune 500 company or an entrepreneur or small business owner, The Way of the Warrior in Business will show you how to make winning a habit.

SPORT LEADERSHIP IN THE 21ST CENTURY.

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Author : JOHN F.; BURTON BORLAND (LAURA J.; KANE, GREGORY.)
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449690874
Total Pages : 410 pages
Book Rating : 4.4/5 (496 download)

Book Synopsis SPORT LEADERSHIP IN THE 21ST CENTURY. by : JOHN F.; BURTON BORLAND (LAURA J.; KANE, GREGORY.)

Download or read book SPORT LEADERSHIP IN THE 21ST CENTURY. written by JOHN F.; BURTON BORLAND (LAURA J.; KANE, GREGORY.) and published by Jones & Bartlett Publishers. This book was released on 2014 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: