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The Book Of Guinness Advertising
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Book Synopsis The Book of Guinness Advertising by : Jim Davies
Download or read book The Book of Guinness Advertising written by Jim Davies and published by Guinness Publishing. This book was released on 1998 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.
Book Synopsis The Book of Guinness Advertising by : Brian Sibley
Download or read book The Book of Guinness Advertising written by Brian Sibley and published by . This book was released on 1985 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis "A Bottle of Guinness Please" by : David Hughes
Download or read book "A Bottle of Guinness Please" written by David Hughes and published by Phimboy. This book was released on 2006 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Gilroy was Good for Guinness by : David Hughes
Download or read book Gilroy was Good for Guinness written by David Hughes and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A picture book with a narrative storyline detailing the legendary images of John Gilroy, who was responsible for Guinness campaigns we still remember today.
Book Synopsis Advertising the Black Stuff in Ireland 1959-1999 by : Patricia Medcalf
Download or read book Advertising the Black Stuff in Ireland 1959-1999 written by Patricia Medcalf and published by Reimagining Ireland. This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyses the influence of the Guinness brand's provenance on advertising campaigns aimed at consumers living in Ireland between 1959 and 1999, and the extent to which Guinness's advertising has influenced Irish culture and society.
Download or read book Guinness written by Paul Hartley and published by Hamlyn. This book was released on 2009-10-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A celebration of the great Guinness® success story; featuring advertising campaigns and a collection of delicious Guinness® inspired recipes. From the beginning in 1759 when Arthur Guinness signed a 9,000-year lease on a Dublin brewery to the present when over 10 million people around the world enjoy Guinness® beer everyday, this book celebrates the story of one the world's most iconic brands. It reveals the compelling history of the beer, with evocative photographs of the people and places that are such a part of the rich heritage of Guinness®, the brand . Added to this are eighteen delicious Guinness® recipes, both classic and contemporary, that make the most of the taste of one of the world's best-loved beers.
Book Synopsis Advertising Concept Book 3E: Think Now, Design Later (Third) by : Pete Barry
Download or read book Advertising Concept Book 3E: Think Now, Design Later (Third) written by Pete Barry and published by Thames & Hudson. This book was released on 2016-08-10 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to creative ideas, strategies, and campaigns in advertising, now in a revised and updated third edition In creative advertising, no amount of glossy presentation will improve a bad idea. That’s why this book is dedicated to the first and most important lesson: concept. Structured to provide both a complete course on advertising and a quick reference on specific industry topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition has been updated to include expanded chapters on interactive advertising and integrative advertising, a new chapter on branded social media, and fifty specially drawn new roughs of key campaigns. Pete Barry outlines simple but fundamental rules about how to “push” an ad to turn it into something exceptional, while exercises throughout help readers assess their own work and that of others. Fifty years’ worth of international, award-winning ad campaigns—in the form of over 450 “roughs” specially produced by the author, fifty of which are new to this edition—also reinforce the book’s core lesson: that a great idea will last forever.
Book Synopsis The Search for God and Guinness by : Stephen Mansfield
Download or read book The Search for God and Guinness written by Stephen Mansfield and published by Thomas Nelson. This book was released on 2009-10-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of Guinness, one of the world’s most famous brands, reveals the noble heights and generosity of a great family and an innovative business. It began in Ireland in the mid 1700s. The water in Ireland, indeed throughout Europe, was famously undrinkable, and the gin and whiskey that took its place devastated civil society. It was a disease ridden, starvation-plagued, alcoholic age, and Christians like Arthur Guinness—as well as monks and even evangelical churches—brewed beer that provided a healthier alternative to the poisonous waters and liquors of the times. This is where the Guinness tale began. Now, 250 years and over 150 countries later, Guinness is a global brand, one of the most consumed beverages in the world. The tale that unfolds during those two and a half centuries has power to thrill audiences today: the generational drama, business adventure, industrial and social reforms, deep-felt faith, and the noble beer itself. "Frothy, delicious, intoxicating and nutritious! No, I'm not talking about Guinness Stout—I'm talking about Stephen Mansfield's fabulous new book...The amazing and true story of how the Guinness family used its wealth and influence to touch millions is an absolute inspiration." — Eric Metaxas, New York Times best-selling author "It's a rare brew that takes faith, philanthropy and the frothy head of freshly-poured Guinness and combines them into such an inspiriting narrative. Cheers to brewmaster Stephen Mansfield! And cheers to you, the reader! You're in for a treat." — R. Emmett Tyrrell Jr., Founder and editor-in-chief of The American Spectator
Download or read book Advertising written by Iain MacRury and published by Routledge. This book was released on 2008-12-19 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
Book Synopsis The Guinness Book of Film by : Tessa Clayton
Download or read book The Guinness Book of Film written by Tessa Clayton and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A resource guide to movie watching on video and TV that presents the following: the top 1000 movies, according to Guinness, arranged chronologically and reviewed in depth; star profiles with filmography and trivia; movie news, Hollywood gossip and Oscar winners; and more.
Book Synopsis Powers of Persuasion by : Winston Fletcher
Download or read book Powers of Persuasion written by Winston Fletcher and published by OUP Oxford. This book was released on 2008-07-10 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
Download or read book Drink Talking written by Penny Dade and published by . This book was released on 2008 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Drink Talking traces the fascinating history of alcohol advertising during the twentieth century and analyses the changing patterns of consumption of the British drinker. The most famous and evocative advertising campaigns are revisited alongside many less well-known but equally fascinating images. The book traces changing tastes in alcoholic drinks and examines the influence of advertising on social behaviour. From Guinness to Smirnoff, via Babycham and Cinzano, British drinking habits are revealed and illuminated through illustrations of the most memorable advertisements in full colour. Each chapter covers a decade of the twentieth century up to the beginning of the twenty-first, when the demand for tighter regulations on alcohol advertising and internet competition have both had a significant impact on printed advertisements."--BOOK JACKET.
Book Synopsis The First Adman: Thomas Bish and the Birth of Modern Advertising by : Gary Hicks
Download or read book The First Adman: Thomas Bish and the Birth of Modern Advertising written by Gary Hicks and published by Victorian Secrets. This book was released on 2013-10-30 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Bish’s promotional creativity helped the old state lottery raise the equivalent of £2 billion for good causes, also bringing him great wealth. Hiring the essayist Charles Lamb as a copywriter and George Cruikshank to illustrate his advertisements, Bish professionalised ad campaigns. Techniques he pioneered include spin-doctoring, graphic design, modern typography, direct marketing, and even early market research. Unfortunately, his talents did not prevent him from being expelled from both the Stock Exchange and the House of Commons. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media. Includes illustrations by political cartoonist Simon Groves
Book Synopsis Guinness World Records: Gamer's Edition 2019 by : Guinness World Records
Download or read book Guinness World Records: Gamer's Edition 2019 written by Guinness World Records and published by Guinness World Records. This book was released on 2018-08-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Guinness World Records Gamer’s Edition 2019 is the global authority on all things videogames. Inside the 12th edition of the world’s best-selling videogames annual you’ll be able to delve into your favorite games like never before – from returning favorites like FIFA, Overwatch, Call of Duty, Minecraft, Super Mario and The Legend of Zelda, to all-new instant classics such as Fortnite, Monster Hunter: World, Dragon Ball FighterZ, and NieR: Automata. Inside you’ll be able to delve into your favorite games like never before – from returning favorites like FIFA, Overwatch, Call of Duty, Minecraft, Super Mario and The Legend of Zelda, to all-new instant classics such as Monster Hunter: World, Dragon Ball FighterZ, NieR: Automata and Fortnite. You’ll be able to discover who the best FIFA 18 player in the world is, the size of the biggest monster in Monster Hunter: World (clue: it’s really, really big), which Overwatch player has healed more players than any other and find out which eSports pro won over $2.4 million in 2017 alone! We’ll also introduce you to some of the most amazing gamers on the planet. From Nathaniel “Nathie” de Jong, the world’s most popular VR-dedicated YouTuber, to Ray “Stallion83” Cox who has the world’s highest Xbox Gamerscore. And that’s not forgetting Joseph Garrett, Stampy Cat himself, who holds one of Minecraft’s strangest records ever – let’s just say cake is involved... Stampy Cat has also provided a special guest intro that you’ll only find in the Guinness World Records Gamer’s Edition 2019. Talk of Stampy Cat brings us speedily to our World Builders special chapter – a well-constructed celebration of the games that let us build, including Minecraft, LEGO® Worlds, Roblox, Terraria and more. You’ll have chance to don your hard hat too by taking part in our Reader Challenges that could put your name in lights in next year’s Gamer’s Edition. So, whether you want to know who the world’s most popular Fortnite player is, see the planet’s biggest Game & Watch, or find out which nation is the best at Pokémon, you’ve come to the right place!
Download or read book Guinness written by Bill Yenne and published by John Wiley & Sons. This book was released on 2009-03-23 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: A perfectly poured history of the world's greatest beer. "Joseph Conrad was wrong. The real journey into the Heart of Darkness is recounted within the pages of Bill Yenne's fine book. Guinness (the beer) is a touchstone for brewers and beer lovers the world over. Guinness (the book) gives beer enthusiasts all the information and education necessary to take beer culture out of the clutches of light lagers and back into the dark ages. Cheers!" -Sam Calagione, owner, Dogfish Head Craft Brewery and author of Brewing Up a Business, Extreme Brewing, and Beer or Wine? "Marvelous! As Bill Yenne embarks on his epic quest for the perfect pint, he takes us along on a magical tour into the depths of all things Guinness. Interweaving the tales of the world's greatest beer and the nation that spawned it, Yenne introduces us to a cast of characters worthy of a dozen novels, a brewery literally dripping with history, and-of course-the one-and-only way to properly pour a pint. You can taste the stout porter on every page." -Dan Roam, author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Download or read book British Archives written by J. Foster and published by Springer. This book was released on 2016-04-30 with total page 847 pages. Available in PDF, EPUB and Kindle. Book excerpt: British Archives is the foremost reference guide to archive resources in the UK. Since publication of the first edition more than ten years ago, it has established itself as an indispensable reference source for everyone who needs rapid access on archives and archive repositories in this country. Over 1200 entries provide detailed information on the nature and extent of the collection as well as the organization holding it. A typical entry includes: name of repositiony; parent organization ; address, telephone, fax, email and website; number for enquiries; days and hours of opening; access restrictions; acquisitions policy; archives of organization; major collections; non-manuscript material; finding aids; facilities; conservation; publications New to this edition: email and web address; expanded bibliography; consolidated repository and collections index
Book Synopsis The New Penguin Dictionary of Modern Quotations by : Robert Andrews
Download or read book The New Penguin Dictionary of Modern Quotations written by Robert Andrews and published by Penguin UK. This book was released on 2003-10-30 with total page 1291 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Penguin Dictionary of Modern Quotations contains over 8,000 quotations from 1914 to the present. As much a companion to the modern age as it is an entertaining and useful reference tool, it takes the reader on a tour of the wit and wisdom of the great and the good, from Margot Asquith to Monica Lewinsky, from George V to Boutros Boutros-Galli and Jonathan Aitken to Frank Zappa.
