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Author : Ruthrauff & Ryan, Inc
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.X/5 ( download)
Download or read book The Biggest Thing in Advertising written by Ruthrauff & Ryan, Inc and published by . This book was released on 1925 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 846 pages
Book Rating : 4.0/5 ( download)
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1897 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sergio Zyman
Publisher : John Wiley & Sons
ISBN 13 : 0471432717
Total Pages : 253 pages
Book Rating : 4.4/5 (714 download)
Download or read book The End of Advertising as We Know It written by Sergio Zyman and published by John Wiley & Sons. This book was released on 2002-11-14 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: The controversial marketing guru discusses the revolution in advertising strategy "What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.
Author :
Publisher :
ISBN 13 :
Total Pages : 1010 pages
Book Rating : 4.3/5 (243 download)
Download or read book The Poster written by and published by . This book was released on 1912 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 562 pages
Book Rating : 4.A/5 ( download)
Download or read book Advertising World written by and published by . This book was released on 1917 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 514 pages
Book Rating : 4.:/5 (318 download)
Download or read book Associated Advertising written by and published by . This book was released on 1922 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 888 pages
Book Rating : 4.E/5 ( download)
Download or read book Gas Industry written by and published by . This book was released on 1915 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1138 pages
Book Rating : 4.3/5 ( download)
Download or read book Printers' Ink written by and published by . This book was released on 1922 with total page 1138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1354 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising Fortnightly written by and published by . This book was released on 1927 with total page 1354 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.:/5 (319 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 294 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Writer written by and published by . This book was released on 1916 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Bartlett
Publisher :
ISBN 13 :
Total Pages : 812 pages
Book Rating : 4.3/5 (91 download)
Download or read book Bulletin of Photography written by John Bartlett and published by . This book was released on 1912 with total page 812 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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ISBN 13 :
Total Pages : 1528 pages
Book Rating : 4.:/5 (334 download)
Download or read book Business, the Magazine for Office, Store and Factory written by and published by . This book was released on 1901 with total page 1528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Elmer E. Critchfield
Publisher :
ISBN 13 :
Total Pages : 396 pages
Book Rating : 4.:/5 (31 download)
Download or read book Agricultural Advertising written by Elmer E. Critchfield and published by . This book was released on 1917 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : V. Kumar
Publisher : Springer
ISBN 13 : 3662553813
Total Pages : 411 pages
Book Rating : 4.6/5 (625 download)
Download or read book Customer Relationship Management written by V. Kumar and published by Springer. This book was released on 2018-05-15 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title “CRM at Work” all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain.
Author :
Publisher :
ISBN 13 :
Total Pages : 1600 pages
Book Rating : 4.X/5 (4 download)
Download or read book Marketing/communications written by and published by . This book was released on 1915 with total page 1600 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.:/5 (334 download)
Download or read book Goff's Hand-book of Ready Reference for Advertisers written by and published by . This book was released on 1884 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
