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The Basics Of Media Research
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Book Synopsis The Basics of Media Research by : Dietram A. Scheufele
Download or read book The Basics of Media Research written by Dietram A. Scheufele and published by Thomson. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title provides an applied approach to research in mass communication with contemporary examples from media and market research and expanded coverage of focus groups and online methods of data collection.
Book Synopsis Mass Media Research by : Roger D. Wimmer
Download or read book Mass Media Research written by Roger D. Wimmer and published by Arden Shakespeare. This book was released on 1991 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quality media is the result of meticulous research. MASS MEDIA RESEARCH: AN INTRODUCTION shows you how it happens, from content analysis to surveys to experimental research, then gives you expert tips on analyzing the media you encounter in your daily life. Plus, this media research textbook is packed with study tools and review aids to help you get the grade you need in class as well.
Book Synopsis The Basics of Media Writing by : Scott A. Kuehn
Download or read book The Basics of Media Writing written by Scott A. Kuehn and published by CQ Press. This book was released on 2016-12-08 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Book Synopsis Media Research Methods by : Barrie Gunter
Download or read book Media Research Methods written by Barrie Gunter and published by SAGE. This book was released on 2000-02-11 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Barrie Gunter provides a broad overview of the methodological perspectives adopted by media researchers in their attempt to derive a better understanding of the nature, role and impact of media in society. By tracing the epistemological and theoretical roots of the major methodological perspectives, Gunter identifies the various schools of social scientific research that have determined the major perspectives in the area. Drawing a distinction between quantitative and qualitative methods, he discusses the relative advantages and disadvantages of each approach, and examines recent trends that signal a convergence of approaches and their associated forms of research. The unique strength of this
Download or read book Media Studies written by Julian McDougall and published by Routledge. This book was released on 2012 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to this changing landscape and addresses core questions including: Who, or what, is the media? What are the key terms and concepts used in analysing media? Where have been the impacts of the globalization of media? How, and by whom, is media made in the 21st century? Featuring contemporary case studies from around the world, a glossary and suggestions for further reading, this is the ideal introduction to media studies today.
Book Synopsis Doing Media Research by : Susanna Hornig Priest
Download or read book Doing Media Research written by Susanna Hornig Priest and published by SAGE. This book was released on 2010 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comprehensive and comprehensible, Doing Media Research is an accessible introduction to both qualitative and quantitative methods in media communication. Written in a straightforward and engaging style, this text takes the student through media research step-by-step. In order to provide students with a thorough understanding of the purpose and theories behind the various methodological approaches, the text is divided into four distinct sections: Part One lays out the foundations to each approach, Part Two describes the types of research questions and data collection required, Part Three details a range of quantitative approaches, and Part Four examines qualitative methods. Author Susanna Priest concludes with a discussion of special considerations for current media research including the feminist contribution, international and intercultural perspectives and new media technology. She also invites the reader to tackle issues such as ethics, objectivity, and the interpretation of data. Useful exercises are provided at the end of each chapter and there is a glossary which defines key terms and concepts.
Book Synopsis The Media and Communications Study Skills Student Guide by : Doug Specht
Download or read book The Media and Communications Study Skills Student Guide written by Doug Specht and published by University of Westminster Press. This book was released on 2020-11-25 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: All the tips, ideas and advice given to, and requested by, MA students in Media and Communications, are brought together in an easy-to-use accessible guide to help students study most effectively. Based upon many years of teaching study skills and hundreds of lecture slides and handouts this introduction covers a range of general and generic skills that the author relates specifically towards media and communications studies. As well as the mechanics of writing and presentations, the book also shows how students can work on and engage with the critical and contemplative elements of their degrees whilst retaining motivation and refining timekeeping skills. Of course the nuts and bolts of reading, writing, listening, seminars and the dreaded dissertation and essays are covered too. In addition advice on referencing, citation and academic style is offered for those with concerns over English grammar and expression. Aimed primarily at postgraduate students, there is significant crossover with undergraduate work, so this book will also prove of use to upper level undergraduate readers whether using English as a first or second language.
Book Synopsis Media Research Methods by : Ina Bertrand
Download or read book Media Research Methods written by Ina Bertrand and published by Bloomsbury Publishing. This book was released on 2017-10-13 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable textbook provides student researchers with extensive guidance and methods from across the social sciences and humanities, showing them how to make informed choices and consider the many alternatives available throughout the research process. Unique in approach, the text focus on how to do media research across three key strands – audiences, institutions and texts –and critically assesses a wide range of methods, addressing why they are appropriate or useful in certain scenarios. Written by two experts with a wealth of experience between them in teaching research methods and skills, this excellent resource explains complex methods in a clear and accessible way, offering practical guidance on how to use different methodologies, while situating the methods in the context of critical evaluations of previously published research. Providing a complete overview of media research methods while encouraging students to develop their own intellectual frameworks, this book is invaluable for undergraduates, postgraduates, novice and more experienced researchers of media, communication and journalism.
Download or read book Media Studies written by Robert Kolker and published by John Wiley & Sons. This book was released on 2009-02-24 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Studies is a comprehensive text for introductory and advanced courses in the growing field of media studies, integrating history with close textual analysis in a concise, readable style. Explores the growing synergies between print and online journalism, and the growth of independent journalism through blogging Discusses the ways advertising is connected to print and screen, economically and from the perspective of the reader Gives students the analytical skills they need in a presentation that is readable without sacrificing complexity Allows students to move within the media they know while increasing comprehension
Book Synopsis Media Effects Research by : Glenn Grayson Sparks
Download or read book Media Effects Research written by Glenn Grayson Sparks and published by . This book was released on 2006 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Journalism Studies: The Basics by : Martin Conboy
Download or read book Journalism Studies: The Basics written by Martin Conboy and published by Routledge. This book was released on 2013-03-05 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalism Studies: The Basics provides an introductory overview of the emerging field of Journalism Studies, discussing key issues and contemporary debates. Drawing on Conboy’s extensive experience in the field, the changing nature of journalism and its future directions are addressed, through chapters covering: the history and development of Journalism Studies how journalists are created through training and education changing research methods and processes in journalism the impact of the ‘end product’ in wider society global perspectives on journalism technology and the future of the discipline. Situated within a fast growing and dynamic field of study, this engaging introduction will be valuable reading for students of journalism, media and communication, along with those seeking to develop a broader understanding of contemporary journalism.
Book Synopsis An Introduction to Social Media Research by : Charmaine Du Plessis
Download or read book An Introduction to Social Media Research written by Charmaine Du Plessis and published by . This book was released on 2020-08-28 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become mainstream and offers numerous research opportunities to academics, students and practitioners. An Introduction to Social Media Research: Theory and Application is an essential new resource on how to conduct social media research in a scientific manner. This book will equip social media researchers, students and practitioners across various fields with the necessary knowledge to conduct social media research in a scientific and systematic manner. Key Features/benefits: Follows a logical sequence in the social media research process; Includes easy to understand aspects not considered in this much depth in other books, for example, social media theories, data collection and analysis techniques, as well as sampling methods for quantitative, qualitative and mixed methods research; Covers aspects of ethics, validity and reliability related to social media research How to features: Using various tools e.g. data cleaning and collection tools; data analysis and reporting tools; using various sampling methods and approaches; using media analytics and data mining; using different software, social media tools and applications to extract data for research; Local case studies; Best practice examples; Templates and sample documents
Book Synopsis Media Studies: A Complete Introduction: Teach Yourself by : Joanne Hollows
Download or read book Media Studies: A Complete Introduction: Teach Yourself written by Joanne Hollows and published by Teach Yourself. This book was released on 2016-06-02 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by an academic and researcher with over twenty years' experience in teaching and convening Media Studies courses, Media Studies: A Complete Introduction is designed to give you everything you need to succeed, all in one place. It covers the key areas that students are expected to be confident in, outlining the basics in clear jargon-free English, and then providing added-value features like case studies, and even lists of questions you might be asked in your seminar or exam. The book uses a structure that mirrors the way Media Studies is taught on many university courses. Chapters include essential coverage of the history, organization and production of the media industries, and regulation of the media. The analysis of media texts is covered in detail, as are the issues of identity and gender, the idea of globalization and the shifting face of social media in its many contexts.
Book Synopsis Media Studies: The Basics by : Julian McDougall
Download or read book Media Studies: The Basics written by Julian McDougall and published by Routledge. This book was released on 2019-10-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated and revised, the second edition of Media Studies: The Basics is the ideal guide to the changing landscape of media and Media Studies. There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. This new edition addresses core questions including: Who, or what, are the media? What are the key terms and concepts used in analysing media? Where have new media technologies had the biggest impact? How, and by whom, is media made in the 21st century? Featuring new case studies, an updated glossary and suggestions for further reading, this is the ideal introduction to Media Studies today for both A Level and undergraduate students.
Book Synopsis An Introduction to the Effects of Mass Media by : Roger Haney
Download or read book An Introduction to the Effects of Mass Media written by Roger Haney and published by Cambridge Scholars Publishing. This book was released on 2024-02-06 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook covers the basics of media research, through which the reader will learn the advantages of scientific research over other types of knowing, and how to conduct experimental and survey research, including polling procedures. The book also presents the historical development of mass media, the nature of the audiences of each medium, the basics of various learning theories, research on children’s learning from Sesame Street and Mr. Rogers, and discussion of critical thinking techniques. Also included is extensive research on how the media socializes us, encompassing studies on stereotypes presented by the media and how to offset them, eating disorders, and the prosocial effects of the media.
Download or read book Media Metrics written by Manoj Dayal and published by SAGE Publications Pvt. Limited. This book was released on 2019-01-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is a comprehensive introduction to the application of statistical tools and techniques in media research. “Media metrics” is the use of statistics and mathematics in media research. This book largely explains scientific methods of data collection and analysis to achieve useful results from quantitative media data. It effectively describes the crucial relationship between key media forces such as print and electronic media, corporate communication and public relations, advertising, development communication, web and traditional media, and so on. It guides the readers to understanding the challenges of media measurement, its quantification, datafication and assessment, and helps in developing skills of media audience analysis. Key Features · Pioneering introductory text on media metrics, a method of measuring media variables · Clear and easy-to-understand explanation of descriptive and inferential media variables and their use · Complete coverage with relevant examples from media studies · Review exercises, and extensive list of references · Ideal companion for students and researchers in the fields of mass communication, media studies, communication studies, and journalism
