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The Art Of Selling Movies
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Book Synopsis Art of Selling Movies by : John McElwee
Download or read book Art of Selling Movies written by John McElwee and published by Paladin Communications. This book was released on 2017-02-20 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting 60 years of newspaper advertising for motion pictures great and small, this book features ads created by Hollywood and adapted by local and regional exhibitors that motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, the book dissects the psyche of the American movie-going public and the advertisers seeking to push just the right buttons.
Book Synopsis The Art of Selling Movies by : John McElwee
Download or read book The Art of Selling Movies written by John McElwee and published by GoodKnight Books. This book was released on 2017-02-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Selling Movies presents the first-ever look at 60 years of newspaper advertising for motion pictures great and small. These ads created by Hollywood and adapted by local and regional exhibitors motivated patrons to leave their homes, part with precious income, and spend time in the dark. Because of the high stakes involved, theater operators used wildly creative means to make that happen. They made movie advertising equal parts art and psychology, appealing to every human instinct (especially sex) in an effort to push product and keep their theatres in business. From the pen-and-ink masterpieces of the 1920s and 30s to location-specific folk art to ad space jam-packed with enticements for every member of the family, The Art of Selling Movies dissects the psyche of the American movie-going public ... and the advertisers seeking to push just the right buttons.
Book Synopsis Showmen, Sell It Hot! by : John McElwee
Download or read book Showmen, Sell It Hot! written by John McElwee and published by Paladin Communications. This book was released on 2015-07-20 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: A noted Hollywood historian takes a first-ever marketing look at the selling of classic motion pictures generated by Hollywood's fabled movie factories in this lush coffee-table retrospective. Movie buffs will enjoy seeing the effects of the Depression, censorship, world war, the Cold War, television, and the counter-culture movement on the changing tastes of moviegoers, and the way showmen responded with creative and sometimes zany ad campaigns. Chapters include the sexy and salacious pre-Code pictures; the launch of the new dance team of Fred Astaire and Ginger Rogers in Flying Down to Rio; MGM’s gamble on the Marx Brothers with A Night at the Opera; lavish campaigns for The Wizard of Oz in original release and reissue; creation of a new star, John Wayne, in John Ford’s Stagecoach; Orson Welles’ failed Citizen Kane campaign; Billy Wilder’s unusual and dark Hollywood statement picture, Sunset Boulevard; the selling of Rebel Without a Cause, Giant, and East of Eden following the death of James Dean; Alfred Hitchcock’s personal gamble with Psycho; and much more!
Book Synopsis Selling the Movie by : Ian Haydn Smith
Download or read book Selling the Movie written by Ian Haydn Smith and published by White Lion Publishing. This book was released on 2018-09-06 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Selling the Movie takes us on a stunning visual journey through almost 150 years of movie history." - Daily Mail "An incredible illustrated history of the movie poster." - Hey U Guys Showcasing the best movie posters by the top designers in the field, this rich visual history of the film poster charts the evolution from the earliest days to the present, explaining how they were used to sell both films and the stars, and how they lured audiences to cinemas across the globe to make an industry. Understand how posters enhance the brand of a movie or a star, and how they represent the crossover between creatives with this stylish art book. With insights on movie genres, influential designers, Hollywood politics and the impact of typography, this visually stunning book reveals how a powerful advertising medium became an artform itself and changed the face of graphic design.
Download or read book You, Inc. written by Harry Beckwith and published by Balance. This book was released on 2007-03-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.
Book Synopsis The Art of the Sale by : Philip Delves Broughton
Download or read book The Art of the Sale written by Philip Delves Broughton and published by Penguin. This book was released on 2013-03-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of Ahead of the Curve, a revelatory look at successful selling and how it can impact everything we do The first book of its kind, The Art of the Sale is the result of a pilgrimage to learn the secrets of the world's foremost sales gurus. Bestselling author Philip Delves Broughton tracked down anyone who could help him understand what it took to achieve greatness in sales, from technology billionaires to the most successful saleswoman in Japan to a cannily observant rug merchant in Morocco. The wisdom and experience Broughton acquired, revealed in this outstanding book, demonstrates as never before the complex alchemy of effective selling and the power it has to overcome challenges we face every day.
Book Synopsis How to Master the Art of Selling by : Tom Hopkins
Download or read book How to Master the Art of Selling written by Tom Hopkins and published by Grand Central Pub. This book was released on 1988-10 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: After failing in sales for six months, Tom Hopkins turned his own career around and earned more than a million dollars in three years. Now he tells readers his secrets of success.
Book Synopsis Mastering the Art of Selling Real Estate by : Tom Hopkins
Download or read book Mastering the Art of Selling Real Estate written by Tom Hopkins and published by Portfolio. This book was released on 2004-08-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Full of anecdotes, sales scripts, and proven tactics, this fully revised and updated book shows readers how to find the best listing prospects; win over "For Sale by Owner" sellers; earn the seller's trust; and more.
Download or read book Soft Sell written by Tim Connor and published by . This book was released on 1994 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 150,000 copies of this classic sales title sold, Soft Sell combines pragmatic, real-world advice with helpful hints & sales strategies.
Book Synopsis The Art of Selling Your Business by : John Warrillow
Download or read book The Art of Selling Your Business written by John Warrillow and published by Greenleaf Book Group. This book was released on 2021-01-12 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freedom. It's the ability to do whatever you want, whenever you want. It's the ultimate reward of selling your business. But selling a company can be confusing, and one wrong step can easily cost you dearly. The Art of Selling Your Business: Winning Strategies & Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream. Warrillow completes the set with The Art of Selling Your Business. This essential guide to monetizing a business is based on interviews the author conducted on his podcast, Built to Sell Radio, with hundreds of successfully cashed-out founders. What's the secret for harvesting the value you've created when it's time to sell? The Art of Selling Your Business answers important questions facing any founder, including— • What's your business worth? • When's the best time to sell? • How do you create a bidding war? • How can you position your company to maximize its attractiveness? • Who will pay the most for your business? • What’s the secret for punching above your weight in a negotiation to sell your company? The Art of Selling Your Business provides a sleeves-rolled-up action plan for selling your business at a premium by an author with consummate credibility.
Book Synopsis The Art of Fielding by : Chad Harbach
Download or read book The Art of Fielding written by Chad Harbach and published by Little, Brown. This book was released on 2011-09-07 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: At Westish College, a small school on the shore of Lake Michigan, baseball star Henry Skrimshander seems destined for big league stardom. But when a routine throw goes disastrously off course, the fates of five people are upended. Henry's fight against self-doubt threatens to ruin his future. College president Guert Affenlight, a longtime bachelor, has fallen unexpectedly and helplessly in love. Owen Dunne, Henry's gay roommate and teammate, becomes caught up in a dangerous affair. Mike Schwartz, the Harpooners' team captain and Henry's best friend, realizes he has guided Henry's career at the expense of his own. And Pella Affenlight, Guert's daughter, returns to Westish after escaping an ill-fated marriage, determined to start a new life. As the season counts down to its climactic final game, these five are forced to confront their deepest hopes, anxieties, and secrets. In the process they forge new bonds, and help one another find their true paths. Written with boundless intelligence and filled with the tenderness of youth, The Art of Fielding is an expansive, warmhearted novel about ambition and its limits, about family and friendship and love, and about commitment--to oneself and to others.
Book Synopsis Leonard Maltin's Movie Crazy by : Leonard Maltin
Download or read book Leonard Maltin's Movie Crazy written by Leonard Maltin and published by . This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Portions of this book originally appeared in issues of Leonard Maltin's movie crazy"--T.p. verso.
Book Synopsis The Art of Selling Real Estate by : Patricia Cliff
Download or read book The Art of Selling Real Estate written by Patricia Cliff and published by Createspace Independent Publishing Platform. This book was released on 2016-06-09 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the wake of the housing collapse of 2008, the real estate business has never been more challenging. But for over 35 years--through up and down markets---Patricia Cliff, a Senior Vice President at The Corcoran Group, has been one of the most successful agents in the United States. In The Art of Selling Real Estate, Cliff offers a career's worth of practical advice that any agent can use right away. She explains how to build life-long relationships with clients as their trusted real estate advisor, by becoming the indispensable element in every real estate transaction--through the delivery of a consistent, authentic, remarkable high level of personalized service. Cliff's topics include: the art of the new soft sell; the necessity of selling the client on appropriate pricing; how to preserve the commission structure; how to dress up and optimally market properties; how to make money while you sleep by increasing your net worth with wise real estate investments; how to take your business to the next level with the creation and management of a successful real estate team; and how to create an exit strategy that will keep you relevant, involved and receiving a continued income flow as a rainmaker for your team.
Download or read book The Movie Book written by DK and published by Penguin. This book was released on 2016-01-05 with total page 781 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about the visual and performing arts in The Movie Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Movies in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Movie Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Movies, with: - More than 100 of the best movies ever made worldwide - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Movie Book is the perfect introduction to the rich history of cinema like never before - from the golden age of black-and-white films to international art-house and 21st-century sci-fi, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover more than 100 of the best movies ever made, uncovering the key themes and big ideas behind the world's most celebrated cinematic gems. Your Movie Questions, Simply Explained This book brings cinema to life with iconic quotes and film stills, posters, biographies of directors, actors, and actresses, along with narrative timelines and infographics exploring key themes. If you thought it was difficult to learn about the best cinematic masterpieces, The Movie Book presents key information in an easy to follow layout. Learn everything about your favorite movies, as well as celebrated classics and the films to watch before you die, through iconic quotes and stills, posters, biographies, memorabilia and narrative timelines, through fantastic mind maps and step-by-step summaries. The Big Ideas Series With millions of copies sold worldwide, The Movie Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.
Book Synopsis The Selling of New Zealand Movies by : Lindsay Shelton
Download or read book The Selling of New Zealand Movies written by Lindsay Shelton and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From "Goodbye Pork Pie" to "The Lord Of The Rings"--Here, for the first time, is the fascinating inside story of the deal-making, shrewd moves and sheer luck that - in just a few years - took New Zealand films from obscurity to the top of the world"--Publisher.
Book Synopsis The Art of Selling by : Francisco Di Emmanuel
Download or read book The Art of Selling written by Francisco Di Emmanuel and published by Francisco Di Emmanuel . This book was released on 2020-08-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 BELIEVE IN YOURSELF Have confidence in yourself, the most powerful weapon that a seller has within your reach, is the confidence you place in yourself and the confidence you can create in the people who are listening to you.Without trust we are nothing. With confidence we are everything, and for that you have to dress, talk and feel like a winner, because you are, you have in your hands the possibility of improving life for you and your customers. Dressing well improves your self-esteem, but dressing well according to what you sell improves your sales... You are a sales artist, you must go out into the world with your best smile and your best wardrobe, those clothes that represent what you sell, your gala suit, your tuxedo, your hanger uniform, your best dress, shined shoes, hairstyle of winner and winner. Because the world before hearing what you have for them, they will first see you from top to bottom, and they will see you as a winner and they will want to know about you and what you are selling. And they will be eager to know what you have to offer.Jump to sell and devour the world to bites.
Book Synopsis The Art of Short Selling by : Kathryn F. Staley
Download or read book The Art of Short Selling written by Kathryn F. Staley and published by John Wiley & Sons. This book was released on 1996-12-23 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-of-a-kind book that shows you how to cash in on the latestinvesting trend--short selling "The Art of Short Selling is the best description of this difficulttechnique."--John Train, Train, Thomas, Smith Investment Counsel,and author of The New Money Masters "Kathryn Staley has done a masterful job explaining the highlyspecialized art of short selling. Her approach to telling the truestories of famous investment 'scams' will keep the readerspellbound, while teaching the investor many cruciallessons."--David W. Tice, Portfolio Manager, Prudent BearFund "Selling short is still a misunderstood discipline, but even themost raging bull needs to know this valuable technique to masterthe ever-changing markets."--Jim Rogers, author, InvestmentBiker On the investment playing field, there is perhaps no game moreexciting than short selling. With the right moves, it can yieldhigh returns; one misstep, however, can have disastrousconsequences. Despite the risk, a growing number of players areanteing up, sparked in part by success stories such as that ofGeorge Soros and the billions he netted by short selling theBritish pound. In The Art of Short Selling, Kathryn Staley, anexpert in the field, examines the essentials of this importantinvestment vehicle, providing a comprehensive game plan with whichyou can effectively play--and win--the short selling game. Whether used as a means of hedging bets, decreasing the volatilityof total returns, or improving returns, short selling must behandled with care--and with the right know-how. As Staley pointsout, "Short selling is not for the faint of heart. If a stock movesagainst the position holder, the effect on a portfolio and networth can be devastating. Investors need to understand the impacton their accounts as well as the consequences of getting bought inbefore they indulge in short selling." The Art of Short Sellingguides you--clearly and concisely--through the ins and outs of thishigh-risk, high-stakes game. The first--and most important--move in selling short is to identifyflaws in a business before its share prices drop. To help youtackle this key step, Staley shows you how to evaluate companyfinancial statements and balance sheets, make sense of returnratios, detect inconsistencies in inventory, and analyze thestatement of cash flows. Through real-world examples thatillustrate the shorting of bubble, high multiple growth, and themestocks, you'll proceed step by step through the complete processand learn to carry out all the essentials for a successful shortsell, including quantifying the risk factor and orchestratingcorrect timing, as well as implementing advanced valuationtechniques to execute the sell/buy. Packed with landmark, cutting-edge examples, up-to-the-minuteguidelines, and pertinent regulations, The Art of Short Selling isa timely and comprehensive reference that arms you with thenecessary tools to make a prepared and confident entrance onto theshort selling playing field.
