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Author : Tim Connor
Publisher :
ISBN 13 : 9780942061642
Total Pages : 228 pages
Book Rating : 4.0/5 (616 download)
Download or read book Soft Sell written by Tim Connor and published by . This book was released on 1994 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 150,000 copies of this classic sales title sold, Soft Sell combines pragmatic, real-world advice with helpful hints & sales strategies.
Author : Jerry Vass
Publisher : Running Press
ISBN 13 : 9780762404018
Total Pages : 0 pages
Book Rating : 4.4/5 (4 download)
Download or read book Soft Selling In A Hard World written by Jerry Vass and published by Running Press. This book was released on 1998-08-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback, this innovative guide to the art of selling is a hands-on, how-to book about fulfilling your selling potential and enjoying it. Written in an easy-to-read, breezy style, this informative book can be opened to any page to find practical pointers and outstanding advice. The education provided in SOFT SELLING IN A HARD WORLD is all you need to become a successful salesperson in today's tough business environment.
Author : Vincent Vinikas
Publisher : Iowa State Press
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.3/5 ( download)
Download or read book Soft Soap, Hard Sell written by Vincent Vinikas and published by Iowa State Press. This book was released on 1992 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.
Author : Bernardo J. Carducci
Publisher : John Wiley & Sons
ISBN 13 : 1405136359
Total Pages : 737 pages
Book Rating : 4.4/5 (51 download)
Download or read book The Psychology of Personality written by Bernardo J. Carducci and published by John Wiley & Sons. This book was released on 2009-03-09 with total page 737 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging, comprehensive introduction to the field of personality psychology integrates discussion of personality theories, research, assessment techniques, and applications of specific theories. The Psychology of Personality introduces students to many important figures in the field and covers both classic and contemporary issues and research. The second edition reflects significant changes in the field but retains many of the special features that made it a textbook from which instructors found easy to teach and students found easy to learn. Bernardo Carducci’s passion for the study of personality is evident on every page.
Author : Lesley Cresswell
Publisher : Heinemann
ISBN 13 : 9780435757687
Total Pages : 346 pages
Book Rating : 4.7/5 (576 download)
Download or read book Graphic with Materials Technology written by Lesley Cresswell and published by Heinemann. This book was released on 2004 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study guide that matches the Edexcel specification to help students succeed at A Level, this volume examines graphics within materials technology and is intended to aid revision as well as study.
Author : Nancy Martini
Publisher : John Wiley & Sons
ISBN 13 : 1118239601
Total Pages : 199 pages
Book Rating : 4.1/5 (182 download)
Download or read book Scientific Selling written by Nancy Martini and published by John Wiley & Sons. This book was released on 2012-03-22 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales managers have the most difficult job in the business world. They are responsible not just for revenue, but also for the hiring, coaching, training, and deployment of the employees who must generate it. Before the advancements that inspired Scientific Selling, sales managers had few tools to help them succeed at these disparate yet essential tasks. Today, however, the scientific approaches described in this book allow sales managers to more effectively measure, refine, and improve every aspect of the sales environment. Using easily-understood examples, graphics, charts, and explanations, Scientific Selling describes how to: Predictably improve sales results. Attract and retain top sales performers. Sharply decrease employee turnover. Spend sales training dollars more wisely. Better target sales coaching efforts. Move into consultative selling more quickly. And much more. Scientific Selling features over a dozen case studies illustrating exactly how scientific measurement and testing have improved sales performance within different kinds of sales groups inside multiple industries.
Author : Judith Sherven
Publisher : Wordclay
ISBN 13 : 1600375596
Total Pages : 219 pages
Book Rating : 4.6/5 (3 download)
Download or read book The Heart of Marketing written by Judith Sherven and published by Wordclay. This book was released on 2009 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is about marketing. But more important, this is a book about you, the soft sell marketer--your desire, as a service provider or care-giver, to market and sell your products and services online or off without compromising your personal or professional values. In short, it's about putting your heart into marketing. This book: Validates the power of heart-to-heart connections that lead to emotional authenticity and marketing believability, taking sales beyond mere commercial transactions into long-term customer relationships; Presents the principle that Selling Is Spiritual Service, healing the split soft sell marketers often feel between spirituality and sales; Sheds light on the internal aspects of marketing beginning with integrity and ending with a balance between commerce and conscience. Will open and inspire your soft sell imagination, setting the foundation for you to understand and profit from the practice of soft sell marketing.
Author : Shintaro Okazaki
Publisher : Springer Science & Business Media
ISBN 13 : 3834968544
Total Pages : 483 pages
Book Rating : 4.8/5 (349 download)
Download or read book Advances in Advertising Research (Vol. 2) written by Shintaro Okazaki and published by Springer Science & Business Media. This book was released on 2011-06-21 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community.
Author : Dan Ramsey
Publisher : F+W Media, Inc.
ISBN 13 : 1446355136
Total Pages : 196 pages
Book Rating : 4.4/5 (463 download)
Download or read book 60 Second Solutions: Selling written by Dan Ramsey and published by F+W Media, Inc.. This book was released on 2012-04-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an innovative new business series that presents 60 succinct techniques to improve core business skills, each technique to be read and digested in 60 seconds. 'Persuasion' provides 60 practical and effective techniques that can be immediately applied to enhance the art of persuasion both in the workplace and outside. This title covers all vital persuasion techniques including people skills and presentation skills, creating winning proposals and sourcing and developing new relationships. 60 fast solutions packaged in small, handy format will enable advice-hungry businessmen and women to dip in and out of this book when ever they have a spare minute!
Author : A. Arora
Publisher : Springer
ISBN 13 : 1137492260
Total Pages : 139 pages
Book Rating : 4.1/5 (374 download)
Download or read book Advertising Confluence written by A. Arora and published by Springer. This book was released on 2014-12-15 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.
Author : GMAC (Graduate Management Admission Council)
Publisher : John Wiley & Sons
ISBN 13 : 1119576113
Total Pages : 432 pages
Book Rating : 4.1/5 (195 download)
Download or read book GMAT Official Guide 2020 Verbal Review written by GMAC (Graduate Management Admission Council) and published by John Wiley & Sons. This book was released on 2019-05-07 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beat the GMAT verbal section with inside help from the makers of the GMAT GMAT Official Guide Verbal Review 2021 gets you ready for the toughest verbal test you've ever taken: the GMAT Verbal section. Written by the creators of the GMAT, the Official Guide takes you step-by-step through over 340 practice questions Improve your reading comprehension, critical reasoning, and sentence correction skills using GMAT questions from past exams. The practice questions come complete with detailed answer keys and strategies. GMAT Official Guide Verbal Review 2021 includes: An overview of the GMAT Verbal section and exam generally Grammar, critical reasoning, comprehension, and sentence correction tutorials Online flashcards and additional questions accessible by mobile app (online or offline) and desktop for seamless practice
Author : GMAC (Graduate Management Admission Council)
Publisher : John Wiley & Sons
ISBN 13 : 1119793793
Total Pages : 551 pages
Book Rating : 4.1/5 (197 download)
Download or read book GMAT Official Guide Verbal Review 2022 written by GMAC (Graduate Management Admission Council) and published by John Wiley & Sons. This book was released on 2021-06-16 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: Add over 340 verbal practice questions to your prep. Designed by the makers of the GMAT™ exam. Your official source of real GMAT questions from past exams. Set yourself up for success with extra practice on the verbal section of the GMAT exam. Study with over 340 practice questions not included in GMAT™ Official Guide 2022: Book & Online Question Bank! Review answer explanations to help improve your performance. GMAT practice questions are organized by difficulty level: easy, medium and hard. Start at the beginning and work your way up to the hard questions as you build upon your knowledge. All practice questions are from past GMAT exams. The GMAT™ Official Guide Verbal Review 2022: Book + Online Question Bank provides 3 ways to study: Book: Know what to expect on the GMAT exam Learn the exam structure with an introductory review chapter followed by 25 practice questions. Review common formulas and concepts using quick reference sheets. Master reading comprehension and critical reasoning with over 340 practice questions from past GMAT exams, organized by difficulty level. GMAT Online Prep Tools: Focus your studying – Bonus: included with purchase! Practice online with the same questions from the book. Create custom practice sets by difficulty level and by fundamental skill. Track your progress using performance metrics. Prepare for exam day by timing your practice in exam mode. Test your knowledge of key concepts with flashcards. Prepare with the Online Question Bank, which includes online-exclusive questions filterable by difficulty level, question type, fundamental skills, and more. Study anytime, anywhere with the Mobile App: review and reattempt practice sets to improve performance in study or exam mode. Mobile App: Your GMAT prep on the go Study offline after downloading the question sets. Sync between devices. Start on your phone, finish on your computer. Add GMAT™ Official Guide Verbal Review 2022: Book + Online Question Bank to your GMAT prep; the official source of practice questions from past GMAT exams. This product includes a print book with a unique access code to the Online Question Bank and Mobile App.
Author : GMAC (Graduate Management Admission Council)
Publisher : John Wiley & Sons
ISBN 13 : 1119387442
Total Pages : 360 pages
Book Rating : 4.1/5 (193 download)
Download or read book GMAT Official Guide 2018 Verbal Review: Book + Online written by GMAC (Graduate Management Admission Council) and published by John Wiley & Sons. This book was released on 2017-06-19 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The only source of real GMAT questions from past exams"--Cover.
Author : Alan Stephenson
Publisher : Taylor & Francis
ISBN 13 : 1136036490
Total Pages : 374 pages
Book Rating : 4.1/5 (36 download)
Download or read book Broadcast Announcing Worktext written by Alan Stephenson and published by Taylor & Francis. This book was released on 2013-02-11 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how to communicate effectively to various groups. Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered. Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on what you learn, and the projects allow for a practical hands-on application of key concepts in the material. The worktext format, with many real-life examples, combines both traditional teaching and practical experience. A companion CD illustrates techniques and concepts in each chapter with audio and visual examples. This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news.
Author : Eric Taylor
Publisher : John Wiley & Sons
ISBN 13 : 0470651504
Total Pages : 548 pages
Book Rating : 4.4/5 (76 download)
Download or read book Mastering the World of Selling written by Eric Taylor and published by John Wiley & Sons. This book was released on 2010-07-30 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of the 17 million people in the U.S. who are involved directly or indirectly in sales, many repeatedly acknowledge facing four major challenges: No prior sales education or training Lack of formalized sales training, resources, and methodologies provided by their companies Due to the recession and downsizing era, lack of 12-18 month professional sales training for new hires provided by Fortune 500 companies A consistent struggle to keep their sales force, distributors, manufacturers reps and affiliates motivated and focused on effectively selling their products and services Mastering the World of Selling helps companies and entrepreneurs overcome these four major obstacles with candid advice and winning strategies from the leading sales trainers and training companies in the world: Acclivus*AchieveGlobal*Action Selling*Tony Allesandra*Brian Azar*Baker Communications, Inc.*Mike Bosworth*Ian Brodie*Ed Brodow*Mike Brooks*Bob Burg*Jim Cathcart*Robert Cialdini PhD*Communispond, Inc.*Tim Connor*CustomerCentric Selling*Dale Carnegie*Sam Deep*Bryan Dodge*Barry Farber*Jonathan Farrington*Jeffrey Fox*Colleen Francis*FranklinCovey Sales Performance Solutions*Thomas A. Freese*Patricia Fripp*Ari Galper*General Physics Corporation*Jeffrey Gitomer*Charles H. Green*Ford Harding*Holden International*Chet Holmes*Tom Hopkins*Huthwaite, Inc.*Imparta, Ltd.*InfoMentis, Inc.*Integrity Solutions*Janek Performance Group, Inc.*Tony Jeary*Dave Kahle*Ron Karr*Knowledge-Advantage, Inc.*Jill Konrath*Dave Kurlan*Ron LaVine*Kendra Lee*Ray Leone*Chris Lytle*Paul McCord*Mercuri International*Miller Heiman, Inc.*Anne Miller*Dr. Ivan Misner*Michael Macedonio*Sharon Drew Morgen*Napoleon Hill Foundation*Michael Oliver*Rick Page*Anthony Parinello*Michael Port*Porter Henry*Prime Resource Group, Inc.*Neil Rackham*Revenue Storm*Linda Richardson*Keith Rosen*Frank Rumbauskas*Sales Performance International, Inc.*Sandler Training*Dr. Tom Sant*Stephan Schiffman*Dan Seidman*Blair Singer*Terri Sjodin*Art Sobczak*Drew Stevens, PhD*STI International*The Brooks Group*The Friedman Group*The TAS Group*Brian Tracy*ValueSelling Associates*Wendy Weiss&*Jacques Werth*Floyd Wickman*Wilson Learning*Dirk Zeller*Tom Ziglar*Zig Ziglar
Author : Florian Kohlbacher
Publisher : Springer
ISBN 13 : 1137586605
Total Pages : 179 pages
Book Rating : 4.1/5 (375 download)
Download or read book Advertising in the Aging Society written by Florian Kohlbacher and published by Springer. This book was released on 2016-04-08 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Japan. As the most aged society in the world, Japan lends itself as particularly suitable to study the implications of population aging. This book shows that older people, and especially older women, are highly underrepresented in advertising and are generally portrayed in stereotypical, albeit not necessarily unfavorable ways. This is despite the fact that advertising practitioners have a generally positive view towards using older models, even though only for an older target audience. Finally the book explore how both younger and older consumers perceive the representation of older people in advertising as stereotypical and partly negative, and are willing to boycott companies portraying older people negatively.
Author : David Ciccarelli
Publisher : John Wiley & Sons
ISBN 13 : 1118399587
Total Pages : 397 pages
Book Rating : 4.1/5 (183 download)
Download or read book Voice Acting For Dummies written by David Ciccarelli and published by John Wiley & Sons. This book was released on 2013-01-29 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make a career out of your voice? Easy. Voice acting is like acting, but just using your voice! It's a unique career where the actor's voice can be heard worldwide-in commercials, on audiobooks, in animated movies, documentaries, online videos, telephone systems and much, much more. The point is to bring the written word to life with the human voice. With step-by-step explanations and an abundance of examples, Voice Acting For Dummies is the ultimate reference for budding voice actors on auditioning, recording, producing voice-overs, and promoting themselves as a voice actor. Creating a voice acting demo Finding your signature voice Interpreting scripts Using audio editing software Promoting your voice acting talents If you're an aspiring voice actor or an actor or singer considering a career transition, Voice Acting For Dummies has everything you need to let your voice talents soar.
