The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

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Author :
Publisher : W. W. Norton & Company
ISBN 13 : 039308079X
Total Pages : 369 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by : Frank Rose

Download or read book The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories written by Frank Rose and published by W. W. Norton & Company. This book was released on 2011-02-28 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Download The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories PDF Online Free

Author :
Publisher : W. W. Norton & Company
ISBN 13 : 0393341259
Total Pages : 385 pages
Book Rating : 4.3/5 (933 download)

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Book Synopsis The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by : Frank Rose

Download or read book The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories written by Frank Rose and published by W. W. Norton & Company. This book was released on 2012-03-05 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a field guide to the visionaries - and the fans - who are reinventing the art of storytelling.

The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

Download The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories PDF Online Free

Author :
Publisher : W. W. Norton & Company
ISBN 13 : 039308079X
Total Pages : 369 pages
Book Rating : 4.3/5 (93 download)

DOWNLOAD NOW!


Book Synopsis The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories by : Frank Rose

Download or read book The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories written by Frank Rose and published by W. W. Norton & Company. This book was released on 2011-02-28 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A broad and deep look at how electronic media are changing storytelling…Completely fascinating." —Booklist, starred review Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think.

West of Eden

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Author :
Publisher : Frank Rose
ISBN 13 : 9780140093728
Total Pages : 372 pages
Book Rating : 4.0/5 (937 download)

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Book Synopsis West of Eden by : Frank Rose

Download or read book West of Eden written by Frank Rose and published by Frank Rose. This book was released on 1990 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning journalist Frank Rose provides a riveting, behind-the-scenes account of a business and a technology in tormoil. The fall of Steve Jobs, the visionary entrepreneur who founded Apple Computer, is also the story of a freewheeling California youth culture on a collision course with corporate America.

Convergence Culture

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Publisher : NYU Press
ISBN 13 : 0814742955
Total Pages : 361 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Convergence Culture by : Henry Jenkins

Download or read book Convergence Culture written by Henry Jenkins and published by NYU Press. This book was released on 2008-09 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: “What the future fortunes of [Gramsci’s] writings will be, we cannot know. However, his permanence is already sufficiently sure, and justifies the historical study of his international reception. The present collection of studies is an indispensable foundation for this.” —Eric Hobsbawm, from the preface Antonio Gramsci is a giant of Marxian thought and one of the world's greatest cultural critics. Antonio A. Santucci is perhaps the world's preeminent Gramsci scholar. Monthly Review Press is proud to publish, for the first time in English, Santucci’s masterful intellectual biography of the great Sardinian scholar and revolutionary. Gramscian terms such as “civil society” and “hegemony” are much used in everyday political discourse. Santucci warns us, however, that these words have been appropriated by both radicals and conservatives for contemporary and often self-serving ends that often have nothing to do with Gramsci’s purposes in developing them. Rather what we must do, and what Santucci illustrates time and again in his dissection of Gramsci’s writings, is absorb Gramsci’s methods. These can be summed up as the suspicion of “grand explanatory schemes,” the unity of theory and practice, and a focus on the details of everyday life. With respect to the last of these, Joseph Buttigieg says in his Nota: “Gramsci did not set out to explain historical reality armed with some full-fledged concept, such as hegemony; rather, he examined the minutiae of concrete social, economic, cultural, and political relations as they are lived in by individuals in their specific historical circumstances and, gradually, he acquired an increasingly complex understanding of how hegemony operates in many diverse ways and under many aspects within the capillaries of society.” The rigor of Santucci’s examination of Gramsci’s life and work matches that of the seminal thought of the master himself. Readers will be enlightened and inspired by every page.

The Sea We Swim In

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Author :
Publisher : W. W. Norton
ISBN 13 : 9781324074557
Total Pages : 0 pages
Book Rating : 4.0/5 (745 download)

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Book Synopsis The Sea We Swim In by : Frank Rose

Download or read book The Sea We Swim In written by Frank Rose and published by W. W. Norton. This book was released on 2024-02-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to "narrative thinking," and why it matters in a world defined by data.

Into the Heart of the Mind

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Author :
Publisher : Frank Rose
ISBN 13 : 9780394741031
Total Pages : 232 pages
Book Rating : 4.7/5 (41 download)

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Book Synopsis Into the Heart of the Mind by : Frank Rose

Download or read book Into the Heart of the Mind written by Frank Rose and published by Frank Rose. This book was released on 1985 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Design Thinking

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1581157347
Total Pages : 311 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis Design Thinking by : Thomas Lockwood

Download or read book Design Thinking written by Thomas Lockwood and published by Simon and Schuster. This book was released on 2010-02-16 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This thought-provoking and inspirational book covers such topics as: developing a solid creative process through “Visual Reflection Notebooks” and “Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.

The Agency

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Author :
Publisher : Frank Rose
ISBN 13 : 9780887308079
Total Pages : 580 pages
Book Rating : 4.3/5 (8 download)

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Book Synopsis The Agency by : Frank Rose

Download or read book The Agency written by Frank Rose and published by Frank Rose. This book was released on 1996 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt: The story of the William Morris Agency is the stoyr of show business itself. Founded at the turn of the century, it stood as the premier agency in Hollywood for 80 years. With unvarnished descriptions of the board that runs William Morris and the needy and demanding stars they represent, The Agency is a compelling tale that lifts the curtain on the most intriguing business in Americ today. Photos.

The Pixar Touch

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Author :
Publisher : Vintage
ISBN 13 : 0307278298
Total Pages : 330 pages
Book Rating : 4.3/5 (72 download)

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Book Synopsis The Pixar Touch by : David A. Price

Download or read book The Pixar Touch written by David A. Price and published by Vintage. This book was released on 2009-05-05 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Wall Street Journal Best Book of the Year The Pixar Touch is a lively chronicle of Pixar Animation Studios' history and evolution, and the “fraternity of geeks” who shaped it. With the help of animating genius John Lasseter and visionary businessman Steve Jobs, Pixar has become the gold standard of animated filmmaking, beginning with a short special effects shot made at Lucasfilm in 1982 all the way up through the landmark films Toy Story, Finding Nemo, Wall-E, and others. David A. Price goes behind the scenes of the corporate feuds between Lasseter and his former champion, Jeffrey Katzenberg, as well as between Jobs and Michael Eisner. And finally he explores Pixar's complex relationship with the Walt Disney Company as it transformed itself into the $7.4 billion jewel in the Disney crown. With an Updated Epilogue

Getting Personal

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Author :
Publisher : SUNY Press
ISBN 13 : 1438468970
Total Pages : 308 pages
Book Rating : 4.4/5 (384 download)

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Book Synopsis Getting Personal by : Laura Gray-Rosendale

Download or read book Getting Personal written by Laura Gray-Rosendale and published by SUNY Press. This book was released on 2018-01-29 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses how digital forms of personal writing can be most effectively used by teachers, students, and other community members. At a time when Twitter, Facebook, blogs, Instagram, and other social media dominate our interactions with one another and with our world, the teaching of writing also necessarily involves the employment of multimodal approaches, visual literacies, and online learning. Given this new digital landscape, how do we most effectively teach and create various forms of “personal writing” within our rhetoric and composition classes, our creative writing classes, and our community groups? Contributors to Getting Personal offer their thoughts about some of the positives and negatives of teaching and using personal writing within digital contexts. They also reveal intriguing teaching activities that they have designed to engage their students and other writers. In addition, they share some of the innovative responses they have received to these assignments. Getting Personal is about finding ways to teach and use personal writing in the digital age that can truly empower writing teachers, writing students, as well as other community members. “Getting Personal offers an engaging, comprehensive view of how and why instructors, in both creative and academic writing, can integrate contemporary writing and communication practices into their classrooms, assignments, and curricula.” — Jill Talbot, editor of Metawritings: Toward a Theory of Nonfiction “I am right now rethinking some of my assumptions about what it means to do and to teach personal writing—especially in digital environments. I’m also taken with the fact that while the chapters are clearly academic, they are also personal, and while several of them explicitly call the ‘false binary between the personal and the academic’ into question, my sense is that they themselves do so implicitly as well.” — Barry M. Maid, coauthor of The McGraw-Hill Guide: Writing for College, Writing for Life, Fourth Edition

The 360° Gaze

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Author :
Publisher : MIT Press
ISBN 13 : 0262363305
Total Pages : 315 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The 360° Gaze by : Christian Stiegler

Download or read book The 360° Gaze written by Christian Stiegler and published by MIT Press. This book was released on 2021-05-25 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive study of the pervasive role of immersion and immersive media in postmodern culture, from a humanities and social sciences perspective. Virtual reality, augmented reality, mixed reality, and other modes of digitally induced immersion herald a major cultural and economic shift in society. Most academic discussions of immersion and immersive media have focused on the technological aspects. In The 360° Gaze, Christian Stiegler takes a humanities and social science approach, emphasizing the human implications of immersive media in postmodern culture. Examining characteristics common to all immersive experiences, he uncovers dominant metaphors, such as the rabbit hole, and prevailing ideologies. He raises fundamental questions about opportunities and risks associated with immersion, as well as the potential effects on individuals, communities, and societies.

Advances in Design and Digital Communication

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Publisher : Springer Nature
ISBN 13 : 3030616711
Total Pages : 624 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Advances in Design and Digital Communication by : Nuno Martins

Download or read book Advances in Design and Digital Communication written by Nuno Martins and published by Springer Nature. This book was released on 2020-10-22 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book reports on research findings and practical lessons featuring advances in: digital and interaction design; graphic design and branding; design strategies and methodologies; design education; society and communication in design practice; and other related areas. Gathering the proceedings of the 4th International Conference on Digital Design and Communication, Digicom 2020, held virtually on November 5-6, 2020, the book describes cutting-edge perspectives on and analysis of and solutions to challenges digital communication is currently presenting to society, institutions and brands. It offers a timely guide and a source of inspiration for designers of all kinds, including graphic, digital and web designers, UI, UX and social media designers, and to researchers, advertisers, artists, and entrepreneurs, as well as brand or corporate communication managers.

Hey Whipple, Squeeze This

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Publisher : John Wiley & Sons
ISBN 13 : 1119819695
Total Pages : 423 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Hey Whipple, Squeeze This by : Luke Sullivan

Download or read book Hey Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2022-02-23 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity—while critical—is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional. In this fully updated edition, you’ll explore: How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation. How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life. How to go 180˚ against common sense for ideas that have the potential of becoming viral. How to create the kind of portfolio that will get you a job in the industry.

The Future of Live

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Publisher : John Wiley & Sons
ISBN 13 : 150950267X
Total Pages : 143 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis The Future of Live by : Karin van Es

Download or read book The Future of Live written by Karin van Es and published by John Wiley & Sons. This book was released on 2016-11-28 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Liveness is a persistent and much-debated concept in media studies. Until recently, it was associated primarily with broadcast media, and television in particular. However, the emergence of social media has brought new forms of liveness into effect. These forms challenge common assumptions about and perspectives on liveness, provoking a revisiting of the concept. In this book, Karin van Es develops a comprehensive understanding of liveness today, and clarifies the stakes surrounding the category of the live. She argues that liveness is the product of a dynamic interaction between media institutions, technologies and users. In doing so, she challenges earlier conceptions of the notion, which tended to focus on either one of these contributors to its construction. By analyzing the live in four different cases a live streaming platform, an online music collaboration website, an example of social TV, and a social networking site van Es explores the operation of the category and pinpoints the conditions under which it comes into being. The analysis is the starting point for a broader reflection on the relation between broadcast and social media.

Social Life and Political Life in the Era of Digital Media

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Author :
Publisher : Routledge
ISBN 13 : 1315278677
Total Pages : 348 pages
Book Rating : 4.3/5 (152 download)

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Book Synopsis Social Life and Political Life in the Era of Digital Media by : David Toews

Download or read book Social Life and Political Life in the Era of Digital Media written by David Toews and published by Routledge. This book was released on 2018-02-15 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital technology has vastly broadened and complexified social life, levelling opportunities for communication and producing a new awareness of the importance of diversity of social relations, as well as of life on the planet. This book explores the ways in which social media, by encouraging human curiosity and sociability in relation to these developments, has highlighted for users their own nature as social beings who have discovered new ways to get along with each other, as well as new challenges. The complexity of networks on social media has created new kinds of conflicts, and new ways to mediate older kinds of conflicts, that have resulted in a demand for new forms of political participation, thus reinvigorating political activity, without extending the practice of ‘politics as usual’. However, with concerns for the planet in the back- ground, a tendency for elites and ordinary people alike to want to see a political solution to every problem in social life has become an unsustainable and troubling trend. This book argues that enthusiasms for social media can be tempered in a helpful manner through an engagement with studies of social media in relation to understandings of the history of modern social life provided by sources in classical and contemporary sociology and political theory. Social media makes possible new sociable opportunities and multiple publics, but at the same time represents important continuities with modern social life of earlier times, such as the respect in which it works to limit political action within the boundaries of a generalized public, thus constraining demagoguery and challenging the arrogance of elites who seek to impose certain forms of political life. Engaging with the work of Deleuze, Tarde, Simmel, Lazzarato, Latour, Harman, Heidegger, Arendt, Archer, Wellman, Bergson and others, Social Life and Political Life in the Era of Digital Media advances a new understanding of modernity offered by social media, re-establishing the autonomy of social life over and against political life and re-articulating the relationship between the social and political. As such, it will appeal to scholars of social and political theory and cultural and media studies.

Art and the Challenge of Markets Volume 1

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Author :
Publisher : Springer
ISBN 13 : 3319645862
Total Pages : 355 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Art and the Challenge of Markets Volume 1 by : Victoria D. Alexander

Download or read book Art and the Challenge of Markets Volume 1 written by Victoria D. Alexander and published by Springer. This book was released on 2018-01-16 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art and the Challenge of Markets Volumes 1 & 2 examine the politics of art and culture in light of the profound changes that have taken place in the world order since the 1980s and 1990s. The contributors explore how in these two decades, the neoliberal or market-based model of capitalism started to spread from the economic realm to other areas of society. As a result, many aspects of contemporary Western societies increasingly function in the same way as the private enterprise sector under traditional market capitalism. The first volume of this two-volume collection considers a broad range of national cultural policies from European and North American countries, and examines the strengthening of international and transnational art worlds in music, visual arts, film, and television. The chapters cover cultural policy and political culture in the United States, United Kingdom, Germany, France, Switzerland, the Nordic countries, the Balkans, and Slovenia, and address the extent to which Western nations have shifted from welfare-state to market-based ideologies. Tensions between centres and peripheries in global art worlds are considered, as well as complex interactions between nations and international and transnational art worlds, and regional variations in the audiovisual market. Both volumes provide students and scholars across a range of disciplines with an incisive, comparative overview of the politics of art and culture and national, international and transnational art worlds in contemporary capitalism.