The Applied Power Of Conjoint Analysis

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Applied Conjoint Analysis

Author : Vithala R. Rao
Publisher : Springer Science & Business Media
ISBN 13 : 3540877533
Total Pages : 401 pages
Book Rating : 4.5/5 (48 download)

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Book Synopsis Applied Conjoint Analysis by : Vithala R. Rao

Download or read book Applied Conjoint Analysis written by Vithala R. Rao and published by Springer Science & Business Media. This book was released on 2014-02-20 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.

Analyzing Decision Making

Author : Jordan J. Louviere
Publisher : SAGE
ISBN 13 : 9780803927575
Total Pages : 100 pages
Book Rating : 4.9/5 (275 download)

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Book Synopsis Analyzing Decision Making by : Jordan J. Louviere

Download or read book Analyzing Decision Making written by Jordan J. Louviere and published by SAGE. This book was released on 1988-03 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes and forecast the chosen behavior of individuals or the populations they represent.

Cambridge Handbook of Experimental Political Science

Author : James N. Druckman
Publisher : Cambridge University Press
ISBN 13 : 0521192129
Total Pages : 577 pages
Book Rating : 4.5/5 (211 download)

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Book Synopsis Cambridge Handbook of Experimental Political Science by : James N. Druckman

Download or read book Cambridge Handbook of Experimental Political Science written by James N. Druckman and published by Cambridge University Press. This book was released on 2011-06-06 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides the first comprehensive overview of how political scientists have used experiments to transform their field of study.

Marketing Research and Modeling: Progress and Prospects

Author : Yoram Wind
Publisher : Springer Science & Business Media
ISBN 13 : 0387286926
Total Pages : 343 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis Marketing Research and Modeling: Progress and Prospects by : Yoram Wind

Download or read book Marketing Research and Modeling: Progress and Prospects written by Yoram Wind and published by Springer Science & Business Media. This book was released on 2013-06-05 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Conjoint Measurement

Author : Anders Gustafsson
Publisher : Springer Science & Business Media
ISBN 13 : 3540714049
Total Pages : 372 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Conjoint Measurement by : Anders Gustafsson

Download or read book Conjoint Measurement written by Anders Gustafsson and published by Springer Science & Business Media. This book was released on 2007-09-12 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).

The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy

Author : Cathy A. Enz
Publisher : SAGE
ISBN 13 : 1412905907
Total Pages : 1081 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy by : Cathy A. Enz

Download or read book The Cornell School of Hotel Administration Handbook of Applied Hospitality Strategy written by Cathy A. Enz and published by SAGE. This book was released on 2010-07-14 with total page 1081 pages. Available in PDF, EPUB and Kindle. Book excerpt: This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.

The Market Research Toolbox

Author : Edward F. McQuarrie
Publisher : SAGE
ISBN 13 : 1412991730
Total Pages : 273 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The Market Research Toolbox by : Edward F. McQuarrie

Download or read book The Market Research Toolbox written by Edward F. McQuarrie and published by SAGE. This book was released on 2012 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: An ideal resource for those who want to conduct market research but have little experience in doing so, this book describes how each technique works along with its costs and uses, tips for success, when and how to use certain techniques and precautions to take while using them.

MARKETING RESEARCH

Author : Dr. Subhash Jagannath Jadhav
Publisher : Thakur Publication Private Limited
ISBN 13 : 9389863112
Total Pages : 256 pages
Book Rating : 4.3/5 (898 download)

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Book Synopsis MARKETING RESEARCH by : Dr. Subhash Jagannath Jadhav

Download or read book MARKETING RESEARCH written by Dr. Subhash Jagannath Jadhav and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Marketing Research e-Book for Mba 2nd Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.

Multivariate Total Quality Control

Author : Carlo Lauro
Publisher : Springer Science & Business Media
ISBN 13 : 3642487106
Total Pages : 247 pages
Book Rating : 4.6/5 (424 download)

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Book Synopsis Multivariate Total Quality Control by : Carlo Lauro

Download or read book Multivariate Total Quality Control written by Carlo Lauro and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decades, the production of goods and the offer of services have become quite complex activities mostly because of the markets globalisation, of the continuous push to the innovation and of the constant requests from more and more demanding markets. The main objective of a company system has become the achievement of the quality for the business management cycle. This cycle goes from the design (Plan) to the production (Do), from the control (Check) to the man agement (Action), as well as to the marketing and distribution. Nowadays, the Total Quality of the company system is evaluated, according to the ISO 9000 regulations, in terms of its capacity to adjust the design and the pro duction to the needs expressed (explicitly or implictly) by the final users of a product/service. In this process, the use of statistical techniques is essential not only in the classical approach of Quality Control of a product but also, and most importantly, in the Quality Design oriented to the satisfaction of customers. Thus, Total Quality refers to the global capacity of a company to fit its system to the real needs of its customers by designing products which are able to match the customers' taste and by implementing a statistical control of both the product and the Customer Satisfaction. In such a process of design and evaluation, several statistical variables are involved and with a different nature (numerical, categorical, ordinal).

The Handbook of Marketing Research

Author : Rajiv Grover
Publisher : SAGE
ISBN 13 : 141290997X
Total Pages : 721 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis The Handbook of Marketing Research by : Rajiv Grover

Download or read book The Handbook of Marketing Research written by Rajiv Grover and published by SAGE. This book was released on 2006-06-23 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Marketing Research comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm.

The Technology Management Handbook

Author : Richard C. Dorf
Publisher : CRC Press
ISBN 13 : 9781420050561
Total Pages : 1190 pages
Book Rating : 4.0/5 (55 download)

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Book Synopsis The Technology Management Handbook by : Richard C. Dorf

Download or read book The Technology Management Handbook written by Richard C. Dorf and published by CRC Press. This book was released on 1998-07-27 with total page 1190 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are not already in a management position, chances are you soon will be. According to the Bureau of Statistics, the fastest growing areas of employment for engineers are in engineering/science management. With over 200 contributing authors, The Technology Management Handbook informs and assists the more than 1.5 million engineering managers in the practice of technical management. Written from the technical manager's perspective and written for technologists who are managers, The Technology Management Handbook presents in-depth information on the science and practice of management. Its comprehensive coverage encompasses the field of technology management, offering information on: Entrepreneurship Innovations Economics Marketing Product Development Manufacturing Finance Accounting Project Management Human Resources International Business

Choice-Based Conjoint Analysis

Author : Damaraju Raghavarao
Publisher : CRC Press
ISBN 13 : 1420099973
Total Pages : 190 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis Choice-Based Conjoint Analysis by : Damaraju Raghavarao

Download or read book Choice-Based Conjoint Analysis written by Damaraju Raghavarao and published by CRC Press. This book was released on 2010-08-03 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.

Handbook of the Economics of Marketing

Author :
Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 634 pages
Book Rating : 4.4/5 (446 download)

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Book Synopsis Handbook of the Economics of Marketing by :

Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. - Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing - Designed for economists already convinced of the benefits of applying economics tools to marketing - Written for those who wish to become quickly acquainted with the integration of marketing and economics

The SAGE Encyclopedia of Communication Research Methods

Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Communication Research Methods by : Mike Allen

Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Customer Oriented Product Design

Author : Cengiz Kahraman
Publisher : Springer Nature
ISBN 13 : 3030421880
Total Pages : 478 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Customer Oriented Product Design by : Cengiz Kahraman

Download or read book Customer Oriented Product Design written by Cengiz Kahraman and published by Springer Nature. This book was released on 2020-03-19 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive reference guide to customer-oriented product design and intelligence. It provides readers with the necessary intelligent tools for designing customer-oriented products in contexts characterized by incomplete information or insufficient data, where classical product design approaches cannot be applied. The respective chapters, written by prominent researchers, explain a wealth of both basic and advanced concepts including fuzzy QFD, fuzzy FMEA, the fuzzy Kano model, fuzzy axiomatic design, fuzzy heuristics-based design, conjoint analysis-based design, and many others. To foster reader comprehension, all chapters include relevant numerical examples or case studies. Taken together, they form an excellent reference guide for researchers, lecturers, and postgraduate students pursuing research on customer-oriented product design. Moreover, by extending all the main aspects of classical customer-oriented product design to its intelligent and fuzzy counterparts, the book presents a dynamic snapshot of the field that is expected to stimulate new directions, ideas, and developments.

Economic Analysis for Hydropower Project Relicensing

Author :
Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Economic Analysis for Hydropower Project Relicensing by :

Download or read book Economic Analysis for Hydropower Project Relicensing written by and published by . This book was released on 1998 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Getting Started with Conjoint Analysis

Author : Bryan K. Orme
Publisher : Research Publishers LLC
ISBN 13 : 9780972729741
Total Pages : 0 pages
Book Rating : 4.7/5 (297 download)

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Book Synopsis Getting Started with Conjoint Analysis by : Bryan K. Orme

Download or read book Getting Started with Conjoint Analysis written by Bryan K. Orme and published by Research Publishers LLC. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint analysis goes beyond simple surveys, providing a more realistic approach to understanding consumer attitudes, opinions, and behavior. Introduced as a fundamental measurement method more than forty years ago, conjoint analysis presents combinations of features and attributes in product profiles and asks people to rank or rate those profiles or to make choices among product profiles.