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The Application Of Market And Social Research For More Efficient Planning
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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Market Researchers Look at Advertising by : ESOMAR.
Download or read book Market Researchers Look at Advertising written by ESOMAR. and published by . This book was released on 1980 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Opinion by : William A. Blade
Download or read book Public Opinion written by William A. Blade and published by Nova Publishers. This book was released on 2002 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-four news networks, a plethora of newspapers and magazines, vibrant news-talk radio, and the ubiquitous Internet highlight our society as information-driven. With such a steady stream of hard facts mixed with publicised opinions, the mainstream population has an opinion on everything. Most anyone seems itching to argue their side of an issue, making once private beliefs fodder for general consumption. A staple of any medium's content is a regular public opinion poll on whatever hot topic strikes the editor's fancy. From the significant to the mundane, public opinion permeates society. Accordingly, politicians have taken note of these opinions and adopted stands and values that put them in tune with public sentiment. An understanding of the nature of public opinion, therefore, is paramount in today's world. This book assembles and presents a carefully chosen bibliography on public opinion in its many forms. The collection of references makes for a valuable resource in studying and researching the critical issue of public opinion. Easy access to these pieces of literature are then provided with author, title, and subject indexes.
Download or read book Highway Safety Literature written by and published by . This book was released on 1976 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Science Research by : Anol Bhattacherjee
Download or read book Social Science Research written by Anol Bhattacherjee and published by CreateSpace. This book was released on 2012-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to introduce doctoral and graduate students to the process of conducting scientific research in the social sciences, business, education, public health, and related disciplines. It is a one-stop, comprehensive, and compact source for foundational concepts in behavioral research, and can serve as a stand-alone text or as a supplement to research readings in any doctoral seminar or research methods class. This book is currently used as a research text at universities on six continents and will shortly be available in nine different languages.
Book Synopsis The Development and Assessment of a Drink-driving Campaign by : Barry Elliott
Download or read book The Development and Assessment of a Drink-driving Campaign written by Barry Elliott and published by . This book was released on 1985 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Alcohol education programmes. Drinking attitudes. Public information programs. Advertising. In January 1979 the Office of Road Safety, Department of Transport, Australia, commissioned B J Elliott and Associates to develop approaches to drink driving publicity. In October that year, a detailed interim report (Elliott & Peberdy) specified the options available and recommended a communications strategy. These options were based upon original research conducted by one of the authors in Tasmania, together with a thorough review of relevant existing literature and communication efforts from around the world. The strategy deviated from traditional approaches being at the 'associate' of the drink driver, and also in attempting a positive modelling approach, rather than highlighting the negative consequences of the undesireable behaviour. The target audience chosen was the associates of drink drivers, especially those over 30 years of age. Tasmania was chosen for the purpose of developing and assessing a pilot campaign involving television, radio, press, outdoor advertising and public relations activities. Evaluation of the pilot campaign involved a controlled field experiment, utilising before and after surveys of self reported drinking and drink driving behaviour in an experimental and control city, with a switch over experimental design. Positive results were obtained but some effects were not very sizeable in magnitude. The report concludes with a brief statement regarding the future use of the mass media as a result of the experience from the 'Cronin' campaign.
Book Synopsis JMR, Journal of Marketing Research by :
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1975 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook on Tourism and Behaviour Change by : Haywantee Ramkissoon
Download or read book Handbook on Tourism and Behaviour Change written by Haywantee Ramkissoon and published by Edward Elgar Publishing. This book was released on 2023-11-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-read for researchers and practitioners focusing on how the tourism industry needs to evolve given the societal and sustainability challenges we face, this comprehensive Handbook serves as a vital reference point for advanced research in tourism and behaviour change. Chapters depict critical reviews and debates on the topic, comprising both theoretical and empirical research illustrated by international case studies to explore strategies for current and future challenges in the field.
Download or read book Marketing written by and published by . This book was released on 2005 with total page 802 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466698462 Total Pages :2035 pages Book Rating :4.4/5 (666 download)
Book Synopsis Geospatial Research: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Geospatial Research: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2016-04-11 with total page 2035 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having the ability to measure and explore the geographic space that surrounds us provides endless opportunities for us to utilize and interact with the world. As a broad field of study, geospatial research has applications in a variety of fields including military science, environmental science, civil engineering, and space exploration. Geospatial Research: Concepts, Methodologies, Tools, and Applications is a multi-volume publication highlighting critical topics related to geospatial analysis, geographic information systems, and geospatial technologies. Exploring multidisciplinary applications of geographic information systems and technologies in addition to the latest trends and developments in the field, this publication is ideal for academic and government library inclusion, as well as for reference by data scientists, engineers, government agencies, researchers, and graduate-level students in GIS programs.
Author :United States. Congress. House. Committee on Science and Technology. Task Force on Science Policy Publisher : ISBN 13 : Total Pages :296 pages Book Rating :4.3/5 (91 download)
Book Synopsis The Role of the Behavioral and Social Sciences by : United States. Congress. House. Committee on Science and Technology. Task Force on Science Policy
Download or read book The Role of the Behavioral and Social Sciences written by United States. Congress. House. Committee on Science and Technology. Task Force on Science Policy and published by . This book was released on 1986 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Quality-of-Life Research by : M. Joseph Sirgy
Download or read book Handbook of Quality-of-Life Research written by M. Joseph Sirgy and published by Springer Science & Business Media. This book was released on 2013-04-18 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides students of quality-of-life (QOL) research with an understanding of how QOL research can be conducted from an ethical marketing perspective - a perspective based on positive social change. The handbook covers theoretical, philosophical, and measurement issues in QOL research. The handbook also approaches selected QOL studies in relation to various populations in various life domains. The marketing approach is highly pragmatic because it allows social and behavioral scientists from any discipline to apply marketing concepts to plan social change and assess the impact of intervention strategies on the QOL of targeted populations.
Book Synopsis Selected Water Resources Abstracts by :
Download or read book Selected Water Resources Abstracts written by and published by . This book was released on 1987 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Bulletin of the United States Bureau of Labor Statistics by :
Download or read book Bulletin of the United States Bureau of Labor Statistics written by and published by . This book was released on 1913 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A National Plan for Energy Research, Development & Demonstration: Program implementation by : United States. Energy Research and Development Administration
Download or read book A National Plan for Energy Research, Development & Demonstration: Program implementation written by United States. Energy Research and Development Administration and published by . This book was released on 1976 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dynamics of Marketing in African Nations by : Sonny Nwankwo
Download or read book Dynamics of Marketing in African Nations written by Sonny Nwankwo and published by Bloomsbury Publishing USA. This book was released on 2002-05-30 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consider Africa—not with pre-established mindsets, unexamined assumptions, and bland generalizations—but for what Africa actually is: a setting in which marketers can gather new ideas and test old ones and perhaps emerge with a more varied, certain sense of what the marketing enterprise itself, is all about. Nwankwo, Aiyeku, and their contributing authors, all specialists with a remarkably wide range of experience and viewpoints, uncover the unexpected factors that they are certain will determine the success of selling just about any product or service to established or developing African nations. Original, eclectic, and agenda-setting, their book provides a startling insight into the dynamics of marketing in this fascinating region of the world as it continues to initiate the new macroeconomic and political reforms that are transforming the African continent into an important player on the international business scene. Nwankwo and Aiyeku see their book as a welcome attempt to identify and explore the institutional processes in which not only the study but also the practice of marketing is embedded. They work with three main themes: the processual issues, including theory development and the reconceptualization of conventional paradigms; the nature of the interrelationships that shape the dynamics of marketing overall; and the context-specific dimensions of marketing generally, its marketing operations. As the volume editors state: By and large, African nations present new contexts and new strategic challenges. As they become focused, certain general approaches as to how various characteristics influence marketing behaviors have to be established. This book, through addressing these contextual issues, provides a better focus for creating a relevant set of marketing activities in African situations.
Book Synopsis Effective Dissemination of Health and Clinical Information to Consumers by :
Download or read book Effective Dissemination of Health and Clinical Information to Consumers written by and published by . This book was released on 1995 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:
