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Author : Vincent Valmón Mott
Publisher :
ISBN 13 : 9780912598109
Total Pages : pages
Book Rating : 4.5/5 (981 download)
Download or read book The American Consumer written by Vincent Valmón Mott and published by . This book was released on 1972 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. President (1963-1969 : Johnson)
Publisher :
ISBN 13 :
Total Pages : 12 pages
Book Rating : 4.E/5 ( download)
Download or read book The American Consumer written by United States. President (1963-1969 : Johnson) and published by . This book was released on 1964 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Regina Lee Blaszczyk
Publisher : Wiley-Blackwell
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.3/5 (91 download)
Download or read book American Consumer Society, 1865 - 2005 written by Regina Lee Blaszczyk and published by Wiley-Blackwell. This book was released on 2009 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: This startlingly original and highly readable volume adds a new richness and depth to an element of U.S. history that is all too often taken for granted. In American Consumer Society, Regina Lee Blaszczyk examines the emergence of consumerism in the Victorian era, and, in tracing its evolution over the next 140 years, shows how the emergence of a mass market was followed by its fragmentation. Niche marketing focused on successive waves of new consumers as each made its presence known: Irish immigrants, urban African Americans, teenagers, computer geeks, and soccer moms, to name but a few. Blaszczyk demonstrates that middle-class consumerism is an intrinsic part of American identity, but exactly how consumerism reflected that identity changed over time. Initially driven to imitate those who had already achieved success, Americans eventually began to use their purchases to express themselves. This led to a fundamental change in American culture—one in which the American reverence for things was replaced by a passion for experiences. New Millennium families no longer treasured exquisite china or dress in fine clothes, but they’ll spare no expense on being able to make phone calls, retrieve emails, watch ESPN, or visit web sites at any place, any time. Victorian mothers just wouldn’t understand. Using materials and techniques from business history, art history, anthropology, sociology, material culture, and good story-telling, this lavishly illustrated and highly thoughtful narrative offers a compelling re-interpretation of American culture through the lens of consumerism, making it perfect for use not only as supplementary reading in the U.S. survey, but also for a variety of courses in Business, Culture, Economics, Marketing, and Fashion and Design history.
Author : Stanley Lebergott
Publisher : Princeton University Press
ISBN 13 : 1400863260
Total Pages : 203 pages
Book Rating : 4.4/5 (8 download)
Download or read book Pursuing Happiness written by Stanley Lebergott and published by Princeton University Press. This book was released on 2014-07-14 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether watching baseball or undergoing heart surgery, Americans have bought a variety of goods and services to achieve happiness. Here is a provocative look at what they have chosen to purchase. Stanley Lebergott maintains that the average consumer has behaved more reasonably than many distinguished critics of "materialism" have suggested. He sees consumers seeking to make an uncertain and often cruel world into a pleasanter and more convenient place--and, for the most part, succeeding. With refreshing common sense, he reminds us of what many "luxuries" have meant, especially for women: increased income since 1900 has been used largely to lighten the backbreaking labor once required by household chores. Originally published in 1993. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Author : United States. National Business Council for Consumer Affairs. Sub-Council on Credit and Related Terms of Sale
Publisher :
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.3/5 (91 download)
Download or read book Financing the American Consumer written by United States. National Business Council for Consumer Affairs. Sub-Council on Credit and Related Terms of Sale and published by . This book was released on 1972 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence B. Glickman
Publisher : Cornell University Press
ISBN 13 : 9780801484865
Total Pages : 436 pages
Book Rating : 4.4/5 (848 download)
Download or read book Consumer Society in American History written by Lawrence B. Glickman and published by Cornell University Press. This book was released on 1999 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers the most comprehensive and incisive exploration of American consumer history to date, spanning the four centuries from the colonial era to the present.
Author : Lizabeth Cohen
Publisher : Vintage
ISBN 13 : 0307555364
Total Pages : 578 pages
Book Rating : 4.3/5 (75 download)
Download or read book A Consumers' Republic written by Lizabeth Cohen and published by Vintage. This book was released on 2008-12-24 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase political influence and effect social change. Yet despite undeniable successes and unprecedented affluence, mass consumption also fostered economic inequality and the fracturing of society along gender, class, and racial lines. In charting the complex legacy of our “Consumers’ Republic” Lizabeth Cohen has written a bold, encompassing, and profoundly influential book.
Author : A. Coskun Samli
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313004668
Total Pages : 214 pages
Book Rating : 4.3/5 (13 download)
Download or read book Empowering the American Consumer written by A. Coskun Samli and published by Bloomsbury Publishing USA. This book was released on 2000-10-30 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Far removed from the markets they're meant to serve, insensitive to market needs, inflexible in how they do business, America's oliuopolistic corporations are terrorizing consumers. The result is that the American market system does not work as it should, and indeed, performs far below its potential. Samli argues that the system should not be treated as though it were sacrosanct. Indeed, it must be made to do more than it is doing to encourage competition and create consumer value—things it neglects, says Samli, because of a mistaken notion that laissez-fairism is working well, and that in today's free economy things are just fine. Not so, and corporations are actually suffering on their bottom lines. By creating true consumer value and by stopping their headlong rush to merge and thereby decrease competition, corporations can achieve their profit goals more easily, and even establish higher ones. The trick is to pay more attention to their customers, to be more responsive to their needs and wishes, and in Samli's words, to turn a kinder and gentler face to the world. His book is a challenging, provocative declaration for policy makers in the public and private sectors, and for academics, an important adjunct to their studies of how business, government, and society interact. First, says Samli, merger mania must stop. Government must exercise its full power to protect, inform, and educate consumers—and take care that business, unchecked, does not prey upon them. He cites evidence that consumers are not equal, that many are frail and vulnerable, and that in many markets they are simply being ignored. Samli maintains that far from being hostile to business, he sees business as actually working against itself. If business thinks of, and works for, the benefit of the consumer, if it eschews strategies that simply cut costs and contribute to self-enlargement, consumers will become empowered. In fact, Samli calls for more regulation, not less, and for more competition. He also calls for consumers who are better educated, and for the nation to cultivate its resources—human and environmental—in ways that will enhance economic performance, not only for society that depends on corporations, but for corporations themselves that depend on society.
Author : Lee Eisenberg
Publisher : Simon and Schuster
ISBN 13 : 1439160619
Total Pages : 354 pages
Book Rating : 4.4/5 (391 download)
Download or read book Shoptimism written by Lee Eisenberg and published by Simon and Schuster. This book was released on 2009-10-16 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this smart, engaging book, Lee Eisenberg, best-selling author of The Number: A Completely Different Way to Think about the Rest of Your Life, leads us on a provocative and entertaining tour of America's love/hate affair with shopping, a pursuit that, even in hard times, remains a true national pastime. Why do we shop and buy the way we do? In a work that will explain much about the American character, Eisenberg chronicles the dynamics of selling and buying from almost every angle. Neither a cheerleader for consumption nor an anti-consumerist scold, he explores with boundless curiosity the vast machinery aimed at inducing us to purchase everything from hair mousse to a little black dress. He leads us, with understated humor, into the broad universe of marketing, retailing, advertising, and consumer and scientific research--an arsenal of powerful forces that combine to form what he calls "The Sell Side." Through the rest of the book, Eisenberg leads us through the "Buy Side" -- a journey directly into our own hearts and minds, asking among other questions: What are we really looking for when we buy? Why are we alternately excited, guilt-ridden, satisfied, disappointed, and recklessly impulsive? What are our biases, need for status, impulses to self-express, that lead us individually to buy what we buy? Are you a classic buyer (your head wants to do the right thing), or a romantic buyer (your heart just wants to have fun)? How do men and women differ in their attitudes towards shopping, and does the old cliche -- "Women shop, men buy" -- apply any longer? Of special interest are the author's findings on the subject of What Makes a Good Buy? We all purchase things that we sooner or later regret, but what are the guidelines for making purchases that we'll never regret? What, for instance, defines the perfect gift? Brimming with wit and surprise, Shoptimism will be delightful and instructive reading for anyone with a credit card and a healthy curiosity about American culture, through good times and bad. For here, in one vivid journey, is a memorable, panoramic portrait of our everyday self-delusions, desires, and dreams.
Download or read book The American Consumer: a Critical Appraisal written by and published by . This book was released on 1964 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Charles F. McGovern
Publisher : Univ of North Carolina Press
ISBN 13 : 080787664X
Total Pages : 553 pages
Book Rating : 4.8/5 (78 download)
Download or read book Sold American written by Charles F. McGovern and published by Univ of North Carolina Press. This book was released on 2009-01-06 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.
Author : Lawrence B. Glickman
Publisher : University of Chicago Press
ISBN 13 : 0226298663
Total Pages : 424 pages
Book Rating : 4.2/5 (262 download)
Download or read book Buying Power written by Lawrence B. Glickman and published by University of Chicago Press. This book was released on 2009-06-10 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive history of consumer activism, Buying Power traces the lineage of this political tradition back to our nation’s founding, revealing that Americans used purchasing power to support causes and punish enemies long before the word boycott even entered our lexicon. Taking the Boston Tea Party as his starting point, Lawrence Glickman argues that the rejection of British imports by revolutionary patriots inaugurated a continuous series of consumer boycotts, campaigns for safe and ethical consumption, and efforts to make goods more broadly accessible. He explores abolitionist-led efforts to eschew slave-made goods, African American consumer campaigns against Jim Crow, a 1930s refusal of silk from fascist Japan, and emerging contemporary movements like slow food. Uncovering previously unknown episodes and analyzing famous events from a fresh perspective, Glickman illuminates moments when consumer activism intersected with political and civil rights movements. He also sheds new light on activists’ relationship with the consumer movement, which gave rise to lobbies like the National Consumers League and Consumers Union as well as ill-fated legislation to create a federal Consumer Protection Agency.
Author : Florham Park Press
Publisher : Florham Park Press
ISBN 13 : 9780912598512
Total Pages : 122 pages
Book Rating : 4.5/5 (985 download)
Download or read book The American Consumer written by Florham Park Press and published by Florham Park Press. This book was released on 1983-09-01 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David Blanke
Publisher : Lexington Books
ISBN 13 : 0739172204
Total Pages : 197 pages
Book Rating : 4.7/5 (391 download)
Download or read book A Destiny of Choice? written by David Blanke and published by Lexington Books. This book was released on 2013-02-21 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the twentieth century, Americans thought of the United States as a land of opportunity and equality. To what extent and for whom this was true was, of course, a matter of debate, however especially during the Cold War, many Americans clung to the patriotic conviction that America was the land of the free. At the same time, another national ideal emerged that was far less contentious, that arguably came to subsume the ideals of freedom, opportunity, and equality, and that eventually embodied an unspoken consensus about what constitutes the good society in a postmodern setting. This was the ideal of choice, broadly understood as the proposition that the good society provides individuals with the power to shape the contours of their lives in ways that suit their personal interests, idiosyncrasies, and tastes. By the closing decades of the century, Americans were widely agreed that theirs was—or at least should be—the land of choice. In A Destiny of Choice?, David Blanke and David Steigerwald bring together important scholarship on the tension between two leading interpretations of modern American consumer culture. That modern consumerism reflects the social, cultural, economic, and political changes that accompanied the country’s transition from a local, producer economy dominated by limited choices and restricted credit to a national consumer marketplace based on the individual selection of mass-produced, mass-advertised, and mass-distributed goods. This debate is central to the economic difficulties seen in the United States today.
Author : Alvin Wolf
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.3/5 (9 download)
Download or read book American Consumers, is Their Anger Justified? written by Alvin Wolf and published by Prentice Hall. This book was released on 1977 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Terrence H. Witkowski
Publisher : Routledge
ISBN 13 : 131738542X
Total Pages : 354 pages
Book Rating : 4.3/5 (173 download)
Download or read book A History of American Consumption written by Terrence H. Witkowski and published by Routledge. This book was released on 2017-09-14 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States has been near the forefront of global consumption trends since the 1700s, and for the past century and more, Americans have been the world’s foremost consuming people. Informed and inspired by the literature from consumer culture theory, as well as drawing from numerous studies in social and cultural history, A History of American Consumption tells the story of the American consumer experience from the colonial era to the present, in three cultural threads. These threads recount the assignment of meaning to possessions and consumption, the gendered ideology and allocation of consumption roles, and resistance through anti-consumption thought and action. Brief but scholarly, this book provides a thought provoking, introduction to the topic of American consumption history informed by research in consumer culture theory. By examining and explaining the core phenomenon of product consumption and its meaning in the changing lives of Americans over time, it provides a valuable contribution to the literature on the subjects of consumption and its causes and consequences. Readable and insightful, it will be of interest to scholars and advanced students in consumer behaviour, advertising, and marketing and business history.
Author : Lisa Jacobson
Publisher : Columbia University Press
ISBN 13 : 0231113897
Total Pages : 319 pages
Book Rating : 4.2/5 (311 download)
Download or read book Raising Consumers written by Lisa Jacobson and published by Columbia University Press. This book was released on 2004 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversial--dimension of modern childhood. Historians and social commentators have typically assumed that the child consumer became significant during the postwar television age. But the child consumer was already an important phenomenon in the early twentieth century. The family, traditionally the primary institution of child socialization, began to face an array of new competitors who sought to put their own imprint on children's acculturation to consumer capitalism. Advertisers, children's magazine publishers, public schools, child experts, and children's peer groups alternately collaborated with, and competed against, the family in their quest to define children's identities. At stake in these conflicts and collaborations was no less than the direction of American consumer society--would children's consumer training rein in hedonistic excesses or contribute to the spread of hollow, commercial values? Not simply a new player in the economy, the child consumer became a lightning rod for broader concerns about the sanctity of the family and the authority of the market in modern capitalist culture. Lisa Jacobson reveals how changing conceptions of masculinity and femininity shaped the ways Americans understood the virtues and vices of boy and girl consumers--and why boys in particular emerged as the heroes of the new consumer age. She also analyzes how children's own behavior, peer culture, and emotional investment in goods influenced the dynamics of the new consumer culture. Raising Consumers is a provocative examination of the social, economic, and cultural forces that produced and ultimately legitimized a distinctive children's consumer culture in the early twentieth century.
