Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
The Advertising Effect
Download The Advertising Effect full books in PDF, epub, and Kindle. Read online The Advertising Effect ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis The Advertising Effect by : Adam Ferrier
Download or read book The Advertising Effect written by Adam Ferrier and published by Oxford University Press, USA. This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).
Book Synopsis The Olympic Games Effect by : John A. Davis
Download or read book The Olympic Games Effect written by John A. Davis and published by John Wiley & Sons. This book was released on 2012-01-11 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing at the Olympics, the attraction and the rewards Essential reading in preparation for the 2012 London Olympics, the newly revised and fully updated second edition of The Olympic Games Effect offers fascinating sports marketing and branding insights into the promotion of the Games themselves, and their unique attraction for corporations in particular. The important lessons of past Olympics will be used to show a hundred year-plus tradition based on a several thousand year old testament to the love of sports and competition, revealing how, in recent years, this has evolved into a seductively attractive vehicle for a wide range of audiences, from consumers to corporations. Loaded with historical information on the Olympics, the book traces the history of the Olympics back to 776 BC. This legacy is vital to the ongoing success of the Olympics, and is at the heart of why brands care so much Packed with illustrations that illustrate how the Games have become arguably the world's most successful sports event and the marketing opportunities this has led to Includes relevant business strategies and recommendations to help companies understand how to make more effective sports sponsorship decisions This timely new edition of The Olympic Games Effect shows the value contributed by sponsoring the world's premier sporting event, and explains how, by extension, other global sports events have the potential to generate similarly impressive results for their sponsors.
Book Synopsis The Halo Effect by : Phil Rosenzweig
Download or read book The Halo Effect written by Phil Rosenzweig and published by Simon and Schuster. This book was released on 2008-12-09 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some companies prosper while others fail? Despite great amounts of research, many of the studies that claim to pin down the secret of success are based in pseudoscience. THE HALO EFFECT is the outcome of that pseudoscience, a myth that Philip Rosenzweig masterfully debunks in THE HALO EFFECT. THE HALO EFFECT highlights the tendency of experts to point to the high financial performance of a successful company and then spread its golden glow to all of the company's attributes - clear strategy, strong values, and brilliant leadership. But in fact, as Rosenzweig clearly illustrates, the experts are not just wrong, but deluded. Rosenzweig suggests a more accurate way to think about leading a company, a robust and clearheaded approach that can save any business from ultimate failure.
Download or read book The Wrong Game written by Kandi Steiner and published by . This book was released on 2018-10-16 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two season tickets.One genius idea.Zero interest in a relationship.The plan is simple: a brand new, hot, preferably funny, definitely single male will fill one of those seats for every Bears game at Soldier Field. And I'll fill the other.I can't think of a better way to use the season passes I'd bought for my ex-husband. I am a woman of plans, and this one's foolproof.Until Zach Bowen offers to be my practice round.He's infuriating. Presumptuous and overbearing. And absolutely, undeniably gorgeous. Any woman with a heartbeat would be attracted to him, and mine picks up speed every time he speaks.But as I said, I'm a woman of plans - and I'm not backing down on this one.One night. One game. And then, his time's up.He can try to change the rules, but here's the truth: he can't win if he's playing the wrong game.The Wrong Game is a stand-alone, angsty, enemies-to-lovers sports romance.
Book Synopsis Advances in Advertising Research (Vol. VII) by : George Christodoulides
Download or read book Advances in Advertising Research (Vol. VII) written by George Christodoulides and published by Springer. This book was released on 2016-08-24 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and increasingly complex advertising landscape that raises a number of challenges for advertisers. Further research is needed to guide choices regarding ad content and execution, media placement, social networks, and campaign effectiveness. Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a selective collection of research presented at the 14th International Conference in Advertising (ICORIA), which was held in London (UK) in July 2015. The conference gathered more than 150 participants from various countries from nearly all continents, including Europe, North and South America, Asia, and Australia.
Book Synopsis The Effect of Advertising and Display by : Robert East
Download or read book The Effect of Advertising and Display written by Robert East and published by Springer Science & Business Media. This book was released on 2013-03-20 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert East presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices, and he describes how good advertising can sometimes reduce the cost of doing business. The question of repeated exposure is examined: do sales initially gather pace with additional ad exposures, or do the gains get less and less after the first exposure? New evidence on this issue is assessed. The focus then moves to a model of ad response that covers the evidence on repeated ad exposure and explains how advertising may work over both short-term and long-term periods. The processes that could produce the long-term effect are discussed and new evidence is presented on the function of word of mouth. There is a chapter on the psychological processes that are used to explain ad effect and brief sections on the point of purchase and online advertising.
Book Synopsis Stop Listening to the Customer by : Adam Ferrier
Download or read book Stop Listening to the Customer written by Adam Ferrier and published by John Wiley & Sons. This book was released on 2020-02-03 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: • Avoid the pitfalls of drowning in customer data • Establish a strong, brand-led business • Develop a unique brand by embracing and leveraging your weaknesses • Define your brand • Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.
Book Synopsis The Remarkable Effect by : Ton Dobbe
Download or read book The Remarkable Effect written by Ton Dobbe and published by . This book was released on 2020-02-02 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Remarkable Effect was written to help tech-entrepreneurs-on-a-mission shape the software business they've always aspired to run. This is a highly effective process for start-ups, underdogs, established market leaders, small companies, large companies and everything in between.
Book Synopsis The Effect by : Nick Huntington-Klein
Download or read book The Effect written by Nick Huntington-Klein and published by CRC Press. This book was released on 2021-12-20 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensive code examples in R, Stata, and Python Chapters on overlooked topics in econometrics classes: heterogeneous treatment effects, simulation and power analysis, new cutting-edge methods, and uncomfortable ignored assumptions An easy-to-read conversational tone Up-to-date coverage of methods with fast-moving literatures like difference-in-differences
Book Synopsis Proceedings of the 1993 World Marketing Congress by : M. Joseph Sirgy
Download or read book Proceedings of the 1993 World Marketing Congress written by M. Joseph Sirgy and published by Springer. This book was released on 2015-06-20 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1993 World Marketing Congress held in Istanbul, Turkey. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume resents papers on various topics including marketing management, marketing strategy, and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Download or read book The JOLT Effect written by Matthew Dixon and published by Penguin. This book was released on 2022-09-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing. For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision—and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new, first-of-its-kind study of more than two and a half million sales conversations from across industry, they reveal the surprising truth that high-performing sales reps grasp and their average-performing peers don’t: only by addressing the customer’s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger. Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to close the gap between customer intent and action—and close more sales.
Book Synopsis The Boomerang Effect by : Gordon Jack
Download or read book The Boomerang Effect written by Gordon Jack and published by HarperCollins. This book was released on 2016-11-08 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hilariously subversive YA debut that explores the meaning of friendship and loyalty, and also why you should avoid being trapped in a small space with an angry chicken. Perfect for fans of Andrew Smith’s Winger and Frank Portman’s King Dork. It all started with a harmless prank. But now high school junior Lawrence Barry is one step away from reform school unless he participates in a mentorship program. His mentee? Spencer Knudsen, a Norwegian exchange student with Spock-like intelligence but the social skills of the periodic table. Then disaster strikes. Homecoming Week. When someone dressed as the school Viking mascot starts destroying the fairytale-inspired floats, all suspicion falls on Lawrence. Add to the mix a demon Goth girl, a Renaissance LARPing group, an overzealous yearbook editor, and three vindictive chickens, and Lawrence soon realizes that his situation may be a little out of control. But Spencer seems to have some answers. In fact, Spencer may be the one friend Lawrence never knew he needed.
Download or read book The Practice Effect written by David Brin and published by Spectra. This book was released on 1984 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physicist Dennis Nuel, the first human to probe the alternate universes of the anomal worlds, joins forces with a beautiful woman with strange powers to battle a mysterious warlord.
Book Synopsis The Dragonfly Effect by : Jennifer Aaker
Download or read book The Dragonfly Effect written by Jennifer Aaker and published by John Wiley & Sons. This book was released on 2010-09-28 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Book Synopsis The Facebook Effect by : David Kirkpatrick
Download or read book The Facebook Effect written by David Kirkpatrick and published by Simon and Schuster. This book was released on 2011-02 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps.
Book Synopsis The Voltage Effect by : John A. List
Download or read book The Voltage Effect written by John A. List and published by Currency. This book was released on 2022-02-01 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • A leading economist answers one of today’s trickiest questions: Why do some great ideas make it big while others fail to take off? “Brilliant, practical, and grounded in the very latest research, this is by far the best book I’ve ever read on the how and why of scaling.”—Angela Duckworth, CEO of Character Lab and New York Times bestselling author of Grit ONE OF THE MOST ANTICIPATED BOOKS OF 2022—Men’s Journal “Scale” has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one—whether you’re growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine. Translating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve “high voltage”—the ability to be replicated at scale. In The Voltage Effect, List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies for avoiding voltage drops and engineering voltage gains. You’ll learn: • How celebrity chef Jamie Oliver expanded his restaurant empire by focusing on scalable “ingredients” (until it collapsed because talent doesn’t scale) • Why the failure to detect false positives early on caused the Reagan-era drug-prevention program to backfire at scale • How governments could deliver more services to more citizens if they focused on the last dollar spent • How one education center leveraged positive spillovers to narrow the achievement gap across the entire community • Why the right set of incentives, applied at scale, can boost voter turnout, increase clean energy use, encourage patients to consistently take their prescribed medication, and more. By understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale.
Book Synopsis Advertising: A Very Short Introduction by : Winston Fletcher
Download or read book Advertising: A Very Short Introduction written by Winston Fletcher and published by Oxford University Press. This book was released on 2010-06-24 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
