Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
The Ad Makers
Download The Ad Makers full books in PDF, epub, and Kindle. Read online The Ad Makers ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Download or read book The Ad Makers written by Tom Logue Newth and published by Ilex Press. This book was released on 2013-07-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world?s top commercials. Each chapter includes an overview of best practice and a host of images?stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films. - The stories behind some of the best-known TV commercials, as told by the people who made them - Top producers, designers, storyboarders, directors, editors and visual effects creatives reveal the secrets of the television advertising industry
Download or read book The Ad Makers written by Winston Fletcher and published by Michael Joseph. This book was released on 1973 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Ad-Makers by : Tom von Logue Newth
Download or read book The Ad-Makers written by Tom von Logue Newth and published by CRC Press. This book was released on 2013-10-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial. Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire. Gathered from the disciplines of cinematography, directing, producing, and editing, the filmmakers tell the stories behind the making of some of the world’s top commercials. Each chapter includes an overview of best practice and a host of images—stills from the spots themselves and concept visuals. Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media. With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising or even feature films. • The stories behind some of the best-known TV commercials, as told by the people who made them • Top producers, designers, storyboarders, directors, editors, and visual effects creatives reveal the secrets of the television advertising industry
Download or read book Image Makers written by Robert Jackall and published by University of Chicago Press. This book was released on 2000-07-20 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with "technicians in moral outrage," including street-smart impresarios, feminist preachers, and bombastic talk-radio hosts. The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.
Book Synopsis Utopian Images and Narratives in Advertising by : Luigi Daniele Manca
Download or read book Utopian Images and Narratives in Advertising written by Luigi Daniele Manca and published by Lexington Books. This book was released on 2012 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers' desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection's cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.
Book Synopsis The Heart and the Fountain by : Joseph Dan
Download or read book The Heart and the Fountain written by Joseph Dan and published by Oxford University Press. This book was released on 2003-10-30 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Dan is one of the world's leading authorities on Jewish mysticism. In this superb anthology, Dan not only presents illuminating excerpts from the most important mystical texts, but also delves into the very meaning of mysticism itself. Dan takes readers through the historical development of Jewish mysticism, from late antiquity to the modern period. He explores the Kabbalah, the esoteric tradition that delves into the secrets delivered by God to Moses on Mount Sinai, the emergence of Hasidism, and much more. He presents the great texts, from Hekhalot Rabbati, "The Greater Book of Divine Palaces," set in the temple in Jerusalem; to the apocalyptic vision of Abraham Abulafia in the thirteenth century; to the Zohar, perhaps the best-known volume of all. For each piece, he offers an extended introduction that deftly places the work in the context of its time and its antecedents. "Mysticism is that which cannot be expressed in words, period," Dan writes. In this remarkable volume, he guides us through that seemingly impenetrable barrier to show how the inexpressible has been expressed in some of the most profound and challenging writing in existence.
Book Synopsis War of Words by : Sandra Silberstein
Download or read book War of Words written by Sandra Silberstein and published by Psychology Press. This book was released on 2004 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: Timely and penetrating, War of Words shows how the stories we told after the attacks fashioned a post-9/11 American identity and reinscribed our national beliefs.
Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2021-11-24 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.
Book Synopsis Spiral of Cynicism by : Joseph N. Cappella
Download or read book Spiral of Cynicism written by Joseph N. Cappella and published by Oxford University Press on Demand. This book was released on 1997 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jamieson and Cappella examine how the media cover political campaigns and significant legislation. They conclude that by focusing on the game rather than the substance the media are engendering cynicism amongst the general public.
Book Synopsis Inside Campaigns by : William J. Feltus
Download or read book Inside Campaigns written by William J. Feltus and published by CQ Press. This book was released on 2018-07-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your students on a journey into the world of campaign managers. Powered by scores of interviews and surveys of political professionals, the book considers the purpose, potency, and poetry of modern political campaigns in the US.
Book Synopsis The Adman’s Dilemma by : Paul Rutherford
Download or read book The Adman’s Dilemma written by Paul Rutherford and published by University of Toronto Press. This book was released on 2018-10-11 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Book Synopsis Campaigns on the Cutting Edge, 2nd Edition by : Richard J. Semiatin
Download or read book Campaigns on the Cutting Edge, 2nd Edition written by Richard J. Semiatin and published by CQ Press. This book was released on 2013 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Helping students make sense of how and why campaigns are changing, this thoroughly updated second edition focuses on evaluating current trends and assesses how campaigns are making cutting-edge changes—on the presidential, congressional and, gubernatorial levels.
Book Synopsis Television in Society by : Arthur Asa Berger
Download or read book Television in Society written by Arthur Asa Berger and published by Routledge. This book was released on 2017-09-29 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is television a cultural wasteland, or a medium that has brought people more great art, music, dance, and drama than any previous media? How do we study and interpret television? What are the effects of television on individuals and society, and how do we measure them? What is the role of television in our political and economic life? Television in Society explores these issues in considering how television both reflects and affects society.The book is divided into two sections. The first focuses on programming and deals with commercials, ceremonial events, important series (such as ""MASH"" and ""Lou Grant""), significant programs (a production of Brave New World on television), and the images of police on the medium. The second part of the book deals with important issues and topics related to the medium: the impact of television violence, values found on television, the impact of television on education, the significance of new technological developments, and the always thorny issue of freedom of the press. The articles are drawn together by a brilliant introductory essay by Arthur Asa Berger, who examines television as culture.
Book Synopsis Political Persuasion in Presidential Campaigns by : Lawrence Patrick Devlin
Download or read book Political Persuasion in Presidential Campaigns written by Lawrence Patrick Devlin and published by Transaction Publishers. This book was released on with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work incorporates the insights of many of America's foremost analyst of political campaigns. Coverage of a presidential campaign is examined by journalists both from print and television. In addition to staff professionals and journalists, academic experts in various aspects of presidential campaign communication analyze how key communicative components affect campaigns.
Download or read book Social Marketing written by and published by Routledge. This book was released on 2013-10-08 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed. The subject of social marketing is brought to life with the integration of case studies from across the world to provide a textbook which is required reading for students at advanced undergraduate and postgraduate levels.
Book Synopsis Equal Freedom by : Stephen L. Darwall
Download or read book Equal Freedom written by Stephen L. Darwall and published by University of Michigan Press. This book was released on 1995 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues at the major fault-line of political beliefs and debates
Book Synopsis How Maine Decides by : Christian P. Potholm
Download or read book How Maine Decides written by Christian P. Potholm and published by Down East Books. This book was released on 2024-05-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political scholar and avid campaign watcher Christian P. Potholm brings to bear his considerable experience as a political consultant, and his intricate understanding of campaign strategy, in his careful analysis of Maine citizen referenda. In Maine, controversial decisions are often presented directly to voters, so the citizens can decide. Potholm looks at the campaigns from past referenda, delving into the lobbying and manipulation from both sides of each issue. He breaks down tactics and reveals why key votes were either won or lost. It is a fascinating look at this key element of Maine's political system.
