Image Makers

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Image Makers

Author : Robert Jackall
Publisher : University of Chicago Press
ISBN 13 : 9780226389165
Total Pages : 372 pages
Book Rating : 4.3/5 (891 download)

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Book Synopsis Image Makers by : Robert Jackall

Download or read book Image Makers written by Robert Jackall and published by University of Chicago Press. This book was released on 2000-07-20 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with "technicians in moral outrage," including street-smart impresarios, feminist preachers, and bombastic talk-radio hosts. The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.

Image Makers, Image Takers

Author : Anne-Celine Jaeger
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Image Makers, Image Takers by : Anne-Celine Jaeger

Download or read book Image Makers, Image Takers written by Anne-Celine Jaeger and published by . This book was released on 2007 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This essential guide draws on in-depth interviews with established photographers from the fields of fashion, art, portraiture, documentary photography, and advertising as well as comments from picture editors, curators, agency directors, and publishers who reveal what they look for when choosing an image. The book first focuses on photographers’ working practices. What made the photographer start taking pictures? How did he or she develop a signature style? What is the process involved in going from concept to shoot? How important is postproduction? Then the book turns to selection. How does a picture editor decide which photographer to commission for the next fashion spread? What kind of photograph is worthy of being hung in a gallery? What advice would an art book publisher give a budding photographer? Whether it is the question of what to look for in an image, views on cropping, or the pros and cons of color versus black and white, the shapers of taste give acute and useful accounts of their methods. This updated edition includes five new interviews: Pascal Dangin, who pioneered a revolutionary digital scanning technique; Fabrice Dall’Anese, a celebrated French portrait photographer for Vanity Fair, GQ, Elle, and others; Jörg Colberg, creator of the photography blog, Conscientious; Jehad Nga, a self-taught photographer whose focus has recently shifted from photojournalism to fine art photography; and Tim Barber, who launched tinyvices.com in 2005, an online gallery and image archive.

Image Makers Image Takers

Author : Anne Celine Jaeger
Publisher : Thames and Hudson
ISBN 13 : 9780500288924
Total Pages : 0 pages
Book Rating : 4.2/5 (889 download)

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Book Synopsis Image Makers Image Takers by : Anne Celine Jaeger

Download or read book Image Makers Image Takers written by Anne Celine Jaeger and published by Thames and Hudson. This book was released on 2010-11-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For professionals and beginners alike: a behind-the- scenes look at how photographers of world stature approach their work, and what it is that makes them succeed. This essential guide draws on in-depth interviews with established photographers from the fields of fashion, art, portraiture, documentary photography, and advertising as well as comments from picture editors, curators, agency directors, and publishers who reveal what they look for when choosing an image. The book first focuses on photographers’ working practices. What made the photographer start taking pictures? How did he or she develop a signature style? What is the process involved in going from concept to shoot? How important is postproduction? Then the book turns to selection. How does a picture editor decide which photographer to commission for the next fashion spread? What kind of photograph is worthy of being hung in a gallery? What advice would an art book publisher give a budding photographer? Whether it is the question of what to look for in an image, views on cropping, or the pros and cons of color versus black and white, the shapers of taste give acute and useful accounts of their methods. This updated edition includes five new interviews: Pascal Dangin, who pioneered a revolutionary digital scanning technique; Fabrice Dall’Anese, a celebrated French portrait photographer for Vanity Fair, GQ, Elle, and others; Jörg Colberg, creator of the photography blog, Conscientious; Jehad Nga, a self-taught photographer whose focus has recently shifted from photojournalism to fine art photography; and Tim Barber, who launched tinyvices.com in 2005, an online gallery and image archive.

Image Makers

Author : Robert Jackall
Publisher : University of Chicago Press
ISBN 13 : 9780226389172
Total Pages : 372 pages
Book Rating : 4.3/5 (891 download)

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Book Synopsis Image Makers by : Robert Jackall

Download or read book Image Makers written by Robert Jackall and published by University of Chicago Press. This book was released on 2000 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talking dogs pitching ethnic food. Heart-tugging appeals for contributions. Recruitment calls for enlistment in the military. Tub-thumpers excoriating American society with over-the-top rhetoric. At every turn, Americans are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations. Robert Jackall and Janice M. Hirota explore the fashioning of the apparatus of advocacy through the stories of two organizations, the Committee on Public Information, which sold the Great War to the American public, and the Advertising Council, which since the Second World War has been the main coordinator of public service advertising. They then turn to the career of William Bernbach, the adman's adman, who reinvented advertising and grappled creatively with the profound skepticism of a propaganda-weary midcentury public. Jackall and Hirota argue that the tools-in-trade and habits of mind of "image makers" have now migrated into every corner of modern society. Advocacy is now a vocation for many, and American society abounds as well with "technicians in moral outrage," including street-smart impresarios, feminist preachers, and bombastic talk-radio hosts. The apparatus and ethos of advocacy give rise to endlessly shifting patterns of conflicting representations and claims, and in their midst Image Makers offers a clear and spirited understanding of advocacy in contemporary society and the quandaries it generates.

Celebrity

Author : James Monaco
Publisher : New York : Dell Publishers
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Celebrity by : James Monaco

Download or read book Celebrity written by James Monaco and published by New York : Dell Publishers. This book was released on 1978 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Image-Makers

Author : David Lewis-Williams
Publisher : Cambridge University Press
ISBN 13 : 1108498213
Total Pages : 225 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Image-Makers by : David Lewis-Williams

Download or read book Image-Makers written by David Lewis-Williams and published by Cambridge University Press. This book was released on 2019-05-23 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing insight into an image-making process that became extinct at the end of the nineteenth-century, this book shows that, far from being trivial, hunter-gatherer rock art was embedded in religion. It explores the complex social relations of those who made rock art and why they made it.

Talent Makers

Author : Daniel Chait
Publisher : John Wiley & Sons
ISBN 13 : 1119785286
Total Pages : 275 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis Talent Makers by : Daniel Chait

Download or read book Talent Makers written by Daniel Chait and published by John Wiley & Sons. This book was released on 2021-03-30 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Powerful ideas to transform hiring into a massive competitive advantage for your business Talent Makers: How the Best Organizations Win through Structured and Inclusive Hiring is essential reading for every leader who knows that hiring is crucial to their organization and wants to compete for top talent, diversify their organization, and build winning teams. Daniel Chait and Jon Stross, co-founders of Greenhouse Software, Inc, provide readers with a comprehensive and proven framework to improve hiring quickly, substantially, and measurably. Talent Makers will provide a step-by-step plan and actionable advice to help leaders assess their talent practice (or lack thereof) and transform hiring into a measurable competitive advantage. Readers will understand and employ: A proven system and principles for hiring used by the world's best companies Hiring practices that remove bias and result in more diverse teams An assessment of their hiring practice using the Hiring Maturity model Measurement of employee lifetime value in quantifiable terms, and how to increase that value through hiring The Talent Makers methodology is the result of the authors’ experience and the ideas and stories from their community of more than 4,000 organizations. This is the book that CEOs, hiring managers, talent practitioners, and human resources leaders must read to transform their hiring and propel their organization to new heights.

Image Makers

Author : Giriraj Shah
Publisher : Abhinav Publications
ISBN 13 : 9788170172956
Total Pages : 356 pages
Book Rating : 4.1/5 (729 download)

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Book Synopsis Image Makers by : Giriraj Shah

Download or read book Image Makers written by Giriraj Shah and published by Abhinav Publications. This book was released on 1993 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: -----------

Mimic Makers

Author : Kristen Nordstrom
Publisher : Charlesbridge Publishing
ISBN 13 : 1580899471
Total Pages : 48 pages
Book Rating : 4.5/5 (88 download)

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Book Synopsis Mimic Makers by : Kristen Nordstrom

Download or read book Mimic Makers written by Kristen Nordstrom and published by Charlesbridge Publishing. This book was released on 2021-07-13 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Young readers will be captivated by the contemporary inventors and inventions featured, and inspired to incorporate biomimicry into their own designs.” —Miranda Paul, author of One Plastic Bag and Water is Water Who's the best teacher for scientists, engineers, AND designers? Mother nature, of course! When an inventor is inspired by nature for a new creation, they are practicing something called biomimicry. Meet ten real-life scientists, engineers, and designers who imitate plants and animals to create amazing new technology. An engineer shapes the nose of his train like a kingfisher's beak. A scientist models her solar cell on the mighty leaf. Discover how we copy nature's good ideas to solve real-world problems! WINNER AAAS/Subaru SB&F Prize for Excellence in Science Books A National Science Teacher Association Best STEM Book “Mimic Makers reveals marvels of engineering inspired by nature with images that invite careful observation and explanations that are expressive, but never over simplified.” —Kim Parfitt, AP Biology and Environmental Science teacher, curriculum developer for Howard Hughes Medical Institute Biointeractive, and recipient of the Presidential Award for Excellence in Science and Math Teaching. “Amazing! . . . Love that the book features the scientists and inventors, and that there is a diverse set of them. —Janine Benyus, co-founder of the Biomimicry Institute

Alternative Photographic Processes

Author : Randall Webb
Publisher :
ISBN 13 :
Total Pages : 170 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Alternative Photographic Processes by : Randall Webb

Download or read book Alternative Photographic Processes written by Randall Webb and published by . This book was released on 2000 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Amply illustrated...provides an overview of alternative printing processes, such as salt printing and photo etching....Takes a straightforward, how-to approach to each of these unique and often complicated processes in a series of short chapters. Each chapter provides some historical background, a shopping list, and then outlines the method of making prints....Valuable to anyone who wishes to make photographs safely and competently....Recommended for both public and academic libraries."--"Library Journal. "

Represented

Author : Brenna Wynn Greer
Publisher : University of Pennsylvania Press
ISBN 13 : 0812296370
Total Pages : 328 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Represented by : Brenna Wynn Greer

Download or read book Represented written by Brenna Wynn Greer and published by University of Pennsylvania Press. This book was released on 2019-06-14 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1948, Moss Kendrix, a former New Deal public relations officer, founded a highly successful, Washington, D.C.-based public relations firm, the flagship client of which was the Coca-Cola Company. As the first black pitchman for Coca-Cola, Kendrix found his way into the rarefied world of white corporate America. His personal phone book also included the names of countless black celebrities, such as bandleader Duke Ellington, singer-actress Pearl Bailey, and boxer Joe Louis, with whom he had built relationships in the course of developing marketing campaigns for his numerous federal and corporate clients. Kendrix, along with Ebony publisher John H. Johnson and Life photographer Gordon Parks, recognized that, in the image-saturated world of postwar America, media in all its forms held greater significance for defining American citizenship than ever before. For these imagemakers, the visual representation of African Americans as good citizens was good business. In Represented, Brenna Wynn Greer explores how black entrepreneurs produced magazines, photographs, and advertising that forged a close association between blackness and Americanness. In particular, they popularized conceptions of African Americans as enthusiastic consumers, a status essential to postwar citizenship claims. But their media creations were complicated: subject to marketplace dictates, they often relied on gender, class, and family stereotypes. Demand for such representations came not only from corporate and government clients to fuel mass consumerism and attract support for national efforts, such as the fight against fascism, but also from African Americans who sought depictions of blackness to counter racist ideas that undermined their rights and their national belonging as citizens. The story of how black capitalists made the market work for racial progress on their way to making money reminds us that the path to civil rights involved commercial endeavors as well as social and political activism.

American Indian Image Makers of Hollywood

Author : Frank Javier Garcia Berumen
Publisher : McFarland
ISBN 13 : 1476678138
Total Pages : 290 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis American Indian Image Makers of Hollywood by : Frank Javier Garcia Berumen

Download or read book American Indian Image Makers of Hollywood written by Frank Javier Garcia Berumen and published by McFarland. This book was released on 2019-12-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Images from movies and film have had a powerful influence in how Native Americans are seen. In many cases, they have been represented as violent, uncivilized, and an impediment to progress and civilization. This book analyzes the representation of Native Americans in cinematic images from the 1890s to the present day, deconstructing key films in each decade. This book also addresses efforts by Native Americans to improve and have a part in their filmic representations, including mini-biographies of important indigenous filmmakers and performers.

Giving Bodies Back to Data

Author : Silvia Casini
Publisher : MIT Press
ISBN 13 : 026204529X
Total Pages : 321 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Giving Bodies Back to Data by : Silvia Casini

Download or read book Giving Bodies Back to Data written by Silvia Casini and published by MIT Press. This book was released on 2021-08-03 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the bodily, situated aspects of data-visualization work, looking at visualization practices around the development of MRI technology. Our bodies are scanned, probed, imaged, sampled, and transformed into data by clinicians and technologists. In this book, Silvia Casini reveals the affective relations and materiality that turn data into image--and in so doing, gives bodies back to data. Opening the black box of MRI technology, Casini examines the bodily, situated aspects of visualization practices around the development of this technology. Reframing existing narratives of biomedical innovation, she emphasizes the important but often overlooked roles played by aesthetics, affectivity, and craft practice in medical visualization. Combining history, theory, laboratory ethnography, archival research, and collaborative art-science, Casini retrieves the multiple presences and agencies of bodies in data visualization, mapping the traces of scientists' body work and embodied imagination. She presents an in-depth ethnographic study of MRI development at the University of Aberdeen's biomedical physics laboratory, from the construction of the first whole-body scanner for clinical purposes through the evolution of the FFC-MRI. Going beyond her original focus on MRI, she analyzes a selection of neuroscience- or biomedicine-inspired interventions by artists in media ranging from sculpture to virtual reality. Finally, she presents a methodology for designing and carrying out small-scale art-science projects, describing a collaboration that she herself arranged, highlighting the relational and aesthetic-laden character of data that are the product of craftsmanship and affective labor at the laboratory bench.

Imagemakers

Author : Martin Dawber
Publisher : Miller/Mitchell Beazley
ISBN 13 : 9781840009835
Total Pages : 192 pages
Book Rating : 4.0/5 (98 download)

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Book Synopsis Imagemakers by : Martin Dawber

Download or read book Imagemakers written by Martin Dawber and published by Miller/Mitchell Beazley. This book was released on 2004 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A radical change has occurred in the world of contemporary fashion illustration. No longer is fashion the reserve of the elite: concept drawings have become consumer-focused, with imagery from popular culture, music videos, advertising, animation, and magazines. Imagemakers presents the cream of contemporary illustration for fashion, profiling over 50 of the most exceptional emerging fashion illustrators from all over the world. An inspiring global overview of the current fashion scene and an essential sourcebook for students, illustrators, fashion designers, and style aficionados.

Latino Image Makers in Hollywood

Author : Frank Javier Garcia Berumen
Publisher : McFarland
ISBN 13 : 1476614113
Total Pages : 344 pages
Book Rating : 4.4/5 (766 download)

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Book Synopsis Latino Image Makers in Hollywood by : Frank Javier Garcia Berumen

Download or read book Latino Image Makers in Hollywood written by Frank Javier Garcia Berumen and published by McFarland. This book was released on 2016-04-14 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Latinos have been part of the Hollywood film industry for more than 100 years, yet beyond the remarkable success of a few, their visibility and clout have generally not reflected their significance in American society. Worse, the Latino image has suffered from widespread stereotyping in film, and performers face unjustified constraints in the kinds of roles available to them. Decade by decade from 1960 onward, this book analyzes important films made by or about Latinos, details the careers of Latino performers and filmmakers of the time, and analyzes how film portrayals of Latino characters and subjects connect with political and social trends of each decade. It discusses the role of gender, social class, and ethnicity in film portrayals and provides an overview of the diverse and dynamic Latino community in the United States, while celebrating a substantial and enduring contribution to Hollywood film history.

The Image Makers, and Other Poems

Author : Charles Christopher Ely
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.:/5 (35 download)

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Book Synopsis The Image Makers, and Other Poems by : Charles Christopher Ely

Download or read book The Image Makers, and Other Poems written by Charles Christopher Ely and published by . This book was released on 1912 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Image Studies

Author : Sunil Manghani
Publisher : Routledge
ISBN 13 : 0415573408
Total Pages : 299 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Image Studies by : Sunil Manghani

Download or read book Image Studies written by Sunil Manghani and published by Routledge. This book was released on 2013 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Image Studies provides an engaging introduction to visual studies analysis and an account of existing and emergent visual culture debates, along with chapters on a range of topics, including: consumer culture and identity; photography and digital imaging; painting and drawing; the moving image; the relationship between image and text (including reference to text in art, comics and animation); and scientific imaging. Written in an engaging and accessible way, the text will also include extracts of existing critical materials. Each chapter will include key set readings, including short extracts from existing literatures with accompanying study notes and questions. The chapters will also include a range of critical and creative tasks, designed to bring the academic study of visual culture into direct contact with practical aspects of visual culture and image-making. Image Studies is a new text aimed predominantly at undergraduate students in visual culture, but which will also be useful for media studies students and arts students more generally"--