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The 200 Mph Billboard
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Book Synopsis The 200-MPH Billboard by : Mark Yost
Download or read book The 200-MPH Billboard written by Mark Yost and published by Motorbooks. This book was released on 2007-08-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: What began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in The 200-MPH Billboard. A seasoned sports and business reporter for the Wall Street Journal and contributor to the New York Times and the Sports Business Journal, Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business. From Junior Johnson’s contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider’s look at what these changes have meant for NASCAR and its devoted fans.
Book Synopsis We Are What We Sell by : Danielle Sarver Coombs
Download or read book We Are What We Sell written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2014-01-15 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Download or read book NASCAR Nation written by Scott Beekman and published by Bloomsbury Publishing USA. This book was released on 2010-04-09 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first work to go beyond the popular myths of stock car racing to fully examine the sport's true history. NASCAR Nation: A History of Stock Car Racing in the United States details the ongoing saga of this quintessentially American pastime. Looking at the drivers, events, and teams, it positions NASCAR racing within larger social, economic, and cultural trends in an attempt to address the sport's phenomenal growth and popularity. This chronological examination of the evolution of stock car racing is the first history to go beyond the widely held myth that it was "invented" by Prohibition-era moonshiners. The book traces stock car racing history from its beginnings, to the formation of The National Association for Stock Car Auto Racing (NASCAR) in 1948, through today. Of course, readers will meet the sport's many colorful personalities, including the Earnhardts, Richard Petty, Jeff Gordon (who has raked in more than $70 million in career winnings), "Fireball" Roberts, Darrell Waltrip, Daytona pioneer Bill France, and women drivers like Janet Guthrie, Louise Smith, and Jennifer Jo Cobb. While the focus is on NASCAR, the book also examines other prominent stock car racing organizations to round out its comprehensive portrait.
Book Synopsis The Impact of 9/11 on the Media, Arts, and Entertainment by : M. Morgan
Download or read book The Impact of 9/11 on the Media, Arts, and Entertainment written by M. Morgan and published by Springer. This book was released on 2009-11-23 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Impact of 9-11 on the Media, Arts, and Entertainment is the fourth volume of the six-volume series The Day that Changed Everything? This volume's contributors include P.J. Crowley, Mel Dubnick, Nancy Snow, Michèle Cloonan, and other leading scholars.
Book Synopsis The North Carolina Historical Review by :
Download or read book The North Carolina Historical Review written by and published by . This book was released on 2009 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Contemporary Authors by : Amy Elisabeth Fuller
Download or read book Contemporary Authors written by Amy Elisabeth Fuller and published by Contemporary Authors. This book was released on 2007-09 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: A biographical and bibliographical guide to current writers in all fields including poetry, fiction and nonfiction, journalism, drama, television and movies. Information is provided by the authors themselves or drawn from published interviews, feature stories, book reviews and other materials provided by the authors/publishers.
Download or read book Marketing Communications written by and published by . This book was released on 1987 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Time written by Briton Hadden and published by . This book was released on 1998 with total page 1062 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Travelers Protection and Agent's Record by :
Download or read book Travelers Protection and Agent's Record written by and published by . This book was released on 1990 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fighting Billboard Blight by : Frank Vespe
Download or read book Fighting Billboard Blight written by Frank Vespe and published by . This book was released on 1999 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Appendix to Hearings Before the Subcommittee on Health and the Environment of the Committee on Energy and Commerce by :
Download or read book Appendix to Hearings Before the Subcommittee on Health and the Environment of the Committee on Energy and Commerce written by and published by . This book was released on 1982 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book American Cinematographer written by and published by . This book was released on 2001 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Publishers Weekly written by and published by . This book was released on 2007 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Transit Journal written by and published by . This book was released on 1911 with total page 1416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Electric Railway Journal written by and published by . This book was released on 1911 with total page 1418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Contemporary Metropolitan America: Nineteenth century ports by : John S. Adams
Download or read book Contemporary Metropolitan America: Nineteenth century ports written by John S. Adams and published by . This book was released on 1976 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Library Journal written by Melvil Dewey and published by . This book was released on 2007 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt: Includes, beginning Sept. 15, 1954 (and on the 15th of each month, Sept.-May) a special section: School library journal, ISSN 0000-0035, (called Junior libraries, 1954-May 1961). Also issued separately.
