The 12 Attributes of Extraordinary Media Professionals

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Publisher : Rowman & Littlefield
ISBN 13 : 1538116286
Total Pages : 180 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The 12 Attributes of Extraordinary Media Professionals by : Roger Cooper

Download or read book The 12 Attributes of Extraordinary Media Professionals written by Roger Cooper and published by Rowman & Littlefield. This book was released on 2021-08-04 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Careers in media and creative professions are extremely competitive, with fewer direct pathways to jobs and advancement relative to more traditional or technical professions. Many future media professionals train for careers without a clear understanding that personal attributes like adaptability, integrity, and confidence are just as important as any practical or theoretical knowledge. In today’s flooded market of talented and intelligent job applicants, it is more important than ever that media and communications professionals master critical soft skills to succeed in building their career. In The 12 Attributes of Extraordinary Media Professionals, Roger Cooper shows young professionals that while personal attributes are essential to success, building these soft skills is a dynamic process that can be just as enjoyable as it is rewarding. This book fills a void in the personal and professional development of media professionals by presenting key attributes as a system of qualities that, when applied and considered together, add synergistic benefits for the individual’s career. Cooper combines examples of successful media professionals with activities to begin readers’ development of twelve attributes that will prove timeless and relevant regardless of an individual’s career stage or the inevitable changes in business practices and technology.

The Rowman & Littlefield Handbook of Media Management and Business

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 153811531X
Total Pages : 481 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The Rowman & Littlefield Handbook of Media Management and Business by : L. Meghan Mahoney

Download or read book The Rowman & Littlefield Handbook of Media Management and Business written by L. Meghan Mahoney and published by Rowman & Littlefield. This book was released on 2020-12-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Rowman & Littlefield Handbook of Media Management and Business connects research and industry practice to offer a strategic guide for aspiring and current media professionals in convergent environments. As a comprehensive one-stop reference for understanding business issues that drive the production and distribution of content that informs, entertains, and persuades audiences, aims to inspire and inform forward-thinking media management leaders. The handbook examines media management and business through a convergent media approach, rather than focusing on medium-specific strategies. By reflecting media management issues in the information, entertainment, sports, gaming industries, contributed chapters explore the unique opportunities and challenges brought by media convergence, while highlighting the fundamental philosophy, concepts, and practices unchanged in such a dynamic environment. this handbook examines media management through a global perspective, and encourages readers to connect their own diverse development to a broader global context. It is an important addition to the growing literature in media management, with a focus on new media technologies, business management, and internationalization.

Strategic Social Media

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Publisher : John Wiley & Sons
ISBN 13 : 1119890365
Total Pages : 390 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Strategic Social Media by : L. Meghan Mahoney

Download or read book Strategic Social Media written by L. Meghan Mahoney and published by John Wiley & Sons. This book was released on 2024-04-16 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the future Highlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users through social media Contains social media strategies readers can apply to any past, present, or future social media platform Helps practitioners make better decisions about brand objectives and evaluate and monitor social media marketing efforts Provides clear guidance on crafting social media messages that reach intended audiences and ignite dialogue and behavior change Offering comprehensive coverage of both the theory and practice of facilitating behavior change in social media audiences, Strategic Social Media: From Marketing to Social Change, Second Edition, is essential reading for undergraduate and graduate students in digital and social media marketing courses, social media practitioners, entrepreneurs, digital content creators, journalists, activists, and marketing and public relations professionals.

Digital Journalism

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Publisher : Rowman & Littlefield Publishers
ISBN 13 : 0742577031
Total Pages : 212 pages
Book Rating : 4.7/5 (425 download)

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Book Synopsis Digital Journalism by : Kevin Kawamoto

Download or read book Digital Journalism written by Kevin Kawamoto and published by Rowman & Littlefield Publishers. This book was released on 2003-10-22 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's journalists need a wide range of knowledge, technical skills, and digital savvy. In this innovative book, experts on digital journalism share their perspectives on what digital journalism is, where it came from, and where it may be going. Addressing some of the most important issues in new media and journalism, authors take on history, convergence, ethics, online media and politics, alternative digital sources of information, and cutting-edge technology, from multimedia web sites and 360-degree cameras to global satellite capabilities. Digital Journalism is a valuable resource for all journalism students and an intriguing read for anyone interested in the changing technology of news.

The Television Genre Book

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Publisher : British Film Institute
ISBN 13 : 9781844572182
Total Pages : 240 pages
Book Rating : 4.5/5 (721 download)

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Book Synopsis The Television Genre Book by : Glen Creeber

Download or read book The Television Genre Book written by Glen Creeber and published by British Film Institute. This book was released on 2009-01-15 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Genre is central to understanding the industrial context and the visual form of television. This new edition of a key textbook brings together leading international scholars to provide an accessible and comprehensive introduction to the debates, issues and concerns of television genre. The Television Genre Book is structured in eleven sections which introduce the concept of ‘genre’ itself and how it has been understood in television studies, and then address in turn key televisual genres: drama, soap opera, comedy, news, documentary, reality television, children’s television, animation, prime time and day time. The discussion is illustrated throughout with case studies of classic and contemporary programming from each genre, ranging from The Sopranos to Bleak House and from Monty Python’s Flying Circus to South Park. The second edition includes selected guides to further reading and a full bibliography.

Model Rules of Professional Conduct

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Author :
Publisher : American Bar Association
ISBN 13 : 9781590318737
Total Pages : 216 pages
Book Rating : 4.3/5 (187 download)

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Book Synopsis Model Rules of Professional Conduct by : American Bar Association. House of Delegates

Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Leading So People Will Follow

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Publisher : John Wiley & Sons
ISBN 13 : 111837987X
Total Pages : 230 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Leading So People Will Follow by : Erika Andersen

Download or read book Leading So People Will Follow written by Erika Andersen and published by John Wiley & Sons. This book was released on 2012-10-16 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique take on leadership from a popular Forbes blogger and nationally-known leadership coach Leading So People Will Follow explores the six leadership characteristics that inspire followers to fully support their leaders. Using Erika Andersen’s proven framework, new leaders and veterans alike have increased their capacity for leading in a way that creates loyalty, commitment and results. Step by step, Andersen lays out six key attributes (far-sightedness, passion, courage, wisdom, generosity, and trustworthiness) and gives leaders the tools for developing them. This innovative book offers a practical guide for building the skills to become a truly 'followable' leader. Filled with examples from forward-thinking organizations such as Apple, NBC Universal, Union Square Hospitality Group, and MTV Networks Maps out the six attributes of leadership Includes a free online Followable Leader assessment Author Erika Andersen is one of Forbes' most popular bloggers and coaches some of the most successful leaders in America Using self-assessments, real-world examples, and concrete tools, Leading So People Will Follow helps build timeless core skills that work for leaders in any field.

Social Media

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Publisher : Lexington Books
ISBN 13 : 0739167294
Total Pages : 329 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Social Media by : Hana S. Noor Al-Deen

Download or read book Social Media written by Hana S. Noor Al-Deen and published by Lexington Books. This book was released on 2012 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Within the past ten years, social media such as Twitter, Facebook, MySpace, YouTube, Flickr, and others have grown at a tremendous rate, enlisting an astronomical number of users. Social media have inevitably become an integral part of the contemporary classroom, of advertising and public relations industries, of political campaigning, and of numerous other aspects of our daily existence. Social Media: Usage and Impact, edited by Hana S. Noor Al-Deen and John Allen Hendricks, provides a comprehensive and scholarly analysis of social media. Designed as a reader for upper-level undergraduate and graduate level courses, this volume explores the emerging role and impact of social media as they evolve. The contributors examine the implementation and effect of social media in various environments, including educational settings, strategic communication (often considered to be a merging of advertising and public relations), politics, and legal and ethical issues. All chapters constitute original researchwhile using varied research methodologies for analyzing and presenting information about social media. Social Media: Usage and Impact is a tremendous source for educators, practitioners (such as those in advertising, PR, and media industries), andlibrarians, among others. This collection is an essential resource for any media technology course. With the rapid proliferation and adoption of social media, it is a juggernaut that must be addressed in the higher education curriculum and research.

Methods of IT Project Management

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Publisher : Purdue University Press
ISBN 13 : 1612495524
Total Pages : 585 pages
Book Rating : 4.6/5 (124 download)

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Book Synopsis Methods of IT Project Management by : Jeffrey L. Brewer

Download or read book Methods of IT Project Management written by Jeffrey L. Brewer and published by Purdue University Press. This book was released on 2018-09-15 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Methods of IT Project Management (Third Edition) is built around the latest version of the Project Management Body of Knowledge (PMBOK) and covers best practices unique to the IT field. It is designed for use in graduate, advanced undergraduate, and professional IT project management courses to prepare students for success in the IT field, and to prepare them to pass the Project Management Professional (PMP) certification exam given by the Project Management Institute (PMI), the world's leading certification in the field of project management. Unlike other project management texts, Methods of IT Project Management follows the IT project life cycle, from overview and initiation to execution, control, and closing. An enterprise-scale IT project (macro-case study) runs through the entire text. Each section presents mini-cases based on the larger case and focuses on new concepts presented in each section. Readers gain practical knowledge of IT project management workflows, at scale, while building technical knowledge and skills required to pass the PMP. Mini-case studies encourage deep retention, prompt rich in-class discussion, and challenge more advanced students and professionals alike. Unique skills covered can be put directly into practice. An appendix presents practice study questions and advice on preparing for and passing the PMP exam. The revised third edition includes expanded coverage of agile system development methodologies, leadership and negotiation skills, and process maturity models.

Clients for Life

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Publisher : Simon and Schuster
ISBN 13 : 0743215095
Total Pages : 272 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Clients for Life by : Andrew Sobel

Download or read book Clients for Life written by Andrew Sobel and published by Simon and Schuster. This book was released on 2001-02-21 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally, the book that all professionals frustrated with fleeting client loyalty and relentless price pressure have waited for -- the first in-depth, client-tested guide to developing lasting business relationships. What separates extraordinary professionals from ordinary ones? Why are some professionals always drawn into their clients' inner circle of advisers, while others are employed on a one-shot basis and treated like vendors? Based on groundbreaking research, Clients for Life sets forth a comprehensive framework for how professionals in all fields can develop breakthrough relationships with their clients and enjoy enduring client loyalty. Drawing on insights from extensive interviews with both leading CEOs and today's most prominent client advisers, Jagdish Sheth and Andrew Sobel debunk the conventional wisdom about professional success -- "find a specialty, do good work" -- as hopelessly inadequate in a world where clients have unlimited access to information and expertise. The authors replace these tired conventions with an innovative blueprint, supported by over one hundred case studies and examples drawn from consulting, financial services, law, technology, and other fields, for how you can evolve from an expert for hire -- a commodity -- to an extraordinary adviser. Riveting portraits of both exceptional contemporary professionals and legendary advisers such as Aristotle, Thomas More, Niccolò Machiavelli, and J. P. Morgan reveal how great client relationships are achieved in practice. Readers will learn, for example, to develop selfless independence, which tempers complete emotional, intellectual, and financial independence with a powerful commitment to client needs; to become deep generalists and overcome the narrow perspective caused by specialization; to systematically build lifelong trust; and to cultivate the power of synthesis -- big-picture thinking -- that is so highly valued by clients. Acclaimed by leading management thinkers, Clients for Life clearly illustrates the most important attributes and strategies of extraordinary client advisers and shows how you can use them to enrich your own relationships. It provides sophisticated professionals with the tools and insights they need to reap the rewards of lifetime client loyalty.

EMPOWERED

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Publisher : John Wiley & Sons
ISBN 13 : 1119691257
Total Pages : 435 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis EMPOWERED by : Marty Cagan

Download or read book EMPOWERED written by Marty Cagan and published by John Wiley & Sons. This book was released on 2020-12-03 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Great teams are comprised of ordinary people that are empowered and inspired. They are empowered to solve hard problems in ways their customers love yet work for their business. They are inspired with ideas and techniques for quickly evaluating those ideas to discover solutions that work: they are valuable, usable, feasible and viable. This book is about the idea and reality of "achieving extraordinary results from ordinary people". Empowered is the companion to Inspired. It addresses the other half of the problem of building tech products?how to get the absolute best work from your product teams. However, the book's message applies much more broadly than just to product teams. Inspired was aimed at product managers. Empowered is aimed at all levels of technology-powered organizations: founders and CEO's, leaders of product, technology and design, and the countless product managers, product designers and engineers that comprise the teams. This book will not just inspire companies to empower their employees but will teach them how. This book will help readers achieve the benefits of truly empowered teams"--

Be An Icon

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Publisher : Kenneth Vision Media
ISBN 13 : 184396385X
Total Pages : 202 pages
Book Rating : 4.8/5 (439 download)

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Book Synopsis Be An Icon by : Kenneth Nkemnacho

Download or read book Be An Icon written by Kenneth Nkemnacho and published by Kenneth Vision Media. This book was released on 2016-03-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: In BE AN ICON, you'll be motivated, educated and informed. Within this book, you'll find: How ordinary people became extraordinary How to change your mindset for the best The relevance of focus, keenness, and precision What you mustn't lose as a visionary, and How to generate and develop ideas.BE AN ICON is endowed with goal-setting techniques, the need for being resolute, the essence of positioning, direction, and destination; and so much more. Looking into the book will make you realise that you can't get enough of it. It is not a one-time read book; it is a book that is required daily for continuous success!

The Attributes

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Author :
Publisher : Random House
ISBN 13 : 0593133943
Total Pages : 305 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis The Attributes by : Rich Diviney

Download or read book The Attributes written by Rich Diviney and published by Random House. This book was released on 2021-01-26 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you have what it takes to succeed in any situation? According to a retired commander who ran training for Navy SEALs, true optimal performance goes beyond just skill. It’s all about THE ATTRIBUTES. “Diviney’s incredible book explains why some people thrive—even when things get hard.”—Charles Duhigg, New York Times bestselling author of The Power of Habit During his twenty years as a Navy officer and SEAL, Rich Diviney was intimately involved in a specialized SEAL selection process, which whittled a group of hundreds of extraordinary candidates down to a handful of the most elite performers. Diviney was often surprised by which candidates washed out and which succeeded. Some could have all the right skills and still fail, while others he might have initially dismissed would prove to be top performers. The seemingly objective criteria weren’t telling him what he most needed to know: Who would succeed in one of the world’s toughest military assignments? It is similarly hard to predict success in the real world. It happens often enough that underdog students accomplish exceptional achievements while highly skilled, motivated employees fail to meet expectations. Dark-horse companies pull away from the pack while dream teams flush with talent and capital go under. In working with and selecting top special operators for decades, Diviney saw that beneath obvious skills are hidden drivers of performance, surprising core attributes—including cunning, adaptability, courage, even narcissism—that determine how resilient or perseverant we are, how situationally aware and how conscientious. These attributes explain how we perform as individuals and as part of a team. The same methodology that Diviney used in the military can be applied by anyone in their personal and professional lives, and understanding these attributes can allow readers and their teams to perform optimally, at any time, in any situation. Diviney defines the core attributes in fresh and practical ways and shares stories from the military, business, sports, relationships, and even parenting to show how understanding your own attributes and those of the people around you can create optimal performance in all areas of your life.

Beyond New Media

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Publisher : Lexington Books
ISBN 13 : 0739191039
Total Pages : 227 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Beyond New Media by : Art Herbig

Download or read book Beyond New Media written by Art Herbig and published by Lexington Books. This book was released on 2014-11-14 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Beyond New Media: Discourse and Critique in a Polymediated Age examines a host of differing positions on media in order to explore how those positions can inform one another and build a basis for future engagements with media theory, research, and practice. Herbig, Herrmann, and Tyma have brought together a number of media scholars with differing paradigmatic backgrounds to debate the relative applicability of existing theories and in doing so develop a new approach: polymediation. Each contributor’s disciplinary background is diverse, spanning interpersonal communication, media studies, organizational communication, instructional design, rhetoric, mass communication, gender studies, popular culture studies, informatics, and persuasion. Although each of these scholars brings with them a unique perspective on media’s role in people’s lives, what binds them together is the belief that meaningful discourse about media must be an ongoing conversation that is open to critique and revision in a rapidly changing mediated culture. By studying media in a polymediated way, Beyond New Media addresses more completely our complex relationship to media(tion) in our everyday lives.

Be Exceptional

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Publisher : HarperCollins
ISBN 13 : 006302540X
Total Pages : 162 pages
Book Rating : 4.0/5 (63 download)

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Book Synopsis Be Exceptional by : Joe Navarro

Download or read book Be Exceptional written by Joe Navarro and published by HarperCollins. This book was released on 2021-06-29 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Anyone pursuing success must read this book." —Chris Voss, author of Never Split the Difference A master class in leadership from the world’s top body language expert From internationally bestselling author and retired FBI agent Joe Navarro, a groundbreaking look at the five powerful principles that set exceptional individuals apart Joe Navarro spent a quarter century with the FBI, pursuing spies and other dangerous criminals across the globe. In his line of work, successful leadership was quite literally a matter of life or death. Now he brings his hard-earned lessons to you. Be Exceptional distills a lifetime of experience into five principles that outstanding individuals live by: Self-Mastery: To lead others, you must first demonstrate that you can lead yourself. Observation: Apply the same techniques used by the FBI to quickly and accurately assess any situation. Communication: Harness the power of verbal and nonverbal interaction to persuade, motivate, and inspire. Action: Build shared purpose and lead by example. Psychological Comfort: Discover the secret ingredient of exceptional individuals. Be Exceptional is the culmination of Joe Navarro’s decades spent analyzing human behavior, conducting more than 10,000 interviews in the field, and making high-stakes behavioral assessments. Drawing upon case studies from history, compelling firsthand accounts from Navarro’s FBI career, and cutting-edge science on nonverbal communication and persuasion, this is a new type of leadership book, one that will have the power to transform for years to come.

Engineer Your Own Success

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118659643
Total Pages : 228 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Engineer Your Own Success by : Anthony Fasano

Download or read book Engineer Your Own Success written by Anthony Fasano and published by John Wiley & Sons. This book was released on 2015-01-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Focusing on basic skills and tips for career enhancement, Engineer Your Own Success is a guide to improving efficiency and performance in any engineering field. It imparts valuable organization tips, communication advice, networking tactics, and practical assistance for preparing for the PE exam—every necessary skill for success. Authored by a highly renowned career coach, this book is a battle plan for climbing the rungs of any engineering ladder.

The 4 Dimensions of Extraordinary Leadership

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Author :
Publisher : HarperChristian + ORM
ISBN 13 : 1400205719
Total Pages : 226 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The 4 Dimensions of Extraordinary Leadership by : Jenni Catron

Download or read book The 4 Dimensions of Extraordinary Leadership written by Jenni Catron and published by HarperChristian + ORM. This book was released on 2015-12-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have the capacity to become an extraordinary leader—if you are willing to embrace a deeper definition of leadership and take action to apply it. In The 4 Dimensions of Extraordinary Leadership, Jenni Catron, executive church leader and author of Clout, reveals the secrets to standout leadership found in the Great Commandment: “Love the Lord your God with all your heart and with all your soul and with all your mind and with all your strength.” Weaving a winsome narrative filled with inspiring real-life stories, hard-won wisdom, and practical applications, Catron unpacks four essential aspects of growing more influential: your heart for relational leadership, your soul for spiritual leadership, your mind for managerial leadership, and your strength for visionary leadership. Leadership isn’t easy, but it is possible to move from ordinary to extraordinary. Jenni Catron shows the way.