The 1 Page Online Marketing Boot Camp Plan Strategies For Beginners 2020

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Digital Marketing That Actually Works the Ultimate Guide

Author : Melissa Byers
Publisher : That Actually Works
ISBN 13 : 9780983028642
Total Pages : 300 pages
Book Rating : 4.0/5 (286 download)

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Book Synopsis Digital Marketing That Actually Works the Ultimate Guide by : Melissa Byers

Download or read book Digital Marketing That Actually Works the Ultimate Guide written by Melissa Byers and published by That Actually Works. This book was released on 2019-02 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing That Actually Works is your roadmap to understanding and implementing digital marketing that gets results. This book takes you from digital marketing strategy to channels to tactics to tools to measurement to prioritization - giving you a strong foundation in how to use digital marketing to grow your business, brand or organization. This book is for business professionals and marketers who want a strong grasp of the core concepts in digital marketing - what they are, how they work and how to implement them for growth. Covering strategy, best practices and implementation, this is The Ultimate Guide with no hype - just solid strategies, tactics and tools that actually work. Who can benefit from this book? - MARKETERS AND AGENCIES - Wanting to implement digital marketing best practices and round out their digital knowledge. - CEOS AND EXECUTIVES - Needing a solid understanding of how to strategically use digital to fuel their growth. - ENTREPRENEURS AND STARTUPS - Wanting to harness the power of digital marketing to grow their business. - BRAND MANAGERS - Needing to understand how to best use digital marketing strategically and drive better results. - AGENCIES - Wanting to provide lasting value for their clients with a comprehensive approach to digital. - BUSINESS PROFESSIONALS - Wanting to have a solid understanding of the fastest growing area of marketing and business growth. - DIGITAL TRANSFORMATION TEAMS - Looking to be sure that core areas of digital are used strategically to fuel business growth. This book covers the core aspects of digital marketing: - How to build a plan - Creating a digital marketing strategy - Assessing the digital landscape - Defining your target audience for digital - Digital content strategy and optimization - Social Media Marketing - Digital Advertising - SEO (Search Engine Optimization) - Websites - Conversational marketing (reviews, influencers, advocates and more) - Email marketing - CRM - Mobile marketing (including Messenger and Chatbots) - Digital marketing measurement - Digital marketing analytics and optimization - Digital ROI (return on investment) - Prioritizing digital marketing - Building your digital marketing plan. If you want to take your digital marketing knowledge and results to the next level read this book! Based on over 10 years of working with businesses on digital marketing, Digital Marketing that Actually Works is a comprehensive guide to everything a savvy business professional or marketer should understand about digital marketing. There is no hype. No gimmicks. Just clear, practical, actionable content based on what actually works to grow businesses. As a BONUS this book includes a FREE DOWNLOAD action planner and additional resources to help you implement what you learn.

The 1 Page Online Marketing Boot Camp Plan Strategies for Beginners 2020

Author : John Miller
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.5/5 (57 download)

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Book Synopsis The 1 Page Online Marketing Boot Camp Plan Strategies for Beginners 2020 by : John Miller

Download or read book The 1 Page Online Marketing Boot Camp Plan Strategies for Beginners 2020 written by John Miller and published by . This book was released on 2020-10-21 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Marketing: This is The Internet Marketing Bible That Will Take You From A fail Marketer To A Marketer Who Earn 6 To 7 Figure Per Month I have always want to earned an income online selling as marketer some years ago, i failed back then when i start like every beginner without adequate knowledge of how things work online. As earning online doing what you like is what everyone want because of the convenience, I thought to myself I wouldn't have fail if I have a mentor, or bought a course from one of the self acclaimed guru that run ads online promising heaven and earth to gullible newbie. I ended up saving money to hire a mentor, and bought a course from him. thinking I have hit the jackpot i was filled with joy the moment I click the buy now button to purchase the course. Little did I know that I have just been scammed of my hard earned money, the course materials (eBook, and the DVD ) are filled with useless and outdated information. This is what motivate me to learn how things work by myself, and during my learning process i discovered great things which i'll show you that will turn you from a fail marketer to that person who will command an income of 6 to 7 figure monthly selling your product online. As a maketer not even an online maketer alone, you need to know: How to put your product in the front of your targeted customer Know what the customer want and how to give it to them How to use what is trending in the online or digital world to your advantage How to get and retain customers, not only customer but loyal customer who will always take action after reading your sales letter. etc. Knowing all the thing mentioned above, will put you ahead in the industry ahead of your competitors. And being ahead of your competitors means more customers which in turn mean more money, more money which in turn mean more success. To summarise things up being scammed by a fake online marketing guru has been turn to a source of wisdom, and now an advancements of what I will show you. I will consider you as a beginner, so I have layout online marketing strategy such as Article marketing Blogging How to get and monetise traffic How to use social media (Facebook, Twitter, Instagram, and YouTube) to get more sales Tips to get and retain customers How to set up a video marketing ads that will convert All this strategy has been layout in suitable way for both beginners and advanced marketers, what you are going to discover in this book is an advance version, of an existing method you pay hefty price to get from the online marketing guru. Scroll up now and Click The Buy Now Button to get started in discovering what the marketing guru don't want you to know. Those who take action are better, than those who don't, so where did you belong? Would you rather spend a couple of minutes to understand how online marketing work, or get scammed by the so call guru that have filled the internet surface. You will thank yourself for the action you are about to take now see you on the other side - where knowledge will meet experience to give birth to wisdom.

Digital Marketing For Dummies

Author : Ryan Deiss
Publisher : John Wiley & Sons
ISBN 13 : 1119660491
Total Pages : 375 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Digital Marketing For Dummies by : Ryan Deiss

Download or read book Digital Marketing For Dummies written by Ryan Deiss and published by John Wiley & Sons. This book was released on 2020-07-27 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awareness Determine the best-fit online markets for your unique brand Access downloadable tools to put ideas into action Meet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Social Media Field Guide

Author : Krista Neher
Publisher :
ISBN 13 : 9780983028604
Total Pages : 227 pages
Book Rating : 4.0/5 (286 download)

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Book Synopsis Social Media Field Guide by : Krista Neher

Download or read book Social Media Field Guide written by Krista Neher and published by . This book was released on 2010-10-26 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Media Field Guide is a complete guidebook for business owners and marketers to successfully navigate social media for marketing success. Social media is one of the quickest growing areas of marketing, and you can't afford to ignore it any longer. Don't waste your time making mistakes - this book covers social media marketing plan building, strategy and the sites like Facebook, LinkedIn, Twitter, Blogs and Video that will lead you to success. "Krista Neher gets it - and always has! She knows that 'engagement' is more than a cheap slogan, it is a disciplined practice that requires attentive listening, deep consumer understanding, humility, credibility and a keen sense of timing. She also understands the interdependency - nay, co-dependency - of paid, owned and earned media! Read this book...yesterday!" - Pete Blackshaw, author of Satisfied Customers Tell Three Friends, Angry Customers Tell 3000, Ad Age Columnist and EVP, Digital Strategic Services, Nielsen Online "The Social Media Field Guide is an invaluable resource for any business that wants to understand and get real results from social media. Never before have I seen social media explained in such a clear and easy-to-follow fashion - this book is a must-buy!" - Mike Grehan, Global VP Content, SES Conference & Expo./ClickZ/Search Engine Watch "Krista understands that 'Marketing with Meaning' is required for social media and she lays out exactly how businesses can strategically use social media to get results. This book is a must-have for business owners, marketers and ad agencies." - Bob Gilbreath, Chief Marketing Strategist, Bridge Worldwide and author of The Next Evolution of Marketing "The Social Media Field Guide is an outstanding tool for businesses looking to utilize social media to grow their business. It is more than a book, it is an action guide and marketing planning method. Don't waste your time making mistakes. Read this book first." - Bill Martin, author of Wahoo: A Fable About Team Effectiveness, Training Manager at Procter & Gamble Krista Neher is a pioneer in social media marketing, the founder of Boot Camp Digital and a sought-after keynote speaker, consultant and corporate trainer. She is also the Managing Director and curriculum creator for The Institute for Social Media at Cincinnati State and is authoring a textbook on social media. For more on Krista, visit www.bootcampdigital.com and www.kristaneher.com.

Visual Social Media Marketing

Author : Krista Neher
Publisher : Boot Camp Digital Publishing
ISBN 13 : 9780983028628
Total Pages : 128 pages
Book Rating : 4.0/5 (286 download)

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Book Synopsis Visual Social Media Marketing by : Krista Neher

Download or read book Visual Social Media Marketing written by Krista Neher and published by Boot Camp Digital Publishing. This book was released on 2013-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Social Media Marketing is changing the way that we communicate online. This book will show you exactly how to harness the explosive growth of visual sites and social networks to get results for your business. Over the past few years, the web has become very crowded and social networks are even more cluttered. Visual images have emerged as an effective way to break through the clutter and reach your audience online. It isn't just about social media or social networks either. If you want your website or any of your online content to be shared or travel through the web, images should be at the forefront of your strategy. This book will share with you WHY images are so important as well as HOW to create a comprehensive image strategy for your business online. In addition, we'll also cover the key image tools and sites that can help your business grow. The tools that we'll cover in the book are: -Instagram: a leading mobile phone social network and image creation site -Image creation: strategies and tools to create amazing images Infographics: one of the best ways to share your story -Pinterest: the visual social sharing site that is taking the social media world by storm You will finish this book with not only a strategic understanding, but also a tactical plan for how you can grow your business by using visuals.

Launch Yourself

Author : Melissa Byers
Publisher : Boot Camp Digital Publishing
ISBN 13 : 9780983028666
Total Pages : 216 pages
Book Rating : 4.0/5 (286 download)

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Book Synopsis Launch Yourself by : Melissa Byers

Download or read book Launch Yourself written by Melissa Byers and published by Boot Camp Digital Publishing. This book was released on 2019-03-15 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Your personal brand exists - whether you like it or not. Today, smart business professionals are taking control and deliberately crafting a compelling and authentic personal brand that gets results. This book will show you how to create and execute a strong personal brand based on the principles used by some of the most iconic personal brands in the world. This proven method will show you how to define a strong personal brand based on your strengths and objectives, how to design it so that it breaks through the noise, and is memorable, authentic, distinctive and credible, and finally, you'll learn how to deliver your personal brand in a consistent and compelling way online and in-person. Here you'll get the exact steps and framework you need to bring your personal brand to life in a powerful way that pays dividends throughout your career. Define - create a personal brand statement. Design - build your personal brand pyramid. Deliver - develop your action plan to amplify and attract." -- Page 4 of cover.

Social Media Marketing Made Simple

Author : Larry Garland
Publisher : Pureland
ISBN 13 : 3985228000
Total Pages : 130 pages
Book Rating : 4.9/5 (852 download)

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Book Synopsis Social Media Marketing Made Simple by : Larry Garland

Download or read book Social Media Marketing Made Simple written by Larry Garland and published by Pureland. This book was released on 2021-02-16 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketers and business owners! Are you tired of scrolling through your feed wishing you had a bigger audience, but uncertain about how to go about getting more? Discover How You Can Increase Your Social Media Presence, Create Unique Content, Build a Bigger Audience, and Sell Your Products and Services With Ease.It may take a lot of planning, but do not be afraid: take the opportunity to develop a social media marketing strategy, and make your online business reach new levels of success!A common problem that many of us have is expecting our content to go viral and for our follower count to grow immediately. Many people spend an average of 3 hours on social media per day, and this number increases depending on the demographic.In reality, posts rarely go viral without many hours spent researching, strategizing, and planning the most exciting and effective content to share with their engaged followers.Understanding social media marketing will have numerous benefits, that will be relevant to a multitude of aspects of business in the twenty-first century.

Implementing Digital Marketing That Actually Works

Author : Boot Camp Digital
Publisher : That Actually Works
ISBN 13 : 9780983028659
Total Pages : 132 pages
Book Rating : 4.0/5 (286 download)

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Book Synopsis Implementing Digital Marketing That Actually Works by : Boot Camp Digital

Download or read book Implementing Digital Marketing That Actually Works written by Boot Camp Digital and published by That Actually Works. This book was released on 2019-02 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Implementing Digital Marketing that Actually works is the Ultimate Planner to help you implement digital marketing with a strong strategic plan utilizing best practices with templates, action planners, quickstart guides, tips and tricks and more. This book contains over 37 solid resources to guide you in your journey. Boot Camp Digital has been training businesses for over 12 years, and this guide contains our best content ever. This book contains TONS of valuable resources to get you on the right path quickly so you can get better results faster. Digital Marketing Strategy Action Planner step-by-step plan to create a clear and effective digital marketing strategy for your business in a 37 page template to guide you through crafting and planning your strategy. Section 1: Strategy includes: Digital Marketing Strategy Checklist - Listening Guide - Cascading GSOT -Full Funnel Content Planner - Building Personas Template - Creating Great Content Quick-Start Guide - Creating Great Content Checklist - Content Strategy Template - Social Media Priorities Quick-Start Guide. Section 2: Channels includes: Choosing the Right Social Media Platform for Your Business - Social Media Network Best Practices and Optimization - Digital Advertising Channel Cheat Sheet - Media Plan Evaluation Checklist - Paid Digital Quick-Start Guide - Digital Advertising Strategy OCTO - Facebook Ads Quick-Start Guide - Google Ads Quick-Start Guide - SEO Quick-Start Guide - SEO Tools Tips & Tricks - SEO Keyword Research Quick-Start Guide - Local SEO Quick-Start Guide - Site Speed Quick-Start Guide - Planning Your Website Strategically Quick-Start Guide - What Content Should be on My Website Checklist - Google My Business Quick-Start Guide - Website UX (User Experience) Checklist - Website SEO Quick-Start Guide - Online Reviews Playbook - Email Marketing Quick-Start Guide - Email Marketing Tips & Tricks - Inbound Marketing Quick-Start Guide - Chatbot Marketing Checklist. Section 3: Measurement includes: Digital Marketing Measurement Quick-Start Guide - KPI Quick-Start Guide - Benchmarking Quick-Start Guide - Google Analytics Data Analysis Checklist - Google Analytics and Google Tag Manager Quick-Start Guide - ROI Quick-Start Guide - Digital Prioritization Quick-Start Guide - Digital Marketing Strategy 1-Page Planner

Innovate. Activate. Accelerate

Author :
Publisher : IAABOOK
ISBN 13 : 9781733416504
Total Pages : pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Innovate. Activate. Accelerate by :

Download or read book Innovate. Activate. Accelerate written by and published by IAABOOK. This book was released on 2019-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Marketing

Author : Jeremy Kagan
Publisher : Wessex, Incorporated
ISBN 13 : 9781732987098
Total Pages : 302 pages
Book Rating : 4.9/5 (87 download)

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Book Synopsis Digital Marketing by : Jeremy Kagan

Download or read book Digital Marketing written by Jeremy Kagan and published by Wessex, Incorporated. This book was released on 2020-08-10 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book approaches digital marketing in two ways: from the point of view of the strategic thinker - who might guide the vision in their organization requiring an understanding all of the options available as well as how to evaluate them; and the tactical perspective, for the roll-up-your-sleeves practitioner, who wants to dig in to the details and may even launch campaigns themselves. Each chapter is designed to present frameworks for thinking broadly and structurally about the channel being discussed, but with many examples and exercises to bring the practical deployment of digital marketing into a real-world focus.

The Social Media Marketing Book

Author : Dan Zarrella
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449383106
Total Pages : 245 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The Social Media Marketing Book by : Dan Zarrella

Download or read book The Social Media Marketing Book written by Dan Zarrella and published by "O'Reilly Media, Inc.". This book was released on 2009-11-13 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities. The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery. Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations Understand the history and culture of each social media type, including features, functionality, and protocols Get clear-cut explanations of the methods you need to trigger viral marketing successes Choose the technologies and marketing tactics most relevant to your campaign goals Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators Praise for The Social Media Marketing Book: "Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of Alltop.com "If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

Social Media Marketing Workbook

Author : Jason McDonald Ph D
Publisher :
ISBN 13 : 9781979424998
Total Pages : 454 pages
Book Rating : 4.4/5 (249 download)

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Book Synopsis Social Media Marketing Workbook by : Jason McDonald Ph D

Download or read book Social Media Marketing Workbook written by Jason McDonald Ph D and published by . This book was released on 2019-07-28 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated Fall, 2019 Edition of the SOCIAL MEDIA MARKETING book! Learn Social Media Marketing for business step by step in this new, 2019 book on social media by Jason McDonald. Used in his classes at Stanford Continuing Studies, the Social Media Marketing Workbook has become a beloved classic among small business owners and marketing managers. Why? The reason is that this is one of the best selling social media marketing books, one that lays it out clearly step-by-step. The book begins with content marketing, proceeds through each major platform (such as Facebook, Twitter, LinkedIn, Instagram, and YouTube) and helps you to make a plan for how to market a business on social media. The book is based on an analogy - that social media is like a party and that you are the 'party thrower.' You need content just as you'd need food and entertainment, you need a promotion strategy just as you'd need invitations, and you need a systematic understanding of each social platform, just as you'd need a lot of technical knowledge to throw a great wedding or a great corporate meet-and-greet. Indeed, you'll be throwing a 'party with a purpose, ' using social media marketing to build your brand and ultimately sell more stuff. Compare the Social Media Marketing Workbook to other books out there on the topic. It plays well with Social Media Marketing for Dummies, for example, and is an excellent companion to more conceptual books like Crushing It or Building a StoryBrand. It's the perspiration to their inspiration. It's the zig to their zag, and it's a book that gives you more than 500 social media marketing tips. It provides practical, hands-on knowledge for 2018 and 2019. Got questions? Just Google the author, Jason McDonald, and send him a quick email or message. The book includes massive links, videos, resources, and an amazing companion toolbook with free social media tools. It's a must buy book.

School, Family, and Community Partnerships

Author : Joyce L. Epstein
Publisher : Corwin Press
ISBN 13 : 1483320014
Total Pages : 508 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis School, Family, and Community Partnerships by : Joyce L. Epstein

Download or read book School, Family, and Community Partnerships written by Joyce L. Epstein and published by Corwin Press. This book was released on 2018-07-19 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strengthen programs of family and community engagement to promote equity and increase student success! When schools, families, and communities collaborate and share responsibility for students′ education, more students succeed in school. Based on 30 years of research and fieldwork, the fourth edition of the bestseller School, Family, and Community Partnerships: Your Handbook for Action, presents tools and guidelines to help develop more effective and more equitable programs of family and community engagement. Written by a team of well-known experts, it provides a theory and framework of six types of involvement for action; up-to-date research on school, family, and community collaboration; and new materials for professional development and on-going technical assistance. Readers also will find: Examples of best practices on the six types of involvement from preschools, and elementary, middle, and high schools Checklists, templates, and evaluations to plan goal-linked partnership programs and assess progress CD-ROM with slides and notes for two presentations: A new awareness session to orient colleagues on the major components of a research-based partnership program, and a full One-Day Team Training Workshop to prepare school teams to develop their partnership programs. As a foundational text, this handbook demonstrates a proven approach to implement and sustain inclusive, goal-linked programs of partnership. It shows how a good partnership program is an essential component of good school organization and school improvement for student success. This book will help every district and all schools strengthen and continually improve their programs of family and community engagement.

The Coding Manual for Qualitative Researchers

Author : Johnny Saldana
Publisher : SAGE
ISBN 13 : 1446200124
Total Pages : 282 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The Coding Manual for Qualitative Researchers by : Johnny Saldana

Download or read book The Coding Manual for Qualitative Researchers written by Johnny Saldana and published by SAGE. This book was released on 2009-02-19 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Coding Manual for Qualitative Researchers is unique in providing, in one volume, an in-depth guide to each of the multiple approaches available for coding qualitative data. In total, 29 different approaches to coding are covered, ranging in complexity from beginner to advanced level and covering the full range of types of qualitative data from interview transcripts to field notes. For each approach profiled, Johnny Saldaña discusses the method’s origins in the professional literature, a description of the method, recommendations for practical applications, and a clearly illustrated example.

Marketing Now: 134 of the World's Leading SEO, Online Advertising and Social Media Gurus Share Their Number 1, Actionable Digital Mar

Author : David Bain
Publisher : Author Academy Elite
ISBN 13 : 9781640859241
Total Pages : 268 pages
Book Rating : 4.8/5 (592 download)

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Book Synopsis Marketing Now: 134 of the World's Leading SEO, Online Advertising and Social Media Gurus Share Their Number 1, Actionable Digital Mar by : David Bain

Download or read book Marketing Now: 134 of the World's Leading SEO, Online Advertising and Social Media Gurus Share Their Number 1, Actionable Digital Mar written by David Bain and published by Author Academy Elite. This book was released on 2019-12-10 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketers, we've been travelling at breakneck speed over the past few years. More and more technologies and opportunities present themselves on a daily basis and it doesn't seem possible to keep up. What we need is a filtering system that just shares the best up-to-date advice. Welcome to Marketing Now.

Good Strategy Bad Strategy

Author : Richard Rumelt
Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

The New Rules of Lifting for Women

Author : Lou Schuler
Publisher : Penguin
ISBN 13 : 1440685371
Total Pages : 273 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The New Rules of Lifting for Women by : Lou Schuler

Download or read book The New Rules of Lifting for Women written by Lou Schuler and published by Penguin. This book was released on 2008-12-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The New Rules of Lifting for Women, authors Lou Schuler, Cassandra Forsythe and Alwyn Cosgrove present a comprehensive strength, conditioning and nutrition plan destined to revolutionize the way women work out. All the latest studies prove that strength training, not aerobics, provides the key to losing fat and building a fit, strong body. This book refutes the misconception that women will "bulk up" if they lift heavy weights. Nonsense! It's tough enough for men to pack on muscle, and they have much more of the hormone necessary to build muscle: natural testosterone. Muscles need to be strengthened to achieve a lean, healthy look. Properly conditioned muscles increase metabolism and promote weight loss -- it's that simple. The program demands that women put down the "Barbie" weights, step away from the treadmill and begin a strength and conditioning regime for the natural athlete in every woman. The New Rules of Lifting for Women will change the way women see fitness, nutrition and their own bodies.