Testimonial Advertising In The American Marketplace

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Testimonial Advertising in the American Marketplace

Author : M. Moskowitz
Publisher : Springer
ISBN 13 : 0230101712
Total Pages : 243 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Testimonial Advertising in the American Marketplace by : M. Moskowitz

Download or read book Testimonial Advertising in the American Marketplace written by M. Moskowitz and published by Springer. This book was released on 2009-11-23 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present day, addressing a surprising lack of scholarship on this enduring and pervasive marketing tool. Treating consumers as neither the victims nor the empowered foes of corporate practices, the authors gathered here contribute to new scholarship at the intersection of cultural and business history by examining how testimonials mediate negotiations between producers and consumers and shape modern cultural attitudes about social identity, advice, community, celebrity, and the consumption of brand-name goods and services.

Testimonial Advertising in the American Marketplace

Author : M. Moskowitz
Publisher : Palgrave Macmillan
ISBN 13 : 9781349379293
Total Pages : 240 pages
Book Rating : 4.3/5 (792 download)

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Book Synopsis Testimonial Advertising in the American Marketplace by : M. Moskowitz

Download or read book Testimonial Advertising in the American Marketplace written by M. Moskowitz and published by Palgrave Macmillan. This book was released on 2009-12-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid-nineteenth century to the present day.

First Comes Love

Author : Shelley Cobb
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1628921218
Total Pages : 393 pages
Book Rating : 4.6/5 (289 download)

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Book Synopsis First Comes Love by : Shelley Cobb

Download or read book First Comes Love written by Shelley Cobb and published by Bloomsbury Publishing USA. This book was released on 2015-08-27 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines media treatment of power couples and celebrity relationships.

Champagne in Britain, 1800-1914

Author : Graham Harding
Publisher : Bloomsbury Publishing
ISBN 13 : 1350202878
Total Pages : 312 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Champagne in Britain, 1800-1914 by : Graham Harding

Download or read book Champagne in Britain, 1800-1914 written by Graham Harding and published by Bloomsbury Publishing. This book was released on 2021-10-07 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its introduction to British society in the mid-17th century champagne has been a wine of elite celebration and hedonism. Champagne in Britain, 1800-1914 is the first book for over a century to study this iconic drink in Britain. Following the British wine market from 1800 to 1914, Harding shows how champagne was consumed by, branded for and marketed to British society. Not only did the champagne market form the foundations of the luxury market we know today, this book shows how it was integral to a number of 19th century social concerns such as the 'temperate turn', anxieties over adulteration and the increasingly prosperous British middle class. Using archival sources from major French producers such as Moët & Chandon, Veuve Clicquot and Pommery & Greno alongside records from British distributors, newspapers, magazines and wine literature, Champagne in Britain shows how champagne became embedded in the habits of Victorian society. Illustrating the social and marketing dynamics that centered on champagne's luxury status, it reveals the importance of fashion as a driver of choice, the power of the label and the illusion of scarcity. It shows how, through the reach of imperial Britain, the British taste for Champagne spread across the globe and became a marker for status and celebration.

Gender After Gender in Consumer Culture

Author : Elisabeth Tissier-Desbordes
Publisher : Routledge
ISBN 13 : 1000289125
Total Pages : 369 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Gender After Gender in Consumer Culture by : Elisabeth Tissier-Desbordes

Download or read book Gender After Gender in Consumer Culture written by Elisabeth Tissier-Desbordes and published by Routledge. This book was released on 2020-12-18 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender After Gender in Consumer Culture provides an updated discussion of how gender cuts across consumer culture, in light of increasing gender fragmentation and integration with other identity positions. Sex, the biological distinction male/female, and gender, which refers to a person’s sense of being male, female, or any other combinations of these, inform issues as varied as personal identity, social interactions, and market behaviours. First, contributions account for the increasing fluidity and/or fragmentation of gender positions, which reshape the interplay between consumers and marketers. Second, they provide a timely illustration of how consumption and markets concur in contrasting gender inequalities, taken both individually and jointly (e.g., at the intersection of ethnicity or positions of market marginalisation). Third, chapters question the role of gender in granting personal and societal well-being, as they reflect on the collective capacity of constantly undoing gender stereotypes. Focusing on gender, this book allows the reader to trace the links among cultural categories (e.g. masculinity, femininity, gender identity), social phenomena, and market (dis)functioning. The chapters in this book were originally published as a special issue in the journal Consumption Markets & Culture.

Come and Be Shocked

Author : Mary Rizzo
Publisher : JHU Press
ISBN 13 : 1421437929
Total Pages : 305 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Come and Be Shocked by : Mary Rizzo

Download or read book Come and Be Shocked written by Mary Rizzo and published by JHU Press. This book was released on 2020-09-15 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baltimore seen through the eyes of John Waters, Anne Tyler, Charles S. Dutton, Barry Levinson, David Simon—and also ordinary citizens. The city of Baltimore features prominently in an extraordinary number of films, television shows, novels, plays, poems, and songs. Whether it's the small-town eccentricity of Charm City (think duckpin bowling and marble-stooped row houses) or the gang violence of "Bodymore, Murdaland," Baltimore has figured prominently in popular culture about cities since the 1950s. In Come and Be Shocked, Mary Rizzo examines the cultural history and racial politics of these contrasting images of the city. From the 1950s, a period of urban crisis and urban renewal, to the early twenty-first century, Rizzo looks at how artists created powerful images of Baltimore. How, Rizzo asks, do the imaginary cities created by artists affect the real cities that we live in? How does public policy (intentionally or not) shape the kinds of cultural representations that artists create? And why has the relationship between artists and Baltimore city officials been so fraught, resulting in public battles over film permits and censorship? To answer these questions, Rizzo explores the rise of tourism, urban branding, and citizen activism. She considers artists working in the margins, from the East Baltimore poets writing in Chicory, a community magazine funded by the Office of Economic Opportunity, to a young John Waters, who shot his early low-budget movies on the streets, guerrilla-style. She also investigates more mainstream art, from the teen dance sensation The Buddy Deane Show to the comedy-drama Roc to the crime show The Wire, from Anne Tyler's award-winning book The Accidental Tourist to Barry Levinson's movie classic Diner.

Class Acts

Author : Mary Rizzo
Publisher : University of Nevada Press
ISBN 13 : 0874179874
Total Pages : 290 pages
Book Rating : 4.8/5 (741 download)

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Book Synopsis Class Acts by : Mary Rizzo

Download or read book Class Acts written by Mary Rizzo and published by University of Nevada Press. This book was released on 2015-08-01 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Class Acts explores the development of lifestyle marketing from the 1960s to the 1990s. During this time, young men began manipulating their identities by taking on the mannerisms, culture, and fashion of the working class and poor. These style choices had contradictory meanings. At once they were acts of rebellion by middleclass young men against their social stratum and its rules of masculinity and also examples of the privilege that allowed them to try on different identities for amusement or as a rite of passage. Starting in the 1960s, advertisers and marketers, looking for new ways to appeal to young people, seized on the idea of identity as a choice, creating the field of lifestyle marketing. Mary Rizzo traces the development of the concept of lifestyle marketing, showing how marketers disconnected class identity from material reality, focusing instead on a person’s attitudes, opinions, and behaviors. The book includes discussions of the rebel of the 1950s, the hippie of the 1960s, the white suburban hip-hop fan of the 1980s, and the poverty chic of the 1990s. Class Acts illuminates how the concept of “lifestyle,” particularly as expressed through fashion, has disconnected social class from its material reality and diffused social critique into the opportunity to simply buy another identity. The book will appeal to scholars and other readers who are interested in American cultural history, youth culture, fashion, and style.

Yale Law Journal: Volume 124, Number 4 - January-February 2015

Author : Yale Law Journal
Publisher : Quid Pro Books
ISBN 13 : 1610278496
Total Pages : 455 pages
Book Rating : 4.6/5 (12 download)

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Book Synopsis Yale Law Journal: Volume 124, Number 4 - January-February 2015 by : Yale Law Journal

Download or read book Yale Law Journal: Volume 124, Number 4 - January-February 2015 written by Yale Law Journal and published by Quid Pro Books. This book was released on 2015-02-04 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contents of the January-February 2015 issue of the Yale Law Journal (Volume 124, Number 4) are: Articles: • "Cost-Benefit Analysis of Financial Regulation: Case Studies and Implications," John C. Coates IV • "Beyond the Indian Commerce Clause," Gregory Ablavsky Essays: • "On Evidence: Proving Frye as a Matter of Law, Science, and History," Jill Lepore • "The End of Jurisprudence," Scott Hershovitz Notes: • "Against the Tide: Connecticut Oystering, Hybrid Property, and the Survival of the Commons," Zachary C.M. Arnold • "Perceptions of Taxing and Spending: A Survey Experiment," Conor Clarke & Edward Fox Comments: • "The Psychology of Punishment and the Puzzle of Why Tortfeasor Death Defeats Liability for Punitive Damages," Roseanna Sommers • "The Case for Regulating Fully Autonomous Weapons," John Lewis • "From Child Protection to Children's Rights: Rethinking Homosexual Propaganda Bans in Human Rights Law," Ryan Thoreson Quality ebook formatting includes fully linked footnotes and an active Table of Contents (including linked Contents for all individual Articles, Notes, and Essays), proper Bluebook formatting, and active URLs in footnotes.

Work!

Author : Elspeth H. Brown
Publisher : Duke University Press
ISBN 13 : 147800214X
Total Pages : 259 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Work! by : Elspeth H. Brown

Download or read book Work! written by Elspeth H. Brown and published by Duke University Press. This book was released on 2019-04-11 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the haute couture runways of Paris and New York and editorial photo shoots for glossy fashion magazines to reality television, models have been a ubiquitous staple of twentieth- and twenty-first-century American consumer culture. In Work! Elspeth H. Brown traces the history of modeling from the advent of photographic modeling in the early twentieth century to the rise of the supermodel in the 1980s. Brown outlines how the modeling industry sanitized and commercialized models' sex appeal in order to elicit and channel desire into buying goods. She shows how this new form of sexuality—whether exhibited in the Ziegfeld Follies girls' performance of Anglo-Saxon femininity or in African American models' portrayal of black glamour in the 1960s—became a central element in consumer capitalism and a practice that has always been shaped by queer sensibilities. By outlining the paradox that queerness lies at the center of capitalist heteronormativity and telling the largely unknown story of queer models and photographers, Brown offers an out of the ordinary history of twentieth-century American culture and capitalism.

The Oxford Handbook of American Women's and Gender History

Author : Ellen Hartigan-O'Connor
Publisher : Oxford University Press
ISBN 13 : 019090657X
Total Pages : 640 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis The Oxford Handbook of American Women's and Gender History by : Ellen Hartigan-O'Connor

Download or read book The Oxford Handbook of American Women's and Gender History written by Ellen Hartigan-O'Connor and published by Oxford University Press. This book was released on 2018-09-04 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the first European encounters with Native American women to today's crisis of sexual assault, The Oxford Handbook of American Women's and Gender History boldly interprets the diverse history of women and how ideas about gender shaped their access to political and cultural power in North America. Over twenty-nine chapters, this handbook illustrates how women's and gender history can shape how we view the past, looking at how gender influenced people's lives as they participated in migration, colonialism, trade, warfare, artistic production, and community building. Theoretically cutting edge, each chapter is alive with colorful historical characters, from young Chicanas transforming urban culture, to free women of color forging abolitionist doctrines, Asian migrant women defending the legitimacy of their marriages, and transwomen fleeing incarceration. Together, their lives constitute the history of a continent. Leading scholars across multiple generations demonstrate the power of innovative research to excavate a history hidden in plain sight. Scrutinizing silences in the historical record, from the inattention to enslaved women's opinions to the suppression of Indian women's involvement in border diplomacy, the authors challenge the nature of historical evidence and remap what counts in our interpretation of the past. Together and separately, these essays offer readers a deep understanding of the variety and centrality of women's lives to all dimensions of the American past, even as they show that the boundaries of "women," "American," and "history" have shifted across the centuries.

Advertising & Selling

Author :
Publisher :
ISBN 13 :
Total Pages : 1206 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Advertising & Selling by :

Download or read book Advertising & Selling written by and published by . This book was released on 1921 with total page 1206 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and Selling

Author :
Publisher :
ISBN 13 :
Total Pages : 918 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Advertising and Selling by :

Download or read book Advertising and Selling written by and published by . This book was released on 1921 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising & Selling Magazine

Author :
Publisher :
ISBN 13 :
Total Pages : 2188 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Advertising & Selling Magazine by :

Download or read book Advertising & Selling Magazine written by and published by . This book was released on 1920 with total page 2188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising Diversity

Author : Shalini Shankar
Publisher : Duke University Press
ISBN 13 : 0822375613
Total Pages : 199 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Advertising Diversity by : Shalini Shankar

Download or read book Advertising Diversity written by Shalini Shankar and published by Duke University Press. This book was released on 2015-04-03 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Advertising Diversity Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements, marketing, and public relations. Drawing from periods of fieldwork she conducted over four years at Asian American ad agencies in New York, San Francisco, and Los Angeles, Shankar illustrates the day-to-day process of creating and producing broadcast and internet advertisements. She examines the adaptation of general market brand identities for Asian American audiences, the ways ad executives make Asian cultural and linguistic concepts accessible to their clients, and the differences between casting Asian Americans in ads for general and multicultural markets. Shankar argues that as a form of racialized communication, advertising shapes the political and social status of Asian Americans, transforming them from "model minorities" to "model consumers." Asian Americans became visible in the twenty-first century United States through a process Shankar calls "racial naturalization." Once seen as foreign, their framing as model consumers has legitimized their presence in the American popular culture landscape. By making the category of Asian American suitable for consumption, ad agencies shape and refine the population they aim to represent.

Printers' Ink; the ... Magazine of Advertising, Management and Sales

Author :
Publisher :
ISBN 13 :
Total Pages : 814 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :

Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1902 with total page 814 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Grand Illusions

Author : David M. Lubin
Publisher : Oxford University Press
ISBN 13 : 0190218630
Total Pages : 380 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Grand Illusions by : David M. Lubin

Download or read book Grand Illusions written by David M. Lubin and published by Oxford University Press. This book was released on 2016-04-06 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vivid, engaging account of the artists and artworks that sought to make sense of America's first total war, Grand Illusions takes readers on a compelling journey through the major historical events leading up to and beyond US involvement in WWI to discover the vast and pervasive influence of the conflict on American visual culture. David M. Lubin presents a highly original examination of the era's fine arts and entertainment to show how they ranged from patriotic idealism to profound disillusionment. In stylishly written chapters, Lubin assesses the war's impact on two dozen painters, designers, photographers, and filmmakers from 1914 to 1933. He considers well-known figures such as Marcel Duchamp, John Singer Sargent, D. W. Griffith, and the African American outsider artist Horace Pippin while resurrecting forgotten artists such as the mask-maker Anna Coleman Ladd, the sculptor Gertrude Vanderbilt Whitney, and the combat artist Claggett Wilson. The book is liberally furnished with illustrations from epoch-defining posters, paintings, photographs, and films. Armed with rich cultural-historical details and an interdisciplinary narrative approach, David Lubin creatively upends traditional understandings of the Great War's effects on the visual arts in America.

Branding Trust

Author : Jennifer M. Black
Publisher : University of Pennsylvania Press
ISBN 13 : 1512824992
Total Pages : 321 pages
Book Rating : 4.5/5 (128 download)

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Book Synopsis Branding Trust by : Jennifer M. Black

Download or read book Branding Trust written by Jennifer M. Black and published by University of Pennsylvania Press. This book was released on 2023-12-05 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States. As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public. Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.