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Author : Betty Pritchett
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (124 download)
Download or read book Test Item File [to Accompany] Marketing Management, by Philip Kotler written by Betty Pritchett and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Author : Betty Pritchett
Publisher : Prentice Hall
ISBN 13 : 9780130094353
Total Pages : 452 pages
Book Rating : 4.0/5 (943 download)
Download or read book Test Item File [to Accompany Philip Kotler], Marketing Management written by Betty Pritchett and published by Prentice Hall. This book was released on 2003 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher :
ISBN 13 : 9780132390040
Total Pages : 5990 pages
Book Rating : 4.3/5 (9 download)
Download or read book Principles of Marketing written by Philip Kotler and published by . This book was released on 2007 with total page 5990 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the Principles of Marketing course. The comprehensive, classic principles text organized around an innovative customer-value and customer-relationship framework.
Author : Omer Yazici
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527580059
Total Pages : 255 pages
Book Rating : 4.5/5 (275 download)
Download or read book Organizational Behavior and Management in Family Businesses written by Omer Yazici and published by Cambridge Scholars Publishing. This book was released on 2022-03-22 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Family firms constitute more than 80% of businesses and employ 60% of the workforce worldwide. This book presents valuable insights about how these firms operate and how their employees feel. It explores HR management issues, family integration as a source of competitive advantage, the financial management practices of family firms. In addition to offering a comprehensive analysis of managerial issues in family businesses, it also provides state of the art findings about these challenges.
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Author : James P. Hess
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (131 download)
Download or read book Test Item File [to Accompany] Marketing written by James P. Hess and published by . This book was released on 2007 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 : 9780131019508
Total Pages : 466 pages
Book Rating : 4.0/5 (195 download)
Download or read book Test Item File written by Philip Kotler and published by Prentice Hall. This book was released on 2003-03 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Crisp
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (225 download)
Download or read book Test Item File to Accompany Marketing Research written by Michael Crisp and published by . This book was released on 1996* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bonnie Flaherty
Publisher :
ISBN 13 : 9780136021254
Total Pages : 515 pages
Book Rating : 4.0/5 (212 download)
Download or read book Test Item File for Marketing: an Introduction, 9th Edition written by Bonnie Flaherty and published by . This book was released on 2009 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher :
ISBN 13 : 9780135564400
Total Pages : pages
Book Rating : 4.5/5 (644 download)
Download or read book Test item file written by Philip Kotler and published by . This book was released on 1990 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1592 pages
Book Rating : 4.:/5 (319 download)
Download or read book Canadiana written by and published by . This book was released on 1989-10 with total page 1592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher :
ISBN 13 : 9780130956941
Total Pages : pages
Book Rating : 4.9/5 (569 download)
Download or read book Test Item File written by Philip Kotler and published by . This book was released on 1998-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Author : Tom J. Quirk
Publisher :
ISBN 13 : 9780024216823
Total Pages : 241 pages
Book Rating : 4.2/5 (168 download)
Download or read book Test Bank [to Accompany] Marketing Management written by Tom J. Quirk and published by . This book was released on 1990 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary M. Armstrong
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 658 pages
Book Rating : 4.3/5 (555 download)
Download or read book Marketing written by Gary M. Armstrong and published by Prentice Hall. This book was released on 2009 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate courses in Principles of Marketing. This best-selling, brief introduction to marketing teaches students marketing using a customer value framework.
Author : Siska Noviaristanti
Publisher : CRC Press
ISBN 13 : 1000260569
Total Pages : 379 pages
Book Rating : 4.0/5 (2 download)
Download or read book Contemporary Research on Business and Management written by Siska Noviaristanti and published by CRC Press. This book was released on 2020-09-15 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains selected papers presented at the 3rd International Seminar of Contemporary Research on Business and Management (ISCRBM 2019), which was organized by the Alliance of Indonesian Master of Management Program (APMMI) and held in Jakarta, Indonesia on 27-29th November 2019. It was hosted by the Master of Management Program Indonesia University and co-hosts Airlangga University, Sriwijaya University, Trunojoyo University of Madura, and Telkom University, and supported by Telkom Indonesia and Triputra. The seminar aimed to provide a forum for leading scholars, academics, researchers, and practitioners in business and management area to reflect on current issues, challenges and opportunities, and to share the latest innovative research and best practice. This seminar brought together participants to exchange ideas on the future development of management disciplines: human resources, marketing, operations, finance, strategic management and entrepreneurship.
Author : Philip Kotler
Publisher :
ISBN 13 : 9780536622259
Total Pages : pages
Book Rating : 4.6/5 (222 download)
Download or read book Marketing Management written by Philip Kotler and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : Simon and Schuster
ISBN 13 : 1471109569
Total Pages : 253 pages
Book Rating : 4.4/5 (711 download)
Download or read book Kotler On Marketing written by Philip Kotler and published by Simon and Schuster. This book was released on 2012-12-11 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1969, Philip Kotler's marketing text books have been read as the marketing gospel, as he has provided incisive and valuable advice on how to create, win and dominate markets. In KOTLER ON MARKETING, he has combined the expertise of his bestselling textbooks and world renowned seminars into this practical all-in-one book, covering everything there is to know about marketing. In a clear, straightforward style, Kotler covers every area of marketing from assessing what customers want and need in order to build brand equity, to creating loyal long-term customers. For business executives everywhere, KOTLER ON MARKETING will become the outstanding work in the field. The secret of Kotler's success is in the readability, clarity, logic and precision of his prose, which derives from his vigorous scientific training in economics, mathematics and the behavioural sciences. Each point and chapter is plotted sequentially to build, block by block, on the strategic foundation and tactical superstructure of the book.
Author : International Development Research Centre (Canada)
Publisher : IDRC
ISBN 13 : 0889368171
Total Pages : 483 pages
Book Rating : 4.8/5 (893 download)
Download or read book Marketing Information Products and Services written by International Development Research Centre (Canada) and published by IDRC. This book was released on 1999 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contributed articles presented at a workshop held in 1994.
