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Author : Neethi Gangadharan Kannan
Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.:/5 (458 download)
Download or read book Television Audience Measurement and Program Research Techniques written by Neethi Gangadharan Kannan and published by . This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Webster
Publisher : Routledge
ISBN 13 : 1136282122
Total Pages : 350 pages
Book Rating : 4.1/5 (362 download)
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2013-10-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years, Ratings Analysis provides a thoroughly updated presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the tools for becoming informed and discriminating consumers of audience information. This updated edition covers: International markets, reflecting the growth in audience research businesses with the expansion of advertising into new markets such as China. Emerging technologies, reflecting the ever increasing ways to deliver advertising electronically and through new channels (social media, Hulu) Illustrates applications of audience research in advertising, programming, financial analysis, and social policy; Describes audience research data and summarizes the history of audience measurement, the research methods most often used, and the kinds of ratings research products currently available; and Discusses the analysis of audience data by offering a framework within which to understand mass media audiences and by focusing specifically to the analysis of ratings data. Appropriate for all readers needing an in-depth understanding of audience research, including those working in advertising, electronic media, and related industries, Ratings Analysis also has much to offer academics and policy makers as well as students of mass media.
Author : Audience Research Methods (ARM) Group
Publisher :
ISBN 13 :
Total Pages : 112 pages
Book Rating : 4.3/5 ( download)
Download or read book Towards Global Guidelines for Television Audience Measurement written by Audience Research Methods (ARM) Group and published by . This book was released on 1999 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Webster
Publisher : Routledge
ISBN 13 : 1135603413
Total Pages : 417 pages
Book Rating : 4.1/5 (356 download)
Download or read book Ratings Analysis written by James Webster and published by Routledge. This book was released on 2005-10-18 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ratings Analysis: The Theory and Practice of Audience Research provides a thorough and up-to-date presentation of the ratings industry and analysis processes. It serves as a practical guide for conducting audience research, offering readers the to
Author : Mark Balnaves
Publisher : A&C Black
ISBN 13 : 1849664617
Total Pages : 224 pages
Book Rating : 4.8/5 (496 download)
Download or read book Rating the Audience written by Mark Balnaves and published by A&C Black. This book was released on 2011-10-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is available as open access through the Bloomsbury Open Access programme and is available on www.bloomsburycollections.com. Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.
Author : Graham Mytton
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.:/5 (31 download)
Download or read book Handbook on Radio and Television Audience Research written by Graham Mytton and published by . This book was released on 1999 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: With an emphasis on the needs of less developed media markets, this practical & user-friendly handbook examines how radio & television audience research is carried out & used, its purposes & how to interpret its findings. The Handbook provides examples of audience-research questionnaires, up-to-date audience & media data from around the world & training exercises to help the student learn through practice & investigation.
Author : National Association of Broadcasters. Special Test Survey Committee
Publisher :
ISBN 13 :
Total Pages : 44 pages
Book Rating : 4.M/5 ( download)
Download or read book A Plan for the Evaluation of Audience Measurement Methods written by National Association of Broadcasters. Special Test Survey Committee and published by . This book was released on 1951 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Lawrence Myers
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.3/5 (21 download)
Download or read book An Examination of Television Audience Measurement Methods and an Application of Sequential Analysis to the Telephone Interview Method written by Lawrence Myers and published by . This book was released on 1956 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James G. Webster
Publisher : Routledge
ISBN 13 :
Total Pages : 318 pages
Book Rating : 4.X/5 (2 download)
Download or read book Ratings Analysis written by James G. Webster and published by Routledge. This book was released on 1991 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: When one hears or reads the term "ratings," one often thinks of television or radio programs competing for an audience. However, the picture is much larger than that. People working in advertising and the electronic media are well aware of the significance of ratings data. Students considering careers in media such as broadcasting and journalism are compelled to study the process and results of audience ratings. However, in Ratings Analysis: Theory and Practice, Webster and Lichty exemplify the many ways in which ratings can be vital to other vocations, such as social scientists interested in mass communication and media policymakers. The book not only covers the many applications of ratings data, but also delves into the means by which the data are collected, and finally, how the data should be analyzed. The authors have made an effort to keep the language understandable for a large range of potential readers.
Author : Karen Buzzard
Publisher :
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.:/5 (89 download)
Download or read book The Definition of the Audience in the History of Television Audience Research written by Karen Buzzard and published by . This book was released on 1985 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Advertising Research Foundation. Radio-Television Ratings Review Committee
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.:/5 (319 download)
Download or read book Recommended Standards for Radio and Television Program Audience Size Measurements written by Advertising Research Foundation. Radio-Television Ratings Review Committee and published by . This book was released on 1954 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : J. Bourdon
Publisher : Springer
ISBN 13 : 1137345101
Total Pages : 285 pages
Book Rating : 4.1/5 (373 download)
Download or read book Television Audiences Across the World written by J. Bourdon and published by Springer. This book was released on 2014-01-24 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to deal with the world composition of television ratings. It focuses on the peoplemeter, a 25 year old technology which succeeds in homogenizing very different populations and television practices. It provides a fascinating account of the production of figures on which the whole world of popular culture depends.
Author : William A. Belson
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Impact of Television written by William A. Belson and published by . This book was released on 1967 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William J. Conran
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (547 download)
Download or read book An Evaluation of Radio and Television Audience Measurement Techniques written by William J. Conran and published by . This book was released on 1955 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James G. Webster
Publisher : Psychology Press
ISBN 13 : 9780805830996
Total Pages : 282 pages
Book Rating : 4.8/5 (39 download)
Download or read book Ratings Analysis written by James G. Webster and published by Psychology Press. This book was released on 2000 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Ratings Analysis provides a practical guide for conducting audience research, offering readers the tools to become savvy, discriminating consumers of the audience information that floods the electronic media --from broadcasting, to cable, to the World Wide Web. Reflecting a highly practical orientation, Ratings Analysis focuses on the types of data media professionals encounter in their day-to-day work. Readers are introduced to the various applications of audience research in advertising, programming, financial analysis, and social policy. The text also covers the growth of the audience measurement business, and how audience ratings information currently is created and packaged, concluding with a discussion of how media audiences take shape and the analytical techniques commonly used to study them. Key features of the second edition include: * An overview of the major types of audience research, * Current examples of the most common audience research reports, * A complete glossary of audience research terms, and * A listing of the major suppliers of syndicated audience research. Appropriate for advanced courses in audience research, media research, and programming, this second edition provides a thorough and up-to-date presentation of the ratings industry and the analysis process.
Author : Kenneth Aubrey Kiley
Publisher :
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.F/5 ( download)
Download or read book The Radio and Television Audience Measurement Service of the A.C. Nielsen Company written by Kenneth Aubrey Kiley and published by . This book was released on 1957 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.4/5 (833 download)
Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
