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Techno Ready Marketing
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Book Synopsis Techno-Ready Marketing by : Charles L. Colby
Download or read book Techno-Ready Marketing written by Charles L. Colby and published by Simon and Schuster. This book was released on 2001-10-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional techniques for marketing technology products fail primarily because marketers do not truly understand their customers. Do you know what customers really think about your technology? Now, drawing on their award-winning research and case studies ranging from America Online to the Discovery Channel, marketing experts A. Parasuraman and Charles L. Colby demonstrate how the adoption of technology is influenced by unique beliefs that do not apply to conventional products and services. In the context of a general set of powerful techno-marketing strategies, Parasuraman and Colby introduce "Technology Readiness" (TR), a groundbreaking concept that enables you to measure and assess a customer's predisposition to adopt new technologies. Employing their TR construct -- a psychological amalgam of fears, hopes, desires, and frustrations about technology -- the authors identify five types of technology customers: the highly optimistic and innovative "Explorers," the innovative yet cautious "Pioneers," the uncertain "Skeptics" who need the benefits of technology proved, the insecure "Paranoids," and the resistant "Laggards." Using this typology, you can customize your technology strategies by combining insights from your context-specific assessments with general marketing strategies presented in the book. Essential reading in technology companies will be the chapter devoted to Parasuraman's Pyramid Model, which explains the critical role technology plays in a marketing organization as a link between employees, the organization, and the customer. Finally, the authors have included a self-administered quiz so you can score your own Technology Readiness and a chapter on the "Techno-Ready Marketing Audit" to provide a framework for taking immediate action based on the precepts in this book.
Book Synopsis Techno-Ready Marketing by : A. Parasuraman
Download or read book Techno-Ready Marketing written by A. Parasuraman and published by . This book was released on 2001 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis E-Service: New Directions in Theory and Practice by : Roland T. Rust
Download or read book E-Service: New Directions in Theory and Practice written by Roland T. Rust and published by Routledge. This book was released on 2016-09-16 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of the era of "e-Service," the provision of services over electronic networks like the internet, is one of the dominant business themes of the new millennium. It reflects the fundamental shift in the economy from goods to services and the explosive expansion of information technology. This book provides a collection of different perspectives on e-Service and a unified framework to understand it, even as the business community grapples with the concept. It features contributions from key researchers and practitioners from both the private and public sectors, as well leading scholars from the fields of marketing, information systems, and computer science. They focus on three key areas: the customer-technology interface; e-Service business opportunities and strategies; and public sector e-Service opportunities. The insights they offer will be equally useful to students, scholars, and practitioners.
Book Synopsis The Advanced Dictionary of Marketing by : Scott Dacko
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press. This book was released on 2008 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Book Synopsis Advances in Computers by : Marvin Zelkowitz
Download or read book Advances in Computers written by Marvin Zelkowitz and published by Elsevier. This book was released on 2005-06-14 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advances in Computers covers new developments in computer technology. Most chapters present an overview of a current subfield within computer science, with many citations and often include new developments in the field by the authors of the individual chapters. Topics include hardware, software, theoretical underpinnings of computing, and novel applications of computers. This current volume emphasizes the role of the internet, the world wide web and other aspects of a distributed computing environment. Open source development as well as computing for the handicapped are additional important topics. Key Features: In-depth surveys and tutorials on new computer technology Well-known authors are researchers in the field Extensive bibliographies with most chapters Important chapters on new technologies for software development: open source development and the technology needed to use the web for electronic commerce In-depth surveys and tutorials on new computer technology Well-known authors are researchers in the field Extensive bibliographies with most chapters Important chapters on new technologies for software development: open source development and the technology needed to use the web for electronic commerce
Book Synopsis High Tech, High Touch by : Lynn Jurewicz
Download or read book High Tech, High Touch written by Lynn Jurewicz and published by American Library Association. This book was released on 2003-07-28 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: High Tech, High Touch illustrates technical solutions that really work, inspired by effective customer service strategies used by businesses. These are unique technology solutions—based on digital libraries, portals, e-mail notifications, and database interfaces to the web—to solve everyday public library problems.
Book Synopsis Handbook on Research in Relationship Marketing by : Robert M. Morgan
Download or read book Handbook on Research in Relationship Marketing written by Robert M. Morgan and published by Edward Elgar Publishing. This book was released on 2015-01-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a
Book Synopsis New Challenges to International Marketing by : Tamer Cavusgil
Download or read book New Challenges to International Marketing written by Tamer Cavusgil and published by Emerald Group Publishing. This book was released on 2009-02-20 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, global account management, procurement and international supplier networks, internationalization of small and entrepreneurial firms, and outsourcing and offshoring.
Book Synopsis E-Marketing in Developed and Developing Countries: Emerging Practices by : El-Gohary, Hatem
Download or read book E-Marketing in Developed and Developing Countries: Emerging Practices written by El-Gohary, Hatem and published by IGI Global. This book was released on 2013-04-30 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: While e-marketing has emerged as an aid in allowing businesses to reach a broader audience, evolutions in computer science and technology have made its comprehension a bit more complex. E-Marketing in Developed and Developing Countries: Emerging Practices aims to create a deeper understanding of the policies and practices that are involved in a successful e-marketing environment. This publication highlights the strategies and applications currently being used in both developed and developing countries; proving to be beneficial for entrepreneurs, policy makers, researchers, and students wishing to expand their comprehensive knowledge in this field.
Book Synopsis Competitive Strategies by : E. Valdani
Download or read book Competitive Strategies written by E. Valdani and published by Springer. This book was released on 2012-11-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a new framework to effectively manage both offensive and defensive marketing strategies. It reinterprets the competitive challenge as a circular journey, that is, an endless sequence of three competitive "seasons." The authors call them the games of movement, imitation, and position.
Book Synopsis Market analysis of touch-enabled AiO PCs in the German consumer market. How Technology Adoption influences the traditional Marketing Mix by : Martin Asmus
Download or read book Market analysis of touch-enabled AiO PCs in the German consumer market. How Technology Adoption influences the traditional Marketing Mix written by Martin Asmus and published by GRIN Verlag. This book was released on 2019-05-13 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2012 in the subject Business economics - Miscellaneous, grade: 1,5, Furtwangen University (HFU Business School), language: English, abstract: The subject of this work is to give the reader a detailed overview of the current state of the All-in-One PC market for German consumers. The author questions the public perception of All-in-One PCs in the consumers’ minds. Also, the use and acceptance of touch technology for large screen devices is studied. The purpose of this thesis is to analyze how All-in-One PCs can be effectively marketed in an industry that focuses more and more on mobile computing devices. In the first part an introduction to the desktop PC market and touch screen technology is given. Then, the theoretic concepts of strategic marketing and techno-ready marketing are discussed within a hypercompetitive and innovation-driven industry. The research part consists of a thorough market and competitive analysis of the All-in-One PC market in Germany. In addition, a conducted opinion survey provides valuable insights from a consumer perspective. The findings of the research are afterwards evaluated and interpreted. Thereupon, the originally outlined problem is reassessed and recommendations are given to HP Germany, the cooperating company of this thesis, on how to adjust respective marketing activities for technological innovative products. Finally, a market outlook weighs the opportunities and threats that lie ahead for the product category All-in-One PC. The last chapter summarizes the key learnings of this thesis, how it benefits the cooperating company and ends with a brief personal assessment about the topic by the author. The results of the market analysis suggest that HP can improve its brand preference and that people are not aware enough of the product All-in-One PC and its features and benefits. A more educative marketing approach is proposed by adding a 5th P – for pedagogy – to the traditional marketing mix.
Book Synopsis Heritage, Culture and Society by : Salleh Mohd Radzi
Download or read book Heritage, Culture and Society written by Salleh Mohd Radzi and published by CRC Press. This book was released on 2016-10-26 with total page 1536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Heritage, Culture and Society contains the papers presented at the 3rd International Hospitality and Tourism Conference (IHTC2016) & 2nd International Seminar on Tourism (ISOT 2016), Bandung, Indonesia, 10—12 October 2016). The book covers 7 themes: i) Hospitality and tourism management ii) Hospitality and tourism marketing iii) Current trends in hospitality and tourism management iv) Technology and innovation in hospitality and tourism v) Sustainable tourism vi) Gastronomy, foodservice and food safety, and vii) Relevant areas in hospitality and tourism Heritage, Culture and Society is a significant contribution to the literature on Hospitality and Tourism, and will be of interest to professionals and academia in both areas.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1615209689 Total Pages :2234 pages Book Rating :4.6/5 (152 download)
Book Synopsis Electronic Services: Concepts, Methodologies, Tools and Applications by : Management Association, Information Resources
Download or read book Electronic Services: Concepts, Methodologies, Tools and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2010-05-31 with total page 2234 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the increasing reliance on digital means to transact goods that are retail and communication based, e-services continue to develop as key applications for business, finance, industry and innovation.Electronic Services: Concepts, Methodologies, Tools and Applications is an all-inclusive research collection covering the latest studies on the consumption, delivery and availability of e-services. This multi-volume book contains over 100 articles, making it an essential reference for the evolving e-services discipline.
Book Synopsis EBOOK: Services Marketing: Integrating Customer Focus Across the Firm by : Alan Wilson
Download or read book EBOOK: Services Marketing: Integrating Customer Focus Across the Firm written by Alan Wilson and published by McGraw Hill. This book was released on 2016-01-16 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of customer relationships through quality service, out lining the core concepts and theories in services marketing today. New and updated material in this new edition include: · - New content on the role of digital marketing and social media has been added throughout to reflect the latest developments in this dynamic field · - Increased coverage of Service dominant logic regarding the creation of value and the understanding of customer relationships · - New examples and case studies added from global and innovative companies including AirBnB, IKEA, Disneyland, Scandinavia Airlines, and Skyscanner
Book Synopsis EBK: Services Marketing: Integrating Customer Service Across the Firm 4e by : Alan Wilson
Download or read book EBK: Services Marketing: Integrating Customer Service Across the Firm 4e written by Alan Wilson and published by McGraw Hill. This book was released on 2020-10-07 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success. In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-todate and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today. New and updated material in this new edition includes: • New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services. • New coverage on listening to customers through research, big data, netnography and monitoring user-generated content. • Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things. • Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds. Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive reading experience as well as resources to help faculty and institutions improve student outcomes and course delivery efficiency.
Book Synopsis Quantitative Modelling in Marketing and Management (second Edition) by : Luiz E. T. Al MOUTINHO
Download or read book Quantitative Modelling in Marketing and Management (second Edition) written by Luiz E. T. Al MOUTINHO and published by World Scientific. This book was released on 2015-11-06 with total page 569 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. The first edition of "Quantitative Modelling in Marketing and Management" focused on the description and applications of many quantitative modelling approaches applied to marketing and management. The topics ranged from fuzzy logic and logical discriminant models to growth models and k-clique models. The second edition follows the thread of the first one by covering a myriad of techniques and applications in the areas of statistical, computer, mathematical as well as other novel nomothetic methods. It greatly reinforces the areas of computer, mathematical and other modeling tools that are designed to bring a level of awareness and knowledge among academics and researchers in marketing and management, so that there is an increase in the application of these new approaches that will be embedded in future scholarly output."--
Book Synopsis Quantitative Modelling in Marketing and Management by : Luiz Moutinho
Download or read book Quantitative Modelling in Marketing and Management written by Luiz Moutinho and published by World Scientific. This book was released on 2012-10-05 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis using quantitative modelling. Problem solving using the quantitative approach and other models has always been a hot topic in the fields of marketing and management. Quantitative modelling seems admirably suited to help managers in their strategic decision making on operations management issues. In social sciences, quantitative research refers to the systematic empirical investigation of social phenomena via statistical, mathematical or computational techniques. This book focuses on the description and applications of many quantitative modelling approaches applied to marketing and management. The structure encompasses statistical, computer and mathematical as well as other models. The topics range from fuzzy logic and logical discriminant models to growth models and k-clique models. It also covers current research being conducted in the field. Errata(s) Errata (16 KB) Contents:Statistical Modelling:A Review of the Major Multidimensional Scaling Models for the Analysis of Preference/Dominance Data in Marketing (Wayne S DeSarbo and Sunghoon Kim)Role of Structural Equation Modelling in Theory Testing and Development (Parikshat S Manhas, Ajay K Manrai, Lalita A Manrai and Ramjit)Partial Least Squares Path Modelling in Marketing and Management Research: An Annotated Application (Joaquín Aldás-Manzano)DEA — Data Envelopment Analysis: Models, Methods and Applications (Dr Alex Manzoni and Professor Sardar M N Islam)Statistical Model Selection (Graeme D Hutcheson)Computer Modelling:Artificial Neural Networks and Structural Equation Modelling: An Empirical Comparison to Evaluate Business Customer Loyalty (Arnaldo Coelho, Luiz Moutinho, Graeme D Hutcheson and Maria Manuela Santos Silva)The Application of NN to Management Problems (Arnaldo Coelho, Luiz Moutinho and Maria Manuela Santos Silva)Logical Discriminant Models (Margarida G M S Cardoso)Meta-heuristics in Marketing (Stephen Hurley and Luiz Moutinho)Hold a Mirror Up to Nature: A New Approach on Correlation Evaluation with Fuzzy Data and Its Applications in Econometrics (Chih Ching Yang, Yu-Ting Cheng, Berlin Wu and Songsak Sriboonchitta)Non-parametric Test with Fuzzy Data and Its Applications in the Performance Evaluation of Customer Capital (Yu-Lan Lee, Ming-leih Wu and Chunti Su)Too Much ADO About Nothing? Fuzzy Measurement of Job Stress for School Leaders (Berlin Wu and Mei Fen Liu)Fuzzy Composite Score and Situational Judgement Test: An Integrated Operation Perspective of Scoring (Hawjeng Chiou and Tsung-Lin Ou)Mathematical and Other Models:Cluster Analysis: An Example Analysis on Personality and Dysfunctional Customer Behaviour (Malcolm J Beynon and Kate L Daunt)Assessing the Perception of Superstitious Numbers and Its Effect on Purchasing Intentions (Dina-Fu Chang and Yi-Sheng Jiang)Qualitative Comparison Analysis: An Example Analysis of Clinical Directorates and Resource Management (Malcolm J Beynon, Aoife McDermott and Mary A Keating)Data Mining Process Models: A Roadmap for Knowledge Discovery (Armando B Mendes, Luís Cavique and Jorge M A Santos)Growth Models (Mladen Sokele)PROMETHEE: Technical Details and Developments, and Its Role in Performance Management (Malcolm J Beynon and Harry Barton)Clique Communities in Social Networks (Luís Cavique, Armando B Mendes and Jorge M A Santos)Conclusion Readership: Undergraduates and postgraduates of management and business administration, academic researchers marketing professionals, financial professionals and business consultants. Keywords:Quantitative Modelling;Statistical;Computer;Marketing;Neural Networks;Fuzzy Logic;k-Clique Model;Meta-heuristicsKey Features:Focuses on the description and applications of many quantitative modelling approaches applied to marketing and managementTopics range from fuzzy logic and logical discriminant models to growth models and k-clique modelsContributors include prominent authors like Wayne DeSarbo, Malcolm J Beynon and others
