Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Teaching Marketing
Download Teaching Marketing full books in PDF, epub, and Kindle. Read online Teaching Marketing ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Teaching Marketing by : Brennan, Ross
Download or read book Teaching Marketing written by Brennan, Ross and published by Edward Elgar Publishing. This book was released on 2021-11-19 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching Marketing prompts the reader to reflect on why marketing is taught, how it is taught and what should be included in curricula in tertiary-level programmes. The international contributors have a wide range of expertise in marketing education and provide their own perspectives on these questions while considering a variety of different points of view so encouraging the reader to develop their own opinion.
Book Synopsis Disruptive Marketing by : Geoffrey Colon
Download or read book Disruptive Marketing written by Geoffrey Colon and published by AMACOM. This book was released on 2016-08-09 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 75 percent of screen time being spent on connected devices, digital strategies have moved front and center of marketing plans. Getting a message through to customers, and not just in front of them for a second before being thrown away, requires radical rethinking. What if that’s not enough? How often does consumer engagement go further than the “like” button? With the average American receiving close to 50 phone notifications a day, do the company messages get read or just tossed aside? The reality is that technology hasn’t just reshaped mass media; it’s altering behavior as well. Disruptive Marketing challenges you to toss the linear plan, strip away conventions, and open your mind as it takes you on a provocative, fast-paced tour of our changing world, where you’ll find that: Selling is dead, but ongoing conversation thrives Consumers generate the best content about brand People tune out noise and listen to feelings Curiosity leads the marketing team Growth depends on merging analytics with boundless creativity Packed with trends, predictions, interviews with big-think marketers, and stories from a career spent pushing boundaries, Disruptive Marketing is the solution you’ve been looking for to boost your brand into new territory!
Book Synopsis The Practical Marketing Workbook by : Geoff Fripp
Download or read book The Practical Marketing Workbook written by Geoff Fripp and published by . This book was released on 2017-03 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This workbook now has over 250 student activities designed in a worksheet form. This means that you can print or photocopy pages for students and use them in class as individual or group activities. It is an ideal resource for flipped classroom and active learning environments.Each activity contains its own instructions and spaces for students to write their responses. The workbook takes many of the exercises on Great Ideas for Teaching Marketing and turns them into worksheet-based activities.Chapters of the Marketing Workbook, Introductory marketing concepts, Marketing strategy and plans, The marketing environment, Marketing research and information, Consumer behavior, Segmentation, targeting and positioning, Customer relationship marketing (CRM), New product development, Products and brands, Pricing, Place and logistics, Integrated marketing communications,Key Features of the Practical Marketing Workbook, Contains over 250 activities - all with simple instructions, Quick and easy to use, Ideal for flipped classroom environments, The ideal resource for teaching 'Marketing Principles', Also a great resource for 'Consumer Behavior', 'Promotions Management' and 'Marketing Strategy', Provides variety and interest for students, Appeals to student's different learning styles, Uses a mix of simple and more complex activities, Adaptable for both undergraduate and masters programs, Also suitable for use with senior high school students, Flexible for 1-2 hour tutorial sessions, or for longer lectures, Reinforces theory and enables understanding and application, All activities and exercises tried and tested in the classroom
Book Synopsis Pioneers in Marketing by : D.G. Brian Jones
Download or read book Pioneers in Marketing written by D.G. Brian Jones and published by Routledge. This book was released on 2011-12-21 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in this collection. Subsequent chapters describe the lives of Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson, focusing on their intellectual and professional contributions to the marketing discipline. The biographies are based on rare archival materials, some personal interviews, and analysis of the subjects’ major works. The final chapter draws lessons from the collection for marketing students and teachers. Several important discoveries are reported that suggest opportunities for further research. These stories will inform and inspire students of marketing.
Book Synopsis Great ideas for teaching marketing by : Charles W. Lamb
Download or read book Great ideas for teaching marketing written by Charles W. Lamb and published by . This book was released on 1994 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Teaching Creativity in Marketing and Business Education by : Stephen P. Ramocki, Ph.d.
Download or read book Teaching Creativity in Marketing and Business Education written by Stephen P. Ramocki, Ph.d. and published by Createspace Independent Pub. This book was released on 2011-10-01 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a textbook supplement to be used in the instruction of creativity to marketing and business students at the college level.
Book Synopsis Make A Difference With Your Marketing: Teach Yourself by : Jonathan Gabay
Download or read book Make A Difference With Your Marketing: Teach Yourself written by Jonathan Gabay and published by Teach Yourself. This book was released on 2010-02-26 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make a Difference with your Marketing will help you take your marketing skills to a whole new level. By honing your imaginative skills and instilling great creative planning into your marketing, you can be sure that the results will keep you ahead of the competition. Your author, Jonathan Gabay, is one of the country's most respected creative brand consultants, and currently works with some of the world's biggest brand names. Author of no less than 13 books, and Course Director at the C.I.M. (Chartered Institute of Marketing), Jonathan's unparalleled insight and experience will provide you with all you need to target, brand, market and sell like you never have before! NOT GOT MUCH TIME? One and five-minute introductions to key principles to get you started. AUTHOR INSIGHTS Lots of instant help with common problems and quick tips for success, based on the author's many years of experience. TEST YOURSELF Tests in the book and online to keep track of your progress. EXTEND YOUR KNOWLEDGE Extra online articles at www.teachyourself.com to give you a richer understanding of marketing. FIVE THINGS TO REMEMBER Quick refreshers to help you remember the key facts. TRY THIS Innovative exercises illustrate what you've learnt and how to use it.
Download or read book Marketing Research written by Bruce Wrenn and published by Routledge. This book was released on 2013-08-21 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teach your students the most effective research strategies—including Internet surveys! Over the last few years changes in the marketing research process have been dramatic and far-reaching with the emergence of the Internet and other technologies. Marketing Research: Text and Cases, Second Edition, the completely updated edition of the classic Haworth textbook not only takes students step-by-step through cutting-edge design, conducting, and interpreting of market research, but is now updated to include Internet surveying. The topic of marketing research is comprehensively examined, including strategic and tactical decisions, choosing the proper research design, and successfully presenting results. The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases (including an SPSS 11.0 data disk) offer engaging real-world problems that test the student’s research and analysis skills. Marketing Research: Text and Cases, Second Edition includes the updated and improved instructor’s manual, test bank, and PowerPoint slides. A brand-new section details procedures on how to successfully perform and effectively use Internet surveys, and includes a list of online survey providers, bulk email providers, and sample emails to use with online surveys. Stressing a practical, “hands on” project approach to learning, this guide not only prepares students for real-world experiences, but allows practitioners who are preparing market analysis reports needing background material to guide them through the process. Marketing Research: Text and Cases, Second Edition offers all the course-planning extras you need, including: thorough instructor’s manual sample syllabus research project tips, assignments, and forms test bank with true-false and multiple choice questions also available: 20-30 PowerPoint slides per chapter Marketing Research: Text and Cases, Second Edition gives instructors the tools they need for thorough course planning and is an ideal textbook for introductory marketing research courses and for practitioners looking for a guidebook.
Book Synopsis Applications of Service Learning in Higher Education by : Watson, Sandy White
Download or read book Applications of Service Learning in Higher Education written by Watson, Sandy White and published by IGI Global. This book was released on 2024-03-22 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: In higher education, a pressing issue has emerged—how to authentically connect academic pursuits with real-world challenges. The last decade has witnessed an escalating call for heightened interaction between universities and the "real world". Demands have grown for higher education institutions to instill democratic citizenship and address students' moral development. In response to this rise in demand, there has been a notable shift toward emphasizing service learning within academia. As educators grapple with the imperative to seamlessly integrate theory and practice, Applications of Service Learning in Higher Education steps into the forefront, delving into the myriad applications of service learning to effectively address this critical issue. Applications of Service Learning in Higher Education examines the complexities surrounding service learning in higher education. At its core, the book aims to showcase concrete examples of successful service learning applications, acting as a catalyst for the integration of this transformative pedagogy into the academic fabric. Beyond the surface, the book delves into the intricate planning, execution, and assessment stages of service learning projects, whether manifested within local communities or on an international scale. It seeks to fill notable knowledge gaps, particularly in less-explored regions like Latin America and the Caribbean and underscores the significance of multidisciplinary experiences. As the narrative unfolds, the book addresses the symbiotic relationship between service learning and students' programs of study, transforming communities into vibrant classrooms where learning transcends traditional boundaries.
Book Synopsis Successful Direct Marketing in a Week: Teach Yourself eBook ePub by : Partick Forsyth
Download or read book Successful Direct Marketing in a Week: Teach Yourself eBook ePub written by Partick Forsyth and published by Teach Yourself. This book was released on 2014-06-27 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sunday: Why use direct mail? Monday: Building and maintaining your database Tuesday: The components of direct mail Wednesday: Creative approaches Thursday: Physical campaigns Friday: Digital campaigns Saturday: Integration and follow-up
Book Synopsis Announcement of Correspondence Courses in the Extension Teaching Bureau by : University of Texas. Division of Extension
Download or read book Announcement of Correspondence Courses in the Extension Teaching Bureau written by University of Texas. Division of Extension and published by . This book was released on 1927 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession by : Pinheiro, Margarida M.
Download or read book Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession written by Pinheiro, Margarida M. and published by IGI Global. This book was released on 2018-11-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has experienced unprecedented changes. Globalization, digital revolution, transparency, and growing pressure concerning the role of business in society are affecting marketing functions. Simultaneously, these changes are forcing both academics and professionals to reinvent and reposition themselves, calling for a deep discussion about what and how universities should teach to face present and future market demands and requirements. Evaluating the Gaps and Intersections Between Marketing Education and the Marketing Profession provides emerging perspectives on the role of marketing and marketing education in increasingly complex and demanding social and economic landscapes. Featuring coverage on a broad range of topics such as business schools, marketing curricula, and professional development, this publication is ideally designed for researchers, business students, marketers, managers, academicians, and employers seeking current research on market expectations and students’ future roles within this discipline.
Book Synopsis Higher Education in Market-Oriented Socialist Vietnam by : Phan Le Ha
Download or read book Higher Education in Market-Oriented Socialist Vietnam written by Phan Le Ha and published by Springer Nature. This book was released on 2020-09-01 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book inspects higher education reform in market-oriented socialist Vietnam, with a focus on newness narratives and enquiry. Engaging in dialogic conversations with global and regional forces and exploring convergences in the domains of policy, curriculum, research, pedagogy, and society, chapter authors analyse ideologies that have entered Vietnam’s educational landscape. Chapters include discussions of post-Soviet legacies, socialist thought, privatization, neoliberalism, global rankings, academic freedom, autonomy, and elitism, as well as the actors, discourses and practices through which they manifest. In so doing, authors’ commentaries juxtapose phenomena in Vietnam with other national contexts such as the Philippines, Brunei Darussalam, Japan, Australia, and Trinidad and Tobago.
Book Synopsis The Referral Engine by : John Jantsch
Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2012-09-25 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.
Book Synopsis We Teach Marketing by : Rebecca S. Miles
Download or read book We Teach Marketing written by Rebecca S. Miles and published by . This book was released on 2018-05-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Great Ideas for Teaching Marketing by : Joseph F. Hair
Download or read book Great Ideas for Teaching Marketing written by Joseph F. Hair and published by . This book was released on 1996 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Teaching Materials and the Roles of EFL/ESL Teachers by : Ian McGrath
Download or read book Teaching Materials and the Roles of EFL/ESL Teachers written by Ian McGrath and published by Bloomsbury Publishing. This book was released on 2013-03-14 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaching Materials and the Roles of EFL/ESL Teachers is published amidst a decade long increase in academic publications and training courses concerned with the evaluation and design of English language teaching materials. It is timely to consider what effect the advice on offer has had on teachers' practice. Are teachers evaluating materials carefully, using textbooks in the ways expected by textbook writers, developing their own materials, and mediating between materials and learners in the ways advised in the professional literature? The book explores these issues from a variety of perspectives. The views of publishers/textbook writers, those contributing to the professional literature, and teacher educators are synthesised to establish a 'theory' of how teachers can best fulfil their roles vis-à-vis materials and learners. This is then compared with 'practice', as represented by published accounts of teachers' actual practices and learners' perspectives. The conclusion reached is that teacher education in materials evaluation and design is essential and suggestions are offered as to the form this might take. The book is intended particularly for MA students and teacher educators concerned with materials evaluation and design, but is of interest to all those concerned with the publication and use of English language teaching materials.
