Take Control of What's Controlling You

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Author :
Publisher : Thomas Nelson
ISBN 13 : 1418561215
Total Pages : 128 pages
Book Rating : 4.4/5 (185 download)

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Book Synopsis Take Control of What's Controlling You by : Stephen Arterburn

Download or read book Take Control of What's Controlling You written by Stephen Arterburn and published by Thomas Nelson. This book was released on 2006-10-08 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: We've all known someone who just can't seem to break free of a cycle of self-defeating and destructive behavior based on personal appetites that are out of control. Or perhaps we've suffered the consequences, big or small, of addictive behavior in our own lives. Stephen Arterburn offers insight and hope for anyone whose life has spun out of control due to addictions. His revolutionary and refreshing approach to recovery positively recognizes and affirms that our capacity to enjoy and savor life is a gift from God that must be fed for us to be healthy. From there, he helps readers identify and understand what personal needs they are really seeking to fulfill through their problematic behaviors, and lays out a proven step-by-step plan that enables them to reclaim control of their relationships, career, personal happiness-and life.

Feeding Your Appetites

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Author :
Publisher : Thomas Nelson
ISBN 13 : 1418537373
Total Pages : 224 pages
Book Rating : 4.4/5 (185 download)

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Book Synopsis Feeding Your Appetites by : Stephen Arterburn

Download or read book Feeding Your Appetites written by Stephen Arterburn and published by Thomas Nelson. This book was released on 2007-11-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our appetites are like fire! They can fill our lives with warmth, or they can become an uncontrolled inferno that is capable of destroying a career, a marriage, a soul. If you've ever struggled with cravings, whether for chocolate, shopping, alcohol, sex, cars, work, or power, you know how it works. Best-selling author Stephen Arterburn and Dr. Debra Cherry reach below the surface of such harmful behaviors to address the underlying needs that drive us all, and how those hungers can bring us fulfillment, not frustration. Discover the original and very good purpose for your appetites Develop useful strategies for managing your misdirected cravings Understand the connections between appetites, addictions, and sin Expose phony and inadequate sources of satisfaction Avoid the trap of "spiritual anorexia," which numbs you to what you really need Maybe you haven't given much thought to what drives your life. Here's your chance to consider all your appetites in a new light, and to bring under control the ones that are keeping you from the life you long to live.

Controlling Your Emotions Before They Control You

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Author :
Publisher : Harvest House Publishers
ISBN 13 : 0736949895
Total Pages : 306 pages
Book Rating : 4.7/5 (369 download)

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Book Synopsis Controlling Your Emotions Before They Control You by : Bob Phillips

Download or read book Controlling Your Emotions Before They Control You written by Bob Phillips and published by Harvest House Publishers. This book was released on 2001-03-01 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roller-coaster of emotional turmoil can be devastating. Fear, anger, and stress take their toll, and families are hurt, job performance suffers, and self-esteem plummets. Is there hope? In this hands-on guide, readers will find practical help in: dealing with depression, overcoming bitterness, understanding feelings, forgiving others, and praising God in the midst of problems. True stories, emotional evaluations, personality charts, and biblical counsel make this book understandable and interesting. (Formerly What to Do Until the Psychiatrist Comes.)

How To Control Your Anger Before It Controls You

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Author :
Publisher : Citadel Press
ISBN 13 : 0806538023
Total Pages : 239 pages
Book Rating : 4.8/5 (65 download)

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Book Synopsis How To Control Your Anger Before It Controls You by : Albert Ellis

Download or read book How To Control Your Anger Before It Controls You written by Albert Ellis and published by Citadel Press. This book was released on 2016-04-26 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't let anger harm your health, career, and relationships: “No individual—not even Freud himself—has had a greater impact on modern psychotherapy.” —Psychology Today Anger is universal. Unchecked, it can cause lasting damage in our lives: wrecked relationships, lost jobs, even serious disease. Yet in these increasingly stressful times, all of us have acted in anger—and often wished we hadn't. Is there a way that really works to solve problems and assert ourselves without being angry? The answer is a resounding yes, if you follow the breakthrough steps of Rational Emotive Behavior Therapy (REBT). This proven approach, developed by world-renowned psychotherapist Dr. Albert Ellis, has withstood the test of time, helping countless people deal effectively with emotional problems. Using easy-to-master instructions and exercises, this classic book will show you how to apply REBT techniques to understand the roots and nature of your anger, and take control of and reduce angry reactions. Here you will discover: The rational and irrational aspects of anger Special insights into your self-angering beliefs How to think, feel, and act your way out of anger How to relax How to accept yourself with your anger . . and much more that will help you challenge and eliminate the anger that can frustrate success and happiness at home, at work, anywhere.

How to Take Control of a Controlling Relationship - a Therapist's Perspective

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Author :
Publisher :
ISBN 13 : 9781698132198
Total Pages : 156 pages
Book Rating : 4.1/5 (321 download)

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Book Synopsis How to Take Control of a Controlling Relationship - a Therapist's Perspective by : Kamalyn Kaur

Download or read book How to Take Control of a Controlling Relationship - a Therapist's Perspective written by Kamalyn Kaur and published by . This book was released on 2019-10-06 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: IS YOUR RELATIONSHIP CARING OR CONTROLLING? Your partner: * Calls you all the time when you are not with them. * Wants you to spend all your time with them because they miss you too much when you are not with them. * Tells you what to wear because they want you to look your best. * Doesn't like your friends / family because they aren't good for you. * Asks you a million questions before you go out because they want to make sure you are safe. This book will help you gain clarity about your relationship and identify whether your relationship is caring or controlling? WHO IS THIS BOOK FOR?Anyone, who since being with their partner, is feeling lost; confused; questioning who they are; not able to recognise themselves anymore; feeling trapped within their relationship; AND feeling they aren't good enough.It will also be useful and helpful for anyone who has just walked out of a controlling or abusive relationship. WHAT CAN YOU EXPECT FROM THIS BOOK? You can expect to breathe a sigh of relief, feel reassured, and empowered with the insight, awareness and confidence required to take the necessary steps to ensure your relationships are happy, healthy and stress-free. Some readers may also feel self confident and self assured enough to bring up the subject issue with a family / friend that they suspect might be stuck in an unhealthy relationship. WHY YOU SHOULD BUY THIS BOOK? (1) Tried and tested advice: The book is a practical guide and framework, put together by a therapist through observations and experience of working with individuals facing unhealthy, controlling or abusive relationships. The advice is a tried and tested approach which has helped clients release themselves from the "hold" of a controlling / emotionally abusive relationship, enabling them to move forward in life with self belief, self acceptance and self love. (2) Important issue which requires ongoing awareness raising: Many individuals will struggle to or find it difficult to speak up about an unhealthy, toxic or abusive relationship due to reasons of fear, insecurity, confusion, uncertainty or doubt within themselves. Some of the tips in this article could empower individuals with the confidence, clarity and certainty required to acknowledge and accept that they are in an unhealthy situation that requires action.

How To Control Your Anxiety Before It Controls You

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Author :
Publisher : Citadel Press
ISBN 13 : 080653804X
Total Pages : 256 pages
Book Rating : 4.8/5 (65 download)

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Book Synopsis How To Control Your Anxiety Before It Controls You by : Albert Ellis

Download or read book How To Control Your Anxiety Before It Controls You written by Albert Ellis and published by Citadel Press. This book was released on 2016-06-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn to manage your anxiety with this classic self-help book from a respected pioneer of psychotherapy. From social anxiety to phobias to post-traumatic stress disorder, sources of anxiety in daily life are numerous, and can have a powerful impact on your future. By following the rules of Rational Emotive Behavior Therapy (REBT), created by world renowned therapist Dr. Albert Ellis, you can stop anxiety in its tracks if you will admit this important fact: Things and people do not make you anxious. You do. Your unrealistic expectations produce your needless anxiety. Yet not all anxiety is needless . . . Healthy anxiety can ward off dangers and make you aware of negative things that you can change. Unhealthy anxiety inhibits you from enjoying everyday activities and relationships, causes you to perform poorly, and blocks your creativity. Using the easy-to-master, proven precepts of REBT, this classic book not only helps you distinguish between healthy and unhealthy anxiety, but teaches you how to: • Understand and dispute the irrational beliefs that make you anxious • Use a variety of exercises, including rational coping self-statements, reframing, problem-solving methods, and Unconditional Self-Acceptance (USA), to control your anxiety • Apply over two hundred maxims to control your anxious thinking as well as your bodily reactions to anxiety . . . and much more, including examples from dozens of cases Dr. Ellis treated successfully. Now you can overcome the crippling effects of anxiety—and increase your prospects for success, pleasure, and happiness at home and in the workplace. “No individual—not even Freud himself—has had a greater impact on modern psychotherapy.” —Psychology Today

Get a Grip

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Author :
Publisher : Charisma Media
ISBN 13 : 1591859891
Total Pages : 244 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Get a Grip by : Douglas Weiss

Download or read book Get a Grip written by Douglas Weiss and published by Charisma Media. This book was released on 2006 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this no-nonsense, relevant book, Weiss helps readers identify and discern the sources of their worst behaviors. Using stories, case studies, personal experience, Scripture, and anecdotes, he makes strong points about emotional and psychological roots and the need for change.

Anger

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Publisher : Moody Publishers
ISBN 13 : 0802493181
Total Pages : 224 pages
Book Rating : 4.8/5 (24 download)

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Book Synopsis Anger by : Gary Chapman

Download or read book Anger written by Gary Chapman and published by Moody Publishers. This book was released on 2015-05-18 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help for anger management — from NYT bestselling author Gary Chapman Anger is a cruel master. If you struggle even a little with anger, you know how it feels to get mad too easily. To lash out at someone you love. To hold onto frustration. You might even notice others seem uneasy around you. You know anger is hurting your life, but you don’t know how to fix it. There is hope. When you understand why you get angry and what to do about it, you can change the course of your life for the better. In Anger: Taming a Powerful Emotion, counselor Gary Chapman shares surprising insights about anger, its effect on relationships, and how to overcome it. His advice and real-life examples will help you: Understand yourself better Overcome shame, denial, and bitterness Discern good anger from bad anger Manage anger and conflict constructively Make positive life changes Let go of your grudges and resentment Help others (like your children) deal with anger and more Whether your anger is quiet or explosive, if it’s clouding your judgment and hurting your relationships, it needs to go. Learn to handle anger in healthy ways, starting today. Gary Chapman is wise and empathetic, and he'll help you turn over a new leaf.

Winning the War in Your Mind

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Author :
Publisher : Zondervan
ISBN 13 : 0310362733
Total Pages : 254 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Winning the War in Your Mind by : Craig Groeschel

Download or read book Winning the War in Your Mind written by Craig Groeschel and published by Zondervan. This book was released on 2021-02-16 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: MORE THAN 500,000 COPIES SOLD! Are your thoughts out of control--just like your life? Do you long to break free from the spiral of destructive thinking? Let God's truth become your battle plan to win the war in your mind! We've all tried to think our way out of bad habits and unhealthy thought patterns, only to find ourselves stuck with an out-of-control mind and off-track daily life. Pastor and New York Times bestselling author Craig Groeschel understands deeply this daily battle against self-doubt and negative thinking, and in this powerful new book he reveals the strategies he's discovered to change your mind and your life for the long-term. Drawing upon Scripture and the latest findings of brain science, Groeschel lays out practical strategies that will free you from the grip of harmful, destructive thinking and enable you to live the life of joy and peace that God intends you to live. Winning the War in Your Mind will help you: Learn how your brain works and see how to rewire it Identify the lies your enemy wants you to believe Recognize and short-circuit your mental triggers for destructive thinking See how prayer and praise will transform your mind Develop practices that allow God's thoughts to become your thoughts God has something better for your life than your old ways of thinking. It's time to change your mind so God can change your life.

Living Beyond Your Feelings

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Author :
Publisher : Hachette UK
ISBN 13 : 1444703315
Total Pages : 288 pages
Book Rating : 4.4/5 (447 download)

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Book Synopsis Living Beyond Your Feelings by : Joyce Meyer

Download or read book Living Beyond Your Feelings written by Joyce Meyer and published by Hachette UK. This book was released on 2011-09-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joyce Meyer provides a comprehensive guide to the range of emotions that we feel every day and shows how to manage them - instead of letting them manage you.

Controlling People

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Publisher : Simon and Schuster
ISBN 13 : 1440501904
Total Pages : 352 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis Controlling People by : Patricia Evans

Download or read book Controlling People written by Patricia Evans and published by Simon and Schuster. This book was released on 2003-02-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to 'break the spell' of control with Patricia Evans' new bestseller. Already hailed by Oprah Winfrey, Controlling People deals with issues big and small - revealing the thought processes of those who seek to control in order to provide a 'spell-breaking' mind-set for those who suffer this insidious manipulation. Invaluable insight and advice for those who seek support.

I Have The Controls

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Publisher : I Have The Controls
ISBN 13 : 8190997599
Total Pages : 123 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis I Have The Controls by : Manish Kumar

Download or read book I Have The Controls written by Manish Kumar and published by I Have The Controls. This book was released on 2011-02-03 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this inspirational fiction, the author talks about the unlimited power and potential lying dormant in every soul, waiting to be awakened. The moment we become aware of the power within, we stop being a victim of circumstances, get off the autopilot called fate and take the reins of life in our hands. 'I Have The Controls' is about the journey of a boy from a small town who realises his dream of becoming a pilot, learns the lessons of life on the way and goes on to inspire others to follow their dreams. His Flying Instructor implants wisdom into the flying lessons and teaches him to take the flight of faith. The book shows the way - how, by aligning personal desires to the benefit of mankind, it is possible to lead a deeply rich and satisfying life. Manish Kumar has penned this extremely enjoyable story using flying as a metaphor. Peppered with the author's insights, this book is sure to touch and inspire you to break the shackles of self-limiting beliefs and to take off in life. Foreword by John Harricharan: I lead a hectic life and generally cannot answer the tens of thousands of emails that come to me every month. Much as I would like to respond, it's almost practically impossible. And so it was that I came upon a note sent to me by Manish Kumar. I don't quite remember when it started, but I kept seeing his name here and there, sometimes on my FaceBook page, other times through something a dear friend, Yasminder Verdi, would mention in an email. And that is how I got to know Manish. It is not that we had met or had daily conversations. After all, he lives on the other side of the planet from where I am. It's more like his spirit was shining so brightly through his words and across the miles that I had to stop and take note. I am happy, very happy that I did. Why am I happy about this? Because I was given an opportunity to discover a rare treasure. You see, Manish had written a book called "I Have the Controls." He was kind enough to send me a draft copy to look at. I thought I would just glance through it, but then, as I started reading, I could not put it down. Manish uses the metaphor of flying to bring us some of the most life-affirming messages possible. In simple language, he leads us into a world where we find the gentle hints of that which we need to know. His chapter, "It's all about balance" as well as his formula for success, which he refers to as "IVR" would help anyone to reach goals that may have seemed unreachable. And, NO, I will not tell you what "IVR" stands for. You will have to find out for yourself and experience the thrill of discovery, just as I did. You will be happy that you found the formula. In some ways, "I Have the Controls" reminds me of one of my favorite authors, Richard Bach. Richard's books such as "Jonathan Livingston Seagull" and "Illusions" sit in a special place on my favorite bookshelf. I go there often for guidance and wisdom. Manish's book will be on that same special bookshelf. My suggestion is that you get yourself a copy of this book and read and reread it. I think you'll find the answers to problems that have been challenging you for quite a while. And while you are at it, pick up a copy for someone near and dear to you. Share it with those you love. They will be grateful, very grateful. Thank you, Manish. Thank you for sharing your insights with us. Thank you for writing a book that has the potential to change many lives. And thank you for giving me the opportunity to read it. I look forward to reading your future books. I am sure many others will, also. John Harricharan is a world-renowned speaker, mentor, life teacher, author of the bestseller When You Can Walk On Water, Take the Boat and an incredible human being. "John Harricharan leads us along the enchanted path of enlightenment with magic, charm, love and compassion." -Dr. Deepak Chopra, author and spiritual guru.

Codependent No More

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1592857922
Total Pages : 217 pages
Book Rating : 4.5/5 (928 download)

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Book Synopsis Codependent No More by : Melody Beattie

Download or read book Codependent No More written by Melody Beattie and published by Simon and Schuster. This book was released on 2009-06-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a crisis, it's easy to revert to old patterns. Caring for your well-being during the coronavirus pandemic includes maintaining healthy boundaries and saying no to unhealthy relationships. The healing touchstone of millions, this modern classic by one of America's best-loved and most inspirational authors holds the key to understanding codependency and to unlocking its stultifying hold on your life. Is someone else's problem your problem? If, like so many others, you've lost sight of your own life in the drama of tending to someone else's, you may be codependent--and you may find yourself in this book--Codependent No More. The healing touchstone of millions, this modern classic by one of America's best-loved and most inspirational authors holds the key to understanding codependency and to unlocking its stultifying hold on your life. With instructive life stories, personal reflections, exercises, and self-tests, Codependent No More is a simple, straightforward, readable map of the perplexing world of codependency--charting the path to freedom and a lifetime of healing, hope, and happiness. Melody Beattie is the author of Beyond Codependency, The Language of Letting Go, Stop Being Mean to Yourself, The Codependent No More Workbook and Playing It by Heart.

Take Back Control of Your Mind

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Author :
Publisher :
ISBN 13 : 9781734872002
Total Pages : 238 pages
Book Rating : 4.8/5 (72 download)

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Book Synopsis Take Back Control of Your Mind by : Glenn N. Levine

Download or read book Take Back Control of Your Mind written by Glenn N. Levine and published by . This book was released on 2020-05 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't control your mind. Most of the day, your mind is on autopilot, or worse yet, is being hijacked and controlled not by you, but by the many primitive "subminds" someplace inside your skull, lurking in your brain's subconsciousness. These subminds include your insecurity submind, your envy submind, your worry submind, your machismo submind, your frustration submind, your anxiety submind, and your hedonism submind. These subminds, not you, send you into episodes of frustration, sadness, worry, anxiety, and anger. They lead you to crave things you do not need. They cause you to think thoughts you would not want to think, to replay over and over again in your mind past unpleasant memories you would not consciously choose to rehash, and to worry about things that may not even happen in the future, and over which you have no control anyhow. They lead to you fixate only on "me, me, me", never considering the desires, preferences, and happiness of your family and loved ones. They delude you into believing that you need certain things and conditions in some ill-defined future to be happy, rather than to appreciate and be happy with what you have right now. But the good news is that we can learn to understand how our minds work, and how to recognize, tame, and control these subminds that perturb and subvert our happiness and inner peace. In Take Back Control of Your Mind, you will learn how to use mindfulness, meditation, and other techniques, approaches, and strategies to better control your thoughts, emotions, reactions, actions, and your mind itself, in order to have a happier life and a greater sense of inner peace, and to be a at least a little better person.

Control Your Day Before It Controls You

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Author :
Publisher :
ISBN 13 : 9781599328997
Total Pages : 0 pages
Book Rating : 4.3/5 (289 download)

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Book Synopsis Control Your Day Before It Controls You by : Mark G. Mark G Richardson

Download or read book Control Your Day Before It Controls You written by Mark G. Mark G Richardson and published by . This book was released on 2017-09-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: TAKE CHARGE OF YOUR TIME! We all have twenty-four hours in a day. How you choose to spend your limited time defi nes your success. With Control Your Day Before It Controls You, speaker and business advisor Mark G. Richardson walks you through a process with strategies, techniques, and tools to achieve time mastery. This system has been developed and taught to thousands of people over the last twenty-five years. You'll learn to: -DEVELOP A TIME MIND-SET -WORK BOTH EFFECTIVELY AND EFFICIENTLY -REDUCE YOUR REACTIVE TIME -FIND THE RIGHT CADENCE IN YOUR DAILY ACTIVITIES -FOLLOW A TIME MASTERY FORMULA FOR SUCCESS By understanding time and practicing the time mastery system, you can gain control of each and every day.

The Anger Trap

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Author :
Publisher : Jossey-Bass
ISBN 13 : 9780787968793
Total Pages : 0 pages
Book Rating : 4.9/5 (687 download)

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Book Synopsis The Anger Trap by : Les Carter

Download or read book The Anger Trap written by Les Carter and published by Jossey-Bass. This book was released on 2003-09-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's easy to identify rage in people who lose their temper at traffic jams, unruly children, unresponsive coworkers, and unrealistic bosses. But we may not recognize more subtle manifestations of anger, such as being uncomfortable with loose ends, acting impatiently, or being overly critical. That is anger, too. And, as is so often the case, angry folks don't seem to realize that the behavior causing them problems at home or at work actually stems from unrecognized and unresolved pain and emotional injuries from the past. Is all this negative emotion inevitable, or are there choices about how to respond, choices that can improve personal relationships as well as emotional health? The Anger Trap is a landmark book that strips away the myths and misconceptions about anger and reveals how you can learn to distinguish between healthy and unhealthy anger so that you may choose—or help someone else to choose—a better, more spiritually enlightened path. The Anger Trap examines the root causes of anger and can help you realize your patterns and break the destructive cycles of criticism, frustration, and irritation that hurt you and others around you. Drawing insight from timeless spiritual wisdom as well as cutting-edge research, Dr. Carter offers practical techniques to free you from anger, its hidden insecurities, fears, and selfishness and thereby improve the quality of your home and workplace life. The book clearly illustrates how the change process works and The Anger Trap is filled with real-life examples of the ways people have come to terms with their anger by applying the concepts Dr. Carter outlines.

Extreme Ownership

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Author :
Publisher : St. Martin's Press
ISBN 13 : 125018472X
Total Pages : 351 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Extreme Ownership by : Jocko Willink

Download or read book Extreme Ownership written by Jocko Willink and published by St. Martin's Press. This book was released on 2017-11-21 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: An updated edition of the blockbuster bestselling leadership book that took America and the world by storm, two U.S. Navy SEAL officers who led the most highly decorated special operations unit of the Iraq War demonstrate how to apply powerful leadership principles from the battlefield to business and life. Sent to the most violent battlefield in Iraq, Jocko Willink and Leif Babin’s SEAL task unit faced a seemingly impossible mission: help U.S. forces secure Ramadi, a city deemed “all but lost.” In gripping firsthand accounts of heroism, tragic loss, and hard-won victories in SEAL Team Three’s Task Unit Bruiser, they learned that leadership—at every level—is the most important factor in whether a team succeeds or fails. Willink and Babin returned home from deployment and instituted SEAL leadership training that helped forge the next generation of SEAL leaders. After departing the SEAL Teams, they launched Echelon Front, a company that teaches these same leadership principles to businesses and organizations. From promising startups to Fortune 500 companies, Babin and Willink have helped scores of clients across a broad range of industries build their own high-performance teams and dominate their battlefields. Now, detailing the mind-set and principles that enable SEAL units to accomplish the most difficult missions in combat, Extreme Ownership shows how to apply them to any team, family or organization. Each chapter focuses on a specific topic such as Cover and Move, Decentralized Command, and Leading Up the Chain, explaining what they are, why they are important, and how to implement them in any leadership environment. A compelling narrative with powerful instruction and direct application, Extreme Ownership revolutionizes business management and challenges leaders everywhere to fulfill their ultimate purpose: lead and win.