Swot Analysis Of Nasi Lemak Burger In Malaysia

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SWOT Analysis of "Nasi Lemak Burger" in Malaysia

Author : Vinodh Pillai
Publisher : GRIN Verlag
ISBN 13 : 3668596972
Total Pages : 15 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis SWOT Analysis of "Nasi Lemak Burger" in Malaysia by : Vinodh Pillai

Download or read book SWOT Analysis of "Nasi Lemak Burger" in Malaysia written by Vinodh Pillai and published by GRIN Verlag. This book was released on 2017-12-19 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Scholars utilise the SWOT analysis or matrix to evaluate projects, ventures, and organisations. However, a search by this author has found scarce material related to academic SWOT analyses in Malaysia. Therefore, this paper took to task comparing and contrasting two successful, local products in Malaysia: myBurgerLab's "Nasi Lemak Ayam Rendang Burger", and Burger King Malaysia's "Nasi Lemak Burger".

The English of Tourism

Author : Georgeta Raţă
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443844861
Total Pages : 325 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis The English of Tourism by : Georgeta Raţă

Download or read book The English of Tourism written by Georgeta Raţă and published by Cambridge Scholars Publishing. This book was released on 2013-01-03 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The English of Tourism is a collection of essays on the English specific to the Tourism Industry. The approach is a linguistic one: the different aspects of the English used in the field of tourism (tourism industry, types of tourism, travel agencies, Internet sites of travel agencies, eco-tourism, travel) and in tourism-related fields (accommodation, advertising, entertainment, food services, hospitality, transportation) are analysed from a morphological (combination, derivation), syntactical (nominal phrases, verbal phrases), lexical and lexicographical, semantic (homonymy, semantic fields, synonymy, terminology), pragmatic (academic discourse, idiom, metaphor), etymological (etymon, Latin heritage), and contrastive (Croatian–Romanian, English–Croatian, English–Romanian, French–English, Romanian–English) points of view. This book will appeal to people employed in industries including hotels, transportation, events, food and beverage, parks and recreation, as well as to professors, researchers, students, and translators from Croatian-, English-, French-, and Romanian-speaking countries, active in their own countries or abroad. The types of academic readership it will appeal to include: academic teaching staff, researchers and students in the field of tourism, of tourism-related fields – accommodation, advertising, entertainment, food services, hospitality, and transportation – and of languages.

BRAIN BLOOMERS (VOLUME 2)

Author : Prof. Amitava Basu
Publisher : RED'SHINE Publication. Pvt. Ltd
ISBN 13 : 1387531093
Total Pages : 496 pages
Book Rating : 4.3/5 (875 download)

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Book Synopsis BRAIN BLOOMERS (VOLUME 2) by : Prof. Amitava Basu

Download or read book BRAIN BLOOMERS (VOLUME 2) written by Prof. Amitava Basu and published by RED'SHINE Publication. Pvt. Ltd. This book was released on with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Guide to Franchising

Author : Martin Mendelsohn
Publisher : Burns & Oates
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Guide to Franchising by : Martin Mendelsohn

Download or read book The Guide to Franchising written by Martin Mendelsohn and published by Burns & Oates. This book was released on 1999 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Exploring the Hospitality Industry

Author : John R. Walker
Publisher : Prentice Hall
ISBN 13 : 9780133762778
Total Pages : 0 pages
Book Rating : 4.7/5 (627 download)

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Book Synopsis Exploring the Hospitality Industry by : John R. Walker

Download or read book Exploring the Hospitality Industry written by John R. Walker and published by Prentice Hall. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text helps readers advance in their careers by giving them a broad foundation of hospitality industry knowledge presented in a lively, visually appealing, engaging manner. The emphasis is on the people, companies, and positions that make up the hospitality industry today, and the focus on sustainability includes case studies on practitioners and corporations that engage and involve readers as they explore the trends in this ever-growing field. The book moves beyond just restaurants and hotels to cover all facets and segments of the industry, including new growth areas such as event management, meeting planning, cruising, theme parks, and gaming entertainment.

Wastewater Treatment by a Natural Wetland: the Nakivubo Swamp, Uganda

Author : Frank Kansiime
Publisher : CRC Press
ISBN 13 : 1000154335
Total Pages : 334 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Wastewater Treatment by a Natural Wetland: the Nakivubo Swamp, Uganda by : Frank Kansiime

Download or read book Wastewater Treatment by a Natural Wetland: the Nakivubo Swamp, Uganda written by Frank Kansiime and published by CRC Press. This book was released on 2020-11-25 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Uganda's Nakivubo swamp has been receiving wastewater from Kampala for over 30 years and consists of a floating root mat. It's potential to remove nutrients and pathogens from wastewater in a sustainable way, while maintaining ecological quality and biodiversity, is investigated in this work.

Principles and Practice of Marketing

Author : Jim Blythe
Publisher : SAGE
ISBN 13 : 1446297500
Total Pages : 1174 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Principles and Practice of Marketing by : Jim Blythe

Download or read book Principles and Practice of Marketing written by Jim Blythe and published by SAGE. This book was released on 2013-11-05 with total page 1174 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you think of marketing you may think of the adverts that pop up at the side of your screen or the billboards you see when you′re out - all those moments in the day when somebody is trying to grab your attention and sell you something! Marketing is about advertising and communications in part, but it′s also about many other things which all aim to create value for customers, from product research and innovation to after-care service and maintaining relationships. It′s a rich and fascinating area of management waiting to be explored - so welcome to Marketing! Jim Blythe′s Principles and Practice of Marketing will ease you into the complexities of Marketing to help you achieve success in your studies and get the best grade. It provides plenty of engaging real-life examples, including brands you know such as Netflix and PayPal - marketing is not just about products, but services too. Marketing changes as the world changes, and this textbook is here to help, keeping you up to speed on key topics such as digital technologies, globalization and being green.

Strategic Management

Author : Gregory G. Dess
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780073136172
Total Pages : 0 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Strategic Management by : Gregory G. Dess

Download or read book Strategic Management written by Gregory G. Dess and published by McGraw-Hill/Irwin. This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management: Text and Cases, 2nd Edition, by Dess/Lumpkin/Eisner is both readable and rigorous - written for today's student. A rocket-ship in its first edition, the revision continues to provide solid treatment of traditional topics in strategic management, as well as contemporary topics like entrepreneurship, knowledge management, and internet strategies. The prestigious author team understands the importance of thorough, modern concepts illustrated by rich, relevant and teachable cases. The new case selections emphasize variety, currency, and familiar company names. The cases are up-to-date in terms of both financial data and strategic issues. This group of cases gives both instructors and students unparalleled quality and variety. Based on consistent reviewer feedback, these selections combine comprehensive and shorter length cases about well known companies.

Swot Analysis Robert Mondavi and the Wine Industry

Author : Malko Ebers
Publisher : GRIN Verlag
ISBN 13 : 3638771954
Total Pages : 29 pages
Book Rating : 4.6/5 (387 download)

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Book Synopsis Swot Analysis Robert Mondavi and the Wine Industry by : Malko Ebers

Download or read book Swot Analysis Robert Mondavi and the Wine Industry written by Malko Ebers and published by GRIN Verlag. This book was released on 2007-09-27 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7 (A-), University of Constance (Department of Management), course: Startegic Management Concepts and Cases, language: English, abstract: The Robert Mondavi Company has been one of the most innovative high quality winemakers in the US history. However during the last years the company is facing increasing competition, especially in their main segment - premium wine. The first step of this SWOT analyses is an examination of the environment the Robert Mondavi Company is settled in. Afterwards we will give an overview regarding three internal aspects: resource situation, strength and weaknesses of the value chain and core competencies. In the third part we will draw the line using the gained information of the SWOT analyses and the company's current situation to explain the recent strategies and future prospects. The leading question will be: Is the company's resource allocation and strategy still adequate to succeed the new challenges and what are possible alternatives?

Tekrum Marketing Plan for Malaysia

Author : Carmen Nowak
Publisher : GRIN Verlag
ISBN 13 : 3640584465
Total Pages : 65 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis Tekrum Marketing Plan for Malaysia by : Carmen Nowak

Download or read book Tekrum Marketing Plan for Malaysia written by Carmen Nowak and published by GRIN Verlag. This book was released on 2010-04-09 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2009 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A (1,5), Anglia Ruskin University, course: International Marketing, language: English, abstract: I. Content II. List of Tables III. List of Figures IV. List of Abbreviation 1. Introduction & Mission Statement 1.1. Introduction 1.2. Mission Statement 2. Current Market Position (Internal Audit) 2.1. Product 2.2. Place 2.3. Price 2.4. Promotion 3. Market Overview (External Audit) 3.1. General Market Overview 3.2. Information about Malaysia 3.3. Asia-Pacific Market Value 3.4. Asia-Pacific Market Volume 3.5. Market Segmentation 3.6. Market Share 3.7. Competitors in Malaysia 3.8. Distribution 3.9. Market Value Forecast 3.10. Market Volume Forecast 3.11. Flavour Preference Asia 3.12. Western Products & Quality Products in Malaysia 3.13. PESTEL-Analysis of Malaysian Market 3.14. Porter's Five Forces of the Malay' Biscuit Market 4. SWOT Analysis 4.1. Strengths and Weaknesses of Tekrum 4.2. Threats and Opportunities of Tekrum 4.3. SWOT-Analysis of Tekrum 4.4. Key Issues and Opportunities for Tekrum 4.5. SWOT Analysis of Kraft Foods 4.6. SWOT Analysis of Munchy's 5. Assumptions 6. Marketing Objectives 7. Strategy 7.1. Brief description of Strategy 7.2. Target Markets 7.3. Positioning Statement 7.4. Branding Strategy 7.5. Product strategy 7.6. Pricing strategy 7.7. Place Strategy 7.8. Promotional Strategy 8. Estimated Costs Year 1 9. Control & Evaluation V. Bibliography VI. Appendix

Home Blood Pressure Monitoring

Author : George S. Stergiou
Publisher : Springer Nature
ISBN 13 : 3030230651
Total Pages : 174 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Home Blood Pressure Monitoring by : George S. Stergiou

Download or read book Home Blood Pressure Monitoring written by George S. Stergiou and published by Springer Nature. This book was released on 2019-10-31 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hypertension remains a leading cause of disability and death worldwide. Self-monitoring of blood pressure by patients at home is currently recommended as a valuable tool for the diagnosis and management of hypertension. Unfortunately, in clinical practice, home blood pressure monitoring is often inadequately implemented, mostly due to the use of inaccurate devices and inappropriate methodologies. Thus, the potential of the method to improve the management of hypertension and cardiovascular disease prevention has not yet been exhausted. This volume presents the available evidence on home blood pressure monitoring, discusses its strengths and limitations, and presents strategies for its optimal implementation in clinical practice. Written by distinguished international experts, it offers a complete source of information and guide for practitioners and researchers dealing with the management of hypertension.

SWOT Analysis of McDonald’s and Derivation of Appropriate Strategies

Author : Ilhan Yuece
Publisher : GRIN Verlag
ISBN 13 : 3656294941
Total Pages : 21 pages
Book Rating : 4.6/5 (562 download)

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Book Synopsis SWOT Analysis of McDonald’s and Derivation of Appropriate Strategies by : Ilhan Yuece

Download or read book SWOT Analysis of McDonald’s and Derivation of Appropriate Strategies written by Ilhan Yuece and published by GRIN Verlag. This book was released on 2012-10-22 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: Merit , Prifysgol Cymru University of Wales, course: Strategic Management, language: English, abstract: This essay deals with the SWOT Analysis of McDonald’s and the selection of the final strategy derived amongst all strategies revealed for the ‘Products’. Firstly, an overview of the McDonald’s was given and then SWOT Analysis which was made by the team and the determined strengths, weaknesses, opportunities and threats were shortly explained. After that TOWS Analysis was made for the generation of SO, TO, WO and TW strategies. All the strategies were evaluated; finally, the selected strategy for Germany and the reasons for the selection of it were explained.

Strategic Management

Author : Dallas Hanson
Publisher :
ISBN 13 : 9780170186285
Total Pages : 0 pages
Book Rating : 4.1/5 (862 download)

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Book Synopsis Strategic Management by : Dallas Hanson

Download or read book Strategic Management written by Dallas Hanson and published by . This book was released on 2010-09-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using an integrated strategic management process to explain what organisations should do to increase strategic competitiveness and achieve higher performance, the 4th Asia Pacific edition of Strategic Management: Competitiveness and Globalisation continues to provide a systematic skill-building coverage of strategy. With an emphasis on global advantage, the text offers a comprehensive examination of regional and international issues to provide a complete, accurate and up-to-date explanation of the strategic management process. New coverage on environmental concerns and emerging technologies as well as examples and cases from Australia, New Zealand and Asia-Pacific serve to engage students while updated international content demonstrates how strategic management is used in the global economy. Recognising the importance of relating theory to practice, Strategic Management: Competitiveness and Globalisation 4e provides 13 new case studies and a raft of online cases supported by a case matrix.

SWOT-Analysis for Henkel's Loctite

Author : Anne-Kathrin Müller
Publisher : GRIN Verlag
ISBN 13 : 3638366332
Total Pages : 20 pages
Book Rating : 4.6/5 (383 download)

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Book Synopsis SWOT-Analysis for Henkel's Loctite by : Anne-Kathrin Müller

Download or read book SWOT-Analysis for Henkel's Loctite written by Anne-Kathrin Müller and published by GRIN Verlag. This book was released on 2005-04-15 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0 (HD), Macquarie University (Department of Business), course: Product and Pricing Decisions, language: English, abstract: Industrial Products Group (IPG) is division of Loctite Corporation. In the end of 1978, vice president Jeffrey Fox has to make decisions concerning the introduction of a new product – the Bond-A-Matic. These decisions have a strong impact on Loctite’s other divisions, products, distribution channels and salesforce, and the existing marketing plan.

SWOT Analysis. Idea, Methodology And A Practical Approach.

Author : Nadine Pahl
Publisher : GRIN Verlag
ISBN 13 : 3640297679
Total Pages : 45 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis SWOT Analysis. Idea, Methodology And A Practical Approach. by : Nadine Pahl

Download or read book SWOT Analysis. Idea, Methodology And A Practical Approach. written by Nadine Pahl and published by GRIN Verlag. This book was released on 2009-03-27 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run. Strategy is all-embracing. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to keep in view the own company, the customers and the competitors. The challenge is to create customer values and competitive advantages to assure benefits and growth. As a result, the starting point of every strategic decision demonstrates the recognition and the analysis of the company’s current situation containing a high variety of parameters. These parameters are generally defined by the company’s influence into internal and external parameters. However, the understanding of the company’s situation is only defined in absolute by analysing parameters and its bilateral dependencies. Therefore, the combination of the company’s internal factors and the external environmental circumstances presents the basis for the strategy development and the resulting organisational marketing goals and application of the marketing instruments. The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a company. It provides information that is helpful in matching the company’s resources and capabilities to the competitive environment in which it operates. The resulting SWOT matrix contrasts the results of the internal analysis (strengths and weakness) and the external analysis (opportunities and threats) to define strategic fields of action. That application of a SWOT analysis is therefore instrumental in strategy formulation and selection.

Friends with Benefits

Author : Darren Barefoot
Publisher : No Starch Press
ISBN 13 : 1593271999
Total Pages : 316 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Friends with Benefits by : Darren Barefoot

Download or read book Friends with Benefits written by Darren Barefoot and published by No Starch Press. This book was released on 2010 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget. The power of social media is huge: 65 million Americans read blogs every day; Facebook has over 150 million users; and the most popular YouTube videos receive over 10 million views, often in less than a week. Nearly 80 percent of consumers trust recommendations from family, friends, and "influential" persons over any kind of advertising or marketing. Businesses need to reach these influencers.

Tourism in China

Author : Kaye Sung Chon
Publisher : Routledge
ISBN 13 : 1136394125
Total Pages : 347 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Tourism in China by : Kaye Sung Chon

Download or read book Tourism in China written by Kaye Sung Chon and published by Routledge. This book was released on 2013-05-13 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examine China's impact on the world tourism market! Tourism in China is a comprehensive study of tourism and the travel industry in China--past, present, and future. Since joining many of its Asia-Pacific neighbors in identifying tourism as a vehicle for socioeconomic growth and poverty alleviation, China has become the leader in the Asian travel industry, surpassing all forecasts with high and constant growth in international and domestic tourism activity. In fact, the World Trade Organization predicts that by 2020, China will become the world's leading tourism destination, receiving 145 million visitors. This timely book examines the diverse opportunities and challenges the country's tourism industry faces in meeting those projections. A unique, interdisciplinary guide that appeals to practitioners and academics, Tourism in China has been called “probably the most in-depth analysis of China's tourism industry” by the World Trade Organization's Dr. Harsh Varma. The book presents a collection of articles--scholarly in nature, comprehensive in scope--that serves as a significant (and much-needed) reference on Chinese tourism, though not including minority or border tourism, or the Hong Kong or Taiwan markets. The industry's historical development, its impact on the Chinese economy and ecology, and its current and future markets are examined extensively. Tourism in China also examines: the impressions of Western travelers in China during the 19th century the tourism boom and its development since 1978 the development of ecotourism in China's nature reserves the effect of the tourism boom on the hotel industry the development of theme parks in China. With two-thirds of China's provincial governments committed to making tourism one of their pillar industries, it is essential that tourism professionals, academics, and students around the world have a thorough understanding of this leader in current and future world travel. Tourism in China provides a detailed look at how the country’s tourism industry was built and how it will continue to expand. Helpful tables and figures, as well as a glossary of relevant terms, make the information easy to access and understand.