Swot Analysis Idea Methodology And A Practical Approach

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Swot Analysis - Idea, Methodology and a Practical Approach

Author : Nadine Pahl
Publisher : GRIN Verlag
ISBN 13 : 3640303032
Total Pages : 93 pages
Book Rating : 4.6/5 (43 download)

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Book Synopsis Swot Analysis - Idea, Methodology and a Practical Approach by : Nadine Pahl

Download or read book Swot Analysis - Idea, Methodology and a Practical Approach written by Nadine Pahl and published by GRIN Verlag. This book was released on 2009-04 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run. Strategy is all-embracing. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to keep in view the own company, the customers and the competitors. The challenge is to create customer values and competitive advantages to assure benefits and growth. As a result, the starting point of every strategic decision demonstrates the recognition and the analysis of the company's current situation containing a high variety of parameters. These parameters are generally defined by the company's influence into internal and external parameters. However, the understanding of the company's situation is only defined in absolute by analysing parameters and its bilateral dependencies. Therefore, the combination of the company's internal factors and the external environmental circumstances presents the basis for the strategy development and the resulting organisational marketing goals and application of the marketing instruments. The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a company. It provides information that is helpful in matching the company's resources and capabilities to the competitive environment in which it operates. The resulting SWOT matrix contrasts the results of the internal analysis (strengths and weakness) and the external analysis (opportunities and threats) to define strategic fields of action. That application of a SWOT analysis is therefore instrumental in strategy formulation and selection.

SWOT Analysis. Idea, Methodology And A Practical Approach.

Author : Nadine Pahl
Publisher : GRIN Verlag
ISBN 13 : 3640297679
Total Pages : 42 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis SWOT Analysis. Idea, Methodology And A Practical Approach. by : Nadine Pahl

Download or read book SWOT Analysis. Idea, Methodology And A Practical Approach. written by Nadine Pahl and published by GRIN Verlag. This book was released on 2009-03-27 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Berlin, course: Marketing, language: English, abstract: Due to strong competition and a continuous market change, most companies engage in strategic planning today to become or stay competitive in the long run. Strategy is all-embracing. Strategy has to capture internal and external aspects, that means to comprise competencies and market opportunities. Strategy has to keep in view the own company, the customers and the competitors. The challenge is to create customer values and competitive advantages to assure benefits and growth. As a result, the starting point of every strategic decision demonstrates the recognition and the analysis of the company’s current situation containing a high variety of parameters. These parameters are generally defined by the company’s influence into internal and external parameters. However, the understanding of the company’s situation is only defined in absolute by analysing parameters and its bilateral dependencies. Therefore, the combination of the company’s internal factors and the external environmental circumstances presents the basis for the strategy development and the resulting organisational marketing goals and application of the marketing instruments. The SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities and Threats of a company. It provides information that is helpful in matching the company’s resources and capabilities to the competitive environment in which it operates. The resulting SWOT matrix contrasts the results of the internal analysis (strengths and weakness) and the external analysis (opportunities and threats) to define strategic fields of action. That application of a SWOT analysis is therefore instrumental in strategy formulation and selection.

A Practical Approach to Marketing Management

Author : Kujnish Vashisht
Publisher : Atlantic Publishers & Dist
ISBN 13 : 9788126904730
Total Pages : 420 pages
Book Rating : 4.9/5 (47 download)

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Book Synopsis A Practical Approach to Marketing Management by : Kujnish Vashisht

Download or read book A Practical Approach to Marketing Management written by Kujnish Vashisht and published by Atlantic Publishers & Dist. This book was released on 2005 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Modern World, Every Individual Indulges In Marketing Process In A Variety Of Forms And At All Places Be It Buying Of Goods Or Services, Dealing With Customers, Applying For A Job, Joining A Club, Drinking Tea Or Offering Coffee. In Fact, Marketing Is An Extensive Social And Managerial Process By Which Individuals And Groups Obtain What They Need And Want Through Creating, Offering And Exchanging Products Of Value With Others. Keeping In View The Increasing Importance Of Marketing, The Present Book A Practical Approach To Marketing Management Makes An In-Depth Study Of Marketing Management And Aims To Provide For The Ambitious Students A Comfortable, Genuine And Firm Grasp Of Key Concepts Of The Subject In A Pleasantly Lucid Style With A Minimum Of Jargon. The Main Attraction Of The Book Is The Manner In Which The Fundamentals Of Marketing Have Been Explained So As To Enable The Students Not Only To Acquire Theoretical Knowledge Of The Subject But Also To Apply Them When Needed In The Real Time Marketing Situations.The Present Book Includes In Its Wide Spectrum All The Core Concepts Of Marketing Relationship Between Exchange And Marketing; Dynamic Marketing Environment; Strategies Of Marketing Planning; Marketing Research And Information Systems; Demand And Sales Forecasting; Market Segmentation, Differentiation And Positioning; Branding And Packaging; Price Determination; Marketing Channels; Retailing And Franchising; Advertising, Sales Promotion And Public Relations; Sales Management; Marketing In Service Sectors And International, Industrial And Rural Marketing, To Name But A Few. The Book Explicitly Explains The Consumer Behaviour And Social Responsibility Of Marketing And Analyses The Levels Of Competition Involved In Marketing.A Practical Approach To Each Topic, Well-Illustrated With Rich Examples From The Indian Marketing Environment, Makes The Book Easily Accessible To The Average Readers. In Addition, Practical Case Studies And Analytical Questions As Well As Marketing Quiz Provided At The End Of Each Chapter Would Help The Students Of The Management In Self-Study And Self-Assessment. The Book Would Be Highly Useful To The Corporate Executives And Entrepreneurs Besides The Students And Teachers Of The Subject.

The SWOT Analysis

Author : 50minutes,
Publisher : 50 Minutes
ISBN 13 : 2806265835
Total Pages : 33 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis The SWOT Analysis by : 50minutes,

Download or read book The SWOT Analysis written by 50minutes, and published by 50 Minutes. This book was released on 2015-08-17 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop strengths to decrease the weaknesses of your business This book is a practical and accessible guide to understanding and implementing the SWOT analysis, providing you with the essential information and saving time. In 50 minutes you will be able to: • Determine the strengths, weaknesses, opportunities and threats of your business • Distinguish the factors that affect the internal functioning and external environment of your business • Develop a coherent strategy ABOUT 50MINUTES.COM | Management & Marketing 50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.

SWOT Analysis

Author : Alan Sarsby
Publisher : Lulu.com
ISBN 13 : 0993250424
Total Pages : 88 pages
Book Rating : 4.9/5 (932 download)

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Book Synopsis SWOT Analysis by : Alan Sarsby

Download or read book SWOT Analysis written by Alan Sarsby and published by Lulu.com. This book was released on 2016 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Undertaking a SWOT analysis is a popular strategy tool, and frequently the basis of an assignment for students of business studies. This guide helps you with: ▪ The critical theory. ▪ Worked-examples and case-studies. ▪ Where to look for the factors. ▪ How to create strategic responses to a situation. ▪ How to approach a swot assignment. ▪ Avoiding the usual mistakes. ▪ References. ... so that you can hand in a great assignment.

Rethinking Decision-Making Strategies and Tools

Author : Maria Palazzo
Publisher : Emerald Group Publishing
ISBN 13 : 1837972060
Total Pages : 128 pages
Book Rating : 4.8/5 (379 download)

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Book Synopsis Rethinking Decision-Making Strategies and Tools by : Maria Palazzo

Download or read book Rethinking Decision-Making Strategies and Tools written by Maria Palazzo and published by Emerald Group Publishing. This book was released on 2024-02-16 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers will be enabled to compare, contrast and comprehend how the ‘decision making strategies and tools’ from different lenses are delivered in different parts of the world. The text includes an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners alike.

Decision Management: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 152251838X
Total Pages : 2314 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Decision Management: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Decision Management: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-30 with total page 2314 pages. Available in PDF, EPUB and Kindle. Book excerpt: The implementation of effective decision making protocols is crucial in any organizational environment in modern society. Emerging advancements in technology and analytics have optimized uses and applications of decision making systems. Decision Management: Concepts, Methodologies, Tools, and Applications is a compendium of the latest academic material on the control, support, usage, and strategies for implementing efficient decision making systems across a variety of industries and fields. Featuring comprehensive coverage on numerous perspectives, such as data visualization, pattern analysis, and predictive analytics, this multi-volume book is an essential reference source for researchers, academics, professionals, managers, students, and practitioners interested in the maintenance and optimization of decision management processes.

Intercultural Management in practice

Author : Patrick Siegfried
Publisher : Akademische Verlagsgemeinschaft München
ISBN 13 : 3960915071
Total Pages : 116 pages
Book Rating : 4.9/5 (69 download)

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Book Synopsis Intercultural Management in practice by : Patrick Siegfried

Download or read book Intercultural Management in practice written by Patrick Siegfried and published by Akademische Verlagsgemeinschaft München. This book was released on 2017-07-07 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Case Studies were written by students from the course Business Psychology 2014 at the EBC-university of applied sciences in Stuttgart. The students have visited the lecture "Intercultural Management".Prof. Dr. Patrick Siegfried Ph.D. has worked with the students. He has the professorship for General Management at the International School of Management.

Proceedings of EECE 2019

Author : Borodinecs Anatolijs
Publisher : Springer Nature
ISBN 13 : 3030423514
Total Pages : 820 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Proceedings of EECE 2019 by : Borodinecs Anatolijs

Download or read book Proceedings of EECE 2019 written by Borodinecs Anatolijs and published by Springer Nature. This book was released on 2020-04-29 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the latest advances, innovations, and applications in the field of energy, environmental and construction engineering, as presented by international researchers and engineers at the International Scientific Conference Energy, Environmental and Construction Engineering, held in St. Petersburg, Russia on November 19-20, 2019. It covers highly diverse topics, including BIM; bridges, roads and tunnels; building materials; energy efficient and green buildings; structural mechanics; fluid mechanics; measuring technologies; environmental management; power consumption management; renewable energy; smart cities; and waste management. The contributions, which were selected by means of a rigorous international peer-review process, highlight numerous exciting ideas that will spur novel research directions and foster multidisciplinary collaborations.

Core Competencies of a Veterinary Graduate

Author : Subhash Verma
Publisher : Springer Nature
ISBN 13 : 9819704332
Total Pages : 309 pages
Book Rating : 4.8/5 (197 download)

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Book Synopsis Core Competencies of a Veterinary Graduate by : Subhash Verma

Download or read book Core Competencies of a Veterinary Graduate written by Subhash Verma and published by Springer Nature. This book was released on with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entrepreneurship in Theory and Practice

Author : Suna Løwe Nielsen
Publisher : Edward Elgar Publishing
ISBN 13 : 1789908043
Total Pages : 353 pages
Book Rating : 4.7/5 (899 download)

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Book Synopsis Entrepreneurship in Theory and Practice by : Suna Løwe Nielsen

Download or read book Entrepreneurship in Theory and Practice written by Suna Løwe Nielsen and published by Edward Elgar Publishing. This book was released on 2021-03-26 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of this creative and successful textbook provides a broad overview of entrepreneurship from a theoretical and practical perspective. Engaging for undergraduates, it embeds theories of entrepreneurship with tensions and dilemmas, presented as paradoxes for each chapter. It offers insights into the entrepreneurial process and challenges readers to assess the paradoxes and pitfalls encountered on an entrepreneurial journey.

Entrepreneurship in Theory and Practice

Author : S. L. Nielsen
Publisher : Edward Elgar Publishing
ISBN 13 : 0857935305
Total Pages : 265 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Entrepreneurship in Theory and Practice by : S. L. Nielsen

Download or read book Entrepreneurship in Theory and Practice written by S. L. Nielsen and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔThe strength of this book is: It is pitched at a level suitable for students. . . who just want to go out and found their own businesses (or think that they do); it is written in a very friendly, supportive, non-intimidating style in which the authors empathise with the student Ð indeed, empathy is an interesting subtheme of some of the things they suggest about the successful entrepreneur.Õ Ð Mark Casson, University of Reading, UK ÔEntrepreneurship in Theory and Practice is not your typical textbook in entrepreneurship. The authors have taken a very creative look at the seeming contradictions that make up the creation of a new business venture. Their use of current research as well as thought provoking cases to illustrate behaviors such as opportunity recognition make this book one that both professors and would be entrepreneurs should read.Õ Ð Alan L. Carsrud, Ryerson University, Canada This unique textbook on entrepreneurship, aimed primarily at undergraduate students, provides the reader with a broad overview of the entrepreneurship phenomenon. It focuses on the emergence, evaluation and organizing of entrepreneurial opportunities in various organizational contexts. Each chapter kicks off with a real-life international case story by high-profile entrepreneurship scholars, including William B. Gartner, Saras Sarasvathy, Alain Fayolle, Kevin Hindle, Thomas Cooney, Anita Van Gils and Ann Clarke. Theories of entrepreneurship are embedded with tensions and dilemmas, which this book presents as a collection of paradoxes for each theme and chapter. The book challenges the reader to be critical and to take a stand on the many paradoxical situations entrepreneurs encounter on their entrepreneurial journey. The authors present theory and knowledge unique to the paradoxical world of entrepreneurship. Including international cases, student involvement, theory, paradoxes, actions, and exercises, all undergraduate students with or without prior entrepreneurship education can enjoy the many benefits, puzzles, and insights the book has to offer.

Creating a Framework for Dissertation Preparation: Emerging Research and Opportunities

Author : Moffett, Noran L.
Publisher : IGI Global
ISBN 13 : 1522597093
Total Pages : 246 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Creating a Framework for Dissertation Preparation: Emerging Research and Opportunities by : Moffett, Noran L.

Download or read book Creating a Framework for Dissertation Preparation: Emerging Research and Opportunities written by Moffett, Noran L. and published by IGI Global. This book was released on 2019-08-02 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dissertation processes across various disciplines are considered complicated, tedious, and confusing. The professional community of scholars have contributed monumental works on methodology for specific disciplines; however, none have comprehensively created a framework which addresses these issues. Creating a Framework for Dissertation Preparation: Emerging Research and Opportunities is a critical research publication that provides relevant lived experiences and frameworks from across various disciplines that support theoretical frameworks and conceptual frameworks of the dissertation process. Featuring a range of topics such as criminal justice, information security, and professional development, this book is ideal for graduate program administrators, deans, department chairs, professionals, dissertation advisors, educators, administrators, academicians, and researchers.

Interactive Granular Computations in Networks and Systems Engineering: A Practical Perspective

Author : Andrzej Jankowski
Publisher : Springer
ISBN 13 : 3319576275
Total Pages : 654 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Interactive Granular Computations in Networks and Systems Engineering: A Practical Perspective by : Andrzej Jankowski

Download or read book Interactive Granular Computations in Networks and Systems Engineering: A Practical Perspective written by Andrzej Jankowski and published by Springer. This book was released on 2017-06-25 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book outlines selected projects conducted under the supervision of the author. Moreover, it discusses significant relations between Interactive Granular Computing (IGrC) and numerous dynamically developing scientific domains worldwide, along with features characteristic of the author’s approach to IGrC. The results presented are a continuation and elaboration of various aspects of Wisdom Technology, initiated and developed in cooperation with Professor Andrzej Skowron. Based on the empirical findings from these projects, the author explores the following areas: (a) understanding the causes of the theory and practice gap problem (TPGP) in complex systems engineering (CSE); (b) generalizing computing models of complex adaptive systems (CAS) (in particular, natural computing models) by constructing an interactive granular computing (IGrC) model of networks of interrelated interacting complex granules (c-granules), belonging to a single agent and/or to a group of agents; (c) developing methodologies based on the IGrC model to minimize the negative consequences of the TPGP. The book introduces approaches to the above issues, using the proposed IGrC model. In particular, the IGrC model refers to the key mechanisms used to control the processes related to the implementation of CSE projects. One of the main aims was to develop a mechanism of IGrC control over computations that model a project’s implementation processes to maximize the chances of its success, while at the same time minimizing the emerging risks. In this regard, the IGrC control is usually performed by means of properly selected and enforced (among project participants) project principles. These principles constitute examples of c-granules, expressed by complex vague concepts (represented by c-granules too). The c-granules evolve with time (in particular, the meaning of the concepts is also subject of change). This methodology is illustrated using project principles applied by the author during the implementation of the POLTAX, AlgoTradix, Merix, and Excavio projects outlined in the book.

Development of Tourism and the Hospitality Industry in Southeast Asia

Author : Purnendu Mandal
Publisher : Springer
ISBN 13 : 9812876065
Total Pages : 128 pages
Book Rating : 4.8/5 (128 download)

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Book Synopsis Development of Tourism and the Hospitality Industry in Southeast Asia by : Purnendu Mandal

Download or read book Development of Tourism and the Hospitality Industry in Southeast Asia written by Purnendu Mandal and published by Springer. This book was released on 2015-12-11 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the state-of-the-art tourism and hospitality industry in Southeast Asian countries, while also presenting future directions for the industry with an emphasis on decision-making models. It first elaborates on the significant role of the tourism and hospitality industry given the rapid socio-economic and cultural changes occurring in Southeast Asia, before providing perspectives on medical tourism, tourism for seniors and several other developments within the tourism and hospitality sector. Development of Tourism and the Hospitality Industry in Southeast Asia presents scholarly perspectives from researchers across the region and is geared towards world-wide readers in academia, as well as experts from the industry.

Doing International Research

Author : Christopher Williams
Publisher : SAGE
ISBN 13 : 1473926963
Total Pages : 462 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Doing International Research by : Christopher Williams

Download or read book Doing International Research written by Christopher Williams and published by SAGE. This book was released on 2015-05-15 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: This energetic and thought-provoking book encourages a reflexive, non-nationalistic approach to doing world research and sets out how to understand, plan, do and use this research. Williams introduces a range of frameworks, from desk-based studies and traditional ethnography to the use of internet, satellites, robots, drones and ‘big data’, and provides exciting, interdisciplinary examples. This book is presented in a clear international style and uses creative approaches to researching peoples, places and world systems. It explains: desk-based research using international data including documentaries, museum objects, archives, data-sets and working with groups such as refugees, tourists and migrants distance research using online videos, surveys and remote methods such as video conferencing and crowdsourcing fieldwork abroad, including ethnography, street observation and mapping. The book is also accompanied by a website, with the following features: For Students Weblinks for each chapter Examples/summaries/templates related to text marked with Additional thinking zones An overview of data capture technologies For Lecturers Copies of all the figures and thinking zones for use in teaching material PowerPoint slides for each chapter Built upon the foundations of the author’s 30 years of research experience, and including original case studies from international students, this is an essential guide for anyone in the social sciences using or doing international and global research.

Handbook of Research on Scholarly Publishing and Research Methods

Author : Wang, Victor C. X.
Publisher : IGI Global
ISBN 13 : 1466674105
Total Pages : 589 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Scholarly Publishing and Research Methods by : Wang, Victor C. X.

Download or read book Handbook of Research on Scholarly Publishing and Research Methods written by Wang, Victor C. X. and published by IGI Global. This book was released on 2014-12-31 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: For faculty to advance their careers in higher education, publishing is essential. A competitive marketplace, strict research standards, and scrupulous tenure committees are all challenges academicians face in publishing their research and achieving tenure at their institutions. The Handbook of Research on Scholarly Publishing and Research Methods assists researchers in navigating the field of scholarly publishing through a careful analysis of multidisciplinary research topics and recent trends in the industry. With its broad, practical focus, this handbook is of particular use to researchers, scholars, professors, graduate students, and librarians.