Sustainable Marketing Planning

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Sustainable Marketing Planning

Author : Neil Richardson
Publisher : Routledge
ISBN 13 : 0429678134
Total Pages : 218 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Sustainable Marketing Planning by : Neil Richardson

Download or read book Sustainable Marketing Planning written by Neil Richardson and published by Routledge. This book was released on 2019-10-21 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are two major parallel challenges facing managers and leaders: first, how to adapt to global changes in markets, competition and supply, and second, how to grow a business while observing recognisably sustainable practices. Companies must now align their values with customers who increasingly seek people-friendly and planet-friendly products and services. Using sustainable marketing techniques to create value ultimately leads to improved customer satisfaction, better professional relationships and increased effectiveness. With marketing planning absent from the current textbook offering, this book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these strategies and reflecting on the historical and current criticisms aimed at marketing, students will be shown how to implement changes while being encouraged to reflect on why they are needed. Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Finally, PowerPoint lecture slides and Multiple Choice Questions sections are provided for each chapter as electronic resources. Presenting contemporary themes and challenges at the cutting edge of business research and practice, this book should be core reading for advanced undergraduate and postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as professionals seeking to improve the competitive advantage of their organisations.

Sustainable Marketing Planning

Author : Neil Richardson
Publisher : Taylor & Francis
ISBN 13 : 1040012191
Total Pages : 311 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Sustainable Marketing Planning by : Neil Richardson

Download or read book Sustainable Marketing Planning written by Neil Richardson and published by Taylor & Francis. This book was released on 2024-04-16 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these plans, students will be shown how to implement changes while being encouraged to reflect on why they are needed. The text reflects on contemporary themes that impact on sustainable marketing planning, including consumer behaviour, entrepreneurialism, internal marketing, services, international marketing, event management and digital marketing. The second edition has been fully updated with a greater focus on the issues surrounding sustainability, including the environmental challenges facing businesses, sustainable accreditation and integrating the UN SDGs. It provides background on the value discourses that underpin sustainability, incorporates new examples and case studies from broader regions around the world and introduces TBL-based loyalty. Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Presenting contemporary themes and challenges at the cutting edge of business research and practice, this book provides core reading for advanced undergraduate and postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as professionals seeking to improve the competitive advantage of their organisations. Online resources for the use of instructors include PowerPoint lecture slides and a multiple choice questions section.

Sustainable Marketing Planning

Author : Neil Andre Asselbroug Richardson
Publisher :
ISBN 13 : 9781032561738
Total Pages : 0 pages
Book Rating : 4.5/5 (617 download)

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Book Synopsis Sustainable Marketing Planning by : Neil Andre Asselbroug Richardson

Download or read book Sustainable Marketing Planning written by Neil Andre Asselbroug Richardson and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans. Showing how to embed sustainability in these strategies, students will be shown how to implement changes while being encouraged to reflect on why they are needed. The text reflects on contemporary themes that impact on Sustainable Marketing Planning, including consumer behaviour, entrepreneurialism, internal marketing, services, international marketing, event management and digital marketing. The 2nd Edition has been fully updated with a greater focus on the issues surrounding sustainability, including the environmental challenges facing businesses, sustainable accreditation and integrating the UN SDGs. It provides background on the value discourses that underpin sustainability, incorporates new examples and case studies from broader regions around the world, and introduces TBL-based loyalty. Full of tools and frameworks to improve comprehension, including chapter-by-chapter learning outcomes, summaries, exercises, applied activities and mini case studies, it bridges the gap between theory and practice effectively and accessibly. Presenting contemporary themes and challenges at the cutting edge of business research and practice, this book provides core reading for advanced undergraduate and postgraduate students of sustainable marketing, marketing planning and marketing strategy, as well as professionals seeking to improve the competitive advantage of their organisations.

Sustainability Marketing

Author : Rishi Raj Sharma
Publisher : Emerald Group Publishing
ISBN 13 : 1800712448
Total Pages : 280 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Sustainability Marketing by : Rishi Raj Sharma

Download or read book Sustainability Marketing written by Rishi Raj Sharma and published by Emerald Group Publishing. This book was released on 2021-05-05 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability Marketing: New directions and practices explores how a customer's desire for sustainable products can form a part of new marketing strategies. Sustainability Marketing provides solutions to scholars, marketers and decision makers aiming to gain an advantage in businesses where sustainability is increasingly prioritised.

The Palgrave Handbook of Corporate Social Responsibility

Author : David Crowther
Publisher : Palgrave Macmillan
ISBN 13 : 9783030424640
Total Pages : 0 pages
Book Rating : 4.4/5 (246 download)

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Book Synopsis The Palgrave Handbook of Corporate Social Responsibility by : David Crowther

Download or read book The Palgrave Handbook of Corporate Social Responsibility written by David Crowther and published by Palgrave Macmillan. This book was released on 2021-06-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Social Responsibility is more crucial now than ever, as society as a whole responds to challenges on a global scale - from the continuing strife nationalism causes to international supply chains, to the problems posed by the climate change crisis, to the continuingissue of slavery in the modern age. The Palgrave Handbook of Corporate Social Responsibility is a comprehensive, authoritative overview of CSR in all its forms, providing a multiplicity of interdisciplinary tertiary research from esteemed academics in their fields. It will cover everything from the theoretical basis for CSR, to environmental aspects of CSR, including responses to climate change and resource depletion; society and CSR, including work-life balance and modern slavery; regional aspects of CSR (reviewing CSR in both developed and developing countries, and providing an in-depth examination of Latin America, Africa and the Middle East). It is aimed as a resource for a global scholarly audience looking for a detailed presentation of majoraccounts of corporate social responsibility on an international scale.

Sustainable Marketing

Author : Donald A. Fuller
Publisher : SAGE
ISBN 13 : 0761912193
Total Pages : 409 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Sustainable Marketing by : Donald A. Fuller

Download or read book Sustainable Marketing written by Donald A. Fuller and published by SAGE. This book was released on 1999-02-02 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems. The book's running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.

RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS

Author : Dr Ramesh Kumar Miryala
Publisher : Zenon Academic Publishing
ISBN 13 : 9385886002
Total Pages : 206 pages
Book Rating : 4.3/5 (858 download)

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Book Synopsis RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS by : Dr Ramesh Kumar Miryala

Download or read book RESPONSIBLE MARKETING FOR SUSTAINABLE BUSINESS written by Dr Ramesh Kumar Miryala and published by Zenon Academic Publishing. This book was released on 2016-03-31 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has proliferated business with numerous challenges and opportunities, and simultaneously at other end the growth in economy, population, income and standard of living has redefined the scope of business and thus the business houses approaches. A highly competitive environment, knowledgeable consumers and quicker pace of technology are keeping business enterprises to be on their toes. Today marketing and its concepts have become key for survival of any business entity. The unique cultural characteristics, tradition and dynamics of consumer, demand an innovative marketing strategy to achieve success. Effective Marketing has become an increasingly vital ingredient for business success and it profoundly affects our day-to-day life. Today, the role of a business houses has changed from merely selling products and services to transforming lives and nurturing lifestyles. The Indian business is changing and so do the marketing strategies. These changing scenarios in the context of globalization will bestow ample issues, prospects and challenges which need to be explored. The practitioners, academicians and researchers need to meticulously review these aspects and acquaint them with knowledge to sustain in such scenarios. Thus, these changing scenarios emphasize the need of a broad-based research in the field of marketing also reflecting in marketing education. This book is an attempt in that direction. We sincerely hope that this book will provide insights into the subject to faculty members, researchers and students from the management institutes, consultants, practicing managers from industry and government officers.

Sustainable Marketing

Author : Barry Emery
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273723288
Total Pages : 316 pages
Book Rating : 4.7/5 (232 download)

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Book Synopsis Sustainable Marketing by : Barry Emery

Download or read book Sustainable Marketing written by Barry Emery and published by Financial Times/Prentice Hall. This book was released on 2012 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Sustainable Marketing' collects chapters on: marketing in the ethical environment, consumer behaviour, changing behaviour, segmentation, pricing, supply and distribution, among many other topics.

Creating Customer Value Through Strategic Marketing Planning

Author : Edwin J. Nijssen
Publisher : Springer Science & Business Media
ISBN 13 : 1475732775
Total Pages : 148 pages
Book Rating : 4.4/5 (757 download)

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Book Synopsis Creating Customer Value Through Strategic Marketing Planning by : Edwin J. Nijssen

Download or read book Creating Customer Value Through Strategic Marketing Planning written by Edwin J. Nijssen and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.

Sustainable Marketing

Author : Robert Dahlstrom
Publisher : SAGE Publications
ISBN 13 : 1071927175
Total Pages : 490 pages
Book Rating : 4.0/5 (719 download)

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Book Synopsis Sustainable Marketing by : Robert Dahlstrom

Download or read book Sustainable Marketing written by Robert Dahlstrom and published by SAGE Publications. This book was released on 2024-01-22 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Formerly published by Chicago Business Press, now published by Sage Sustainable Marketing, Third Edition presents a sustainable marketing perspective that addresses financial and social performance as well as ecological performance, in consideration of the impact upon the environment in which markets operate. Authors Robert Dahlstrom and Jody L. Crosno incorporate state-of-the-art examples of business practice while delivering on a theoretically-based and managerially-relevant approach to sustainable marketing.

Sustainability Marketing

Author : Frank-Martin Belz
Publisher : John Wiley & Sons
ISBN 13 : 1119966191
Total Pages : 354 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Sustainability Marketing by : Frank-Martin Belz

Download or read book Sustainability Marketing written by Frank-Martin Belz and published by John Wiley & Sons. This book was released on 2012-10-29 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

The Butterfly Effect in Competitive Markets

Author : . Rajagopal
Publisher : Springer
ISBN 13 : 113743497X
Total Pages : 295 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis The Butterfly Effect in Competitive Markets by : . Rajagopal

Download or read book The Butterfly Effect in Competitive Markets written by . Rajagopal and published by Springer. This book was released on 2015-03-04 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides an introduction to the concept of entrepreneurship and entrepreneurial business management. It covers many elements of the entrepreneurial management discipline including choosing a business, organizing, financing, marketing, developing an offering that the market will value, and growing the business in all its dimensions.

Sustainable Marketing

Author : Diane Martin
Publisher : Pearson Higher Ed
ISBN 13 : 0132998173
Total Pages : 264 pages
Book Rating : 4.1/5 (329 download)

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Book Synopsis Sustainable Marketing by : Diane Martin

Download or read book Sustainable Marketing written by Diane Martin and published by Pearson Higher Ed. This book was released on 2011-11-21 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. To help readers make a lasting impression in their marketing efforts, Martin/Schouten provides the concepts behind valuable–and lucrative–sustainable marketing strategies.

Fostering Sustainable Behavior

Author : Doug McKenzie-Mohr
Publisher : New Society Publishers
ISBN 13 : 1550924621
Total Pages : 184 pages
Book Rating : 4.5/5 (59 download)

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Book Synopsis Fostering Sustainable Behavior by : Doug McKenzie-Mohr

Download or read book Fostering Sustainable Behavior written by Doug McKenzie-Mohr and published by New Society Publishers. This book was released on 2011-02-01 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: The highly acclaimed manual for changing everyday habits-now in an all-newthird edition! We are consuming resources and polluting our environment at a rate that is outstripping our planet's ability to support us. To create a sustainable future, we must not only change our own actions, we must educate and encourage those around us to change theirs. If one individual recycles his plastic containers, the impact is minimal. But if an entire community recycles, enormous amounts of resources are saved. How then do we go about transforming people's good intentions into action? Fostering Sustainable Behavior explains how the field of community-based social marketing has emerged as an effective tool for encouraging positive social change. This completely revised and updated third edition contains a wealth of new research, behavior change tools, and case studies. Learn how to: target unsustainable behaviors, and identify the barriers to change understand various commitment strategies communicate effective messages enhance motivation and invite participation. The strategies introduced in this ground-breaking manual are an invaluable resource for anyone interested in promoting sustainable behavior, including environmental conservation, recycling and waste reduction, water and energyefficiency and alternative transportation.

Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing

Author : Gigauri, Iza
Publisher : IGI Global
ISBN 13 : 1668486830
Total Pages : 478 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing by : Gigauri, Iza

Download or read book Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing written by Gigauri, Iza and published by IGI Global. This book was released on 2023-06-26 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The prominent idea of sustainable development has influenced almost all disciplines, changing our understanding and behavior toward sustainability. In this respect, marketing has also been transforming from the sustainability point of view as emerging social and ecological problems caused by the exponential growth require sustainable solutions and joint efforts. Sustainable marketing intends to integrate ecological, social, and ethical concerns while creating value. Consumers, along with other stakeholders, expect that brands will contribute to work toward the sustainable development goals; therefore, companies need to redesign their marketing initiatives to create, promote, and deliver values that are in line with sustainability. The Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing illuminates current developments in sustainable marketing and the new trends and tendencies concerning the concept in theory and practice. The book also explores the concept of sustainable marketing in todays context of the digital age, explains its boundaries and benefits, and describes the challenges and opportunities as well as the advantages and potential disadvantages of sustainable marketing and branding efforts. Covering key topics such as branding, marketing ethics, and corporate social responsibility, this premier reference source is ideal for marketers, business owners, managers, industry professionals, researchers, academicians, scholars, practitioners, instructors, and students.

Marketing Plans

Author : Malcolm McDonald
Publisher : John Wiley & Sons
ISBN 13 : 1394187300
Total Pages : 661 pages
Book Rating : 4.3/5 (941 download)

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Book Synopsis Marketing Plans by : Malcolm McDonald

Download or read book Marketing Plans written by Malcolm McDonald and published by John Wiley & Sons. This book was released on 2024-03-19 with total page 661 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest edition of the leading and internationally bestselling text on marketing planning In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing. The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides: A best-practice, step-by-step process for coordinating marketing strategy and planning Methods to create powerful, differentiated value propositions Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits Lessons from the leaders on how to embed world-class marketing within the organisation. Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.

Marketing for Sustainable Tourism

Author : Xavier Font
Publisher : Routledge
ISBN 13 : 1351361317
Total Pages : 273 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Marketing for Sustainable Tourism by : Xavier Font

Download or read book Marketing for Sustainable Tourism written by Xavier Font and published by Routledge. This book was released on 2019-12-13 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to bring behavioural change. This book summarises the latest research on the theories, methods and results of marketing that seeks to make tourist destinations better places to live in, and better places to visit. It shares evidence on the motivations, mechanisms and barriers that businesses encounter, and on successes in changing consumer behaviour and pursuing sustainability goals. Particular attention is given to the methodologies of sustainable tourism marketing, to the subject’s breadth and complexity, and to its many innovations. Further research is called for to fully understand what contextual aspects influence these pro-sustainability interventions to achieve which outcomes in other settings, in order to validate some of the exploratory studies discussed, and establish the feasibility of scaling up pilot studies for more general use. This book was originally published as a special issue of the Journal of Sustainable Tourism.