Survival Math For Marketers

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Survival Math for Marketers

Author : Peter C. Weiglin
Publisher : SAGE
ISBN 13 : 9780761916321
Total Pages : 148 pages
Book Rating : 4.9/5 (163 download)

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Book Synopsis Survival Math for Marketers by : Peter C. Weiglin

Download or read book Survival Math for Marketers written by Peter C. Weiglin and published by SAGE. This book was released on 2002-07-03 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Survival Math for Marketers is a simple and fun solution to the age-old problem of a lack of mathematical knowledge among marketing professionals. Many are former English, psychology, or science graduates who have become responsible for advertising, promotion, and sales in their organizations. Without a solid grounding in accounting, finance, mathematics, or economics, they often find themselves frustrated and confused by this unfamiliar world. This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math. About the Author Peter Weiglin is an author, historian, and professional speaker on many topics. His company, Omnibus Communications, specializes in marketing strategy and communications consulting for companies in the publishing and computer fields. His clients have included Lockheed, Hundman Publishing, Hewlett-Packard, Apple Computer, and North American Van Lines. He teaches management and marketing, most recently at the University of California at Berkeley Extension."--Publisher's website.

Survival Math for Marketers

Author : Peter C. Weiglin
Publisher : SAGE
ISBN 13 : 0761916326
Total Pages : 145 pages
Book Rating : 4.7/5 (619 download)

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Book Synopsis Survival Math for Marketers by : Peter C. Weiglin

Download or read book Survival Math for Marketers written by Peter C. Weiglin and published by SAGE. This book was released on 2002-07-03 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Survival Math for Marketers is a simple and fun solution to the age-old problem of a lack of mathematical knowledge among marketing professionals. Many are former English, psychology, or science graduates who have become responsible for advertising, promotion, and sales in their organizations. Without a solid grounding in accounting, finance, mathematics, or economics, they often find themselves frustrated and confused by this unfamiliar world. This book provides an introduction to the underlying mathematical concepts in marketing and management in terms accessible to students of all levels. Weiglin also explains the relevant non-mathematical issues, such as price sensitivity, product distribution, and sales estimates, and provides the tools necessary to fully understand the basics of each. Presented in an irreverent, conversational style, this book includes numerous real-world examples and illustrations that gently introduce the reader to the important mathematical concepts behind marketing and management. Intended for students and professionals of all levels, Survival Math for Marketers is a fun, easy-to-read introduction to the world of business math. About the Author Peter Weiglin is an author, historian, and professional speaker on many topics. His company, Omnibus Communications, specializes in marketing strategy and communications consulting for companies in the publishing and computer fields. His clients have included Lockheed, Hundman Publishing, Hewlett-Packard, Apple Computer, and North American Van Lines. He teaches management and marketing, most recently at the University of California at Berkeley Extension."--Publisher's website.

Survival Math

Author : Mitchell Jackson
Publisher : Scribner
ISBN 13 : 1501131737
Total Pages : 336 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Survival Math by : Mitchell Jackson

Download or read book Survival Math written by Mitchell Jackson and published by Scribner. This book was released on 2020-02-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A vibrant memoir of race, violence, family, and manhood…a virtuosic wail of a book” (The Boston Globe), Survival Math calculates how award-winning author Mitchell S. Jackson survived the Portland, Oregon, of his youth. This “spellbinding” (NPR) book explores gangs and guns, near-death experiences, sex work, masculinity, composite fathers, the concept of “hustle,” and the destructive power of addiction—all framed within the story of Mitchell Jackson, his family, and his community. Lauded for its breathtaking pace, its tender portrayals, its stark candor, and its luminous style, Survival Math reveals on every page the searching intellect and originality of its author. The primary narrative, focused on understanding the antecedents of Jackson’s family’s experience, is complemented by survivor files, which feature photographs and riveting short narratives of several of Jackson’s male relatives. “A vulnerable, sobering look at Jackson’s life and beyond, in all its tragedies, burdens, and faults” (San Francisco Chronicle), the sum of Survival Math’s parts is a highly original whole, one that reflects on the exigencies—over generations—that have shaped the lives of so many disenfranchised Americans. “Both poetic and brutally honest” (Salon), Mitchell S. Jackson’s nonfiction debut is as essential as it is beautiful, as real as it is artful, a singular achievement, not to be missed.

Marketing for Scientists

Author : Marc J. Kuchner
Publisher : Island Press
ISBN 13 : 1610911733
Total Pages : 248 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Marketing for Scientists by : Marc J. Kuchner

Download or read book Marketing for Scientists written by Marc J. Kuchner and published by Island Press. This book was released on 2012-06-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's a tough time to be a scientist: universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn't have to equal a career death knell-it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that "marketing" can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it's a critical component of the modern scientific endeavor, not only advancing personal careers but also society's knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships-one of the most critical skills in any profession. And he explains how to brand yourself effectively-how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world.

The Survival of a Mathematician

Author : Steven George Krantz
Publisher : American Mathematical Soc.
ISBN 13 : 0821846299
Total Pages : 328 pages
Book Rating : 4.8/5 (218 download)

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Book Synopsis The Survival of a Mathematician by : Steven George Krantz

Download or read book The Survival of a Mathematician written by Steven George Krantz and published by American Mathematical Soc.. This book was released on 2009 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: "One of the themes of the book is how to have a fulfilling professional life. In order to achieve this goal, Krantz discusses keeping a vigorous scholarly program going and finding new challenges, as well as dealing with the everyday tasks of research, teaching, and administration." "In short, this is a survival manual for the professional mathematician - both in academics and in industry and government agencies. It is a sequel to the author's A Mathematician's Survival Guide."--BOOK JACKET.

The Cat I Never Named

Author : Amra Sabic-El-Rayess
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1547604557
Total Pages : 385 pages
Book Rating : 4.5/5 (476 download)

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Book Synopsis The Cat I Never Named by : Amra Sabic-El-Rayess

Download or read book The Cat I Never Named written by Amra Sabic-El-Rayess and published by Bloomsbury Publishing USA. This book was released on 2020-09-15 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stunning memoir of a Muslim teen struggling to survive in the midst of the Bosnian genocide--and the stray cat who protected her family through it all. *Six Starred Reviews* A YALSA Excellence in Nonfiction Finalist A Capitol Choices Remarkable Book A Mighty Girl Best Book A Malala Fund Favorite Book Selection In 1992, Amra was a teen in Bihac, Bosnia, when her best friend said they couldn't speak anymore. Her friend didn't say why, but Amra knew the reason: Amra was Muslim. It was the first sign her world was changing. Then Muslim refugees from other Bosnian cities started arriving, fleeing Serbian persecution. When the tanks rolled into Bihac, bringing her own city under seige, Amra's happy life in her peaceful city vanished. But there is light even in the darkest of times, and she discovered that light in the warm, bonfire eyes of a stray cat. The little calico had followed the refugees into the city and lost her own family. At first, Amra doesn't want to bother with a stray; her family doesn't have the money to keep a pet. But with gentle charm this kitty finds her way into everyone's heart, and after a few near miracles when she seems to save the family, how could they turn her away? Here is the stunning true story of a teen who, even in the brutality of war, never wavered in her determination to obtain an education, maintain friendships, and even find a first love-and the cat who gave comfort, hope, and maybe even served as the family's guardian spirit.

The Market Research Toolbox

Author : Edward F. McQuarrie
Publisher : SAGE Publications
ISBN 13 : 148331359X
Total Pages : 401 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The Market Research Toolbox by : Edward F. McQuarrie

Download or read book The Market Research Toolbox written by Edward F. McQuarrie and published by SAGE Publications. This book was released on 2015-04-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understanding marketing research to make better business decisions An ideal resource for busy managers and professionals seeking to build and expand their marketing research skills, The Market Research Toolbox, Fourth Edition describes how to use market research to make strategic business decisions. This comprehensive collection of essential market research techniques, skills, and applications helps readers solve real-world business problems in a dynamic and rapidly changing business atmosphere. Based on real-world experiences, author Edward F. McQuarrie gives special attention to business-to-business markets, technology products, Big Data, and other web-enabled approaches. Readers with limited time or resources can easily translate the approaches from mass markets, simple products, and stable technologies to their own situations. Readers will master background context and the questions to ask before conducting research, as well as develop strategies for sorting through the extensive specialized material on market research.

My Best Mathematical and Logic Puzzles

Author : Martin Gardner
Publisher : Courier Corporation
ISBN 13 : 0486320324
Total Pages : 100 pages
Book Rating : 4.4/5 (863 download)

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Book Synopsis My Best Mathematical and Logic Puzzles by : Martin Gardner

Download or read book My Best Mathematical and Logic Puzzles written by Martin Gardner and published by Courier Corporation. This book was released on 2013-04-10 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: The noted expert selects 70 of his favorite "short" puzzles, including such mind-bogglers as The Returning Explorer, The Mutilated Chessboard, Scrambled Box Tops, and dozens more involving logic and basic math. Solutions included.

The Benevolent Dictator

Author : Michael Feuer
Publisher : John Wiley & Sons
ISBN 13 : 1118061543
Total Pages : 292 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis The Benevolent Dictator by : Michael Feuer

Download or read book The Benevolent Dictator written by Michael Feuer and published by John Wiley & Sons. This book was released on 2011-05-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unconventional philosophy for starting and building a business that exceeds your own expectations What does it require to take a concept rapidly and effectively from mind to market? The Benevolent Dictator recognizes that entrepreneurship is a gauntlet. Those who succeed are benevolent dictators—able to make the intricate process happen in days, weeks and months to win. The Benevolent Dictator gives you no-nonsense how-to advice and examples that have worked. This non-traditional, gung-ho guide is not afraid to lay out the leadership methods that can effectively get a new business off the ground, and through the requisite fast-track growth phases that produce tangible success measured by your bottom line and your wallet. Learn critical specifics on how to move from idea development to build-out, through steps for continuous improvement, and on to the big cash out Features proven tools, strategies, and tactics that will help you bottle entrepreneurial lightning over and over again As the cofounder of office retail giant OfficeMax, the author turned a $3 million investment into a $1.5 billion sale in his 16 years as CEO Beating the competition is never easy. For those times when you need an iron hand, then you also need the wisdom to know when and how to use it. Whether you're a business student, aspiring entrepreneur, or a practicing executive, you need to discover the winning ways of The Benevolent Dictator.

Agency Survival Guide

Author : Max Traylor
Publisher :
ISBN 13 : 9781734854503
Total Pages : pages
Book Rating : 4.8/5 (545 download)

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Book Synopsis Agency Survival Guide by : Max Traylor

Download or read book Agency Survival Guide written by Max Traylor and published by . This book was released on 2020-05-03 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Analytics

Author : Mike Grigsby
Publisher : Kogan Page Publishers
ISBN 13 : 0749482176
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Marketing Analytics by : Mike Grigsby

Download or read book Marketing Analytics written by Mike Grigsby and published by Kogan Page Publishers. This book was released on 2018-04-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use. The fully revised second edition of Marketing Analytics includes three new chapters on big data analytics, insights and panel regression, including how to collect, separate and analyze big data. All of the advanced tools and techniques for predictive analytics have been updated, translating models such as tobit analysis for customer lifetime value into everyday use. Whether an experienced practitioner or having no prior knowledge, methodologies are simplified to ensure the more complex aspects of data and analytics are fully accessible for any level of application. Complete with downloadable data sets and test bank resources, this book supplies a concrete foundation to optimize marketing analytics for day-to-day business advantage.

The Miscalculations of Lightning Girl

Author : Stacy McAnulty
Publisher : Yearling
ISBN 13 : 1524767603
Total Pages : 322 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis The Miscalculations of Lightning Girl by : Stacy McAnulty

Download or read book The Miscalculations of Lightning Girl written by Stacy McAnulty and published by Yearling. This book was released on 2019-04-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A lightning strike gave her a super power...but even a super genius can't solve the problem of middle school. This smart and funny novel is perfect for fans of The Fourteenth Goldfish, Rain Reign, and Counting by Sevens. Lucy Callahan's life was changed forever when she was struck by lightning. She doesn't remember it, but the zap gave her genius-level math skills, and she's been homeschooled ever since. Now, at 12 years old, she's technically ready for college. She just has to pass 1 more test--middle school! Lucy's grandma insists: Go to middle school for 1 year. Make 1 friend. Join 1 activity. And read 1 book (that's not a math textbook!). Lucy's not sure what a girl who does calculus homework for fun can possibly learn in 7th grade. She has everything she needs at home, where nobody can make fun of her rigid routines or her superpowered brain. The equation of Lucy's life has already been solved. Unless there's been a miscalculation? A celebration of friendship, Stacy McAnulty's smart and thoughtful middle-grade debut reminds us all to get out of our comfort zones and embrace what makes us different. "Fresh story, great characters, a winner!" --Barbara O'Connor, author of Wish

The Fashion Designer Survival Guide

Author : Mary Gehlhar
Publisher : Barrons Educational Services
ISBN 13 : 150626560X
Total Pages : 289 pages
Book Rating : 4.5/5 (62 download)

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Book Synopsis The Fashion Designer Survival Guide by : Mary Gehlhar

Download or read book The Fashion Designer Survival Guide written by Mary Gehlhar and published by Barrons Educational Services. This book was released on 2021-01-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad

Choice

Author :
Publisher :
ISBN 13 :
Total Pages : 632 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Choice by :

Download or read book Choice written by and published by . This book was released on 2009 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Math in Society

Author : David Lippman
Publisher :
ISBN 13 : 9781479276530
Total Pages : 0 pages
Book Rating : 4.2/5 (765 download)

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Book Synopsis Math in Society by : David Lippman

Download or read book Math in Society written by David Lippman and published by . This book was released on 2012-09-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Math in Society is a survey of contemporary mathematical topics, appropriate for a college-level topics course for liberal arts major, or as a general quantitative reasoning course.This book is an open textbook; it can be read free online at http://www.opentextbookstore.com/mathinsociety/. Editable versions of the chapters are available as well.

Strategic Marketing Management in Asia

Author : Syed Saad Andaleeb
Publisher : Emerald Group Publishing
ISBN 13 : 1786357453
Total Pages : 589 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Strategic Marketing Management in Asia by : Syed Saad Andaleeb

Download or read book Strategic Marketing Management in Asia written by Syed Saad Andaleeb and published by Emerald Group Publishing. This book was released on 2016-12-22 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

Integration Marketing

Author : Mark Joyner
Publisher : John Wiley & Sons
ISBN 13 : 0470454598
Total Pages : 164 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Integration Marketing by : Mark Joyner

Download or read book Integration Marketing written by Mark Joyner and published by John Wiley & Sons. This book was released on 2009-05-26 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The biggest, most successful businesses you can think of all started small and grew their way to massive success. What was their secret? Is there something those companies have in common—from Microsoft to McDonald's to U.S. Steel—that helped them grow from small businesses to globe-spanning corporations? The answer is "yes," and it's right here. The common thread between all big-growth companies is their reliance on the art of what online business pioneer Mark Joyner calls Integration Marketing to spur methodical, reliable growth from one level to the next. Joyner's Integration Marketing theory is a radically new business approach that has already built a fanatical base of tens of thousands of entrepreneurs who are using it to pull off what some are referring to as "business miracles" with a zero-dollar ad budget. Now, Mark Joyner finally puts this amazing business-transforming methodology down on paper and shows you how to apply it to your own business, no matter its size. Integration Marketing is a simple, innovative, and effective system that helps you find hidden marketing opportunities, bring in a limitless supply of new customers, and grow your business steadily, predictably, and strategically. Most importantly, it takes the guesswork out of marketing by using predictive math to gauge the likelihood of success for any new marketing opportunity—before you commit time and resources to it. Even better, once you put Integration Marketing to work in your business, the methodology will continue to work without any additional effort. No longer will you miss out on profit opportunities that are right under your nose. You'll be able to see your competitive battlefield clearly and develop a flexible, intelligent strategy that will keep your business in the black. This isn't just some new buzzword for the same old ideas—it's a complete suite of strategic tools that make marketing accountable, reliable, predictable, and effective. It's not complicated and it's not a magic bullet; it's a straightforward, proven system for getting exactly what you and your business need to grow—more profit faster.