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Summary of Unleashing the Ideavirus by Seth Godin

Author : QuickRead
Publisher : QuickRead.com
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Unleashing the Ideavirus by Seth Godin by : QuickRead

Download or read book Summary of Unleashing the Ideavirus by Seth Godin written by QuickRead and published by QuickRead.com. This book was released on with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unleashing The Ideavirus (2000) provides a radical new approach to re-thinking your marketing strategies. Arguing that the advent of the internet has revolutionized the marketing scene, Seth Godin advocates the need for radical creativity when it comes to targeting customers. By providing a step-by-step map for rejecting traditional advertising approaches and ensuring that your marketing campaign goes viral. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].

Summary: Unleashing the Ideavirus

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511022036
Total Pages : 30 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: Unleashing the Ideavirus by : BusinessNews Publishing,

Download or read book Summary: Unleashing the Ideavirus written by BusinessNews Publishing, and published by Primento. This book was released on 2014-11-12 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Seth Godin's book: "Unleashing the Ideavirus: Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing for You". This complete summary of the ideas from Seth Godin's book "Unleading the Ideavirus" shows that instead of using expensive mass advertising, the most effective way to market products and services in a network enabled economy is to create highly satisfied early customers – and then provide them with the tools, incentives and rewards they need to market your product or service to everybody else. In his book, the author explains that the companies that achieve this will create and unleash an Ideavirus - a marketing vehicle that acts just like a biological or computer virus as it spreads and propagates from one person to another. This summary will teach you how to create this Ideavirus and the benefits that it will bring for your business. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Unleashing the Ideavirus" and discover the key to creating the most effective marketing campaign available.

SUMMARY - Unleashing The Ideavirus By Seth Godin

Author : Shortcut Edition
Publisher : Shortcut Edition
ISBN 13 :
Total Pages : 30 pages
Book Rating : 4./5 ( download)

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Book Synopsis SUMMARY - Unleashing The Ideavirus By Seth Godin by : Shortcut Edition

Download or read book SUMMARY - Unleashing The Ideavirus By Seth Godin written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-02 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover that to develop a product or an idea, traditional advertising is ineffective: nothing beats increased word-of-mouth, an idea that spreads like a virus, in other words, viral marketing. You will also discover that : to make money you often have to start losing money first, in order to attract loyal customers; confidentiality is rarely profitable: sharing your secrets of success makes you popular; traditional marketing, or "marketing interruption", is doomed, and will be replaced in the coming years by "permission marketing". Seth Godin is the former vice-president of direct marketing at Yahoo! He explains in his book, "The Secrets of Viral Marketing", the various points to be developed to implement this new type of marketing, which he himself experienced during his years with the multinational company. *Buy now the summary of this book for the modest price of a cup of coffee!

Unleashing the Ideavirus

Author : Seth Godin
Publisher : Seth Godin
ISBN 13 : 0970309902
Total Pages : 197 pages
Book Rating : 4.9/5 (73 download)

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Book Synopsis Unleashing the Ideavirus by : Seth Godin

Download or read book Unleashing the Ideavirus written by Seth Godin and published by Seth Godin. This book was released on 2000 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to launch big concepts that become very popular across large audiences, emphasizing the power of Internet marketing.

SUMMARY BUNDLE | Measure What Matters

Author : ZIP Reads
Publisher : ZIP Reads
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4./5 ( download)

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Book Synopsis SUMMARY BUNDLE | Measure What Matters by : ZIP Reads

Download or read book SUMMARY BUNDLE | Measure What Matters written by ZIP Reads and published by ZIP Reads. This book was released on with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE NOTE: This is a collection of summaries, analyses, and reviews of the books, and NOT the original books. ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. If you are the author, publisher, or representative of the original work, please contact [email protected] with any questions or concerns. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not these books are for you, ZIP Reads Summary & Analysis is here to help. Absorb everything you need to know in about 20 minutes per book! This ZIP Reads Summary & Analysis Bundle includes: - Summary & Analysis of Measure What Matters | A Guide to the Book by John Doerr - Summary & Analysis of Loonshots | A Guide to the Book by Safi Bahcall - Summary & Analysis of This Is Marketing | A Guide to the Book by Seth Godin - Summary & Analysis of Fanatical Prospecting | A Guide to the Book by Jeb Blount - Summary & Analysis of Astroball | A Guide to the Book by Ben Reiter Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. Buy this five-book bundle and start growing your business the smart way TODAY! Measure What Matters Overview John Doerr presents an engaging, easy-to-read, and practical methodology for realizing your professional goals through OKRs, or, Objectives and Key Results in his bestselling book, Measure What Matters. Learn how to focus your business exactly where it can do the most good. Loonshots Overview In his thought-provoking book, Loonshots, physicist and entrepreneur Safi Bahcall explains how the world we see around us is the culmination of crazy ideas by individuals who refused to accept the status quo and boldly chased after a greater vision. This Is Marketing Overview In his 19th bestseller, Seth Godin turns everything you think about marketing on its head, presenting a simple but novel idea: marketers exist to serve the audience they target. Fanatical Prospecting Overview Fanatical Prospecting is a brief but powerful wake-up call to any salesperson or team leader. It tackles the concept of prospecting from the perspective of a salesperson, sales manager and prospect. Jeb Blount gives excellent tips and suggests proven solutions to anyone who seeks to improve the efficiency and effectiveness of their prospecting endeavors and fill their sales pipeline indefinitely. Astroball Overview After extensive research and analysis of his own, Ben Reiter offers readers a clear look at the evolution of the traditional game of baseball with all the pros and cons of allowing computers to make decisions. What you read may very well surprise you as the amount of complex data that can be broken down and analyzed today is uncovered. In spite of all that information, though, there is still one important factor that can never be taken for granted: it is people who play the game. Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. DISCLAIMER: This book is intended as a companion to, not a replacement for the original books. ZIP Reads is wholly responsible for this content and is not associated with the original authors in any way.

Summary: Meatball Sundae

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511019612
Total Pages : 30 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: Meatball Sundae by : BusinessNews Publishing,

Download or read book Summary: Meatball Sundae written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-28 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?". This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetising, even though in and of themselves meatballs might taste nice and ice cream sundaes taste good. In his book, the author explains that the same thing is happening in marketing today. Think of traditional marketing vehicles as being like meatballs. Many successful companies have been built from the ground up using conventional marketing strategies and techniques. When these companies try and add in the new marketing devices like social networks, blogs, Google and all the other interesting stuff, it doesn't work. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Meatball Sundae" and find out how to make the right combinations and start making superior ice cream sundaes.

Summary: The Icarus Deception

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511024322
Total Pages : 27 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: The Icarus Deception by : BusinessNews Publishing,

Download or read book Summary: The Icarus Deception written by BusinessNews Publishing, and published by Primento. This book was released on 2014-11-12 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Seth Godin's book: "The Icarus Deception: How High Will You Fly?". This complete summary of the ideas from Seth Godin's book "The Icarus Deception" explains that when you settle for small dreams, you are robbing the world of what you could have created if you'd tried. In his book, the author highlights that to get ahead today and in the future, you’ve got to stand out and the only thing that will achieve that is if you make art – however you define it. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Icarus Deception" and discover the key to aiming high and achieving your potential.

Summary & Analysis of This Is Marketing

Author : ZIP Reads
Publisher : ZIP Reads
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary & Analysis of This Is Marketing by : ZIP Reads

Download or read book Summary & Analysis of This Is Marketing written by ZIP Reads and published by ZIP Reads. This book was released on with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE NOTE: This is a summary and analysis of the book and not the original book. If you'd like to purchase the original book, please paste this link in your browser: https://amzn.to/2MiiGc6 In his 19th bestseller, This is Marketing: You Can’t Be Seen Until You Learn to See, Seth Godin turns everything you think about marketing on its head, presenting a simple but novel idea: marketers exist to serve the audience they target. What does this ZIP Reads Summary Include? - Synopsis of the original book - Breakdown of the seven practices to help you work smarter - Key takeaways from each chapter - Tips on how to put the practices into action - How to avoid getting burned out - Editorial Review - Background on Morten T. Hansen About the Original Book: In his book This is Marketing: You Can’t Be Seen Until You Learn to See, Seth Godin presents an original and stimulating theory of how to accomplish effective marketing. This approach centers on making meaningful change and ultimately making people’s lives better. Godin believes that marketers should serve the client, rather than the other way around. Based on 30+ years of marketing expertise, Godin presents a book chock-full of novel ideas supported by fascinating case studies, from Tesla to the National Rifle Association. This is Marketing will forever change the way you define a successful campaign. DISCLAIMER: This book is intended as a companion to, not a replacement for, This is Marketing: You Can’t Be Seen Until You Learn to See ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. Please follow this link: https://amzn.to/2MiiGc6 to purchase a copy of the original book. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

Free Prize Inside

Author : Seth Godin
Publisher : Penguin UK
ISBN 13 : 0141935758
Total Pages : 195 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis Free Prize Inside by : Seth Godin

Download or read book Free Prize Inside written by Seth Godin and published by Penguin UK. This book was released on 2006-03-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.

Poke the Box

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1591848253
Total Pages : 98 pages
Book Rating : 4.5/5 (918 download)

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Book Synopsis Poke the Box by : Seth Godin

Download or read book Poke the Box written by Seth Godin and published by Penguin. This book was released on 2015-09-15 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A one-two punch! Half kick in the ass, half cheerleading encouragement." —Steven Pressfield, author of The War of Art If you are happy being just a dreamer, perhaps you don’t need this book. If you’re enjoying the status quo, don’t even consider reading this book. If you are content waiting for success to find you, please put this book down and go find something else to read. Why has Poke the Box become a cult classic? Because it’s a book that dares readers to do something they’re afraid of. It could be what you need, too. "Is Seth Godin the Pied Piper for however many of us have been afraid to fail? Will I answer his call? Will you?" —Peter Shermeta, reviewing the original edition of Poke the Box

Superfans

Author : Pat Flynn
Publisher : Get Smart Books
ISBN 13 : 9781949709469
Total Pages : 0 pages
Book Rating : 4.7/5 (94 download)

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Book Synopsis Superfans by : Pat Flynn

Download or read book Superfans written by Pat Flynn and published by Get Smart Books. This book was released on 2019-08-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap

Tribes

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 9781591842330
Total Pages : 164 pages
Book Rating : 4.8/5 (423 download)

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Book Synopsis Tribes by : Seth Godin

Download or read book Tribes written by Seth Godin and published by Penguin. This book was released on 2008-10-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

Whatcha Gonna Do with That Duck?

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1101612355
Total Pages : 481 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Whatcha Gonna Do with That Duck? by : Seth Godin

Download or read book Whatcha Gonna Do with That Duck? written by Seth Godin and published by Penguin. This book was released on 2012-12-27 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Made for dipping into again and again, Whatcha Gonna Do with That Duck? brings together the very best of Seth Godin's acclaimed blog and is a classic for fans both old and new. Getting your ducks in a row is a fine thing to do. But deciding what you are going to do with that duck is a far more important issue' Seth Godin is famous for bestselling books such as Purple Cow and cool entrepreneurial ventures such as Squidoo and the Domino Project. But to millions of loyal readers, he's best known for the daily burst of insight he provides every morning, rain or shine, via Seth's Blog. Since he started blogging in the early 1990s, he has written more than two million words and shaped the way we think about marketing, leadership, careers, innovation, creativity, and more. Much of his writing is inspirational and some is incendiary. Collected here are six years of his best, most entertaining, and most poignant blog posts, plus a few bonus ebooks. From thoughts on how to treat your customers to telling stories and spreading ideas, Godin pushes us to think smarter, dream bigger, write better, and speak more honestly. Highlights include: -A marketing lesson from the Apocalypse -No, everything is not going to be okay -Organized bravery -Choose your customers, choose your future -Paying attention to the attention economy -Bandits and philanthropists Godin writes to get under our skin. He wants us to stand up and do something remarkable, outside the standards of the industrial system that raised us. Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo and a very popular lecturer. His blog is the most influential business blog in the world and consistently one of the 100 most popular blogs on any subject.

The Icarus Deception

Author : Seth Godin
Publisher : Penguin UK
ISBN 13 : 067092301X
Total Pages : 216 pages
Book Rating : 4.6/5 (79 download)

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Book Synopsis The Icarus Deception by : Seth Godin

Download or read book The Icarus Deception written by Seth Godin and published by Penguin UK. This book was released on 2012-12-31 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Icarus Deception, Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the lift in his wings. Flying too low is even more dangerous than flying too high, because it feels deceptively safe. The safety zone has moved. Conformity no longer leads to comfort. But the good news is that creativity is scarce and more valuable than ever. So is choosing to do something unpredictable and brave: Make art. Being an artist isn't a genetic disposition or a specific talent. It's an attitude we can all adopt. It's a hunger to seize new ground, make connections, and work without a map. If you do those things you're an artist, no matter what it says on your business card. Godin shows us how it's possible and convinces us why it's essential. 'If Seth Godin didn't exist, we'd need to invent him' Fast Company 'Seth Godin is a demigod on the web, a bestselling author, highly sought-after lecturer, successful entrepreneur, respected pundit and high-profile blogger' Forbes Seth Godin is the author of thirteen international bestsellers that have changed the way people think about marketing, the ways ideas spread, leadership and change including Permission Marketing, Purple Cow, All Marketers are Liars, The Dip and Tribes. He is the CEO of Squidoo.com and a very popular lecturer. His blog, www.sethgodin.typepad.com, is the most influential business blog in the world, and consistently one of the 100 most popular blogs on any subject..

Meatball Sundae

Author : Seth Godin
Publisher : Piatkus Books
ISBN 13 : 9780349439839
Total Pages : 0 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Meatball Sundae by : Seth Godin

Download or read book Meatball Sundae written by Seth Godin and published by Piatkus Books. This book was released on 2024-04-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to match the right marketing approach to your product, by legendary business thinker Seth Godin. The shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. The winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces 'Will it blend?' videos that demolish golf balls, Coke cans, iPhones and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll convince you that it's worth the effort.

Publicize Your Book (Updated)

Author : Jacqueline Deval
Publisher : Penguin
ISBN 13 : 1440634394
Total Pages : 321 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Publicize Your Book (Updated) by : Jacqueline Deval

Download or read book Publicize Your Book (Updated) written by Jacqueline Deval and published by Penguin. This book was released on 2008-07-01 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: For first-time authors or the seasoned pro, this is the absolutely essential how-to for getting publicity--totally updated and expanded. This indispensable guide from a book publicity insider offers everything authors must know to assist their publishers in publicizing, marketing, and promoting their books, including: Effective networking Defining a target readership Creating pitches for talk shows Getting media coverage Utilizing the Internet and other outlets Preparing for interviews and tours Hiring an independent publicist With totally revised and updated information, advice, and resources, the insiders all agree: “Read this book!—Ellen Levine, editorial director, Hearst Magazines.

Mood Matters

Author : John L. Casti
Publisher : Springer Science & Business Media
ISBN 13 : 3642048358
Total Pages : 267 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Mood Matters by : John L. Casti

Download or read book Mood Matters written by John L. Casti and published by Springer Science & Business Media. This book was released on 2010-06-25 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Mood Matters" makes the radical assertion that all social events ranging from fashions in music and art to the rise and fall of civilizations are biased by the attitudes a society holds toward the future. When the "social mood" is positive and people look forward to the future, events of an entirely different character tend to occur than when society is pessimistic. The book presents many examples from every walk of life in support of this argument. In addition, methods are given to actually measure the social mood and to project it into the future in order to forecast what’s likely or not over varying periods of time. Casti's writing is a pleasure to read and its contents an eye-opener. "They [the chapters] tell an engrossing story, and the mystery heightens as it goes. . . . it's chatty and knowing." Greg Benford, Physicist and science-fiction writer, author of "Timescape" and "Deep Time" "I am struck by how thought-provoking it all is. I am sure that your book will draw a lot of attention" Tor Norretranders, Science writer, author of "The Generous Man" and "The User Illusion".