Summary Of The Art Of Social Media Keypoints And Takeaways

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Summary of The Art of Social Media – [Keypoints and Takeaways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of The Art of Social Media – [Keypoints and Takeaways] by : PenZen Summaries

Download or read book Summary of The Art of Social Media – [Keypoints and Takeaways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-10-06 with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art of Social Media summary includes the key points and important takeaways from the book The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick. The summary of The Art of Social Media – Power Tips for Power Users presented here include a short overview at the start and the main points at the end of the summary. The Summary of The book "The Art of Social Media" teaches readers the most efficient strategies for professionally promoting themselves or their products on various social media platforms. The authors provide guidance on how to maximise one's potential across a variety of today's most popular social media platforms, such as Google+, Facebook, Twitter, and others. Disclaimer: 1. This is an unofficial summary and not intended to replace the original book. 2. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 3. The purpose of this summary is to highlight the outline and ideas in original book more effectively and to encourage reader to buy the original book. We recommend to buy excellent original book. 4. The author or publisher of this summary is not associated in any way with the author or publisher of the original book.

Summary: The Art of Social Media

Author : Businessnews Publishing
Publisher :
ISBN 13 : 9782511041383
Total Pages : 0 pages
Book Rating : 4.0/5 (413 download)

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Book Synopsis Summary: The Art of Social Media by : Businessnews Publishing

Download or read book Summary: The Art of Social Media written by Businessnews Publishing and published by . This book was released on 2016-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Guy Kawasaki and Peg Fitzpatrick's book: "The Art of Social Media: Power Tips for Power Users". This complete summary of the ideas from Guy Kawasaki and Peg Fitzpatrick's book "The Art of Social Media" explains how social media has become one of the most effective ways to market a product, promote a business and communicate with customers. In fact, social media is now so important that it can make or break your marketing campaign. This means that it is essential to learn how to use it effectively, by becoming a "power user". There are just three steps involved in becoming a social media power user: build your foundation, amass digital assets and then go to market as required. This summary will take you through every step to ensure you get the most out of social media and extract maximum returns for your marketing dollar. Added-value of this summary: - Save time - Understand key principles - Expand your marketing skills To learn more, read "The Art of Social Media" and learn to use social media to your advantage.

The End of Marketing

Author : Carlos Gil
Publisher : Kogan Page Publishers
ISBN 13 : 0749497599
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The End of Marketing by : Carlos Gil

Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

The Art of Social Media

Author : Guy Kawasaki
Publisher : Penguin
ISBN 13 : 0698197674
Total Pages : 210 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Art of Social Media by : Guy Kawasaki

Download or read book The Art of Social Media written by Guy Kawasaki and published by Penguin. This book was released on 2014-12-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: By now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there’s no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he’s ever met, to offer The Art of Social Media—the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, “great stuff, no fluff.”

Summary of The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick

Author : QuickRead
Publisher : QuickRead.com
ISBN 13 :
Total Pages : 14 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick by : QuickRead

Download or read book Summary of The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick written by QuickRead and published by QuickRead.com. This book was released on with total page 14 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to make social media work for you. You might know Guy Kawasaki for his autobiography Wise Guy or for being a member of the innovative team that launched Apple’s Mac computer. But the author is most well known for his work as a marketing specialist and now he’s bringing that marketing expertise to you! The Art of Social Media (2014) is an anthology of Kawasaki’s most effective marketing tips for launching your business on social media. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a summary and an analysis and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book published on QuickRead and want us to remove it, please contact us at [email protected].

SUMMARY - The Art Of Social Media: Power Tips For Power Users By Guy Kawasaki And Peg Fitzpatrick

Author : Shortcut Edition
Publisher : Shortcut Edition
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4./5 ( download)

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Book Synopsis SUMMARY - The Art Of Social Media: Power Tips For Power Users By Guy Kawasaki And Peg Fitzpatrick by : Shortcut Edition

Download or read book SUMMARY - The Art Of Social Media: Power Tips For Power Users By Guy Kawasaki And Peg Fitzpatrick written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-01 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. *By reading this summary, you will learn how to master all the strategies for using social networks, in order to make them an asset in your professional life. *You will also learn : how to use social networks as a lever for your professional activities ; that your profile should tell a story; how to attract new subscribers; how to multiply your presence on social networks. *Former marketing manager at Apple and current head of CANVAS, an online design service, Guy Kawasaki, accompanied by his colleague and partner Peg Fitzpatrick, offer in this book, tips, secrets and advice to optimize the use of social media platforms and get more out of them. From optimizing the profile to writing content and intelligent step-by-step comment management, nothing will be left out. *Buy now the summary of this book for the modest price of a cup of coffee!

The Art Of Seduction

Author : Robert Greene
Publisher : Profile Books
ISBN 13 : 1847651402
Total Pages : 496 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis The Art Of Seduction by : Robert Greene

Download or read book The Art Of Seduction written by Robert Greene and published by Profile Books. This book was released on 2010-09-03 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Which sort of seducer could you be? Siren? Rake? Cold Coquette? Star? Comedian? Charismatic? Or Saint? This book will show you which. Charm, persuasion, the ability to create illusions: these are some of the many dazzling gifts of the Seducer, the compelling figure who is able to manipulate, mislead and give pleasure all at once. When raised to the level of art, seduction, an indirect and subtle form of power, has toppled empires, won elections and enslaved great minds. In this beautiful, sensually designed book, Greene unearths the two sides of seduction: the characters and the process. Discover who you, or your pursuer, most resembles. Learn, too, the pitfalls of the anti-Seducer. Immerse yourself in the twenty-four manoeuvres and strategies of the seductive process, the ritual by which a seducer gains mastery over their target. Understand how to 'Choose the Right Victim', 'Appear to Be an Object of Desire' and 'Confuse Desire and Reality'. In addition, Greene provides instruction on how to identify victims by type. Each fascinating character and each cunning tactic demonstrates a fundamental truth about who we are, and the targets we've become - or hope to win over. The Art of Seduction is an indispensable primer on the essence of one of history's greatest weapons and the ultimate power trip. From the internationally bestselling author of The 48 Laws of Power, Mastery, and The 33 Strategies Of War.

Summary of Everything Connects – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Everything Connects – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Everything Connects – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-29 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Everything Connects – How to Transform and Lead in the Age of Creativity, Innovation and Sustainability presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The practise of meditation by CEOs, the difficulties of navigating corporate politics, the social dynamics that exist among members of a team, and the level of customer satisfaction are all interconnected. Everything Connects is a book that will help you transform your working environment into one that understands such connections and supports as well as increases creativity and innovation. It does this by taking an all-encompassing approach. Everything Connects summary includes the key points and important takeaways from the book Everything Connects by Faisal Hoque and Drake Baer. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

One Million Followers, Updated Edition

Author : Brendan Kane
Publisher : BenBella Books
ISBN 13 : 1946885606
Total Pages : 204 pages
Book Rating : 4.9/5 (468 download)

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Book Synopsis One Million Followers, Updated Edition by : Brendan Kane

Download or read book One Million Followers, Updated Edition written by Brendan Kane and published by BenBella Books. This book was released on 2018-10-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

Fierce Fairytales

Author : Nikita Gill
Publisher : Hachette Books
ISBN 13 : 0316420735
Total Pages : 181 pages
Book Rating : 4.3/5 (164 download)

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Book Synopsis Fierce Fairytales by : Nikita Gill

Download or read book Fierce Fairytales written by Nikita Gill and published by Hachette Books. This book was released on 2018-09-11 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Poet, writer, and Instagram sensation Nikita Gill returns with a collection of fairytales poetically retold for a new generation of women. Traditional fairytales are rife with cliches and gender stereotypes: beautiful, silent princesses; ugly, jealous, and bitter villainesses; girls who need rescuing; and men who take all the glory. But in this rousing new prose and poetry collection, Nikita Gill gives Once Upon a Time a much-needed modern makeover. Through her gorgeous reimagining of fairytale classics and spellbinding original tales, she dismantles the old-fashioned tropes that have been ingrained in our minds. In this book, gone are the docile women and male saviors. Instead, lines blur between heroes and villains. You will meet fearless princesses, a new kind of wolf lurking in the concrete jungle, and an independent Gretel who can bring down monsters on her own. Complete with beautifully hand-drawn illustrations by Gill herself, Fierce Fairytales is an empowering collection of poems and stories for a new generation.

Summary of Twitter Is Not A Strategy – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Twitter Is Not A Strategy – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Twitter Is Not A Strategy – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-28 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Twitter Is Not A Strategy – Rediscovering the Art of Brand Marketing presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of This book cuts through the clutter of hashtags and handles to get to the meat of effective marketing, outlining the core principles that make up the foundation of a successful company brand. Twitter Is Not A Strategy is available on Amazon. This book demonstrates that traditional marketing is still important, and that the key to success is – and always has been – having a good brand idea. Although social media is all the rage right now, this book shows that traditional marketing is still relevant. Twitter Is Not A Strategy summary includes the key points and important takeaways from the book Twitter Is Not A Strategy by Tom Doctoroff. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Emergent Strategy

Author : adrienne maree brown
Publisher : AK Press
ISBN 13 : 1849352615
Total Pages : 210 pages
Book Rating : 4.8/5 (493 download)

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Book Synopsis Emergent Strategy by : adrienne maree brown

Download or read book Emergent Strategy written by adrienne maree brown and published by AK Press. This book was released on 2017-03-20 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Octavia Butler, here is radical self-help, society-help, and planet-help to shape the futures we want. Change is constant. The world, our bodies, and our minds are in a constant state of flux. They are a stream of ever-mutating, emergent patterns. Rather than steel ourselves against such change, Emergent Strategy teaches us to map and assess the swirling structures and to read them as they happen, all the better to shape that which ultimately shapes us, personally and politically. A resolutely materialist spirituality based equally on science and science fiction: a wild feminist and afro-futurist ride! adrienne maree brown, co-editor of Octavia’s Brood: Science Fiction from Social Justice Movements, is a social justice facilitator, healer, and doula living in Detroit.

Reclaiming Conversation

Author : Sherry Turkle
Publisher :
ISBN 13 : 1594205558
Total Pages : 450 pages
Book Rating : 4.5/5 (942 download)

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Book Synopsis Reclaiming Conversation by : Sherry Turkle

Download or read book Reclaiming Conversation written by Sherry Turkle and published by . This book was released on 2015 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: An engaging look at how technology is undermining our creativity and relationships and how face-to-face conversation can help us get it back.

Summary of Art, Inc. – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Art, Inc. – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Art, Inc. – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-28 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Art, Inc. – The Essential Guide for Building Your Career as an Artist presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of This book is a guide for artists who want to make a living from doing what they love to do, and Art, Inc. is that guide. Art, Inc. makes the business side of the art world approachable by providing helpful advice and direction that is applicable in real life situations. Art, Inc. summary includes the key points and important takeaways from the book Art, Inc. by Lisa Congdon and Meg Mateo Ilasco. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Execution

Author : Larry Bossidy
Publisher : Crown Currency
ISBN 13 : 0307591468
Total Pages : 290 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Execution by : Larry Bossidy

Download or read book Execution written by Larry Bossidy and published by Crown Currency. This book was released on 2009-11-10 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • More than two million copies in print! The premier resource for how to deliver results in an uncertain world, whether you’re running an entire company or in your first management job. “A must-read for anyone who cares about business.”—The New York Times When Execution was first published, it changed the way we did our jobs by focusing on the critical importance of “the discipline of execution”: the ability to make the final leap to success by actually getting things done. Larry Bossidy and Ram Charan now reframe their empowering message for a world in which the old rules have been shattered, radical change is becoming routine, and the ability to execute is more important than ever. Now and for the foreseeable future: • Growth will be slower. But the company that executes well will have the confidence, speed, and resources to move fast as new opportunities emerge. • Competition will be fiercer, with companies searching for any possible advantage in every area from products and technologies to location and management. • Governments will take on new roles in their national economies, some as partners to business, others imposing constraints. Companies that execute well will be more attractive to government entities as partners and suppliers and better prepared to adapt to a new wave of regulation. • Risk management will become a top priority for every leader. Execution gives you an edge in detecting new internal and external threats and in weathering crises that can never be fully predicted. Execution shows how to link together people, strategy, and operations, the three core processes of every business. Leading these processes is the real job of running a business, not formulating a “vision” and leaving the work of carrying it out to others. Bossidy and Charan show the importance of being deeply and passionately engaged in an organization and why robust dialogues about people, strategy, and operations result in a business based on intellectual honesty and realism. With paradigmatic case histories from the real world—including examples like the diverging paths taken by Jamie Dimon at JPMorgan Chase and Charles Prince at Citigroup—Execution provides the realistic and hard-nosed approach to business success that could come only from authors as accomplished and insightful as Bossidy and Charan.

Crucial Conversations: Tools for Talking When Stakes are High, Third Edition

Author : Joseph Grenny
Publisher : McGraw Hill Professional
ISBN 13 : 1260474194
Total Pages : 332 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Crucial Conversations: Tools for Talking When Stakes are High, Third Edition by : Joseph Grenny

Download or read book Crucial Conversations: Tools for Talking When Stakes are High, Third Edition written by Joseph Grenny and published by McGraw Hill Professional. This book was released on 2021-10-26 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keep your cool and get the results you want when faced with crucial conversations. This New York Times bestseller and business classic has been fully updated for a world where skilled communication is more important than ever. The book that revolutionized business communications has been updated for today’s workplace. Crucial Conversations provides powerful skills to ensure every conversation—especially difficult ones—leads to the results you want. Written in an engaging and witty style, the book teaches readers how to be persuasive rather than abrasive, how to get back to productive dialogue when others blow up or clam up, and it offers powerful skills for mastering high-stakes conversations, regardless of the topic or person. This new edition addresses issues that have arisen in recent years. You’ll learn how to: Respond when someone initiates a crucial conversation with you Identify and address the lag time between identifying a problem and discussing it Communicate more effectively across digital mediums When stakes are high, opinions vary, and emotions run strong, you have three choices: Avoid a crucial conversation and suffer the consequences; handle the conversation poorly and suffer the consequences; or apply the lessons and strategies of Crucial Conversations and improve relationships and results. Whether they take place at work or at home, with your coworkers or your spouse, crucial conversations have a profound impact on your career, your happiness, and your future. With the skills you learn in this book, you'll never have to worry about the outcome of a crucial conversation again.

Trump: The Art of the Deal

Author : Donald J. Trump
Publisher : Ballantine Books
ISBN 13 : 0307575330
Total Pages : 401 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Trump: The Art of the Deal by : Donald J. Trump

Download or read book Trump: The Art of the Deal written by Donald J. Trump and published by Ballantine Books. This book was released on 2009-12-23 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: President Donald J. Trump lays out his professional and personal worldview in this classic work—a firsthand account of the rise of America’s foremost deal-maker. “I like thinking big. I always have. To me it’s very simple: If you’re going to be thinking anyway, you might as well think big.”—Donald J. Trump Here is Trump in action—how he runs his organization and how he runs his life—as he meets the people he needs to meet, chats with family and friends, clashes with enemies, and challenges conventional thinking. But even a maverick plays by rules, and Trump has formulated time-tested guidelines for success. He isolates the common elements in his greatest accomplishments; he shatters myths; he names names, spells out the zeros, and fully reveals the deal-maker’s art. And throughout, Trump talks—really talks—about how he does it. Trump: The Art of the Deal is an unguarded look at the mind of a brilliant entrepreneur—the ultimate read for anyone interested in the man behind the spotlight. Praise for Trump: The Art of the Deal “Trump makes one believe for a moment in the American dream again.”—The New York Times “Donald Trump is a deal maker. He is a deal maker the way lions are carnivores and water is wet.”—Chicago Tribune “Fascinating . . . wholly absorbing . . . conveys Trump’s larger-than-life demeanor so vibrantly that the reader’s attention is instantly and fully claimed.”—Boston Herald “A chatty, generous, chutzpa-filled autobiography.”—New York Post