Summary Of The 1 Windfall Review Keypoints And Take Aways

Download Summary Of The 1 Windfall Review Keypoints And Take Aways full books in PDF, epub, and Kindle. Read online Summary Of The 1 Windfall Review Keypoints And Take Aways ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Summary of The 1% Windfall – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 15 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Summary of The 1% Windfall – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of The 1% Windfall – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-11-27 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of The 1% Windfall – How Successful Companies Use Price to Profit and Grow presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The book "The 1 Percent Windfall" from 2010 introduces the business tactic of price setting, which is frequently disregarded, and demonstrates how businesses can expand even further by making astute pricing decisions. How is it possible for a company to not only endure but also thrive in the face of intense market competition or even inflationary periods or economic downturns? You will find the path to attracting the customers you want and keeping the customers you already have with the help of these blinks. The 1% Windfall summary includes the key points and important takeaways from the book The 1% Windfall by Rafi Mohammed. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

The 1% Windfall

Author : Rafi Mohammed
Publisher : Harper Collins
ISBN 13 : 0061985279
Total Pages : 262 pages
Book Rating : 4.0/5 (619 download)

DOWNLOAD NOW!

Book Synopsis The 1% Windfall by : Rafi Mohammed

Download or read book The 1% Windfall written by Rafi Mohammed and published by Harper Collins. This book was released on 2010-03-16 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading pricing expert Rafi Mohammed shows businesses how to reap a financial windfall and foster growth using the underutilized and often overlooked strategy of setting prices. The 1% Windfall reveals how modest incremental changes to an everyday business practice—pricing—can yield significant rewards. Illustrating the power of pricing, a study of the Global 1200 found that if companies raised prices by just 1%, their average operating profits would increase by 11%. Using a 1% increase in price, some companies would see even more growth in percentage of profit: Sears, 155%; McKesson, 100%; Tyson, 81%; Land O'Lakes, 58%; and Whirlpool, 35%. The good news is that better pricing is more than simply raising prices. Instead, the key is to offer customers a variety of pricing options. This strategy is win-win: profits to companies and choices for consumers. But how do executives and managers set the right price? Underpinned by sound empirical research and real-life anecdotes, The 1% Windfall addresses this fundamental question. This book offers guidelines that any company—whether a multinational conglomerate, a small business, or even a nonprofit—can follow to create a comprehensive pricing strategy for any product or service. In addition, these versatile techniques and tools provide solutions to avert a slump in a recession, offset the impact of inflation, or battle a new competitor. The result is a mind-opening, clear blueprint for com-panies to price for profit and growth.

The Soul of Money: Transforming Your Relationship with Money and Life

Author : Lynne Twist
Publisher : W. W. Norton & Company
ISBN 13 : 0393354245
Total Pages : 336 pages
Book Rating : 4.3/5 (933 download)

DOWNLOAD NOW!

Book Synopsis The Soul of Money: Transforming Your Relationship with Money and Life by : Lynne Twist

Download or read book The Soul of Money: Transforming Your Relationship with Money and Life written by Lynne Twist and published by W. W. Norton & Company. This book was released on 2017-03-14 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A life-changing read. With warmth, honesty, and storytelling, Lynne turns everything we think we know about money upside down…It's the book we all need right now." —Brené Brown, Ph.D., author of the #1 New York Times bestseller Rising Strong This liberating book shows us that examining our attitudes toward money—earning it, spending it, and giving it away—offers surprising insight into our lives. Through personal stories and practical advice, Lynne Twist asks us to discover our relationship with money, understand how we use it, and by assessing our core human values, align our relationship with it to our desired goals. In doing so, we can transform our lives. The Soul of Money now includes a foreword from Jack Canfield and a new introduction by Lynne Twist, in which she explores the effects of the Great Recession and environmental concerns about our monetary needs and aims.

Better than Alpha: Three Steps to Capturing Excess Returns in a Changing World

Author : Christopher M. Schelling
Publisher : McGraw Hill Professional
ISBN 13 : 126425766X
Total Pages : 305 pages
Book Rating : 4.2/5 (642 download)

DOWNLOAD NOW!

Book Synopsis Better than Alpha: Three Steps to Capturing Excess Returns in a Changing World by : Christopher M. Schelling

Download or read book Better than Alpha: Three Steps to Capturing Excess Returns in a Changing World written by Christopher M. Schelling and published by McGraw Hill Professional. This book was released on 2021-02-22 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful new approach for giving up the ghost of alpha—and building an investing portfolio that meets your objectives The concept of beating markets is just a lot of hype. Successful investors don’t find “alpha,” they find value―and that’s what this book helps you do. Better Than Alpha provides the perspective, insights, and tools you need to retrain your focus away from searching for alpha and toward actions that produce superior investment outcomes. Chris Schelling explains why strategies based on “beating the markets” are doomed to failure and provides a simple three-step framework for making better investment decisions: Behavior (smart thinking), Process (smart habits), Organization (smart governance). He explains why the search for alpha is destined to fail, the major role behavioral finance plays in so much wasted time, effort, and money, and, most important, how to avoid common mistakes and maximize your efforts. You’ll gain a deeper understanding of what drives investment returns, how superstar investment managers generated excess returns in the past, and why strategies that worked in the past don’t necessarily make sense today. Whether you’re responsible for generating revenue streams for pensions, endowments, or foundations; mitigating insurance losses; serving as an investment consultant; or any other institutional-level investing, Better Than Alpha walks you through the process of minimizing the impacts of behavioral biases and making decisions that create a higher probability of meeting your objectives―whatever they may be.

The Customer Service Revolution

Author : John R. DiJulius
Publisher : Greenleaf Book Group
ISBN 13 : 1626341303
Total Pages : 200 pages
Book Rating : 4.6/5 (263 download)

DOWNLOAD NOW!

Book Synopsis The Customer Service Revolution by : John R. DiJulius

Download or read book The Customer Service Revolution written by John R. DiJulius and published by Greenleaf Book Group. This book was released on 2015-01-06 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Customer Service Revolution, DiJulius points out how numerous companies have made Customer service their biggest competitive advantage, are dominating their industries, and have made price irrelevant. As a result of this Customer service revolution, people are being treated differently, better, and in a way like never before. This is a result of how companies and management are treating their employees and how employees are treating each other and the Customer—which ultimately permeates into people’s personal lives at home and in their communities. Can the way you run your business or treat your Customers have an effect on the world at large? John DiJulius will show you just that! Drawing on years of experience consulting with the top customer service companies around the world and in his role building his first business, John Robert’s Spa, into one of the top 20 salons in the US, DiJulius will show you exactly how to create your very own Customer service revolution and make price irrelevant.

The Revenue Growth Habit

Author : Alex Goldfayn
Publisher : John Wiley & Sons
ISBN 13 : 1119084040
Total Pages : 256 pages
Book Rating : 4.1/5 (19 download)

DOWNLOAD NOW!

Book Synopsis The Revenue Growth Habit by : Alex Goldfayn

Download or read book The Revenue Growth Habit written by Alex Goldfayn and published by John Wiley & Sons. This book was released on 2015-07-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: 800-CEO-Read Sales Book Of The Year for 2015 | Forbes 15 Best Business Books of 2015 | “The chapters, (46 of them in this 256 page book) are quick and concise, and it is easy to pick it up anywhere and find a nugget of easily actionable advice, but the kicker is that the actions he recommends are also quick and concise, so that we can accomplish them in the few bursts of spare time we all have left.” – 800CEORead.com “Follow Goldfayn's brilliant advice and you will have an endless supply of customer testimonials, spontaneous referrals, and new business, and it will compel you to buy a beautiful fountain pen and stop obsessing over social media. His advice simply works.” – Inc.com Grow your business by 15% with these proven daily growth actions Do you have trouble finding time during your hectic day to grow your business? Is your company stalled because you are too busy reacting to customer problems? Do you lack the funds to jumpstart an effective marketing plan? The Revenue Growth Habit gives business owners, leaders, and all customer facing staff a hands-on resource for increasing revenue that is fast, easy, and requires no financial investment. Alex Goldfayn, CEO of the Evangelist Marketing Institute, shows how to grow your organization by 15% or more in 15 minutes or less per day—without spending a penny of your money. Forget about relying on social media. Posting on Twitter, Facebook, and LinkedIn doesn't grow revenue, especially for business-to-business companies. The Revenue Growth Habit shows how to request and collect testimonials and how to communicate these testimonials to grow your business. You will discover how to write powerful case studies, ask for (and get!) referrals, grow your lists, and send a revenue-growing newsletter. Goldfayn also includes information for teaching your customer service people how to inform your current clients about what else they can buy from you. This proven approach revolves around letting your customers tell your story. There is nothing you can say about your products and services that is more effective than what your paying customers say. How does it work? Each day, take one quick, proactive communication action that tells someone about how they'll be improved after buying from you. Choose from the 22 actions Goldfayn details in The Revenue Growth Habit. Each technique is fast, simple, and free. It only requires your personal effort to communicate the value of your product or service to someone who can buy from you. Personal communication—the key to the 22 action steps—will make your company stand head-and-shoulders above the competition.

Red Plenty

Author : Francis Spufford
Publisher : Graywolf Press
ISBN 13 : 1555970419
Total Pages : 437 pages
Book Rating : 4.5/5 (559 download)

DOWNLOAD NOW!

Book Synopsis Red Plenty by : Francis Spufford

Download or read book Red Plenty written by Francis Spufford and published by Graywolf Press. This book was released on 2012-02-14 with total page 437 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Spufford cunningly maps out a literary genre of his own . . . Freewheeling and fabulous." —The Times (London) Strange as it may seem, the gray, oppressive USSR was founded on a fairy tale. It was built on the twentieth-century magic called "the planned economy," which was going to gush forth an abundance of good things that the lands of capitalism could never match. And just for a little while, in the heady years of the late 1950s, the magic seemed to be working. Red Plenty is about that moment in history, and how it came, and how it went away; about the brief era when, under the rash leadership of Khrushchev, the Soviet Union looked forward to a future of rich communists and envious capitalists, when Moscow would out-glitter Manhattan and every Lada would be better engineered than a Porsche. It's about the scientists who did their genuinely brilliant best to make the dream come true, to give the tyranny its happy ending. Red Plenty is history, it's fiction, it's as ambitious as Sputnik, as uncompromising as an Aeroflot flight attendant, and as different from what you were expecting as a glass of Soviet champagne.

Progress and poverty

Author : Henry George
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.R/5 (5 download)

DOWNLOAD NOW!

Book Synopsis Progress and poverty by : Henry George

Download or read book Progress and poverty written by Henry George and published by . This book was released on 1886 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Boy Who Harnessed the Wind

Author : William Kamkwamba
Publisher : Penguin
ISBN 13 : 1101637420
Total Pages : 304 pages
Book Rating : 4.1/5 (16 download)

DOWNLOAD NOW!

Book Synopsis The Boy Who Harnessed the Wind by : William Kamkwamba

Download or read book The Boy Who Harnessed the Wind written by William Kamkwamba and published by Penguin. This book was released on 2015-02-05 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now a Netflix film starring and directed by Chiwetel Ejiofor, this is a gripping memoir of survival and perseverance about the heroic young inventor who brought electricity to his Malawian village. When a terrible drought struck William Kamkwamba's tiny village in Malawi, his family lost all of the season's crops, leaving them with nothing to eat and nothing to sell. William began to explore science books in his village library, looking for a solution. There, he came up with the idea that would change his family's life forever: he could build a windmill. Made out of scrap metal and old bicycle parts, William's windmill brought electricity to his home and helped his family pump the water they needed to farm the land. Retold for a younger audience, this exciting memoir shows how, even in a desperate situation, one boy's brilliant idea can light up the world. Complete with photographs, illustrations, and an epilogue that will bring readers up to date on William's story, this is the perfect edition to read and share with the whole family.

The Creative Curve

Author : Allen Gannett
Publisher : Random House
ISBN 13 : 0753548755
Total Pages : 320 pages
Book Rating : 4.7/5 (535 download)

DOWNLOAD NOW!

Book Synopsis The Creative Curve by : Allen Gannett

Download or read book The Creative Curve written by Allen Gannett and published by Random House. This book was released on 2018-06-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new. We’ve been told a lie about the nature of creativity. We're told stories about creative geniuses – the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren’t told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett – data wizard and successful entrepreneur – reveals the four laws of creativity that are proven to work. New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there’s a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh. Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you’re a business leader, a creative artist or a budding entrepreneur – and will teach you the secret to conceiving great ideas that can achieve major success.

Priceless

Author : William Poundstone
Publisher : Hill and Wang
ISBN 13 : 9781429943932
Total Pages : 352 pages
Book Rating : 4.9/5 (439 download)

DOWNLOAD NOW!

Book Synopsis Priceless by : William Poundstone

Download or read book Priceless written by William Poundstone and published by Hill and Wang. This book was released on 2010-01-05 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prada stores carry a few obscenely expensive items in order to boost sales for everything else (which look like bargains in comparison). People used to download music for free, then Steve Jobs convinced them to pay. How? By charging 99 cents. That price has a hypnotic effect: the profit margin of the 99 Cents Only store is twice that of Wal-Mart. Why do text messages cost money, while e-mails are free? Why do jars of peanut butter keep getting smaller in order to keep the price the "same"? The answer is simple: prices are a collective hallucination. In Priceless, the bestselling author William Poundstone reveals the hidden psychology of value. In psychological experiments, people are unable to estimate "fair" prices accurately and are strongly influenced by the unconscious, irrational, and politically incorrect. It hasn't taken long for marketers to apply these findings. "Price consultants" advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. The new psychology of price dictates the design of price tags, menus, rebates, "sale" ads, cell phone plans, supermarket aisles, real estate offers, wage packages, tort demands, and corporate buyouts. Prices are the most pervasive hidden persuaders of all. Rooted in the emerging field of behavioral decision theory, Priceless should prove indispensable to anyone who negotiates.

A Fire Upon The Deep

Author : Vernor Vinge
Publisher : Tor Science Fiction
ISBN 13 : 1429981989
Total Pages : 626 pages
Book Rating : 4.4/5 (299 download)

DOWNLOAD NOW!

Book Synopsis A Fire Upon The Deep by : Vernor Vinge

Download or read book A Fire Upon The Deep written by Vernor Vinge and published by Tor Science Fiction. This book was released on 2010-04-01 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now with a new introduction for the Tor Essentials line, A Fire Upon the Deep is sure to bring a new generation of SF fans to Vinge's award-winning works. A Hugo Award-winning Novel! “Vinge is one of the best visionary writers of SF today.”-David Brin Thousands of years in the future, humanity is no longer alone in a universe where a mind's potential is determined by its location in space, from superintelligent entities in the Transcend, to the limited minds of the Unthinking Depths, where only simple creatures, and technology, can function. Nobody knows what strange force partitioned space into these "regions of thought," but when the warring Straumli realm use an ancient Transcendent artifact as a weapon, they unwittingly unleash an awesome power that destroys thousands of worlds and enslaves all natural and artificial intelligence. Fleeing this galactic threat, Ravna crash lands on a strange world with a ship-hold full of cryogenically frozen children, the only survivors from a destroyed space-lab. They are taken captive by the Tines, an alien race with a harsh medieval culture, and used as pawns in a ruthless power struggle. Tor books by Vernor Vinge Zones of Thought Series A Fire Upon The Deep A Deepness In The Sky The Children of The Sky Realtime/Bobble Series The Peace War Marooned in Realtime Other Novels The Witling Tatja Grimm's World Rainbows End Collections Collected Stories of Vernor Vinge True Names At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

12 Months to $1 Million

Author : Ryan Daniel Moran
Publisher : BenBella Books
ISBN 13 : 1950665143
Total Pages : 207 pages
Book Rating : 4.9/5 (56 download)

DOWNLOAD NOW!

Book Synopsis 12 Months to $1 Million by : Ryan Daniel Moran

Download or read book 12 Months to $1 Million written by Ryan Daniel Moran and published by BenBella Books. This book was released on 2020-05-05 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the road map to a seven-figure business . . . in one year or less The word "entrepreneur" is today's favorite buzzword, and any aspiring business owner has likely encountered an overwhelming number of so-called "easy paths to success." The truth is that building a real, profitable, sustainable business requires thousands of hours of commitment, grit, and hard work. It's no wonder why more than half of new businesses close within six years of opening, and fewer than 5 percent will ever earn more than $1 million annually. 12 Months to $1 Million condenses the startup phase into one fast-paced year that has helped hundreds of new entrepreneurs hit the million-dollar level by using an exclusive and foolproof formula. By cutting out the noise and providing a clear and proven plan, this roadmap helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: • The Grind (Months 0-4): This step-by-step plan will help you identify a winning product idea, target customers that are guaranteed to buy, secure funding, and take your first sale within your first four months. • The Growth (Months 5 - 8): Once you're in business, you will discover how to use cheap and effective advertising strategies to get your product to at least 25 sales per day, so you can prove you have a profitable business. • The Gold (Months 9-12): It's time to establish series of products available for sale, until you are averaging at least 100 sales per day, getting you closer to the million-dollar mark every single day. Through his training sessions at Capitalism.com, Ryan Daniel Moran has helped new and experienced entrepreneurs launch scalable and sustainable online businesses. He's seen more than 100 entrepreneurs cross the seven-figure barrier, many of whom go on to sell their businesses. If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business and be in a position to call your own shots for life.

The Real Book of Real Estate

Author : Robert T. Kiyosaki
Publisher : ReadHowYouWant.com
ISBN 13 : 1458772500
Total Pages : 462 pages
Book Rating : 4.4/5 (587 download)

DOWNLOAD NOW!

Book Synopsis The Real Book of Real Estate by : Robert T. Kiyosaki

Download or read book The Real Book of Real Estate written by Robert T. Kiyosaki and published by ReadHowYouWant.com. This book was released on 2010-05 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 bestselling author of "Rich Dad, Poor Dad" comes the ultimate guide to real estate--the advice and techniques every investor needs to navigate through the ups, downs, and in-betweens of the market.

Trading Secrets

Author : Louise Bedford
Publisher : John Wiley & Sons
ISBN 13 : 1118319265
Total Pages : 347 pages
Book Rating : 4.1/5 (183 download)

DOWNLOAD NOW!

Book Synopsis Trading Secrets by : Louise Bedford

Download or read book Trading Secrets written by Louise Bedford and published by John Wiley & Sons. This book was released on 2012-07-23 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical, informative, and accessible guide to getting started in trading Louise Bedford has been coaching and mentoring traders for almost twenty years, and in Trading Secrets, Third Edition she's back to share what she's learned. Whether you're just starting out in the trading world, or you're an old hand looking for some new tricks, this book is for you. Packed with everything you need to get in on the action and consistently profit from the markets, Trading Secrets is your personal coach to becoming a trading mastermind. Designed to educate, motivate, and guide you through the sometimes confusing world of trading, the book shows you how to set up a trading business and, most importantly, master your number one trading foe; yourself. Known for her witty and entertaining style, Bedford has demystified the world of share trading for thousands of investors and traders, and you're next. Brings together the processes, careful planning, and risk control techniques that Bedford has used throughout her own successful trading career Offers fascinating insights into everything from how to handle a windfall profit to why men and women trade differently Includes end-of-chapter review materials, essential for helping you master the material

The General Theory of Employment, Interest, and Money

Author : John Maynard Keynes
Publisher : Springer
ISBN 13 : 3319703447
Total Pages : 404 pages
Book Rating : 4.3/5 (197 download)

DOWNLOAD NOW!

Book Synopsis The General Theory of Employment, Interest, and Money by : John Maynard Keynes

Download or read book The General Theory of Employment, Interest, and Money written by John Maynard Keynes and published by Springer. This book was released on 2018-07-20 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was originally published by Macmillan in 1936. It was voted the top Academic Book that Shaped Modern Britain by Academic Book Week (UK) in 2017, and in 2011 was placed on Time Magazine's top 100 non-fiction books written in English since 1923. Reissued with a fresh Introduction by the Nobel-prize winner Paul Krugman and a new Afterword by Keynes’ biographer Robert Skidelsky, this important work is made available to a new generation. The General Theory of Employment, Interest and Money transformed economics and changed the face of modern macroeconomics. Keynes’ argument is based on the idea that the level of employment is not determined by the price of labour, but by the spending of money. It gave way to an entirely new approach where employment, inflation and the market economy are concerned. Highly provocative at its time of publication, this book and Keynes’ theories continue to remain the subject of much support and praise, criticism and debate. Economists at any stage in their career will enjoy revisiting this treatise and observing the relevance of Keynes’ work in today’s contemporary climate.

Lucky in Love

Author : Kasie West
Publisher : Scholastic Inc.
ISBN 13 : 1338058029
Total Pages : 294 pages
Book Rating : 4.3/5 (38 download)

DOWNLOAD NOW!

Book Synopsis Lucky in Love by : Kasie West

Download or read book Lucky in Love written by Kasie West and published by Scholastic Inc.. This book was released on 2017-07-25 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new contemporary from YA star Kasie West, a girl who wins the lottery learns that money can cause more problems than it solves, especially when love comes into the picture. Maddie's not impulsive. She's all about hard work and planning ahead. But one night, on a whim, she buys a lottery ticket. And then, to her astonishment --She wins!In a flash, Maddie's life is unrecognizable. No more stressing about college scholarships. Suddenly, she's talking about renting a yacht. And being in the spotlight at school is fun... until rumors start flying, and random people ask her for loans. Now, Maddie isn't sure who she can trust. Except for Seth Nguyen, her funny, charming coworker at the local zoo. Seth doesn't seem aware of Maddie's big news. And, for some reason, she doesn't want to tell him. But what will happen if he learns her secret? With tons of humor and heart, Kasie West delivers a million-dollar tale of winning, losing, and falling in love.