Summary Of Sonic Boom By Joel Beckerman With Tyler Gray

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Summary of “Sonic Boom” by Joel Beckerman with Tyler Gray

Author : QuickRead
Publisher : QuickRead.com
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of “Sonic Boom” by Joel Beckerman with Tyler Gray by : QuickRead

Download or read book Summary of “Sonic Boom” by Joel Beckerman with Tyler Gray written by QuickRead and published by QuickRead.com. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about the remarkable relationship between sound and marketing. Can a sound make you buy something? When you first hear that question, you might be tempted to say, “Of course not!” After all, most of us have no memories of sound impacting our purchasing decisions. But Sonic Boom (2014) argues that sound has a more powerful impact on our lives, emotions, and buying habits than we realize! In fact, the authors’ research indicates that our relationship with sound can even be an incredible marketing tool! Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended to. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at [email protected]

The Sonic Boom

Author : Joel Beckerman
Publisher : HMH
ISBN 13 : 0544230361
Total Pages : 213 pages
Book Rating : 4.5/5 (442 download)

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Book Synopsis The Sonic Boom by : Joel Beckerman

Download or read book The Sonic Boom written by Joel Beckerman and published by HMH. This book was released on 2014-10-21 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating study on the influence of sound—and how companies wrangle its power to affect our moods, our shopping habits, and our lives. From movie scores and national anthems to cell-phone dings and squeaky shoes, sound and music impact how we perceive the stories, situations, and products we encounter every day. In The Sonic Boom, composer and strategic sound expert Joel Beckerman reveals sound’s surprising power to influence our decisions, opinions, and actions in ways we might not even notice: discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. You don’t need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they’re perceived by their audiences, and gain a competitive edge. Whether you’re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of “boom moments”—transcendent instants when sound connects with a listener’s emotional core. “Equal parts sociological study and business advice, using unique everyday examples—for instance, how the fate of the Chili’s fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience—to explain how sound effects our mood and shopping habits.” —Entertainment Weekly “Music defines us. Joel Beckerman knows. Let him tell you all about it.” —Anthony Bourdain “The Sonic Boom reveals the music and structured cacophony of everyday life.” —Moby

Create, Produce, Consume

Author : David Bruenger
Publisher : Univ of California Press
ISBN 13 : 0520972732
Total Pages : 423 pages
Book Rating : 4.5/5 (29 download)

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Book Synopsis Create, Produce, Consume by : David Bruenger

Download or read book Create, Produce, Consume written by David Bruenger and published by Univ of California Press. This book was released on 2019-10-08 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create, Produce, Consume explores the cycle of musical experience for musicians, professionals, and budding entrepreneurs looking to break into the music industry. Building on the concepts of his previous book, Making Money, Making Music, David Bruenger provides readers with a basic framework for understanding the relationships between the artist and audience and the producer consumer by examining the methods underlying creation-production-reception and creation-consumption-compensation. Each chapter offers a different perspective on the processes and structures that lead listeners to discover, experience, and interact with music and musical artists. Through case studies ranging from Taylor Swift’s refusal to allow her music to be streamed on Spotify to the rise of artists supported through sites like Patreon, Bruenger offers highly relevant real-world examples of industry practices that shape our encounters with music. Create, Produce, Consume is a critical tool for giving readers the agile knowledge necessary to adapt to a rapidly changing music industry. Graphs, tables, lists for additional reading, and questions for further discussion illustrate key concepts. Online resources for instructors and students will include sample syllabi, lists for expanded reading, and more.

The Sonic Boom

Author : Joel Beckerman
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544191749
Total Pages : 213 pages
Book Rating : 4.5/5 (441 download)

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Book Synopsis The Sonic Boom by : Joel Beckerman

Download or read book The Sonic Boom written by Joel Beckerman and published by Houghton Mifflin Harcourt. This book was released on 2014 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to the effective use of sound in marketing, revealing the surprising ways sound can influence our emotions, opinions, and preferences

The Flavor of Wood

Author : Artur Cisar-Erlach
Publisher : Abrams
ISBN 13 : 1468316737
Total Pages : 315 pages
Book Rating : 4.4/5 (683 download)

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Book Synopsis The Flavor of Wood by : Artur Cisar-Erlach

Download or read book The Flavor of Wood written by Artur Cisar-Erlach and published by Abrams. This book was released on 2019-02-26 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Part travelogue and part culinary adventure . . . a quirky, entertaining ramble through the many ways wood lends its flavor to food” (Bob Holmes, author of Flavor). Most people don’t expect wood to flavor their food beyond the barbecue, and gastronomists rarely discuss the significance of wood in the realm of taste. But trees have a far greater influence over our plate and palate than you might think. Over the centuries, it has been used in cooking, distilling, fermenting, and even perfume creation to produce a unique flavor and smell. In The Flavor of Wood, food communications expert Artur Cisar-Erlach embarks on a global journey to understand how trees infuse the world’s most delectable dishes through their smoke, sap, roots, and bark. His exploration covers everything from wooden barrels used to age scotch in Austria to the wood-burning pizza ovens of Naples to Canadian maple syrup producers—as well as cheese, tea, wine, blue yogurt, and more. Brimming with fascinating characters, unexpected turns, beautiful landscapes, scientific discoveries, and historic connections, The Flavor of Wood is the story of a passionate flavor hunter, and offers readers unparalleled access to some of the world’s highest quality cuisine and unknown tree flavors.

The Origins of Political Order

Author : Francis Fukuyama
Publisher : Profile Books
ISBN 13 : 1847652816
Total Pages : 529 pages
Book Rating : 4.8/5 (476 download)

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Book Synopsis The Origins of Political Order by : Francis Fukuyama

Download or read book The Origins of Political Order written by Francis Fukuyama and published by Profile Books. This book was released on 2011-05-12 with total page 529 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nations are not trapped by their pasts, but events that happened hundreds or even thousands of years ago continue to exert huge influence on present-day politics. If we are to understand the politics that we now take for granted, we need to understand its origins. Francis Fukuyama examines the paths that different societies have taken to reach their current forms of political order. This book starts with the very beginning of mankind and comes right up to the eve of the French and American revolutions, spanning such diverse disciplines as economics, anthropology and geography. The Origins of Political Order is a magisterial study on the emergence of mankind as a political animal, by one of the most eminent political thinkers writing today.

Top of Mind (PB)

Author : John Hall
Publisher : McGraw Hill Professional
ISBN 13 : 1260011933
Total Pages : 209 pages
Book Rating : 4.2/5 (6 download)

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Book Synopsis Top of Mind (PB) by : John Hall

Download or read book Top of Mind (PB) written by John Hall and published by McGraw Hill Professional. This book was released on 2017-04-28 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: A game-changing framework for staying top of mind with your audience―from the No. 1 company dominating content marketing What do many successful businesses and leaders have in common? They’re the first names that come to mind when people think about their particular industries. How do you achieve this level of trust that influences people to think of you in the right way at the right time? By developing habits and strategies that focus on engaging your audience, creating meaningful relationships, and delivering value consistently, day in and day out. It’s the winning approach John Hall used to build Influence & Co. into one of “America’s Most Promising Companies,” according to Forbes. In this step-by-step guide, he shows you how to use content to keep your brand front and center in the minds of decision makers who matter. He reveals: • how consumer needs and expectations have changed and what this shift means for you • how to build a helpful, authentic, and consistent brand that serves others just as well as it serves you • proven methods for using digital content to enrich your target audience’s lives in ways that build real, lasting trust Whether you’re a marketing leader engaging an audience of potential customers, a business leader looking to humanize your company brand, or an industry up-and-comer seeking to build influence, maintaining a prominent spot in your audience’s minds will increase the likelihood that the moment they need to make a choice, you’ll be the first one they call. There’s no better way to drive opportunities that result in increased revenue and growth. Business is never “just” business. It’s always about relationships. It’s always about a human connection. When you’re viewed as a valuable, trustworthy partner, the opportunities are endless. Position yourself for success by establishing and developing content-driven relationships that keep you and your brand Top of Mind.

Sonic Branding

Author : D. Jackson
Publisher : Springer
ISBN 13 : 0230503268
Total Pages : 202 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis Sonic Branding by : D. Jackson

Download or read book Sonic Branding written by D. Jackson and published by Springer. This book was released on 2003-10-06 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Nawabs, Nudes, Noodles

Author : Ambi Parameswaran
Publisher : Pan Macmillan
ISBN 13 : 150984063X
Total Pages : 312 pages
Book Rating : 4.5/5 (98 download)

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Book Synopsis Nawabs, Nudes, Noodles by : Ambi Parameswaran

Download or read book Nawabs, Nudes, Noodles written by Ambi Parameswaran and published by Pan Macmillan. This book was released on 2016-05-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.

Audio Branding

Author : Laurence Minsky
Publisher : Kogan Page Publishers
ISBN 13 : 0749478586
Total Pages : 233 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Audio Branding by : Laurence Minsky

Download or read book Audio Branding written by Laurence Minsky and published by Kogan Page Publishers. This book was released on 2017-03-03 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Audio Branding is a concise, practical guide on the influential world of audio branding - what it is, why it's important, and how it can be used to enhance a brand. Consider the familiar tune of a branded ringtone, the bubbly sounds of Skype, and even the chosen sound bite for a branded car unlocking as the driver presses the key. How do these choices tie into a wider brand identity? Which emotions do they spark, and most importantly, how do these choices enhance brand association with the consumer? Audio Branding delivers fascinating insights into this area of marketing, underpinned by practical step-by-step guidance and cutting-edge research to enhance brand loyalty through user experience. Written by authors who have contributed directly to the development of this field, the book contains an enlightening set of case studies, including companies such as Renault (a surprisingly emotional audio brand) Atlanta Convention & Visitors Bureau (a warm, energetic audio brand), and Michelin (a globally coherent audio brand). Covering issues such as the dominance of audio-enabled devices and the phenomenon of continuous partial attention, Audio Branding demonstrates how brands can infuse sound into so many different aspects of their identity, building in a subtle longevity of brand presence through daily user experience.

The Senses

Author : Ellen Lupton
Publisher : Chronicle Books
ISBN 13 : 1616897740
Total Pages : 232 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis The Senses by : Ellen Lupton

Download or read book The Senses written by Ellen Lupton and published by Chronicle Books. This book was released on 2018-07-24 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful reminder to anyone who thinks design is primarily a visual pursuit, The Senses accompanies a major exhibition at the Cooper-Hewitt Smithsonian Design Museum that explores how space, materials, sound, and light affect the mind and body. Learn how contemporary designers, including Petra Blaisse, Bruce Mau, Malin+Goetz and many others, engage sensory experience. Multisensory design can solve problems and enhance life for everyone, including those with sensory disabilities. Featuring thematic essays on topics ranging from design for the table to tactile graphics, tactile sound, and visualizing the senses, this book is a call to action for multisensory design practice. The Senses: Design Beyond Vision is mandatory reading for students and professionals working in diverse fields, including products, interiors, graphics, interaction, sound, animation, and data visualization, or anyone seeking the widest possible understanding of design. The book, designed by David Genco with Ellen Lupton, is edited by Lupton and curator Andrea Lipps. Includes essays by Lupton, Lipps, Christopher Brosius, Hansel Bauman, Karen Kraskow, Binglei Yan, and Simon Kinnear.

Designing with Sound

Author : Amber Case
Publisher : O'Reilly Media
ISBN 13 : 1491961074
Total Pages : 247 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Designing with Sound by : Amber Case

Download or read book Designing with Sound written by Amber Case and published by O'Reilly Media. This book was released on 2018-11-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sound can profoundly impact how people interact with your product. Well-designed sounds can be exceptionally effective in conveying subtle distinctions, emotion, urgency, and information without adding visual clutter. In this practical guide, Amber Case and Aaron Day explain why sound design is critical to the success of products, environments, and experiences. Just as visual designers have a set of benchmarks and a design language to guide their work, this book provides a toolkit for the auditory experience, improving collaboration for a wide variety of stakeholders, from product developers to composers, user experience designers to architects. You’ll learn a complete process for designing, prototyping, and testing sound. In two parts, this guide includes: Past, present, and upcoming advances in sound design Principles for designing quieter products Guidelines for intelligently adding and removing sound in interactions When to use voice interfaces, how to consider personalities, and how to build a knowledge map of queries Working with brands to create unique and effective audio logos that will speak to your customers Adding information using sonification and generative audio

The Anatomy of Violence

Author : Adrian Raine
Publisher : Pantheon
ISBN 13 : 0307378845
Total Pages : 501 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis The Anatomy of Violence by : Adrian Raine

Download or read book The Anatomy of Violence written by Adrian Raine and published by Pantheon. This book was released on 2013 with total page 501 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provocative and timely: a pioneering neurocriminologist introduces the latest biological research into the causes of--and potential cures for--criminal behavior. With an 8-page full-color insert, and black-and-white illustrations throughout.

Extreme Exoticism

Author : W. Anthony Sheppard
Publisher : Oxford University Press
ISBN 13 : 0190072725
Total Pages : 641 pages
Book Rating : 4.1/5 (9 download)

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Book Synopsis Extreme Exoticism by : W. Anthony Sheppard

Download or read book Extreme Exoticism written by W. Anthony Sheppard and published by Oxford University Press. This book was released on 2019-09-20 with total page 641 pages. Available in PDF, EPUB and Kindle. Book excerpt: To what extent can music be employed to shape one culture's understanding of another? In the American imagination, Japan has represented the "most alien" nation for over 150 years. This perceived difference has inspired fantasies--of both desire and repulsion--through which Japanese culture has profoundly impacted the arts and industry of the U.S. While the influence of Japan on American and European painting, architecture, design, theater, and literature has been celebrated in numerous books and exhibitions, the role of music has been virtually ignored until now. W. Anthony Sheppard's Extreme Exoticism offers a detailed documentation and wide-ranging investigation of music's role in shaping American perceptions of the Japanese, the influence of Japanese music on American composers, and the place of Japanese Americans in American musical life. Presenting numerous American encounters with and representations of Japanese music and Japan, this book reveals how music functions in exotic representation across a variety of genres and media, and how Japanese music has at various times served as a sign of modernist experimentation, a sounding board for defining American music, and a tool for reshaping conceptions of race and gender. From the Tin Pan Alley songs of the Russo-Japanese war period to Weezer's Pinkerton album, music has continued to inscribe Japan as the land of extreme exoticism.

Toilet

Author : Harvey Molotch
Publisher : NYU Press
ISBN 13 : 0814795897
Total Pages : 324 pages
Book Rating : 4.8/5 (147 download)

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Book Synopsis Toilet by : Harvey Molotch

Download or read book Toilet written by Harvey Molotch and published by NYU Press. This book was released on 2010-11-17 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Toilet," noted sociologist Harvey Molotch and Lauren Noren bring together twelve essays by urbanists, historians and cultural analysts (among others) to shed light on the public restroom and how it reflects and sustains our cultural attitudes towards gender, class, and disability.

Tap Dancing to Work

Author : Carol J. Loomis
Publisher : Penguin
ISBN 13 : 1101601507
Total Pages : 573 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Tap Dancing to Work by : Carol J. Loomis

Download or read book Tap Dancing to Work written by Carol J. Loomis and published by Penguin. This book was released on 2012-11-21 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warren Buffett built Berkshire Hathaway into something remarkable— and Fortune journalist Carol Loomis had a front-row seat for it all. When Carol Loomis first mentioned a little-known Omaha hedge fund manager in a 1966 Fortune article, she didn’t dream that Warren Buffett would one day be considered the world’s greatest investor—nor that she and Buffett would quickly become close personal friends. As Buffett’s fortune and reputation grew over time, Loomis used her unique insight into Buffett’s thinking to chronicle his work for Fortune, writing and proposing scores of stories that tracked his many accomplishments—and also his occasional mistakes. Now Loomis has collected and updated the best Buffett articles Fortune published between 1966 and 2012, including thirteen cover stories and a dozen pieces authored by Buffett himself. Loomis has provided commentary about each major article that supplies context and her own informed point of view. Readers will gain fresh insights into Buffett’s investment strategies and his thinking on management, philanthropy, public policy, and even parenting. Some of the highlights include: The 1966 A. W. Jones story in which Fortune first mentioned Buffett. The first piece Buffett wrote for the magazine, 1977’s “How Inf lation Swindles the Equity Investor.” Andrew Tobias’s 1983 article “Letters from Chairman Buffett,” the first review of his Berkshire Hathaway shareholder letters. Buffett’s stunningly prescient 2003 piece about derivatives, “Avoiding a Mega-Catastrophe.” His unconventional thoughts on inheritance and philanthropy, including his intention to leave his kids “enough money so they would feel they could do anything, but not so much that they could do nothing.” Bill Gates’s 1996 article describing his early impressions of Buffett as they struck up their close friendship. Scores of Buffett books have been written, but none can claim this work’s combination of trust between two friends, the writer’s deep understanding of Buffett’s world, and a very long-term perspective.

Noise

Author : David Hendy
Publisher : Harper Collins
ISBN 13 : 006228309X
Total Pages : 320 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Noise by : David Hendy

Download or read book Noise written by David Hendy and published by Harper Collins. This book was released on 2013-10-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if history had a sound track? What would it tell us about ourselves? Based on a thirty-part BBC Radio series and podcast, Noise explores the human dramas that have revolved around sound at various points in the last 100,000 years, allowing us to think in fresh ways about the meaning of our collective past. Though we might see ourselves inhabiting a visual world, our lives have always been hugely influenced by our need to hear and be heard. To tell the story of sound—music and speech, but also echoes, chanting, drumbeats, bells, thunder, gunfire, the noise of crowds, the rumbles of the human body, laughter, silence, conversations, mechanical sounds, noisy neighbors, musical recordings, and radio—is to explain how we learned to overcome our fears about the natural world, perhaps even to control it; how we learned to communicate with, understand, and live alongside our fellow beings; how we've fought with one another for dominance; how we've sought to find privacy in an increasingly noisy world; and how we've struggled with our emotions and our sanity. Oratory in ancient Rome was important not just for the words spoken but for the sounds made—the tone, the cadence, the pitch of the voice—how that voice might have been transformed by the environment in which it was heard and how the audience might have responded to it. For the Native American tribes first encountering the European colonists, to lose one's voice was to lose oneself. In order to dominate the Native Americans, European colonists went to great effort to silence them, to replace their "demonic" "roars" with the more familiar "bugles, speaking trumpets, and gongs." Breaking up the history of sound into prehistoric noise, the age of oratory, the sounds of religion, the sounds of power and revolt, the rise of machines, and what he calls our "amplified age," Hendy teases out continuities and breaches in our long relationship with sound in order to bring new meaning to the human story.