Summary Of Misbehaving

Download Summary Of Misbehaving full books in PDF, epub, and Kindle. Read online Summary Of Misbehaving ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Misbehaving: The Making of Behavioral Economics

Author : Richard H. Thaler
Publisher : W. W. Norton & Company
ISBN 13 : 0393246779
Total Pages : 502 pages
Book Rating : 4.3/5 (932 download)

DOWNLOAD NOW!

Book Synopsis Misbehaving: The Making of Behavioral Economics by : Richard H. Thaler

Download or read book Misbehaving: The Making of Behavioral Economics written by Richard H. Thaler and published by W. W. Norton & Company. This book was released on 2015-05-11 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Nobel Prize in Economics Get ready to change the way you think about economics. Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

Misbehaving

Author : Richard H Thaler
Publisher : National Geographic Books
ISBN 13 : 039335279X
Total Pages : 0 pages
Book Rating : 4.3/5 (933 download)

DOWNLOAD NOW!

Book Synopsis Misbehaving by : Richard H Thaler

Download or read book Misbehaving written by Richard H Thaler and published by National Geographic Books. This book was released on 2016-06-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Nobel Prize in Economics Get ready to change the way you think about economics. Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans—predictable, error-prone individuals. Misbehaving is his arresting, frequently hilarious account of the struggle to bring an academic discipline back down to earth—and change the way we think about economics, ourselves, and our world. Traditional economics assumes rational actors. Early in his research, Thaler realized these Spock-like automatons were nothing like real people. Whether buying a clock radio, selling basketball tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. More importantly, our misbehavior has serious consequences. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behavior, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioral economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV game shows, the NFL draft, and businesses like Uber. Laced with antic stories of Thaler’s spirited battles with the bastions of traditional economic thinking, Misbehaving is a singular look into profound human foibles. When economics meets psychology, the implications for individuals, managers, and policy makers are both profound and entertaining. Shortlisted for the Financial Times & McKinsey Business Book of the Year Award

Misbehaving

Author : Richard H. Thaler
Publisher : Penguin UK
ISBN 13 : 0141966157
Total Pages : 506 pages
Book Rating : 4.1/5 (419 download)

DOWNLOAD NOW!

Book Synopsis Misbehaving by : Richard H. Thaler

Download or read book Misbehaving written by Richard H. Thaler and published by Penguin UK. This book was released on 2015-05-07 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: RICHARD H. THALER: WINNER OF THE 2017 NOBEL PRIZE IN ECONOMICS Shortlisted for the Financial Times and McKinsey Business Book of the Year Award ECONOMIST, FINANCIAL TIMES and EVENING STANDARD books of the year From the renowned and entertaining behavioural economist and co-author of the seminal work Nudge, Misbehaving is an irreverent and enlightening look into human foibles. Traditional economics assumes that rational forces shape everything. Behavioural economics knows better. Richard Thaler has spent his career studying the notion that humans are central to the economy - and that we're error-prone individuals, not Spock-like automatons. Now behavioural economics is hugely influential, changing the way we think not just about money, but about ourselves, our world and all kinds of everyday decisions. Whether buying an alarm clock, selling football tickets, or applying for a mortgage, we all succumb to biases and make decisions that deviate from the standards of rationality assumed by economists. In other words, we misbehave. Dismissed at first by economists as an amusing sideshow, the study of human miscalculations and their effects on markets now drives efforts to make better decisions in our lives, our businesses, and our governments. Coupling recent discoveries in human psychology with a practical understanding of incentives and market behaviour, Thaler enlightens readers about how to make smarter decisions in an increasingly mystifying world. He reveals how behavioural economic analysis opens up new ways to look at everything from household finance to assigning faculty offices in a new building, to TV quiz shows, sports transfer seasons, and businesses like Uber. When economics meets psychology, the implications for individuals, managers and policy makers are both profound and entertaining.

Misbehaving Science

Author : Aaron Panofsky
Publisher : University of Chicago Press
ISBN 13 : 022605859X
Total Pages : 334 pages
Book Rating : 4.2/5 (26 download)

DOWNLOAD NOW!

Book Synopsis Misbehaving Science by : Aaron Panofsky

Download or read book Misbehaving Science written by Aaron Panofsky and published by University of Chicago Press. This book was released on 2014-07-07 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Behavior genetics has always been a breeding ground for controversies. From the “criminal chromosome” to the “gay gene,” claims about the influence of genes like these have led to often vitriolic national debates about race, class, and inequality. Many behavior geneticists have encountered accusations of racism and have had their scientific authority and credibility questioned, ruining reputations, and threatening their access to coveted resources. In Misbehaving Science, Aaron Panofsky traces the field of behavior genetics back to its origins in the 1950s, telling the story through close looks at five major controversies. In the process, Panofsky argues that persistent, ungovernable controversy in behavior genetics is due to the broken hierarchies within the field. All authority and scientific norms are questioned, while the absence of unanimously accepted methods and theories leaves a foundationless field, where disorder is ongoing. Critics charge behavior geneticists with political motivations; champions say they merely follow the data where they lead. But Panofsky shows how pragmatic coping with repeated controversies drives their scientific actions. Ironically, behavior geneticists’ struggles for scientific authority and efforts to deal with the threats to their legitimacy and autonomy have made controversy inevitable—and in some ways essential—to the study of behavior genetics.

No More Misbehavin'

Author : Michele Borba
Publisher : John Wiley & Sons
ISBN 13 : 0787971820
Total Pages : 354 pages
Book Rating : 4.7/5 (879 download)

DOWNLOAD NOW!

Book Synopsis No More Misbehavin' by : Michele Borba

Download or read book No More Misbehavin' written by Michele Borba and published by John Wiley & Sons. This book was released on 2003-10-27 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This will be the only discipline book you'll ever need to raise good kids." -from the Foreword by Jack Canfield, coauthor, Chicken Soup for the Soul and Chicken Soup for the Parent's Soul "Michele Borba offers insightful, realistic, and straightforward advice that is sure to get immediate results." -Editor-in-Chief, Parents Magazine "A sensitive, thoughtful, eminently practical book that will help parents help their children change behaviors that will improve the child's, and the entire family's, well being and happiness. A wonderful contribution!" -Alvin Rosenfeld, M.D., child psychiatrist and coauthor, Over-Scheduled Child Anger, Anxiety, Biting, Bossy, Bullied, Bullying, Chore Wars, Cynical, Defiant, Doesn't Listen, Fighting, Gives Up Easily, Hitting, Homework Battles, Hooked on Rewards, Impulsivity, Intolerant, Lying and Cheating, Materialistic, Mean, Negative Peer Pressure, No Friends, Over-Perfectionism, Poor Sportsmanship, Put-Downs, Rude, Selfish, Sibling Battles, Short Attention Span, Shy, Stealing, Swearing, Talking Back, Tattling, Teased, Temper Tantrums, Whining, Yelling. Parenting expert Dr. Michele Borba tackles the most common bad behaviors that kids ages 3 to 12 repeat over and over behaviors that drive parents crazy. In this enormously useful, simple-to-use book she shows how to change these behaviors for good. For each negative behavior Dr. Borba offers a series of key tips and guidelines and outlines a step-by-step plan for a customized makeover that really works! Using the steps outlined in No More Misbehavin' will give you the help you need to raise kids with strong values and good character.

How to Talk About Climate Change in a Way That Makes a Difference

Author : Rebecca Huntley
Publisher : Allen & Unwin
ISBN 13 : 1760874604
Total Pages : 241 pages
Book Rating : 4.7/5 (68 download)

DOWNLOAD NOW!

Book Synopsis How to Talk About Climate Change in a Way That Makes a Difference by : Rebecca Huntley

Download or read book How to Talk About Climate Change in a Way That Makes a Difference written by Rebecca Huntley and published by Allen & Unwin. This book was released on 2020-07-02 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The antidote to climate anxiety is action. Make your first action reading this book.' OSHER GUNSBERG 'Rebecca Huntley has given us a great gift: an essential guide to understanding ourselves and each other as we face the climate crisis. Let's take down the walls that divide us. Collectively, with compassion and courage, we can make real change happen.' KYLIE KWONG 'Explains whether and how we will choose to solve the climate problem. Immensely important analysis in a great read.' PROFESSOR ROSS GARNAUT Why is it so hard to talk about climate change? While scientists double down on the shocking figures, we still find ourselves unable to discuss climate change meaningfully among friends and neighbours - or even to grapple with it ourselves. The key to progress on climate change is in the psychology of human attitudes and our ability to change. Whether you're already alarmed and engaged with the issue, concerned but disengaged, a passive skeptic or an active denier, understanding our emotional reactions to climate change - why it makes us anxious, fearful, angry or detached - is critical to coping on an individual level and convincing each other to act. This book is about understanding why people who aren't like you feel the way they do and learning to talk to them effectively. What we need are thousands - millions - of everyday conversations about the climate to enlarge the ranks of the concerned, engage the disengaged and persuade the cautious of the need for action.

Quasi Rational Economics

Author : Richard H. Thaler
Publisher : Russell Sage Foundation
ISBN 13 : 9780871548474
Total Pages : 396 pages
Book Rating : 4.5/5 (484 download)

DOWNLOAD NOW!

Book Synopsis Quasi Rational Economics by : Richard H. Thaler

Download or read book Quasi Rational Economics written by Richard H. Thaler and published by Russell Sage Foundation. This book was released on 1994-01-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standard economics theory is built on the assumption that human beings act rationally in their own self interest. But if rationality is such a reliable factor, why do economic models so often fail to predict market behavior accurately? According to Richard Thaler, the shortcomings of the standard approach arise from its failure to take into account systematic mental biases that color all human judgments and decisions.

Inside the Nudge Unit

Author : David Halpern
Publisher : Random House
ISBN 13 : 0753551381
Total Pages : 432 pages
Book Rating : 4.7/5 (535 download)

DOWNLOAD NOW!

Book Synopsis Inside the Nudge Unit by : David Halpern

Download or read book Inside the Nudge Unit written by David Halpern and published by Random House. This book was released on 2015-08-27 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a foreword by Richard Thaler, winner of the Nobel Prize in Economics! New Updated Edition, 2019. Dr David Halpern, behavioural scientist and head of the government's Behavioural Insights Team, or Nudge Unit, invites you inside the unconventional, multi-million pound saving initiative that makes a big difference through influencing small, simple changes in our behaviour. Using the application of psychology to the challenges we face in the world today, the Nudge Unit is pushing us in the right direction. This is their story.

Summary of Misbehaving

Author : Readtrepreneur Publishing
Publisher : Readtrepreneur Publishing
ISBN 13 : 9781690405030
Total Pages : 88 pages
Book Rating : 4.4/5 (5 download)

DOWNLOAD NOW!

Book Synopsis Summary of Misbehaving by : Readtrepreneur Publishing

Download or read book Summary of Misbehaving written by Readtrepreneur Publishing and published by Readtrepreneur Publishing. This book was released on 2019-05-24 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Misbehaving: The Making of Behavioral Economics by Richard H. Thaler - Book Summary - Readtrepreneur (Disclaimer: This is NOT the original book, but an unofficial summary.) Winner of the Nobel Prize in Economics, Richard H. Thaler will change the way you think about economics. Misbehaving will help you make smarter, more educated decisions in an increasingly confusing world. (Note: This summary is wholly written and published by Readtrepreneur It is not affiliated with the original author in any way) "The purely economic man is indeed close to being a social moron. Economic theory has been much preoccupied with this rational fool." - Richard H. Thaler Richard H. Thaler challenges the basic premise in economics, where actors are considered to be rational creatures. Every day, people make decisions which deviate from the standards of rationality assumed by economists. Using recent discoveries in psychology, Thaler reveals how behavioral economic analysis discovers new ways of looking at everyday finance and overall business challenges. Richard H. Thaler improves the basic definition of economics where participants are rational beings and encourages the use of psychological studies in understanding the modern consumers and the effects they have on the economy as a whole. P.S. Misbehaving is an extremely useful book that will help you grasp the concept of modern economy and use it to improve your financial and business decisions. The Time for Thinking is Over! Time for Action! Scroll Up Now and Click on the "Buy now with 1-Click" Button to Get your Copy Right Away! Why Choose Us, Readtrepreneur? - Highest Quality Summaries - Delivers Amazing Knowledge - Awesome Refresher - Clear And Concise Disclaimer Once Again: This book is meant for a great companionship of the original book or to simply get the gist of the original book.

The (Mis)Behaviour of Markets

Author : Benoit B. Mandelbrot
Publisher : Profile Books
ISBN 13 : 1847651550
Total Pages : 352 pages
Book Rating : 4.8/5 (476 download)

DOWNLOAD NOW!

Book Synopsis The (Mis)Behaviour of Markets by : Benoit B. Mandelbrot

Download or read book The (Mis)Behaviour of Markets written by Benoit B. Mandelbrot and published by Profile Books. This book was released on 2010-10-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This international bestseller, which foreshadowed a market crash, explains why it could happen again if we don't act now. Fractal geometry is the mathematics of roughness: how to reduce the outline of a jagged leaf or static in a computer connection to a few simple mathematical properties. With his fractal tools, Mandelbrot has got to the bottom of how financial markets really work. He finds they have a shifting sense of time and wild behaviour that makes them volatile, dangerous - and beautiful. In his models, the complex gyrations of the FTSE 100 and exchange rates can be reduced to straightforward formulae that yield a much more accurate description of the risks involved.

Miss Nelson is Missing!

Author : Harry Allard
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395401460
Total Pages : 36 pages
Book Rating : 4.4/5 (14 download)

DOWNLOAD NOW!

Book Synopsis Miss Nelson is Missing! by : Harry Allard

Download or read book Miss Nelson is Missing! written by Harry Allard and published by Houghton Mifflin Harcourt. This book was released on 1977 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suggests activities to be used at home to accompany the reading of Miss Nelson is missing by Harry Allard in the classroom.

The Winner's Curse

Author : Richard H. Thaler
Publisher : Simon and Schuster
ISBN 13 : 1451697872
Total Pages : 291 pages
Book Rating : 4.4/5 (516 download)

DOWNLOAD NOW!

Book Synopsis The Winner's Curse by : Richard H. Thaler

Download or read book The Winner's Curse written by Richard H. Thaler and published by Simon and Schuster. This book was released on 2012-06-26 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the Nobel Memorial Prize in Economic Sciences Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transactions. He presents literate, challenging, and often funny examples of such anomalies as why the winners at auctions are often the real losers—they pay too much and suffer the "winner's curse"—why gamblers bet on long shots at the end of a losing day, why shoppers will save on one appliance only to pass up the identical savings on another, and why sports fans who wouldn't pay more than $200 for a Super Bowl ticket wouldn't sell one they own for less than $400. He also demonstrates that markets do not always operate with the traplike efficiency we impute to them.

Princesses Behaving Badly

Author : Linda Rodriguez McRobbie
Publisher : Quirk Books
ISBN 13 : 1594746656
Total Pages : 371 pages
Book Rating : 4.5/5 (947 download)

DOWNLOAD NOW!

Book Synopsis Princesses Behaving Badly by : Linda Rodriguez McRobbie

Download or read book Princesses Behaving Badly written by Linda Rodriguez McRobbie and published by Quirk Books. This book was released on 2013-11-19 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: These 30 true stories of take-charge princesses from around the world and throughout history offer a different kind of bedtime story . . . Pop history meets a funny, feminist point-of-view in these illustrated tales of “royal terrors who make modern gossip queens seem as demure as Snow White” (New York Post). You think you know her story. You’ve read the Brothers Grimm, you’ve watched the Disney cartoons, and you cheered as these virtuous women lived happily ever after. But real princesses didn’t always get happy endings—and had very little in common with Cinderella, Sleeping Beauty, Belle, or Ariel. Featuring illustrations by Wicked cover artist, Douglas Smith, Princesses Behaving Badly tells the true stories of famous (Marie Antoinette; Lucrezia Borgia)—and some not-so-famous—princesses throughout history and around the world, including: • Princess Stephanie von Hohenlohe, a Nazi spy. • Empress Elisabeth of the Austro-Hungarian Empire, who slept wearing a mask of raw veal. • Princess Olga of Kiev, who slaughtered her way to sainthood. • Princess Lakshmibai, who waged war on the battlefield with her toddler strapped to her back. Some were villains, some were heroes, some were just plain crazy. But none of these princesses felt constrained to our notions of “lady-like” behavior.

The Undoing Project: A Friendship That Changed Our Minds

Author : Michael Lewis
Publisher : W. W. Norton & Company
ISBN 13 : 0393254607
Total Pages : 320 pages
Book Rating : 4.3/5 (932 download)

DOWNLOAD NOW!

Book Synopsis The Undoing Project: A Friendship That Changed Our Minds by : Michael Lewis

Download or read book The Undoing Project: A Friendship That Changed Our Minds written by Michael Lewis and published by W. W. Norton & Company. This book was released on 2016-12-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Brilliant. . . . Lewis has given us a spectacular account of two great men who faced up to uncertainty and the limits of human reason.” —William Easterly, Wall Street Journal Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original papers that invented the field of behavioral economics. One of the greatest partnerships in the history of science, Kahneman and Tversky’s extraordinary friendship incited a revolution in Big Data studies, advanced evidence-based medicine, led to a new approach to government regulation, and made much of Michael Lewis’s own work possible. In The Undoing Project, Lewis shows how their Nobel Prize–winning theory of the mind altered our perception of reality.

Gods Behaving Badly

Author : Marie Phillips
Publisher : Vintage Canada
ISBN 13 : 0307371271
Total Pages : 290 pages
Book Rating : 4.3/5 (73 download)

DOWNLOAD NOW!

Book Synopsis Gods Behaving Badly by : Marie Phillips

Download or read book Gods Behaving Badly written by Marie Phillips and published by Vintage Canada. This book was released on 2009-02-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: A highly entertaining novel set in North London, where the Greek gods have been living in obscurity since the seventeenth century. Being immortal isn’t all it’s cracked up to be. Life’s hard for a Greek god in the twenty-first century: nobody believes in you any more, even your own family doesn’t respect you, and you’re stuck in a dilapidated hovel in North London with too many siblings and not enough hot water. But for Artemis (goddess of hunting, professional dog walker), Aphrodite (goddess of beauty, telephone sex operator) and Apollo (god of the sun, TV psychic) there’s no way out... until a meek cleaner and her would-be boyfriend come into their lives and turn the world upside down. Gods Behaving Badly is that rare thing, a charming, funny, utterly original novel that satisfies the head and the heart.

Advances in Behavioral Finance

Author : Richard H. Thaler
Publisher : Russell Sage Foundation
ISBN 13 : 9780871548443
Total Pages : 628 pages
Book Rating : 4.5/5 (484 download)

DOWNLOAD NOW!

Book Synopsis Advances in Behavioral Finance by : Richard H. Thaler

Download or read book Advances in Behavioral Finance written by Richard H. Thaler and published by Russell Sage Foundation. This book was released on 1993-08-19 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern financial markets offer the real world's best approximation to the idealized price auction market envisioned in economic theory. Nevertheless, as the increasingly exquisite and detailed financial data demonstrate, financial markets often fail to behave as they should if trading were truly dominated by the fully rational investors that populate financial theories. These markets anomalies have spawned a new approach to finance, one which as editor Richard Thaler puts it, "entertains the possibility that some agents in the economy behave less than fully rationally some of the time." Advances in Behavioral Finance collects together twenty-one recent articles that illustrate the power of this approach. These papers demonstrate how specific departures from fully rational decision making by individual market agents can provide explanations of otherwise puzzling market phenomena. To take several examples, Werner De Bondt and Thaler find an explanation for superior price performance of firms with poor recent earnings histories in the tendencies of investors to overreact to recent information. Richard Roll traces the negative effects of corporate takeovers on the stock prices of the acquiring firms to the overconfidence of managers, who fail to recognize the contributions of chance to their past successes. Andrei Shleifer and Robert Vishny show how the difficulty of establishing a reliable reputation for correctly assessing the value of long term capital projects can lead investment analysis, and hence corporate managers, to focus myopically on short term returns. As a testing ground for assessing the empirical accuracy of behavioral theories, the successful studies in this landmark collection reach beyond the world of finance to suggest, very powerfully, the importance of pursuing behavioral approaches to other areas of economic life. Advances in Behavioral Finance is a solid beachhead for behavioral work in the financial arena and a clear promise of wider application for behavioral economics in the future.

Nudge

Author : Richard H. Thaler
Publisher : Penguin
ISBN 13 : 1101655097
Total Pages : 322 pages
Book Rating : 4.1/5 (16 download)

DOWNLOAD NOW!

Book Synopsis Nudge by : Richard H. Thaler

Download or read book Nudge written by Richard H. Thaler and published by Penguin. This book was released on 2009-02-24 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now available: Nudge: The Final Edition The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow Named a Best Book of the Year by The Economist and the Financial Times Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible “choice architecture” to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.