Summary of Jesse Horwitz's Selling Naked

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Author :
Publisher : Everest Media LLC
ISBN 13 : 1669346846
Total Pages : 41 pages
Book Rating : 4.6/5 (693 download)

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Book Synopsis Summary of Jesse Horwitz's Selling Naked by : Everest Media

Download or read book Summary of Jesse Horwitz's Selling Naked written by Everest Media and published by Everest Media LLC. This book was released on 2022-02-24T14:21:00Z with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Please note: This is a companion version & not the original book. Sample Book Insights: #1 The author, John, was a college dropout who was always interested in entrepreneurship. He had an idea for a weighted blanket that helped people sleep better. He launched the Kickstarter campaign and raised $4. 7 million within a month. #2 The success of John, a. k. a. the guy who sold a $3 billion company in 24 hours, seems to suggest that selling naked is a fast and easy path to riches. But this is an extreme case, and not the norm. Most new businesses selling naked are selling commodity products. #3 Despite the challenges and uncertainties, launching an e-commerce business is still a viable option for small brands and retailers that lack the funding to operate a traditional brick and mortar store. #4 The hidden downside of selling direct is that it is extremely difficult to make a profit. Because of the intense competition in most industries, entrepreneurs must be better than the other sellers if they want to make a profit."

Selling Naked

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Author :
Publisher : Currency
ISBN 13 : 1984826271
Total Pages : 304 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Selling Naked by : Jesse Horwitz

Download or read book Selling Naked written by Jesse Horwitz and published by Currency. This book was released on 2020-02-18 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.

Selling Naked

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Author :
Publisher : Currency
ISBN 13 : 1984826263
Total Pages : 306 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis Selling Naked by : Jesse Horwitz

Download or read book Selling Naked written by Jesse Horwitz and published by Currency. This book was released on 2020-02-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A candid, behind-the-scenes look at how successful direct-to-consumer brands such as Hubble are launching their businesses on platforms like Facebook and Google.”—Lisa Sherman, president and CEO, the Ad Council LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD • “A must-read for anyone interested in starting a new business.”—Moiz Ali, CEO, Native E-commerce startups have exploded in the marketplace, selling merchandise and services directly to consumers, often through mobile phones. They skip the middlemen, avoid the lower margins of retail channels of distribution, strike deals directly with manufacturers and suppliers, and, in doing so, save consumers money. Among the companies that are part of this e-commerce revolution are Dollar Shave Club, Casper, Quip, Peloton, and Hubble Contacts. In Selling Naked, Hubble Contacts co-founder and co-CEO Jesse Horwitz shows entrepreneurs and enterprise companies alike precisely how to conceive, launch, and grow an e-commerce brand by using paid marketing social media channels. Horwitz shows entrepreneurs how to test consumer interest before spending a dime by placing mock ads on Facebook and other social media. Using this method, Hubble Contacts got an astonishing two thousand signups in four days, and as a result, raised $3.5 million in seed money. Hubble ran a second experiment to see if consumers would actually sign up for the service, which led to a second multimillion-dollar investment. Horwitz shows how startups can cut through the metrics bullshit to focus on the one metric that really matters; how to use third-party tools rather than build everything from scratch; and how to tell a great story to investors and frame your digital offering. In addition to running Hubble, Jesse Horwitz now works with established Fortune 500 enterprises to help build their e-commerce brands within the landscape of a larger retail environment. Selling Naked is the definitive playbook on how to start up a successful direct-to-consumer business.

Code Name Puritan

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Author :
Publisher : University of Chicago Press
ISBN 13 : 022664734X
Total Pages : 336 pages
Book Rating : 4.2/5 (266 download)

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Book Synopsis Code Name Puritan by : Greg Barnhisel

Download or read book Code Name Puritan written by Greg Barnhisel and published by University of Chicago Press. This book was released on 2024-10-08 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful biography of an unassuming literary scholar—and spy—who transformed postwar American culture. Although his impact on twentieth-century American cultural life was profound, few people know the story of Norman Holmes Pearson. Pearson’s life embodied the Cold War alliances among US artists, scholars, and the national-security state that coalesced after World War II. As a Yale professor and editor, he helped legitimize the study of American culture and shaped the public’s understanding of literary modernism—significantly, the work of women poets such as Hilda Doolittle and Gertrude Stein. At the same time, as a spy, recruiter, and cultural diplomat, he connected the academy, the State Department, and even the CIA. In Code Name Puritan, Greg Barnhisel maps Pearson’s life, from his childhood injury that led to a visible, permanent disability to his wartime counterespionage work neutralizing the Nazis’ spy network to his powerful role in the cultural and political heyday sometimes called the American Century. Written with clarity and informed by meticulous research, Barnhisel’s revelatory portrait of Pearson details how his unique experiences shaped his beliefs about the American character, from the Puritans onward.

The World's Banker

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Author :
Publisher : Penguin
ISBN 13 : 0143036793
Total Pages : 498 pages
Book Rating : 4.1/5 (43 download)

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Book Synopsis The World's Banker by : Sebastian Mallaby

Download or read book The World's Banker written by Sebastian Mallaby and published by Penguin. This book was released on 2006-04-25 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Never has the World Bank's relief work been more important than in the last nine years, when crises as huge as AIDS and the emergence of terrorist sanctuaries have threatened the prosperity of billions. This journalistic masterpiece by Washington Post columnist Sebastian Mallaby charts those controversial years at the Bank under the leadership of James Wolfensohn—the unstoppable power broker whose daring efforts to enlarge the planet's wealth in an age of globalization and terror were matched only by the force of his polarizing personality. Based on unprecedented access to its subject, this captivating tour through the messy reality of global development is that rare triumph—an emblematic story through which a gifted author has channeled the spirit of the age. This edition features a new afterword by the author that analyzes the appointment of Paul Wolfowitz as Wolfensohn's successor at the World bank

The Success Cycle

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Author :
Publisher : Post Hill Press
ISBN 13 : 1642931756
Total Pages : 218 pages
Book Rating : 4.6/5 (429 download)

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Book Synopsis The Success Cycle by : Marques Ogden

Download or read book The Success Cycle written by Marques Ogden and published by Post Hill Press. This book was released on 2020-01-28 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: A retired NFL player shares his story of achieving maximum success as a professional athlete, followed by notoriety in corporate America, then catastrophic failures that cost him everything he owned in just ninety days. But even in the face of crushing defeat, he identified and put into action the traits required to rise from the ashes and find success again. Now this inspiring, candidly written, and time-tested method of success is available to you!

First Love, Last Rites

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Author :
Publisher : Rosetta Books
ISBN 13 : 0795301898
Total Pages : 166 pages
Book Rating : 4.7/5 (953 download)

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Book Synopsis First Love, Last Rites by : Ian McEwan

Download or read book First Love, Last Rites written by Ian McEwan and published by Rosetta Books. This book was released on 2011-02-11 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: Somerset Maugham Award winner: Dark early fiction by the author of Nutshell—“A splendid magician of fear” (The Village Voice Literary Supplement). Taut, brooding, and densely atmospheric, the stories here show us how murder can arise out of boredom, perversity from adolescent curiosity—and how sheer evil can become the solution to unbearable loneliness. These short fiction pieces from the early career of the New York Times–bestselling and Man Booker Prize–winning author of Atonement and On Chesil Beach are claustrophobic tales of childhood, twisted psychology, and disjointed family life as terrifying as anything by Stephen King—and finely crafted with a lyricism and an intensity that compels us to confront our secret kinship with what repels us. “A powerful talent that is both weird and wonderful.” —The Boston Sunday Globe “Ian McEwan’s fictional world combin[es] the bleak, dreamlike quality of de Chirico’s city-scapes with the strange eroticism of canvases by Balthus. Menace lies crouched between the lines of his neat, angular prose, and weird, grisly things occur in his books with nearly casual aplomb.” —The New York Times

A Patriot's History of the United States

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Author :
Publisher : Penguin
ISBN 13 : 1101217782
Total Pages : 1350 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis A Patriot's History of the United States by : Larry Schweikart

Download or read book A Patriot's History of the United States written by Larry Schweikart and published by Penguin. This book was released on 2004-12-29 with total page 1350 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past three decades, many history professors have allowed their biases to distort the way America’s past is taught. These intellectuals have searched for instances of racism, sexism, and bigotry in our history while downplaying the greatness of America’s patriots and the achievements of “dead white men.” As a result, more emphasis is placed on Harriet Tubman than on George Washington; more about the internment of Japanese Americans during World War II than about D-Day or Iwo Jima; more on the dangers we faced from Joseph McCarthy than those we faced from Josef Stalin. A Patriot’s History of the United States corrects those doctrinaire biases. In this groundbreaking book, America’s discovery, founding, and development are reexamined with an appreciation for the elements of public virtue, personal liberty, and private property that make this nation uniquely successful. This book offers a long-overdue acknowledgment of America’s true and proud history.

When She Woke

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Author :
Publisher : Algonquin Books
ISBN 13 : 1616201843
Total Pages : 369 pages
Book Rating : 4.6/5 (162 download)

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Book Synopsis When She Woke by : Hillary Jordan

Download or read book When She Woke written by Hillary Jordan and published by Algonquin Books. This book was released on 2012-09-18 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bellwether Prize winner Hillary Jordan’s provocative new novel, When She Woke, tells the story of a stigmatized woman struggling to navigate an America of a not-too-distant future, where the line between church and state has been eradicated and convicted felons are no longer imprisoned and rehabilitated but chromed—their skin color is genetically altered to match the class of their crimes—and then released back into the population to survive as best they can. Hannah is a Red; her crime is murder. In seeking a path to safety in an alien and hostile world, Hannah unknowingly embarks on a path of self-discovery that forces her to question the values she once held true and the righteousness of a country that politicizes faith.

Hello, My Name Is Awesome

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Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626561885
Total Pages : 96 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Hello, My Name Is Awesome by : Alexandra Watkins

Download or read book Hello, My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2014-09-15 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

One by One

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Author :
Publisher : Random House
ISBN 13 : 1473553989
Total Pages : 346 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis One by One by : Ruth Ware

Download or read book One by One written by Ruth Ware and published by Random House. This book was released on 2020-11-12 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The sense of dread deepens as the snow falls in Ruth Ware's tensely plotted and deliciously cast alpine thriller' Louise Candlish, bestselling author of Our House **THE UNMISSABLE NEW THRILLER FROM THE QUEEN OF THE MODERN-DAY MURDER MYSTERY** Snow is falling in the exclusive alpine ski resort of Saint Antoine, as the shareholders and directors of Snoop, the hottest new music app, gather for a make or break corporate retreat to decide the future of the company. At stake is a billion-dollar dot com buyout that could make them all millionaires, or leave some of them out in the cold. The clock is ticking on the offer, and with the group irrevocably split, tensions are running high. When an avalanche cuts the chalet off from help, and one board member goes missing in the snow, the group is forced to ask - would someone resort to murder, to get what they want? _________________________ PRAISE FOR RUTH WARE'S ADDICTIVE THRILLERS: 'Atmospheric and eerie with Agatha Christie vibes' Prima 'Ruth Ware just gets better and better' Lisa Jewell, author of The People Upstairs 'A dark tale by one of the best thriller writers around' Independent 'Will hold you captive until the brilliant ending' Shari Lapena, author of Someone We Know 'A real spine-chiller that confirms Ruth Ware as the true heir to Christie's crown' Erin Kelly, bestselling author of He Said, She Said _________________________ READERS LOVE ONE BY ONE: 'I devoured this in a day...eerie and creepy' ***** 'Terrifying and captivating' ***** 'Had me on the edge of my seat' ***** 'Utterly brilliant' ***** 'Clever, chilling, addictive...a must-read!' ***** 'Strong Agatha Christie vibes' *****

The Newman's Own Organics Guide to a Good Life

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Author :
Publisher : Villard
ISBN 13 : 1588362698
Total Pages : 256 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis The Newman's Own Organics Guide to a Good Life by : Nell Newman

Download or read book The Newman's Own Organics Guide to a Good Life written by Nell Newman and published by Villard. This book was released on 2003-03-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: It’s fairly obvious that one can’t be a ‘perfect’ environmentalist. But that’s okay. Perfection isn’t the goal. A good life is. And a good life has as much to do with your intent as with the end result.” —from the Introduction The Newman’s Own Organics Guide to a Good Life is the essential book for those of us who can’t live in an organic hemp tepee but do care about our quality of life, global warming, clean water, and disappearing resources. Nell Newman shows you how to do what is within easy reach. Along with realistic, practical advice, she shows how and why living a more environmentally conscious life benefits you and your immediate surroundings. In addition to recycling and reusing, the book covers consumer-related steps such as • how buying and eating organic food supports small farms (and tastes better, too) • how you can buy clean power through your regular power company • which long-distance telephone companies offer competitive pricing and service while returning a portion of their profits to environmental and educational organizations • where to buy everything—from pots and pans to pet food—so that you can “vote with your dollar” and feel good about your purchases Packed with profiles of fascinating—and sometimes zany—people and a heavy dose of sanity, this book is organized according to the way you really live, making it easy to identify what areas of change are viable for you. A resource directory of publications, retailers, groups, and associations is included in the back of the book.

Hamlet, Globe to Globe

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Author :
Publisher : Open Road + Grove/Atlantic
ISBN 13 : 0802189687
Total Pages : 374 pages
Book Rating : 4.8/5 (21 download)

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Book Synopsis Hamlet, Globe to Globe by : Dominic Dromgoole

Download or read book Hamlet, Globe to Globe written by Dominic Dromgoole and published by Open Road + Grove/Atlantic. This book was released on 2017-04-26 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Notable Book: “A loving testament to the enduring ability of Shakespeare’s play to connect in myriad ways across countries and cultures” (Pop Matters). For the 450th anniversary of Shakespeare’s birth, the Globe Theatre undertook an unparalleled journey: to take Hamlet to every country on the planet, to share this beloved play with the entire world. The tour was the brainchild of Dominic Dromgoole, artistic director of the Globe, and in Hamlet: Globe to Globe, Dromgoole takes readers along with him. From performing in sweltering deserts, ice-cold cathedrals, and heaving marketplaces, and despite food poisoning in Mexico, the threat of ambush in Somaliland, an Ebola epidemic in West Africa, and political upheaval in Ukraine, the Globe’s players pushed on. Dromgoole shows us the world through the prism of Shakespeare—what the Danish prince means to the people of Sudan, the effect of Ophelia on the citizens of Costa Rica, and how a sixteenth-century play can touch the lives of Syrian refugees. And thanks to this incredible undertaking, Dromgoole uses the world to glean new insight into this masterpiece, exploring the play’s history, its meaning, and its pleasures. “The Shakespearean equivalent of Bourdain’s TV series, Parts Unknown. . . . [Dromgoole’s] aesthetic principle, or unprincipled aesthetic, makes him a natural tour guide for global Shakespeare . . . A comic epic.” —The Washington Post

A Year of Marvellous Ways

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Author :
Publisher : Tinder Press
ISBN 13 : 9781472235251
Total Pages : 0 pages
Book Rating : 4.2/5 (352 download)

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Book Synopsis A Year of Marvellous Ways by : Sarah Winman

Download or read book A Year of Marvellous Ways written by Sarah Winman and published by Tinder Press. This book was released on 2017-02-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marvellous Ways is eighty-nine years old and has lived alone in a remote Cornish creek for nearly all her life. Lately she's taken to spending her days sitting on a mooring stone by the river with a telescope. She's waiting for something - she's not sure what, but she'll know it when she sees it. Drake is a young soldier left reeling by the Second World War. When his promise to fulfil a dying man's last wish sees him wash up in Marvellous' creek, broken in body and spirit, the old woman comes to his aid. A Year of Marvellous Ways is a glorious, life-affirming story about the magic in everyday life and the pull of the sea, the healing powers of storytelling and sloe gin, love and death and how we carry on when grief comes snapping at our heels.

Every Note Played

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1476717826
Total Pages : 336 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Every Note Played by : Lisa Genova

Download or read book Every Note Played written by Lisa Genova and published by Simon and Schuster. This book was released on 2018-03-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Unsparing in her depiction of the disease’s harrowing effects, neuroscientist Genova also celebrates humanity.” —People “Sometimes it’s easier to tell truth in fiction…And she tells it with heart and hope.” —NPR “Her juxtaposition of scientific detail with compassionate, heartfelt storytelling is unparalleled.” —Bookreporter “Every Note Played will grip and gut you.” —The Boston Globe From neuroscientist and New York Times bestselling author of Still Alice comes a powerful exploration of regret, forgiveness, freedom, and what it means to be alive. An accomplished concert pianist, Richard received standing ovations from audiences all over the world in awe of his rare combination of emotional resonance and flawless technique. Every finger of his hands was a finely calibrated instrument, dancing across the keys and striking each note with exacting precision. That was eight months ago. Richard now has ALS, and his entire right arm is paralyzed. His fingers are impotent, still, devoid of possibility. The loss of his hand feels like a death, a loss of true love, a divorce—his divorce. He knows his left arm will go next. Three years ago, Karina removed their framed wedding picture from the living room wall and hung a mirror there instead. But she still hasn’t moved on. Karina is paralyzed by excuses and fear, stuck in an unfulfilling life as a piano teacher, afraid to pursue the path she abandoned as a young woman, blaming Richard and their failed marriage for all of it. When Richard becomes increasingly paralyzed and is no longer able to live on his own, Karina becomes his reluctant caretaker. As Richard’s muscles, voice, and breath fade, both he and Karina try to reconcile their past before it’s too late. Poignant and powerful, Every Note Played is a masterful exploration of redemption and what it means to find peace inside of forgiveness.

New York Herald Tribune Book Review

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Author :
Publisher :
ISBN 13 :
Total Pages : 986 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis New York Herald Tribune Book Review by :

Download or read book New York Herald Tribune Book Review written by and published by . This book was released on 1961 with total page 986 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Change Your Mind

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Author :
Publisher : Penguin
ISBN 13 : 0525558942
Total Pages : 481 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis How to Change Your Mind by : Michael Pollan

Download or read book How to Change Your Mind written by Michael Pollan and published by Penguin. This book was released on 2018-05-15 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Pollan keeps you turning the pages . . . cleareyed and assured.” —New York Times A #1 New York Times Bestseller, New York Times Book Review 10 Best Books of 2018, and New York Times Notable Book A brilliant and brave investigation into the medical and scientific revolution taking place around psychedelic drugs--and the spellbinding story of his own life-changing psychedelic experiences When Michael Pollan set out to research how LSD and psilocybin (the active ingredient in magic mushrooms) are being used to provide relief to people suffering from difficult-to-treat conditions such as depression, addiction and anxiety, he did not intend to write what is undoubtedly his most personal book. But upon discovering how these remarkable substances are improving the lives not only of the mentally ill but also of healthy people coming to grips with the challenges of everyday life, he decided to explore the landscape of the mind in the first person as well as the third. Thus began a singular adventure into various altered states of consciousness, along with a dive deep into both the latest brain science and the thriving underground community of psychedelic therapists. Pollan sifts the historical record to separate the truth about these mysterious drugs from the myths that have surrounded them since the 1960s, when a handful of psychedelic evangelists inadvertently catalyzed a powerful backlash against what was then a promising field of research. A unique and elegant blend of science, memoir, travel writing, history, and medicine, How to Change Your Mind is a triumph of participatory journalism. By turns dazzling and edifying, it is the gripping account of a journey to an exciting and unexpected new frontier in our understanding of the mind, the self, and our place in the world. The true subject of Pollan's "mental travelogue" is not just psychedelic drugs but also the eternal puzzle of human consciousness and how, in a world that offers us both suffering and joy, we can do our best to be fully present and find meaning in our lives.