Music Marketing for the DIY Musician

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538134632
Total Pages : 454 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Music Marketing for the DIY Musician by : Bobby Borg

Download or read book Music Marketing for the DIY Musician written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do it yourself and succeed! More and more artists are taking advantage of new technologies to try and build successful careers. But in this expanding competitive marketplace, serious do-it-yourself musicians need structured advice more than ever. In Music Marketing for the DIY Musician, veteran musician and industry insider Bobby Borg presents a strategic, step-by-step guide to producing a fully customized, low-budget plan of attack for marketing one’s music. Presented in a conversational tone, this indispensable guide reveals the complete marketing process using the same fundamental concepts embraced by top innovative companies, while always encouraging musicians to find their creative niche and uphold their artistic vision. The objective is to help artists take greater control of their own destinies while saving money and time in attracting the full attention of top music industry professionals. It’s ultimately about making music that matters, and music that gets heard! Updates include: New interviews highlighting current marketing strategies for the new music market Info on how to leverage digital marketing and streaming playlists Updated stories and examples of current music marketing principles Future forecasts and trends into music marketing New and revised services, tools, references, and contacts that can help musicians further their careers New marketing plan samples for bands/solo artists and freelance musicians and songwriters

Summary of Bobby Borg's Music Marketing for the DIY Musician

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Author :
Publisher : Everest Media LLC
ISBN 13 :
Total Pages : 87 pages
Book Rating : 4.8/5 (225 download)

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Book Synopsis Summary of Bobby Borg's Music Marketing for the DIY Musician by : Everest Media,

Download or read book Summary of Bobby Borg's Music Marketing for the DIY Musician written by Everest Media, and published by Everest Media LLC. This book was released on 2022-06-04T22:59:00Z with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The music industry has changed dramatically over the past few decades, and so has the way musicians think about their careers. You must start thinking about your career from a more professional and businesslike perspective. #2 The marketing process typically starts with a vision, which is a declaration that defines your ultimate place in about seven to ten years down the road. Your vision is what gets you out of bed in the morning and gives your life meaning. #3 Now that you have your internal strengths, passion, and vision, it’s time to examine the external environment of your organization and see how your musical vision matches up with people’s wants and needs. By doing this, you can further refine your true musical purpose. #4 To identify your most likely fans, use any combination of factors that you believe are relevant and useful, such as age range, gender, geographic location, lifestyles, and behavioral characteristics. Once you win over your most likely fans with customized marketing messages, you can then target your next likely fans.

Business Basics for Musicians

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Author :
Publisher : Rowman & Littlefield Publishers
ISBN 13 : 9781538133194
Total Pages : 336 pages
Book Rating : 4.1/5 (331 download)

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Book Synopsis Business Basics for Musicians by : Bobby Borg

Download or read book Business Basics for Musicians written by Bobby Borg and published by Rowman & Littlefield Publishers. This book was released on 2019-12-15 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright laws Summary of the Music Modernisation Act Updates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brands New interviews with industry professionals, including managers, producers, and agents New stories paralleling current events and industry happenings Updated business resources, industry contacts, and URLs

Business Basics for Musicians

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538182572
Total Pages : 447 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Business Basics for Musicians by : Bobby Borg

Download or read book Business Basics for Musicians written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2024-01-02 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Business Basics for Musicians is the layperson's handbook to the music industry. This third edition is fully updated to reflect the latest developments in the music business, especially shifts since 2020, and it includes fresh DIY spotlight sections, recent case studies, and interviews with industry leaders"--

Business Basics for Musicians

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538134640
Total Pages : 332 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Business Basics for Musicians by : Bobby Borg

Download or read book Business Basics for Musicians written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2020-01-07 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, when artists are empowered to take greater control of their careers and earnings, the need for musicians to understand the business of music has never been greater. In a digital age overflowing with confusing and ever-changing information, musicians need trusted business advice from a veteran artist who can break down the basics in language they understand. Written by a professional musician for other musicians, Business Basics for Musicians is the laypersons guide to the music industry. In this must-have manual, music industry veteran Bobby Borg presents vital info in a conversational tone and an easy-to-scan format regarding five vital areas that musicians need to succeed: Career Execution, Business Relationships, Pro Teams, Deals and Dollars, and Future Predictions. Everything from copyrights to record deals, to managers, to merchandising, to doing it yourself is covered. With pro interviews, anecdotes, and review quizzes, Business Basics for Musicians is the complete handbook from start to success. Updates for this edition: Changes in copyright laws Summary of the Music Modernization Act Updates on record, merch, publishing, and live performance deals New trends in sponsorships and partnerships with product brands New interviews with industry professionals, including managers, producers, and agents New stories paralleling current events and industry happenings Updated business resources, industry contacts, and URLs

The Musician's Handbook

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Author :
Publisher : Billboard Books
ISBN 13 : 9780823099702
Total Pages : 0 pages
Book Rating : 4.0/5 (997 download)

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Book Synopsis The Musician's Handbook by : Bobby Borg

Download or read book The Musician's Handbook written by Bobby Borg and published by Billboard Books. This book was released on 2008 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bible of the music biz—now fully revised with new contacts, fee info, trends, tips Want to know how to set prices for a gig? Want to be ahead of the curve on new trends in music? Want to have all the latest contact information on hundreds of industry pros? Have we got the book for you!The Musician’s Handbook, already the industry bible for working musicians, has been thoroughly revised and updated with the answers to all these questions and more. New interviews with music-business leaders, new pricing and legal structures for the digital age, new how-to tips for independent and do-it-yourself musicians—it’s all in here. Fees, royalties and advances, live performance, touring, merchandising, working with managers, lawyers, and agents, spotting new opportunities—all these topics and many, many more are covered in depth in this indispensable guide to becoming successful in music and in business. Praise for the Previous Edition • "An exceptionally well-written, thorough, and competent legal and business book for an author who is a non-attorney. Bobby's book is extremely valuable for anyone trying to understand the music business."—Peter Paterno, The Law Offices of King, Holmes, Paterno, & Berliner, representing Metallica, Dr. Dre, and Pearl Jam • "The music business is full of minefields.The Musician's Handbookhelps steer you through them in a way that lets you enjoy the journey. It's packed with valuable information you'll use time and again."—Don Gorder, Chairman of The Music Business/Management Department, Berklee College of Music • "Although there are many books dealing with the music business,The Musician's Handbookhas a special and important perspective—that of a working musician."—Mark Goldstein, Senior VP of Business Affairs, Warner Bros. Records • Straight talk and insight for musicians at every level • Concise, clear, authoritative information from a music-industry insider • Up-to-the-minute guidance on money, business, management, career planning, much more

Personal Finance for Musicians

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538163314
Total Pages : 263 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Personal Finance for Musicians by : Bobby Borg

Download or read book Personal Finance for Musicians written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2023-02-15 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personal Finance for Musicians is a no-nonsense, easy-to-read guide chock full of tips, advice, real world examples, step-by-step plans, and templates. Written by a music industry expert and finance expert, this book coaches you on a variety of financial topics relevant to musicians without intimidating or even worse--boring you.

Introduction to Music Publishing for Musicians

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1538153416
Total Pages : 353 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Introduction to Music Publishing for Musicians by : Bobby Borg

Download or read book Introduction to Music Publishing for Musicians written by Bobby Borg and published by Rowman & Littlefield. This book was released on 2021-06-03 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when artists are independently releasing their own music and acting as their own self-publishers, there has never been a greater need for a simple and easy-to-read introduction to the business and creative aspects of music publishing for musicians. Written by two musicians and industry pros with decades of experience, Introduction to Music Publishing For Musicians is organized into seven clearly written sections that will help musicians save time and avoid getting screwed. Topics include the basics of copyrights, types of publishing income, publishing companies and types of deals, creative matters of music publishing, and things you need to know about music publishing’s future.The book features: Short digestible chapters written in a conversational tone to keep artists focused Section-by-section FAQs that expand on key issues that musicians encounter today Boxed text stories featuring current events to emphasize key concepts Interviews with top beat makers, collaborators, and more to provide secrets of success A glossary to help you keep track of important publishing terms Publishing resources offering to help you place and promote your music Chapter quizzes and activity assignments to help measure your knowledge Bobby Borg and Michael Eames have created a compact, simple and easy-to-read overview of today’s music publishing industry that caters to both students and musicians (songwriters, producers, beat makers, and more) who want quick, up-to-date, credible, and relatable information so that they can get back to doing what they like best: creating music!

Five Star Music Makeover

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Author :
Publisher : Hal Leonard Corporation
ISBN 13 : 1495063593
Total Pages : 477 pages
Book Rating : 4.4/5 (95 download)

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Book Synopsis Five Star Music Makeover by : Coreen Sheehan

Download or read book Five Star Music Makeover written by Coreen Sheehan and published by Hal Leonard Corporation. This book was released on 2016-03-01 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Music Pro Guide Books & DVDs). In order to achieve success in today's music industry, artists must first do a great deal of work on their own. Learning the required skills can take years of real-life experience, and hiring personal coaches, studio professionals, and consultants can be costly. But now, for the first time, there's an invaluable resource to help you meet these challenges. Five Star Music Makeover is an engaging all-in-one guide designed specifically for aspiring artists. Written by five experts with over 100 years of collective experience, both on and off the stage, this unique book covers five key skills every musician needs to succeed: (1) improving vocal production/technique; (2) writing memorable and marketable songs; (3) recording your ultimate EP; (4) navigating the publishing world; and (5) promoting music effectively. Also included are insiders' stories and anecdotes, helpful tips, creative exercises, celebrity interviews, and all the practical expertise necessary to develop a successful music career. Five Star Music Makeover is a complete and practical career guide a resource that transforms artists from good to great.

Rock Seen

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Author :
Publisher : Abrams
ISBN 13 : 1613122152
Total Pages : 298 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Rock Seen by : Bob Gruen

Download or read book Rock Seen written by Bob Gruen and published by Abrams. This book was released on 2018-06-05 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: “The official monograph of rock and roll’smost famous photographer, Rock Seen is a must-have for all rock fans.” (RollingStone.com) For forty years, Bob Gruen’s name has been synonymous with rock and roll. From taking early photos on tour with Ike and Tina Turner, to capturing the early CBGB/Max’s Kansas City scene to covering current stadium rockers such as Green Day, Gruen has always been at the right place at the right time—and he’s always gotten the shot. In this lavish monograph, Gruen has curated his favorite photographs from his career, with intimate captions and behind-the-scenes anecdotes. Featuring such illustrious acts as the Clash, Led Zeppelin, the Rolling Stones, Sex Pistols, Ramones, and more, and including an introduction by the legendary Debbie Harry of Blondie, this collection is a must-have for all fans of rock and roll. “Rock Seen offers a disarmingly natural look at icons like Blondie and Cher before the era of the posed rock-star portrait kicked in.” —Entertainment Weekly “Rock Seen . . . hits the high points on and off the stage in rock’s past four decades.” —USA Today “Go backstage with forty years’ worth of rock-and-roll images from the legendary lens of Bob Gruen. . . . From over-the-top action shots of Elton John’s acrobatics to private pics of Lennon and Yoko in bed with baby Sean to boozy plane rides with the Sex Pistols, the glossy pages act as your VIP pass to the rock-star lifestyle you’ve dreamed of.” —Marie Claire “Gruen had a front-row seat to the rise of many rock legends [from] Elton John to Green Day.” —The New York Post

The Sense of an Ending

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Author :
Publisher : Vintage
ISBN 13 : 0307957330
Total Pages : 158 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The Sense of an Ending by : Julian Barnes

Download or read book The Sense of an Ending written by Julian Barnes and published by Vintage. This book was released on 2011-10-05 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: BOOKER PRIZE WINNER • NATIONAL BESTSELLER • A novel that follows a middle-aged man as he contends with a past he never much thought about—until his closest childhood friends return with a vengeance: one of them from the grave, another maddeningly present. A novel so compelling that it begs to be read in a single setting, The Sense of an Ending has the psychological and emotional depth and sophistication of Henry James at his best, and is a stunning achievement in Julian Barnes's oeuvre. Tony Webster thought he left his past behind as he built a life for himself, and his career has provided him with a secure retirement and an amicable relationship with his ex-wife and daughter, who now has a family of her own. But when he is presented with a mysterious legacy, he is forced to revise his estimation of his own nature and place in the world.

The Music Producer's Handbook

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 149308366X
Total Pages : 304 pages
Book Rating : 4.4/5 (93 download)

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Book Synopsis The Music Producer's Handbook by : Bobby Owsinski

Download or read book The Music Producer's Handbook written by Bobby Owsinski and published by Rowman & Littlefield. This book was released on 2023-09-21 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Music Producer's Handbook, Second Edition reveals the secrets to becoming a music producer and producing just about any kind of project in any genre of music. Among the topics covered are the producer's multiple responsibilities and all the elements involved in a typical production, including budgeting, contracts, selecting the studio and engineer, hiring session musicians, and even getting paid. Unlike other books on production, The Music Producer's Handbook also covers the true mechanics of production, from analyzing, troubleshooting, and fixing a song that isn't working to getting the best performance and sound out of a band or vocalist. In addition, Bobby Owsinski tackles what may be the toughest part of being a producer – being a diplomat, a confidant, and an amateur psychologist all at once. This edition also includes new chapters on self-production, small studio production, and how the new songwriter-producer and engineer-producer hybrids make money in our new digital music world. It also features several new interviews with some of the best-selling producers from different musical genres, who offer advice on getting started, getting paid, and making hits. Packed with inside information and including exclusive online media, The Music Producer's Handbook, Second Edition provides invaluable tools and advice that will help beginners and seasoned professionals alike. Item includes online resource.

Snow

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Author :
Publisher : Faber & Faber
ISBN 13 : 0571268390
Total Pages : 450 pages
Book Rating : 4.5/5 (712 download)

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Book Synopsis Snow by : Orhan Pamuk

Download or read book Snow written by Orhan Pamuk and published by Faber & Faber. This book was released on 2011-07-21 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: A magnificent love story and powerful tale of religious fanaticism, from the internationally bestselling Nobel laureate. ** PRE-ORDER THE NEW NOVEL FROM ORHAN PAMUK, NIGHTS OF PLAGUE ** Winner of the Nobel Prize for Literature 'Not only an engrossing feat of tale-spinning, but essential reading for our times.' Margaret Atwood, The New York Times 'A major work. . . with suspense at every dimpled vortex' John Updike, The New Yorker 'Powerful. . . astonishingly timely' Vogue 'Orhan Pamuk is the sort of writer for whom the Nobel Prize was invented.' Daily Telegraph An exiled poet returns to the remote city of Kars on the Turkish border to investigate troubling reports of a suicide epidemic among its young women. While there, he reconnects with the beautiful Ipek, and finds himself drawn irresistibly back into their love story. But Kars has become a touchpoint for religious and political violence and religious extremists are poised to win the local elections. As the snow falls and suspicion mounts, the stage is set for a terrible and desperate act . . .

Music Marketing

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Author :
Publisher : Hal Leonard Corporation
ISBN 13 : 1458429474
Total Pages : 178 pages
Book Rating : 4.4/5 (584 download)

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Book Synopsis Music Marketing by : Mike King

Download or read book Music Marketing written by Mike King and published by Hal Leonard Corporation. This book was released on 2009-08-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.

A Place in the Country

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Author :
Publisher : Random House
ISBN 13 : 0812995031
Total Pages : 240 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis A Place in the Country by : W.G. Sebald

Download or read book A Place in the Country written by W.G. Sebald and published by Random House. This book was released on 2014-02-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Place in the Country is W. G. Sebald’s meditation on the six artists and writers who shaped his creative mind—and the last of this great writer’s major works to be translated into English. This edition includes more than 40 pieces of art, all originally selected by W. G. Sebald. This extraordinary collection of interlinked essays about place, memory, and creativity captures the inner worlds of five authors and one painter. In his masterly and mysterious style—part critical essay, part memoir—Sebald weaves their lives and art with his own migrations and rise in the literary world. Here are people gifted with talent and courage yet in some cases cursed by fragile and unstable natures, working in countries inhospitable or even hostile to them. Jean-Jacques Rousseau is conjured on the verge of physical and mental exhaustion, hiding from his detractors on the island of St. Pierre, where two centuries later Sebald took rooms adjacent to his. Eighteenth-century author Johann Peter Hebel is remembered for his exquisite and delicate nature writing, expressing the eternal balance of both the outside world and human emotions. Writer Gottfried Keller, best known for his 1850 novel Green Henry, is praised for his prescient insights into a Germany where “the gap between self-interest and the common good was growing ever wider.” Sebald compassionately re-creates the ordeals of Eduard Mörike, the nineteenth-century German poet beset by mood swings, depression, and fainting spells in an increasingly shallow society, and Robert Walser, the institutionalized author whose nearly indecipherable scrawls seemed an attempt to “duck down below the level of language and obliterate himself” (and whose physical appearance and year of death mirrored those of Sebald’s grandfather). Finally, Sebald spies a cognizance of death’s inevitability in painter Jan Peter Tripp’s lovingly exact reproductions of life. Featuring the same kinds of suggestive and unexplained illustrations that appear in his masterworks Austerlitz and The Rings of Saturn, and translated by Sebald’s colleague Jo Catling, A Place in the Country is Sebald’s unforgettable self-portrait as seen through the experiences of others, a glimpse of his own ghosts alongside those of the men who influenced him. It is an essential addition to his stunning body of work. Praise for A Place in the Country “Measured, solemn, sardonic . . . hypnotic . . . [W. G. Sebald’s] books, which he made out of classics, remain classics for now.”—Joshua Cohen, The New York Times Book Review “In Sebald’s writing, everything is connected, everything webbed together by the unseen threads of history, or chance, or fate, or death. The scholarly craft of gathering scattered sources and weaving them into a coherent whole is transformed here into something beautiful and unsettling, elevated into an art of the uncanny—an art that was, in the end, Sebald’s strange and inscrutable gift.”—Slate “Magnificent . . . The multiple layers surrounding each essay are seamless to the point of imperceptibility.”—New York Daily News “Sebald’s most tender and jovial book.”—The Nation “Reading [A Place in the Country is] like going for a walk with a beautifully talented, deeply passionate novelist from Mars.”—New York

Analog Days

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Author :
Publisher : Harvard University Press
ISBN 13 : 0674042166
Total Pages : 385 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis Analog Days by : T. J PINCH

Download or read book Analog Days written by T. J PINCH and published by Harvard University Press. This book was released on 2009-06-30 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tracing the development of the Moog synthesizer from its initial conception to its ascension to stardom in 'Switched-on Bach', this text conveys the consequences of a technology that would provide the soundtrack for a chapter in cultural history.

Crusoe's Daughter

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Author :
Publisher : Europa Editions
ISBN 13 : 1609458826
Total Pages : 216 pages
Book Rating : 4.6/5 (94 download)

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Book Synopsis Crusoe's Daughter by : Jane Gardam

Download or read book Crusoe's Daughter written by Jane Gardam and published by Europa Editions. This book was released on 2012-04-24 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the award-winning author of Old Filth. “[A] wonderfully old-fashioned novel . . . This post-Victorian charmer is an engrossing delight” (People). In 1904, six-year-old Polly Flint is sent by her sea captain father to live with her aunts in a house by the sea on England’s northeast coast. Orphaned shortly thereafter, Polly will spend the next eighty years stranded in this quiet corner of the world as the twentieth century rages in the background. Through it all, Polly returns again and again to the story of Robinson Crusoe, who, marooned like her, fends off the madness of isolation with imagination. In the Guardian’s series on writers and readers’ favorite comfort books, associate editor Claire Armitstead said of Crusoe’s Daughter, “This is the most bookish of books . . . Every time I return to it, I am comforted by its refusal to conform, its wonderful, boisterous bolshiness, and the intelligence with which it demonstrates that we are what we read.” “Witty, subversive, moving.” —The Times (London) “[A] richly textured novel . . . much occurs on the emotional landscape. We know Polly intimately, and she haunts our imaginations as surely as Crusoe haunts hers . . . a thought-provoking book.” —Library Journal “[The] most seductively entertaining of British novelists.” —Kirkus Reviews