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Summary: Meatball Sundae

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511019612
Total Pages : 30 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: Meatball Sundae by : BusinessNews Publishing,

Download or read book Summary: Meatball Sundae written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-28 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Seth Godin's book: "Meatball Sundae: Is Your Marketing Out of Sync?". This complete summary of the ideas from Seth Godin's book "Meatball Sundae" shows that sometimes when you mix two good ideas, you can come up with something incompatible. A meatball sundae sounds entirely unappetising, even though in and of themselves meatballs might taste nice and ice cream sundaes taste good. In his book, the author explains that the same thing is happening in marketing today. Think of traditional marketing vehicles as being like meatballs. Many successful companies have been built from the ground up using conventional marketing strategies and techniques. When these companies try and add in the new marketing devices like social networks, blogs, Google and all the other interesting stuff, it doesn't work. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Meatball Sundae" and find out how to make the right combinations and start making superior ice cream sundaes.

Meatball Sundae

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 9781591841746
Total Pages : 266 pages
Book Rating : 4.8/5 (417 download)

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Book Synopsis Meatball Sundae by : Seth Godin

Download or read book Meatball Sundae written by Seth Godin and published by Penguin. This book was released on 2007 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling business author Godin delivers his most far-reaching and provocative book, explaining what works in marketing these days, what doesnt, and what to do about it.

Meatball Sundae

Author : Seth Godin
Publisher : Piatkus Books
ISBN 13 : 9780349439839
Total Pages : 0 pages
Book Rating : 4.4/5 (398 download)

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Book Synopsis Meatball Sundae by : Seth Godin

Download or read book Meatball Sundae written by Seth Godin and published by Piatkus Books. This book was released on 2024-04-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to match the right marketing approach to your product, by legendary business thinker Seth Godin. The shiny new marketing technique isn't necessarily the right one to use. According to bestselling author Seth Godin, these new-fangled tactics can be like the toppings at an ice cream parlour. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck! As traditional marketing fades away, the new tools seem irresistible. But they don't work as well for boring brands (meatballs?) that might still be profitable but don't attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that's a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion. Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don't. The winners aren't just annoying start-ups run by three teenagers who never had a real job. You'll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces 'Will it blend?' videos that demolish golf balls, Coke cans, iPhones and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube. Godin doesn't pretend that it's easy to get your products, marketing messages and internal systems in sync. But he'll convince you that it's worth the effort.

Summary: The Icarus Deception

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511024322
Total Pages : 27 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: The Icarus Deception by : BusinessNews Publishing,

Download or read book Summary: The Icarus Deception written by BusinessNews Publishing, and published by Primento. This book was released on 2014-11-12 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Seth Godin's book: "The Icarus Deception: How High Will You Fly?". This complete summary of the ideas from Seth Godin's book "The Icarus Deception" explains that when you settle for small dreams, you are robbing the world of what you could have created if you'd tried. In his book, the author highlights that to get ahead today and in the future, you’ve got to stand out and the only thing that will achieve that is if you make art – however you define it. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Icarus Deception" and discover the key to aiming high and achieving your potential.

SUMMARY BUNDLE | Measure What Matters

Author : ZIP Reads
Publisher : ZIP Reads
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4./5 ( download)

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Book Synopsis SUMMARY BUNDLE | Measure What Matters by : ZIP Reads

Download or read book SUMMARY BUNDLE | Measure What Matters written by ZIP Reads and published by ZIP Reads. This book was released on with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: PLEASE NOTE: This is a collection of summaries, analyses, and reviews of the books, and NOT the original books. ZIP Reads is wholly responsible for this content and is not associated with the original author in any way. If you are the author, publisher, or representative of the original work, please contact [email protected] with any questions or concerns. Whether you'd like to deepen your understanding, refresh your memory, or simply decide whether or not these books are for you, ZIP Reads Summary & Analysis is here to help. Absorb everything you need to know in about 20 minutes per book! This ZIP Reads Summary & Analysis Bundle includes: - Summary & Analysis of Measure What Matters | A Guide to the Book by John Doerr - Summary & Analysis of Loonshots | A Guide to the Book by Safi Bahcall - Summary & Analysis of This Is Marketing | A Guide to the Book by Seth Godin - Summary & Analysis of Fanatical Prospecting | A Guide to the Book by Jeb Blount - Summary & Analysis of Astroball | A Guide to the Book by Ben Reiter Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. Buy this five-book bundle and start growing your business the smart way TODAY! Measure What Matters Overview John Doerr presents an engaging, easy-to-read, and practical methodology for realizing your professional goals through OKRs, or, Objectives and Key Results in his bestselling book, Measure What Matters. Learn how to focus your business exactly where it can do the most good. Loonshots Overview In his thought-provoking book, Loonshots, physicist and entrepreneur Safi Bahcall explains how the world we see around us is the culmination of crazy ideas by individuals who refused to accept the status quo and boldly chased after a greater vision. This Is Marketing Overview In his 19th bestseller, Seth Godin turns everything you think about marketing on its head, presenting a simple but novel idea: marketers exist to serve the audience they target. Fanatical Prospecting Overview Fanatical Prospecting is a brief but powerful wake-up call to any salesperson or team leader. It tackles the concept of prospecting from the perspective of a salesperson, sales manager and prospect. Jeb Blount gives excellent tips and suggests proven solutions to anyone who seeks to improve the efficiency and effectiveness of their prospecting endeavors and fill their sales pipeline indefinitely. Astroball Overview After extensive research and analysis of his own, Ben Reiter offers readers a clear look at the evolution of the traditional game of baseball with all the pros and cons of allowing computers to make decisions. What you read may very well surprise you as the amount of complex data that can be broken down and analyzed today is uncovered. In spite of all that information, though, there is still one important factor that can never be taken for granted: it is people who play the game. Each summary includes key takeaways and analysis of the original book to help you quickly absorb the author's wisdom in a distilled and easy-to-digest format. ZIP Reads' summaries mean you save time and money reading only what you need. DISCLAIMER: This book is intended as a companion to, not a replacement for the original books. ZIP Reads is wholly responsible for this content and is not associated with the original authors in any way.

The Dip

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1101216344
Total Pages : 97 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis The Dip by : Seth Godin

Download or read book The Dip written by Seth Godin and published by Penguin. This book was released on 2007-05-10 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

The Content Trap

Author : Bharat Anand
Publisher : Random House Group
ISBN 13 : 0812995384
Total Pages : 464 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis The Content Trap by : Bharat Anand

Download or read book The Content Trap written by Bharat Anand and published by Random House Group. This book was released on 2016-10-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal

Marketing Greatest Hits

Author : Kevin Duncan
Publisher : A&C Black
ISBN 13 : 1408134381
Total Pages : 210 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis Marketing Greatest Hits by : Kevin Duncan

Download or read book Marketing Greatest Hits written by Kevin Duncan and published by A&C Black. This book was released on 2010-10-15 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail, Meatball Sundae, Buzz, Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.

Adventure Time: The Official Cookbook

Author : Jordan Grosser
Publisher : Insight Editions
ISBN 13 : 1608876438
Total Pages : 112 pages
Book Rating : 4.6/5 (88 download)

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Book Synopsis Adventure Time: The Official Cookbook by : Jordan Grosser

Download or read book Adventure Time: The Official Cookbook written by Jordan Grosser and published by Insight Editions. This book was released on 2016-11-29 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grab your friends and get cooking in the land of Ooo with Adventure Time: The Official Cookbook, featuring recipes from all your favorite characters and kingdoms. In the Founders’ Island Library, Finn discovered the remains of an old cookbook filled with dishes such as “lasagna” and “boiled eggs.” And he was pretty sure that the cookbook had belonged to his mom at some point. Weird. But a lot of the pages had been lost to the cruel sands of time. So Finn took it upon himself to fill up the book with as many crazy delicious food ideas as he could. And since that only filled around six pages, he recruited Jake, Marceline, Princess Bubblegum, and the other citizens of Ooo to help complete the cookbook. There was pouring! There was mixing! There was a pasta-related Wizard Battle! Are you ready to feast your eyes and prepare your stomach for the most awesome, most delixious meals this side of the Candy Kingdom? Grab your friends and start cooking, Ooo-style, with Adventure Time: The Official Cookbook.

Always Be Testing

Author : Bryan Eisenberg
Publisher : John Wiley & Sons
ISBN 13 : 0470612665
Total Pages : 476 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Always Be Testing by : Bryan Eisenberg

Download or read book Always Be Testing written by Bryan Eisenberg and published by John Wiley & Sons. This book was released on 2009-12-30 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop guessing, start testing, and enjoy greater success with your website. If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectives Improve your website and move more of your customers to action Select and categorize your products and services with a customer-centric view Optimize your landing pages and create copy that sells Choose the best test for a given application Reap the fullest benefits from your testing experience Increase conversions with over 250 testing ideas Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

The Whuffie Factor

Author : Tara Hunt
Publisher : Random House Digital, Inc.
ISBN 13 : 0307409503
Total Pages : 320 pages
Book Rating : 4.3/5 (74 download)

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Book Synopsis The Whuffie Factor by : Tara Hunt

Download or read book The Whuffie Factor written by Tara Hunt and published by Random House Digital, Inc.. This book was released on 2009 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on ways to connect with customers through social networks in order to create demand and sell more products.

Citizen Marketers

Author : Jackie Huba
Publisher : Lewis Lane Press
ISBN 13 : 9780988195417
Total Pages : 236 pages
Book Rating : 4.1/5 (954 download)

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Book Synopsis Citizen Marketers by : Jackie Huba

Download or read book Citizen Marketers written by Jackie Huba and published by Lewis Lane Press. This book was released on 2012-10 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The woman next to you in the coffee shop, typing madly on her laptop, just might be determining the ending to next year's block-buster film or how quickly the hottest new PDA hits store shelves. In homes, dorm rooms, waiting rooms, planes and trains around the world, millions of people are exercising enormous influence on what we buy, even though they have no official connection to those products and services. Who are they? What motivates them? Marketing experts Jackie Huba and Ben McConnell explore the ramifications of social media in Citizen Marketers. As everyday people increasingly create content on behalf of companies, brands or products, they are collaborating with others just like themselves and forming ever-growing communities of enthusiasts and evangelists. From the rough to the sophisticated, the "user-generated media" of blogs, online bulletin boards, podcasts, photos, songs, and animations are influencing companies' customer relationships, product design, and marketing campaigns, whether they participate willingly or not.

A Pizza With Everything On It

Author : Kyle Scheele
Publisher : Chronicle Books
ISBN 13 : 1797208659
Total Pages : 46 pages
Book Rating : 4.7/5 (972 download)

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Book Synopsis A Pizza With Everything On It by : Kyle Scheele

Download or read book A Pizza With Everything On It written by Kyle Scheele and published by Chronicle Books. This book was released on 2021-04-27 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt: One father-son duo make a pizza so delicious, and so over-the-top with toppings, that it destroys the universe—and will surely melt readers' minds and hearts, like warm mozzarella. It's a tale as old as time: a kid wants to make a pizza with his dad, but not just any pizza . . . he wants a pizza with everything on it. That's right, everything. But as the toppings pile on, this father-son duo accidentally create a pizza so delicious, so extravagant, so over-the-top, that it destroys the universe—and the cosmos go as dark as burnt crust. Will anyone enjoy pizza ever again? At turns heartwarming, hilarious, and completely out of this world, Kyle Scheele and Andy J. Pizza deliver a riotous adventure that will melt readers minds and hearts and leave them calling for a second helping. • FATHER'S DAY GIFTING: This heartwarming and hilarious portrait of a memorable father-son bonding experience is the perfect way to show appreciation to the tough-to-buy-for dad all year round, and especially on Father's Day! • FOOD-THEMED HILARITY: A mouthwatering and laugh-out-loud funny story of culinary catastrophe! This book is for fans of food-themed classics like Green Eggs and Ham, If You Give a Mouse a Cookie, and Cloudy With a Chance of Meatballs. • ELEMENT OF CHAOS: Starting with something as relatable as pizza toppings, and culminating in the destruction of the universe, the escalating silliness is literally out of this world. For anyone who loves books that celebrate the absurd and chaotic, like Dragons Love Tacos or Llama Destroys the World. • TIMELESS QUALITY: A classic family-bonding moment—making pizza—leads to memorable father-son adventure, with a heartwarming and satisfying ending ensuring countless rereads. • PIZZA: Universal and delicious. Perfect for: • Anyone who likes pizza • Fathers looking for a lighthearted book to share with their kids • Fans of the absurd, chaotic, and hilarious • Foodies and their children • Anyone looking for wholesome family stories about family bonding • Fans of Dragons Love Tacos and Llama Destroys the World

Milk Fed

Author : Melissa Broder
Publisher : Simon and Schuster
ISBN 13 : 1982142510
Total Pages : 336 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis Milk Fed by : Melissa Broder

Download or read book Milk Fed written by Melissa Broder and published by Simon and Schuster. This book was released on 2021-02-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named a Best Book of the Year by Entertainment Weekly, Vogue, Time, Esquire, BookPage, and more This darkly hilarious and “delicious new novel that ravishes with sex and food” (The Boston Globe) from the acclaimed author of The Pisces and So Sad Today is a “precise blend of desire, discomfort, spirituality, and existential ache” (BuzzFeed). Rachel is twenty-four, a lapsed Jew who has made calorie restriction her religion. By day, she maintains an illusion of existential control, through obsessive food rituals, while working as an underling at a Los Angeles talent management agency. At night, she pedals nowhere on the elliptical machine. Rachel is content to carry on subsisting—until her therapist encourages her to take a ninety-day communication detox from her mother, who raised her in the tradition of calorie counting. Rachel soon meets Miriam, a zaftig young Orthodox Jewish woman who works at her favorite frozen yogurt shop and is intent upon feeding her. Rachel is suddenly and powerfully entranced by Miriam—by her sundaes and her body, her faith and her family—and as the two grow closer, Rachel embarks on a journey marked by mirrors, mysticism, mothers, milk, and honey. “A ruthless, laugh-out-loud examination of life under the tyranny of diet culture” (Glamour) Broder tells a tale of appetites: physical hunger, sexual desire, spiritual longing, and the ways that we compartmentalize these so often interdependent instincts. Milk Fed is “riotously funny and perfectly profane” (Refinery 29) from “a wild, wicked mind” (Los Angeles Times).

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 2009-04-25 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Nancy Clark's Sports Nutrition Guidebook

Author : Nancy Clark
Publisher : Human Kinetics
ISBN 13 : 1492583685
Total Pages : 520 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Nancy Clark's Sports Nutrition Guidebook by : Nancy Clark

Download or read book Nancy Clark's Sports Nutrition Guidebook written by Nancy Clark and published by Human Kinetics. This book was released on 2013-10-11 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boost your energy, manage stress, build muscle, lose fat, and improve your performance. The best-selling nutrition guide is now better than ever! Nancy Clark’s Sports Nutrition Guidebook will help you make the right choices in cafes, convenience stores, drive-throughs, and your own kitchen. Whether you’re preparing for competition or simply eating for an active lifestyle, let this leading sports nutritionist show you how to get maximum benefit from the foods you choose and the meals you make. You’ll learn what to eat before and during exercise and events, how to refuel for optimal recovery, and how to put into use Clark’s family-friendly recipes and meal plans. You’ll find the latest research and recommendations on supplements, energy drinks, organic foods, fluid intake, popular diets, carbohydrate and protein intake, training, competition, fat reduction, and muscle gain. Whether you’re seeking advice on getting energized for exercise or improving your health and performance, Nancy Clark’s Sports Nutrition Guidebook has the answers you can trust.

Abundance

Author : Peter H. Diamandis
Publisher : Simon and Schuster
ISBN 13 : 145161683X
Total Pages : 432 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Abundance by : Peter H. Diamandis

Download or read book Abundance written by Peter H. Diamandis and published by Simon and Schuster. This book was released on 2014-09-23 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors document how four forces--exponential technologies, the DIY innovator, the Technophilanthropist, and the Rising Billion--are conspiring to solve our biggest problems. "Abundance" establishes hard targets for change and lays out a strategic roadmap for governments, industry and entrepreneurs, giving us plenty of reason for optimism.