Summary Becoming A Category Of One Joe Calloway

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Be the Best at What Matters Most

Author : Joe Calloway
Publisher : John Wiley & Sons
ISBN 13 : 1118611187
Total Pages : 226 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Be the Best at What Matters Most by : Joe Calloway

Download or read book Be the Best at What Matters Most written by Joe Calloway and published by John Wiley & Sons. This book was released on 2013-02-26 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winners in business aren't the ones who do the most things; the winners are the ones who do the most important things Be the Best at What Matters Most is about the one essential strategy for business leaders, entrepreneurs, owners, managers and those who want to be one. Simplify, focus, and win by outperforming all your competition on those things that create real value for the customer. This is about substance, not flash, and the ultimate "wow" factors of high quality performance, consistency and relentless improvement. Thought provoking questions, activities, and action steps are built into every section of the book Author Joe Calloway, an International Speakers Hall of Fame inductee, has been a popular business speaker for thirty years and worked with hundreds of companies to help them create and sustain success Be the Best at What Matters Most will help you and your team focus on taking the actions that maximize results, growth, and profit.

Summary: Becoming a Category of One - Joe Calloway

Author : BusinessNews Publishing
Publisher :
ISBN 13 : 9782806235282
Total Pages : 42 pages
Book Rating : 4.2/5 (352 download)

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Book Synopsis Summary: Becoming a Category of One - Joe Calloway by : BusinessNews Publishing

Download or read book Summary: Becoming a Category of One - Joe Calloway written by BusinessNews Publishing and published by . This book was released on 2012 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers a summary of ""BECOMING A CATEGORY OF ONE: How Extraordinary Companies Transcend Commodity and Defy Comparison"" by Joe Calloway. Joe Calloway is a business consultant specializing in branding as well as a public speaker and restaurant owner. He consults with companies in a wide range of industries ranging from newspapers in Sweden, hotels in Great Britain and computer companies in South Africa to world brands like BMW and IBM. In Becoming a Category of One, he argues that instead of aspiring to lead your product category, you should create a new category and be the only on.

Engaged Leadership

Author : Clint Swindall
Publisher : John Wiley & Sons
ISBN 13 : 0470175125
Total Pages : 238 pages
Book Rating : 4.4/5 (71 download)

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Book Synopsis Engaged Leadership by : Clint Swindall

Download or read book Engaged Leadership written by Clint Swindall and published by John Wiley & Sons. This book was released on 2007-09-21 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Engaged Leadership "Engaged Leadership is the best of both worlds: an engaging business story coupled with a primer on the practical skills all leaders need. In the book, Swindall provides many useful tools for successfully meeting twelve major leadership challenges. I recommend it." --Mark Sanborn, author, The Fred Factor and You Don't Need a Title to Be a Leader "This creatively inspiring book not only encourages the leaders of tomorrow, but also inspires the leaders of today to step up and meet the challenges of a changing world. Business leaders will find true substance at the core of each page." --Nido Qubein, President, High Point University, and Chairman, Great Harvest Bread Co. "Give this book to anyone aspiring to be an effective leader and you've put them ahead of the curve. Swindall has done a masterful job of bringing leadership to life in a book that's engaging and effective. Create a leadership culture in your company by getting this book now!" --Joe Calloway, author, Work Like You're Showing Off! and Becoming a Category of One "This book is so engaging; you'll forget you're learning. If you only have time for one book this year--make it Engaged Leadership. You won't be disappointed." --Bradford D. Beldon, President and CEO, Beldon Roofing Company "This book contains simple yet very effective management techniques that can improve every leader's ability to inspire and get the most out of their employees. Swindall shows us what employees want from leaders and how leaders can motivate employees using practical yet effective stories." --John Wight, President and CEO, BF&M Insurance Group "This is a slam dunk by Swindall! What a powerful read for any team member of an organization. A fun, enjoyable, insightful, and impactful lesson on how to apply the key concepts of engaged leadership to move your team forward." --Joe Clark, Vice President, Ticket Sales & Services, San Antonio Spurs

Indispensable

Author : Joe Calloway
Publisher : John Wiley & Sons
ISBN 13 : 0471703087
Total Pages : 246 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis Indispensable by : Joe Calloway

Download or read book Indispensable written by Joe Calloway and published by John Wiley & Sons. This book was released on 2005-04-29 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process. Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to: * Create and sustain momentum: overcome organizational inertia and keep moving forward * Develop habitual dependability: make consistency of performance a defining characteristic * Connect continuously * See the Big Picture Outcome: create compelling customer experiences * Engage, Enchant, Enthrall: make magic in the marketplace With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.

Magnetic

Author : Joe Calloway
Publisher : John Wiley & Sons
ISBN 13 : 1119147433
Total Pages : 208 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Magnetic by : Joe Calloway

Download or read book Magnetic written by Joe Calloway and published by John Wiley & Sons. This book was released on 2015-10-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Magnetic: The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying decisions: positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business. Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business. Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic. Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success.

Keep It Simple

Author : Joe Calloway
Publisher : Sourcebooks, Inc.
ISBN 13 : 1728215498
Total Pages : 28 pages
Book Rating : 4.7/5 (282 download)

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Book Synopsis Keep It Simple by : Joe Calloway

Download or read book Keep It Simple written by Joe Calloway and published by Sourcebooks, Inc.. This book was released on 2018-11-06 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Forbes Best Business Book of 2016 Have you ever said to yourself, "This feels far more complicated than it needs to be?" Cluttered processes are the enemies of control in your life and your business. Using simplification and focus as pillars, Keep It Simple teaches you how to take charge of your own goals and happiness. By eliminating distractions and focusing on the task at hand, you can streamline your processes and get results. With over 30 years of experience, Joe Calloway is an expert in simplification. If you want to create positive growth and change within your work, home, and overall routine, remove the obstacles that you have created for yourself. A flamethrower is not as effective at getting through a wall as a blow torch. The ability to focus your mind and actions allows for the most impactful change.

Lateral Marketing

Author : Philip Kotler
Publisher : John Wiley & Sons
ISBN 13 : 9780471455165
Total Pages : 232 pages
Book Rating : 4.4/5 (551 download)

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Book Synopsis Lateral Marketing by : Philip Kotler

Download or read book Lateral Marketing written by Philip Kotler and published by John Wiley & Sons. This book was released on 2003-09-08 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary new system for generating the next big marketing ideas and opportunities According to Philip Kotler, the widely acknowledged "father" of modern marketing, and Fernando Trias de Bes the marketing techniques pioneered in the 1960s and '70s have worked too well. Fierce competition among products with little or nothing to distinguish one from another, along with modern product positioning and targeted marketing techniques, have led to increasing market segmentation. If the trend continues, individual market segments soon will be too small to be profitable. In Lateral Marketing, Kotler and Trias de Bes unveil a revolutionary new model to help readers expand beyond vertical segmentation and generate fresh marketing ideas and opportunities. Philip Kotler (Chicago, IL) is the S. C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. Fernando Trias de Bes (Barcelona, Spain) is the founder of Salvetti & Llombart whose clients include Pepsico, Sony, Hewlett-Packard, Nestlé, Credit Suisse, and other top corporations.

Working Toward Excellence

Author : Paul Buyer
Publisher : Morgan James Publishing
ISBN 13 : 1614481776
Total Pages : 93 pages
Book Rating : 4.6/5 (144 download)

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Book Synopsis Working Toward Excellence by : Paul Buyer

Download or read book Working Toward Excellence written by Paul Buyer and published by Morgan James Publishing. This book was released on 2012-03-01 with total page 93 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Weaves together thoughts, stories, and quotes from top performers in music, business, and sports to help you achieve excellence” (Jeff Janssen, founder and president of the Janssen Sports Leadership Center). Does excellence relentlessly drive you? Does mediocrity constantly bother you? In Working Toward Excellence, Clemson University professor Paul Buyer identifies eight values for achieving excellence in work and life including hunger, effort, process, quality, consistency, leadership, time, and perseverance. Each chapter features inspiring stories, questions, and quotes from respected professionals who have achieved uncommon success in business, sports, education, and the arts such as John Maxwell, Jim Collins, Stephen Covey, John Wooden, Mike Krzyzewski, Wynton Marsalis, Isaac Stern, and many others. Also included is a Working Toward Excellence Evaluation to help you and your organization reach your true potential and further develop, improve, and measure these essential attributes of success. “Working Toward Excellence has captures my attention in a big way. It is filled with valuable and practical information. It will make a major difference in your life.” —Pat Williams, Orlando Magic, senior vice president, author of Leadership Excellence

Take the Stairs

Author : Rory Vaden
Publisher : Penguin
ISBN 13 : 1101575417
Total Pages : 169 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Take the Stairs by : Rory Vaden

Download or read book Take the Stairs written by Rory Vaden and published by Penguin. This book was released on 2012-02-07 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you ride the escalator-or take the stairs? No matter how you define success, it always requires one thing: self-discipline. But as popular speaker and strategist Rory Vaden explains, we live in an "escalator world"-one that's filled with shortcuts, quick fixes, and distractions that make it all too easy to slide into procrastination, compromise, and mediocrity. What seems like an easier path is really much harder in the end-and, most important, it won't take you where you want to go. How do successful people stay focused and achieve results? This lively and insightful guide presents a simple program for taking the stairs-that is, for overcoming the temptations of quick fixes and procrastination, conquering creative avoidance, and transcending personal setbacks in order to tackle the work that leads to real success. Whatever your goals are, Rory Vaden's proven approach will get you there-one stair at a time.

Never By Chance

Author : Joe Calloway
Publisher :
ISBN 13 : 9788126526925
Total Pages : 176 pages
Book Rating : 4.5/5 (269 download)

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Book Synopsis Never By Chance by : Joe Calloway

Download or read book Never By Chance written by Joe Calloway and published by . This book was released on 2010-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brewing Up a Business

Author : Sam Calagione
Publisher : John Wiley & Sons
ISBN 13 : 111806187X
Total Pages : 318 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Brewing Up a Business by : Sam Calagione

Download or read book Brewing Up a Business written by Sam Calagione and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

The Power of Why

Author : C. Richard Weylman
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 0544026888
Total Pages : 181 pages
Book Rating : 4.5/5 (44 download)

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Book Synopsis The Power of Why by : C. Richard Weylman

Download or read book The Power of Why written by C. Richard Weylman and published by Houghton Mifflin Harcourt. This book was released on 2013 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: When customers are deciding to buy, they have one focus: they want to know WIIFM (What's In It For Me). Weylman reveals to readers everywhere how to bring consumer-centric marketing to their own organization.

Summary: Becoming a Category of One

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2806222842
Total Pages : 28 pages
Book Rating : 4.8/5 (62 download)

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Book Synopsis Summary: Becoming a Category of One by : BusinessNews Publishing,

Download or read book Summary: Becoming a Category of One written by BusinessNews Publishing, and published by Primento. This book was released on 2013-02-15 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Joe Calloway's book: "Becoming a Category of One: How Extraordinary Companies Transcend Commodity and Defy Comparison". This complete summary of the ideas from Joe Calloway's book "Becoming a Category of One" shows that instead of aspiring to lead your product category, you should create a new category and be the only one in it. That’s the goal of true business differentiation. The very best way to win and keep customers today is to create compelling customer experiences. If you can do that, you place your company beyond the reach of price wars and into the realm of genuine competitive advantage. The goal, therefore, is to become extraordinary – to become a Category-of-One company by doing what no one else does. This is the only rational way you can lift your company out of the commodity trap and into the ranks of the high achievers. Don’t just try and compete in your industry – create and dominate your own unique business category. Added-value of this summary: • Save time • Understand the key concepts • Increase your business knowledge To learn more, read "Becoming a Category of One" and excel in business differentiation.

Becoming a Category of One

Author : Joe Calloway
Publisher : John Wiley & Sons
ISBN 13 : 9780471274049
Total Pages : 292 pages
Book Rating : 4.2/5 (74 download)

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Book Synopsis Becoming a Category of One by : Joe Calloway

Download or read book Becoming a Category of One written by Joe Calloway and published by John Wiley & Sons. This book was released on 2003-08-14 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at business lessons that have proven successful for other companies, and offers stategies, tools, and tips to help companies apply these ideas to their own business.

The 7 Irrefutable Rules of Small Business Growth

Author : Steven S. Little
Publisher : John Wiley & Sons
ISBN 13 : 0471707600
Total Pages : 256 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis The 7 Irrefutable Rules of Small Business Growth by : Steven S. Little

Download or read book The 7 Irrefutable Rules of Small Business Growth written by Steven S. Little and published by John Wiley & Sons. This book was released on 2005-02-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting a small business and making it a success isn’t easy. In fact, most small business owners don’t get rich and many fail. This book presents the straight truth on small business success. It doesn’t offer cure-alls for every small business. Instead, it outlines real, effective principles for continued small business growth and success. Written by business growth expert Steven Little, The 7 Irrefutable Rules of Small Business Growth skips empty small business positivism in exchange for real-world, practical solutions. If you’re a small business owner or an entrepreneur just starting out, you’ll find answers to all your most important questions on topics such as technology, business plans, hiring, and much more.

SuperCompetent

Author : Laura Stack
Publisher : AudioInk
ISBN 13 : 1613392826
Total Pages : 27 pages
Book Rating : 4.6/5 (133 download)

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Book Synopsis SuperCompetent by : Laura Stack

Download or read book SuperCompetent written by Laura Stack and published by AudioInk. This book was released on 2012-09-13 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Create Distinction

Author : Scott McKain
Publisher : Greenleaf Book Group
ISBN 13 : 1608324273
Total Pages : 264 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Create Distinction by : Scott McKain

Download or read book Create Distinction written by Scott McKain and published by Greenleaf Book Group. This book was released on 2013-03-05 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Have you taken your business from good to great, only to find that “great” still isn’t cutting it? Are you making all the right moves in your career and still not receiving the recognition you have earned? Why do companies like Apple get all the attention, when you have difficulty getting anyone to focus on your efforts? In our homogenized world, companies in every sector—from big-box retail to financial services; from fast food to entrepreneurs—appear more and more alike, as do the tweets and LinkedIn pages of professionals across the country. But if people see you or your company as nothing more than a carbon copy of the competition, how can you expect to attract attention? Scott McKain’s original approach to this problem, first captured in his book Collapse of Distinction, was conceived and written in the direct aftermath of the 2008 financial meltdown. His forceful case for the importance of distinction—finding success by setting yourself apart from the crowd—resonated with thousands of readers. To reflect the changing reality since that book’s publication—and to incorporate new research and up-to-date examples—McKain, an internationally recognized expert on business distinction, has retitled and revised it as Create Distinction. Within these updated pages (including one entirely new chapter) you’ll find a potent cure for similarity and uniformity—the primary killers of businesses and careers. In engaging, story-filled prose, McKain lays out the cornerstones of distinction and equips you with the specific tools and knowledge you need to stand out. Whether you’re in the “C-suite” of a multinational company or just vying for your next promotion, you’ll learn how to rise above the fray and make your work unmistakable. With this practical advice, you’ll feel confident stepping up from the competition—and toward success.