Study Of The Factors Influencing Online Buying Behaviour Of Customers

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Study of the Factors Influencing Online Buying Behaviour of Customers

Author : CMA(Dr.) Ashok Panigrahi
Publisher :
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Study of the Factors Influencing Online Buying Behaviour of Customers by : CMA(Dr.) Ashok Panigrahi

Download or read book Study of the Factors Influencing Online Buying Behaviour of Customers written by CMA(Dr.) Ashok Panigrahi and published by . This book was released on 2019 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping is a phenomenon that is growing rapidly nowadays. Web-based business advertising in India is developing at a quick pace. The purpose of this paper is to look at the factors driving online shopping and to develop an understanding of the factors influencing online shopping by consumers. This study is aimed to look into how consumers" loyalty, trust, service quality and other related factors affect the online buying behavior of customers and the selection of a seller. With the rapid development of network technology and electronic commerce, e-marketing had been formed and developed gradually. The number of Internet users is increasing at a very rapid rate which ultimately increasing the size of online purchasing of goods and services but there are certain factors which affect the buyers buying behavior, which every e-commerce business need to understand in order to attract new customers as well as to retain the existing.

Factors Influencing Consumers' Intention to Purchase Clothing Online

Author : Natalie Bluschke
Publisher : GRIN Verlag
ISBN 13 : 3640884493
Total Pages : 65 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Factors Influencing Consumers' Intention to Purchase Clothing Online by : Natalie Bluschke

Download or read book Factors Influencing Consumers' Intention to Purchase Clothing Online written by Natalie Bluschke and published by GRIN Verlag. This book was released on 2011-04 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Thames Valley University, London, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman's rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.

Online Consumer Psychology

Author : Curtis P. Haugtvedt
Publisher : Psychology Press
ISBN 13 : 1135608105
Total Pages : 685 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt

Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

Factors Influencing Online Shopping Behaviour

Author : V.V.Devi Prasad Kotni
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Factors Influencing Online Shopping Behaviour by : V.V.Devi Prasad Kotni

Download or read book Factors Influencing Online Shopping Behaviour written by V.V.Devi Prasad Kotni and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of the study is to identify the factors influencing online consumer behavior while shopping in a virtual market. The study attempts to identify the factors with respect to the buying process of online consumers. The various factors influencing the online shopping in three stages i.e. pre-shopping, duringshopping and post-shopping are identified from the review of existing literature. The online consumer expectations towards all these factors are recorded on a five-point scale with a structured questionnaire from a sample of 600 online shoppers in the city of Visakhapatnam who performs online shopping. These factors are analyzed by applying the statistical tool factor analysis in order to determine most influencing online shopping factors so that the online retailers can design appropriate marketing mix and retail mix strategies to attract and retain the online shoppers.

Online Impulse Buying and Cognitive Dissonance

Author : Giovanni Mattia
Publisher : Springer Nature
ISBN 13 : 3030659232
Total Pages : 99 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Online Impulse Buying and Cognitive Dissonance by : Giovanni Mattia

Download or read book Online Impulse Buying and Cognitive Dissonance written by Giovanni Mattia and published by Springer Nature. This book was released on 2021-02-12 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers’ beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website. Impulse buying in particular is influenced by a number of factors, for example how stimulating the e-shopping platform is, and how easy it is to click on the cart a certain product, for instance a smartphone. But what happens after an online impulse buy is made? Often the customer can regret the purchase and in the throes of anxiety, look for reasons to justify the choices made. Consumer behaviour scholars and pyschologists call this phenomenon cognitive dissonance, and certain individuals are more sensitive than others in developing this than others. This book offers a deep investigation around online impulse buying and subsequent cognitive dissonance. Specifically, the authors present a research case study of a group of millenials who are shopping for smartphones to study whether an initial positive state can reduce the onset of cognitive dissonance in consumers. Based on substantial research and a sample of 212 impulsive millennial buyers, the book provides a comprehensive, but simple and synthetic framework of impulse buying, cognitive dissonance and positive affect state, highlighting their relationships.

Consumer Behaviour Towards Online Shopping in India

Author : Dr Yogesh Gaikwad
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (137 download)

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Book Synopsis Consumer Behaviour Towards Online Shopping in India by : Dr Yogesh Gaikwad

Download or read book Consumer Behaviour Towards Online Shopping in India written by Dr Yogesh Gaikwad and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Background: “An increasing number and variety of firms and organizations are exploiting and creating Business opportunities on the Internet” Liao and Cheung (2000) As online shopping is a new medium so the consumer behavior in the field of online shopping is also pretty diverse in nature compare to traditional consumer behavior, so it is equally important for one to identify what factors influence consumers to shop online. In order to reach towards purchase decision, it consists of several factors which influence consumers to shop online. These factors are important for retailers to compete in the market and to make their product more compatible. Purpose of the Research and Research Questions: The prime purpose of the research is to identify and analyze the factors influencing on consumers to shop online. Besides the factors influencing another purpose of the study is to analyze who are online shoppers in terms of demography. The findings of this research will not only help marketers to formulate their marketing strategies for online shoppers but will also increase the knowledge and research in field of online shopping. i) What factors influence consumers to shop online? ii) Who are online shoppers in terms of demography? One of our research objectives is to work on factors that influence consumers to shop online, researchers have decided to study four factors such as Convenience, Time Saving, Website Design/Features and Security. While it is important to investigate the motivation behind consumer purchasing but it is equally important to find as how the consumers form attitudes and behaviors towards online buying because consumer attitude towards purchasing online is a conspicuous factor affecting actual buying behavior. When marketers get to know the factors affecting online consumer behavior then it create huge opportunity for the marketers to develop the marketing strategies accordingly and turn the potential customers into actual one and retain the exiting buyers. Question: Prepare the Research Proposal for “Consumer behavior towards Online Shopping in India” with reference to above Purpose of the Research and Research Questions.

A Study of Factors Affecting Online Buying Behavior

Author : Dr. Vinay Kumar
Publisher :
ISBN 13 :
Total Pages : 11 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis A Study of Factors Affecting Online Buying Behavior by : Dr. Vinay Kumar

Download or read book A Study of Factors Affecting Online Buying Behavior written by Dr. Vinay Kumar and published by . This book was released on 2013 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper examines the key factors which affect buying motives of consumers for online buying or E-shopping. For this purpose different models from different research scholars have been studied. One online consumer buying behavior motive model, (FFF Model), has been designed and suggested on the basis of existing review of literatures. Future research could use our suggested factors (F), filtering elements (F) and then filtered buying behavior (F), (FFF Model) framework as a basis to empirically explore the factors affecting the online consumer purchasing process and to test the suggested model by the interested researchers in the relevant area of research.

Consumer Behavior During the Online Business Era

Author : Dewi Indriani Jusuf
Publisher : Independently Published
ISBN 13 : 9781790555383
Total Pages : 128 pages
Book Rating : 4.5/5 (553 download)

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Book Synopsis Consumer Behavior During the Online Business Era by : Dewi Indriani Jusuf

Download or read book Consumer Behavior During the Online Business Era written by Dewi Indriani Jusuf and published by Independently Published. This book was released on 2018-11-30 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Content of the webThis book is about consumer behavior during the era of the online business in which the discussion also includes the shifting from the conventional consumer behavior in the online one. The book discussion includes: 1DEFINITION AND BASIC CONCEPT 1.1 Definition and Basic Concept 1.2 Question 2 HISTORY OF DEVELOPMENT OF CONSUMER BEHAVIOR 2.1 Introduction 2.2 Periodization 2.3 Questions 3FACTORS AFFECTING CONSUMER BEHAVIOR 3.1 Main Factors 3.2 Other Factors Participate Take effect to Behavior Consumer 3.3 Consumer Behavior Model 3.4 Pattern of Purchase Behavior3.5 Question 4 CONSUMER PURCHASE DECISION PROCESS 4.1 Stages in the Purchase Process Decision4.2 Problem Recognition 4.3 Search of Information 4.4 Evaluation Alternative 4.5 Purchase Decision 4.6 Evaluation Post Purchase 4.7 New Products 4.8 Questions 5TYPE OF CONSUMER BEHAVIOR 5.1 Type of Purchase Decision Behavior 5.2 Purchase Behavior Model 5.3 Participants in the Business Purchasing Process5.4 Questions 6PERCEPTION OF CONSUMER RISK 6.1 Risk Perception 6. 2 Activities Reducing Risk 6.3 Questions 7 CONSUMER BEHAVIOR IN ONLINE BUSINESS 7.1 Background 7. 2 Consumer Behavior Models in the Online Business Era 7.3 Matters that Are Generally Purchased Online 7.4 Web Site Functions for Consumers 7.5 Online Advertising Media Used for Product Searching7.6 Type of Online Consumer Behavior 7.7 Characteristics Online Consumers 7.8 Factors Affecting Online Consumer Behavior 7.9 Questions 8ONLINE BUSINESS IN THE DIGITAL ECONOMIC ERA 8.1 Definition 8.2 Objectives of Doing Marketing Online 8.3 Strategy of Doing Business Online 8.4 Online Business Models 8.5 Questions 9CUSTOMER SATISFACTION AND LOYALITY 9.1 Definition of Customer 9.2 Types of Customer 9.3 New Customers versus Old Customers 9.4 Reasons Needed to Conduct Customer Satisfaction Research9.5 Things to be Researched 9.6 Question Model and Scale Measurement 9.7 Questions 10 CUSTOMER RELATIONAL MANAGEMENT 10.1 Definition and Concept 10.2 Some Factors Affecting Customer Relational Management 10.3 Main Purpose Relational Marketing 10.4 Orientation of Relational Marketing10.5 Build Relation 'Online' 10.6 Strategy to Build Customer Relational Management 10.7 Techniques to Make Interesting, Sustaining and Setting Target of Customers 10.8 Questions 11 STATISTICAL PROCEDURES TO MEASURE CONSUMER BEHAVIOR 11.1 Dominant Factors Influencing on Consumer Behavior11.2 Analysis Factor to Assess the Most Dominant Factor 11.3 Multiple Linear Regression 11.4 Path Analysis 11.5 Structural Equation Modeling 11.6 Consumer Behavior and Purchase Decision11.7 Complex Research Models 11.8 Simple Research Model 11.9 Tasks

Factors Affecting Consumer Behaviour in Online Shopping

Author : Yuan Zhou
Publisher : LAP Lambert Academic Publishing
ISBN 13 : 9783847336099
Total Pages : 98 pages
Book Rating : 4.3/5 (36 download)

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Book Synopsis Factors Affecting Consumer Behaviour in Online Shopping by : Yuan Zhou

Download or read book Factors Affecting Consumer Behaviour in Online Shopping written by Yuan Zhou and published by LAP Lambert Academic Publishing. This book was released on 2012 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet has developed into a new distribution channel and online transactions are rapidly increasing. This has created a need to understand how the consumer perceives online purchases. The purpose of this study is to investigate factors affecting student consumer's buying decision when purchasing clothing online, and find out which factors impact on the online buying decision most. The research hypotheses are tested by using data collected from 200 students of Glyndwr University in UK. The identified factors economic orientation, convenience orientation, trust orientation and social influence have been examined. Among all of them, the first three were positively correlated with online attitude, whereas the result shown that social influence weakly associated with online attitude. The findings of this research can be drawn as implications for online clothing retailers so as to improve their understanding of the segment consumer group and increase their online marketing strategy effectiveness.

Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1799889580
Total Pages : 1964 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business by : Management Association, Information Resources

Download or read book Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business written by Management Association, Information Resources and published by IGI Global. This book was released on 2021-04-16 with total page 1964 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the next few years, it is expected that most businesses will have transitioned to the use of electronic commerce technologies, namely e-commerce. This acceleration in the acceptance of e-commerce not only changes the face of business and retail, but also has introduced new, adaptive business models. The experience of consumers in online shopping and the popularity of the digital marketplace have changed the way businesses must meet the needs of consumers. To stay relevant, businesses must develop new techniques and strategies to remain competitive in a changing commercial atmosphere. The way in which e-commerce is being implemented, the business models that have been developed, and the applications including the benefits and challenges to e-commerce must be discussed to understand modern business. The Research Anthology on E-Commerce Adoption, Models, and Applications for Modern Business discusses the best practices, latest strategies, and newest methods for implementing and using e-commerce in modern businesses. This includes not only a view of how business models have changed and what business models have emerged, but also provides a focus on how consumers have changed in terms of their needs, their online behavior, and their use of e-commerce services. Topics including e-business, e-services, mobile commerce, usability models, website development, brand management and marketing, and online shopping will be explored in detail. This book is ideally intended for business managers, e-commerce managers, marketers, advertisers, brand managers, executives, IT consultants, practitioners, researchers, academicians, and students interested in how e-commerce is impacting modern business models.

Consumer Buying Behaviour

Author : Wanchat Kengthon
Publisher : GRIN Verlag
ISBN 13 : 3640804244
Total Pages : 15 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Consumer Buying Behaviour by : Wanchat Kengthon

Download or read book Consumer Buying Behaviour written by Wanchat Kengthon and published by GRIN Verlag. This book was released on 2011-01-19 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2010 in the subject Economics - Micro-economics, , language: English, abstract: A company may think that if it can provide the perfect product to the customers, they will buy it. Many customers are brand loyalty therefore sometimes the good products cannot be competing with the good brand. However factors influencing consumer behaviour is not only the product itself but also advertising, which can be one of the most important factors affected purchasing decision. Typically every company realise an essential of advertising as it is shown in the profit and loss statement. Moreover it is noticeable that budget for advertising always high. It is well-known fact that advertising plays an important role in people's daily lives. The advertising is available anywhere both inside and outside home. Recent research suggests that people spend two and a half hours on average watching television (Livingstone and Bovill, 1999 cited Dickinson, 2000). This essay critically analyses and evaluates the major factors that could affect consumer buying behaviour. Nevertheless, I would like to base my overall main points on advertising as the major factors which would makes it a lot easier and I could focus on this scenario and hopefully answer all my questions. Throughout this essay, the term of advertising covers all media for instance television, radio, newspaper, direct mail, yellow pages, magazine, billboards, leaflets and even on film (Perreault and McCarthy 1999, p.450). This essay is divided into three sections. Firstly it will look at what consumer behaviour is, I will analyse and evaluate the major factors. Secondly it will discuss the importance of the advertising, show my understanding and explain why it is important to successful marketing. I will, thirdly, analyse the consumers' attitude and advertising. Finally this review will mention about advertising influences consumers buying food. Also, identify and evaluate key differences between organisational and consumer purchasing and discuss their implications for marketers.

A Comparison of Online Shopping Behavior of American and German Consumers

Author : Silke Kühn
Publisher : GRIN Verlag
ISBN 13 : 3640509110
Total Pages : 95 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis A Comparison of Online Shopping Behavior of American and German Consumers by : Silke Kühn

Download or read book A Comparison of Online Shopping Behavior of American and German Consumers written by Silke Kühn and published by GRIN Verlag. This book was released on 2010-01-13 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diploma Thesis from the year 2004 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,7, University of Duisburg-Essen, language: English, abstract: “A profound shift in the economy is underway - the industrial age economy is rapidly giving way to the Internet age economy.“1 Four years after the New Economy crash the Internet Economy is booming and hopes that mobile offers will further increase the speed.2 With the number of online sales for goods and services increasing every day3, online shopping - with sales growth rates outpacing traditional retailing purchases - has become one of the fastest growing forms of shopping4. The statement above explains the reason why the term Electronic Commerce has kept both business research and business practice as occupied as barely any other term, in the last years.5 Warren D. Raisch writes about this shift in the economy that “the global development and acceptance of the Internet as the new standard for communication and commerce provides us with a powerful new global Internet-based E-Business network (...).“6 Realizing that we live in a global marketplace with international trade7 additionally pushed by the Internet, companies face a stronger competition and the need to create more value for customers than their competitors. In this context, it is important for companies to realize that, through the Internet, there is a power shift to the customer. Furthermore, as customers will demand and tolerate only delightening buying experiences, it is a necessity to capture and analyze information about buying behavior in the 21st century business.8 When talking about E-Commerce, which is a part of Electronic Business (E-Business), describing the sale of goods and services via the Internet targeting a mass market9, the following two areas have to be differentiated: Business-to-Cus- tomer (B2C) E-Commerce, meaning the settlement of buying contracts between a commercial seller and an end-consumer via electronic media, and Business-to-Business (B2B) E-Commerce, describing the same action but between two commercial business partners. 10 11 In this paper, the focus lies on B2C E-Commerce as this is the most interesting area regarding marketing.12 13 Therefore, to better understand the online purchase behavior of private consumers, in the frame of the following analysis the influencing factors of shopping over the Internet are examined. Since determining the factors influencing online shopping behavior also discovers those factors hindering the usage of the Internet as a shopping platform, suggestions to improve and adjust online offers appropriately can be made.14

Online Consumer Behavior

Author : Angeline Close
Publisher : Routledge
ISBN 13 : 1848729693
Total Pages : 402 pages
Book Rating : 4.8/5 (487 download)

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Book Synopsis Online Consumer Behavior by : Angeline Close

Download or read book Online Consumer Behavior written by Angeline Close and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Factors Affecting Online Shopping Behaviour

Author : Siriporn Thananuraksakul
Publisher :
ISBN 13 :
Total Pages : 236 pages
Book Rating : 4.:/5 (271 download)

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Book Synopsis Factors Affecting Online Shopping Behaviour by : Siriporn Thananuraksakul

Download or read book Factors Affecting Online Shopping Behaviour written by Siriporn Thananuraksakul and published by . This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: In conclusion, the five factors affecting online shopping for this study as mentioned above contribute to the findings on Thai online buying behaviour. Sellers need to take these factors into consideration and put them into their business plans in order to boost online sales, and to remain competitive in the online market.

Factors Influencing Customers’ Perception towards Online Shopping

Author : Kunal Gaurav
Publisher : GRIN Verlag
ISBN 13 : 3668552150
Total Pages : 63 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis Factors Influencing Customers’ Perception towards Online Shopping by : Kunal Gaurav

Download or read book Factors Influencing Customers’ Perception towards Online Shopping written by Kunal Gaurav and published by GRIN Verlag. This book was released on 2017-10-19 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, , language: English, abstract: Online shopping is having very bright future. Perception towards online shopping is getting better in India. With the use of internet, consumers can shop anywhere, anything and anytime with easy and safe payment options. Consumers can do comparison shopping between products, as well as, online stores. In present scenario customers are busy that they don’t have enough chance and time to go to shopping centers and purchase the things they need, everybody likes to do online shopping. In online, Product assortment is very huge to choose, and make immediate comparison in price, quality, variety, colour and also get product based information like customer feedback. The main purpose of this paper is to determine the “Factors Influencing Consumer Perception towards Online Shopping”. The objective for this research is to know the customer perception and identify the factors which influence the online customer’s. A quantitative research design which is descriptive and exploratory in nature was selected to gain insights about customer perception towards online shopping. The questionnaire prepared by using Likert’s five-point scale ranging from (1-5) where 1 Means ‘not at all important and 5 Means ‘most important ‘.The research has taken use of closed ended questions. The data collection was done over a period of 8 weeks this was done by going directly to the respondents or through mails. A total number of respondents taken for this study are 154. The collected data is analyzed in statistical method of factor analysis in the IBM SPSS 20.0 software. The data collected on 30 variables was deducted into five factors in the software and analyzed accordingly. The survey revealed that different customers have different perception towards online shopping; most of them having a very good attitude towards online shopping but there are certain customer who still find difficulties or we can say apart from several benefits has some disadvantage in mind of customer. Customer perception keeps on changing with time to time which is to be taken in the consideration.The most important factors that can be taken into account to understand the Internet shopping (Customer Service, Convenience, Experience, Value added service and Product related information).

A Study on Factors Affecting Switching Behavior Toward Online Shopping of Vietnamese Consumers During the Covid-19 Time

Author : Tran Le Nguyen
Publisher :
ISBN 13 : 9781952751578
Total Pages : 102 pages
Book Rating : 4.7/5 (515 download)

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Book Synopsis A Study on Factors Affecting Switching Behavior Toward Online Shopping of Vietnamese Consumers During the Covid-19 Time by : Tran Le Nguyen

Download or read book A Study on Factors Affecting Switching Behavior Toward Online Shopping of Vietnamese Consumers During the Covid-19 Time written by Tran Le Nguyen and published by . This book was released on 2020-08-16 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Covid-19 pandemic has promoted online shopping activities of Vietnamese consumers more active, which previously took a lot of effort of online businesses, but not effective. However, will this changing behavior be sustained after the Covid-19 pandemic? Therefore, the book aims to investigate how customers change during the Covid-19 outbreak based on perceived risks and perceived benefits of consumers in online shopping. These two groups of factors will be assessed along with the moderating role of the Covid-19 impact. In so doing, the paper investigated 427 online-shoppers during the Covid-19 outbreak from March to April 2020 in Vietnam (the period of social distancing). The collected data were analyzed by the hierarchical regression to determine how the Covid-19 play as a moderator that change the perception of online consumers in Vietnam. The study found that the perceptions of risk when shopping online has changed positively during Covid-19 pandemic, while these risk variables were found negatively in the normal situation. Moreover, among the benefit variables, marketing policy shows the impact on online shopping with awareness of Covid-19 compared to no effects without Covid-19. Furthermore, some control variables in the model have different results in online shopping compared to previous papers in which could be recommended to test again in future researches. However, these new behaviours would not maintain after the epidemic season. As a result, the study's findings will contribute to clarify changes in consumer buying behaviour, in order to help businesses can respond in time during the epidemic season.

Trends on consumer buying behaviour

Author : Prem Kumar
Publisher : Anjuman Prakashan
ISBN 13 : 9391531687
Total Pages : 102 pages
Book Rating : 4.3/5 (915 download)

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Book Synopsis Trends on consumer buying behaviour by : Prem Kumar

Download or read book Trends on consumer buying behaviour written by Prem Kumar and published by Anjuman Prakashan. This book was released on 2022-03-10 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing industry is experiencing a revolution in the emerging era. A wide range of items and services are available in the digital market. Through social media, the Internet has evolved into an intelligent agent that allows for complex interaction between networks of individuals. Customers can quickly find the best product or service cost. The goal of this article is to look at the numerous elements that influence customer purchasing decisions. The impact of psychological elements on customer purchasing behavior is investigated. The study is based on consumer perceptions and satisfaction in order to better understand consumer buying behavior and decision-making in the social market.