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Author : Kenneth Andrew
Publisher :
ISBN 13 : 9780859413336
Total Pages : 226 pages
Book Rating : 4.4/5 (133 download)
Download or read book The Bank Marketing Handbook written by Kenneth Andrew and published by . This book was released on 1986 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dinçer, Hasan
Publisher : IGI Global
ISBN 13 : 1799825604
Total Pages : 646 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Decision-Making Techniques in Financial Marketing written by Dinçer, Hasan and published by IGI Global. This book was released on 2019-12-27 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Author : Sheila Black
Publisher :
ISBN 13 : 9780861761814
Total Pages : 179 pages
Book Rating : 4.7/5 (618 download)
Download or read book Handbook of Marketing and Selling Bank Services written by Sheila Black and published by . This book was released on 1985 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robert J. McMahon
Publisher : Irwin Professional Publishing
ISBN 13 : 9780872671027
Total Pages : 339 pages
Book Rating : 4.6/5 (71 download)
Download or read book Bank Marketing Handbook written by Robert J. McMahon and published by Irwin Professional Publishing. This book was released on 1986 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jain, Dhiraj
Publisher : IGI Global
ISBN 13 : 1522540369
Total Pages : 311 pages
Book Rating : 4.5/5 (225 download)
Download or read book Marketing Techniques for Financial Inclusion and Development written by Jain, Dhiraj and published by IGI Global. This book was released on 2018-06-01 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.
Author : Suki, Norazah Mohd
Publisher : IGI Global
ISBN 13 : 1522507477
Total Pages : 374 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement written by Suki, Norazah Mohd and published by IGI Global. This book was released on 2016-07-22 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy. The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current research on topics relevant to consumer beliefs, feelings, attitudes, and intentions and how best to utilize this research improving consumer appeal and relationships. Emphasizing critical topics in the field of consumer behavior research, this publication is a comprehensive resource for marketing professionals, managers, retailers, advertising executives, scholars, and graduate-level students in marketing, psychology, and MBA programs.
Author : Dadwal, Sumesh Singh
Publisher : IGI Global
ISBN 13 : 1799801330
Total Pages : 532 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Author : Rachel Beth Egenhoefer
Publisher : Taylor & Francis
ISBN 13 : 1003862683
Total Pages : 816 pages
Book Rating : 4.0/5 (38 download)
Download or read book Routledge Handbook of Sustainable Design written by Rachel Beth Egenhoefer and published by Taylor & Francis. This book was released on 2024-04-15 with total page 816 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Sustainable Design considers the design, not only of artifacts, but of structures, systems, and interactions in the context of sustaining our shared planet. This revised edition introduces new and updated chapters, as well as a new section on pedagogy for sustainable design. With authors from around the world, design is positioned in context with recent crises such as global pandemics, racial reckoning, political unrest, and natural disasters. Just as design is an interdisciplinary field, the climate crisis is deeply tangled in racial justice, gender justice, global health, economics, trade, and more. Divided into six sections, it presents a holistic approach to understanding the many facets of sustainable design: Part 1: Systems and Design Part 2: Complexities of Sustainable Design Part 3: Community Engaged Design for Local and Global Diversity Part 4: Design for Sustainable Behaviors Part 5: Design Futures Part 6: Pedagogy in Design for Sustainability Arguing that design needs to restore, regenerate, and rejuvenate our planet and people, this handbook will be invaluable to researchers, students, and practitioners across all subdisciplines of design, architecture, business, energy management, visual arts, and environmental studies, among others.
Author :
Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 632 pages
Book Rating : 4.4/5 (446 download)
Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author : Greg N Gregoriou
Publisher : CRC Press
ISBN 13 : 1439818541
Total Pages : 630 pages
Book Rating : 4.4/5 (398 download)
Download or read book The Banking Crisis Handbook written by Greg N Gregoriou and published by CRC Press. This book was released on 2009-12-01 with total page 630 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the Origin of the Recent Banking Crisis and how to Preclude Future CrisesShedding new light on the recent worldwide banking debacle, The Banking Crisis Handbook presents possible remedies as to what should have been done prior, during, and after the crisis. With contributions from well-known academics and professionals, the book contains e
Author : Hajli, Nick
Publisher : IGI Global
ISBN 13 : 1466683546
Total Pages : 462 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Integrating Social Media into Strategic Marketing written by Hajli, Nick and published by IGI Global. This book was released on 2015-04-30 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Web 2.0 provides a useful tool in developing the relationships between business and consumer. The Handbook of Research on Integrating Social Media into Strategic Marketing explores the use of social networking and other online media in marketing communications, including both best practices and common pitfalls to provide comprehensive coverage of the topic. This book is intended for marketing professionals, business managers, and anyone interested in how social media fits into today’s marketing environments.
Author : Keikhosrokiani, Pantea
Publisher : IGI Global
ISBN 13 : 1668441705
Total Pages : 484 pages
Book Rating : 4.6/5 (684 download)
Download or read book Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era written by Keikhosrokiani, Pantea and published by IGI Global. This book was released on 2022-06-24 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of new technologies within the industrial revolution has transformed businesses to a new socio-digital era. In this new era, businesses are concerned with collecting data on customer needs, behaviors, and preferences for driving effective customer engagement and product development, as well as for crucial decision making. However, the ever-shifting behaviors of consumers provide many challenges for businesses to pinpoint the wants and needs of their audience. The Handbook of Research on Consumer Behavior Change and Data Analytics in the Socio-Digital Era focuses on the concepts, theories, and analytical techniques to track consumer behavior change. It provides multidisciplinary research and practice focusing on social and behavioral analytics to track consumer behavior shifts and improve decision making among businesses. Covering topics such as consumer sentiment analysis, emotional intelligence, and online purchase decision making, this premier reference source is a timely resource for business executives, entrepreneurs, data analysts, marketers, advertisers, government officials, social media professionals, libraries, students and educators of higher education, researchers, and academicians.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466662697
Total Pages : 1626 pages
Book Rating : 4.4/5 (666 download)
Download or read book Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-07-31 with total page 1626 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the global economy still in recovery, it is more important than ever for individuals and organizations to be aware of their money and its potential for both depreciation and growth. Banking, Finance, and Accounting: Concepts, Methodologies, Tools, and Applications investigates recent advances and undertakings in the financial industry to better equip all members of the world economy with the tools and insights needed to weather any shift in the economic climate. With chapters on topics ranging from investment portfolios to credit unions, this multi-volume reference source will serve as a crucial resource for managers, investors, brokers, and all others within the banking industry.
Author :
Publisher :
ISBN 13 :
Total Pages : 832 pages
Book Rating : 4.:/5 (31 download)
Download or read book Universities Handbook written by and published by . This book was released on 2010 with total page 832 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jane Nolan
Publisher : Taylor & Francis
ISBN 13 : 0429829183
Total Pages : 525 pages
Book Rating : 4.4/5 (298 download)
Download or read book Routledge Handbook of Chinese Business and Management written by Jane Nolan and published by Taylor & Francis. This book was released on 2023-09-29 with total page 525 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook, representing the collaboration of 36 scholars, provides a multi-faceted exploration of Chinese business and management. The volume represents an ‘inside-out’ perspective, offering local knowledge and experience, in conjunction with an ‘outside-in’ approach, presenting measured and sensitive observations from an outsider’s perspective. The handbook’s approach is organised around five key themes: • Cultural and institutional contexts for business in China • Management, including digital marketing and entrepreneurship • Work and employment, covering gender and trade unions in the workplace • Human resource management and human resource development in Chinese businesses, including multinational corporations in the UK • Business and economic overviews, revealing the impact of guanxi relations and networks on Chinese business and management Revealing major recent developments in Chinese business and management alongside an appreciation of the unique historical, institutional, and cultural context of Chinese business and management, this book is a must-read for scholars, students, and educators of Chinese business and theory, and business in Asia.
Author : College Entrance Examination Board
Publisher :
ISBN 13 :
Total Pages : 1682 pages
Book Rating : 4.3/5 (91 download)
Download or read book The College Handbook written by College Entrance Examination Board and published by . This book was released on 1999 with total page 1682 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents information on 4-year colleges and universities and 2-year community colleges and technical schools.
Author : Carmela Aprea
Publisher : Springer
ISBN 13 : 9811003602
Total Pages : 713 pages
Book Rating : 4.8/5 (11 download)
Download or read book International Handbook of Financial Literacy written by Carmela Aprea and published by Springer. This book was released on 2016-03-24 with total page 713 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook presents in-depth research conducted on a myriad of issues within the field of financial literacy. Split into six sections, it starts by presenting prevalent conceptions of financial literacy before covering financial literacy in the policy context, the state and development of financial literacy within different countries, issues of assessment and evaluation of financial literacy, approaches to teaching financial literacy, and teacher training and teacher education in financial literacy. In doing so, it provides precise definitions of the construct of financial literacy and elaborates on the state and recent developments of financial literacy around the world, to show ways of measuring and fostering financial literacy and to give hints towards necessary and successful teacher trainings. The book also embraces the diversity in the field by revealing contrasting and conflicting views that cannot be bridged, while at the same time making a contribution by re-joining existing materials in one volume which can be used in academic discourse, in research-workshops, in university lectures and in the definition of program initiatives within the wider field of financial literacy. It allows for a landscape of financial literacy to be depicted which would foster the implementation of learning opportunities for human beings for sake of well-being within financial living-conditions. The Handbook is useful to academics and students of the topic, professionals in the sector of investment and banking, and for every person responsible for managing his or her financial affairs in everyday life.
