The Human Centered Brand

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Publisher :
ISBN 13 : 9789534817117
Total Pages : 322 pages
Book Rating : 4.8/5 (171 download)

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Book Synopsis The Human Centered Brand by : Nela Dunato

Download or read book The Human Centered Brand written by Nela Dunato and published by . This book was released on 2018-10-04 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based businesses and creatives, that helps you grow meaningful relationships with your clients and your audience. If you're a writer, marketing consultant, creative agency owner, lawyer, illustrator, designer, developer, psychotherapist, personal trainer, dentist, painter, musician, bookkeeper, or other type of service business owner, the methods described in this book will assist you in expressing yourself naturally and creating a resonant, remarkable, and sustainable brand. Read this book to learn: Why conventional branding approaches don't work for service based businesses. How to identify your core values and use them in your business and marketing decisions. Different ways you can make your business unique among all the competition. How to express yourself verbally through your website, emails, articles, videos, talks, podcasts... What makes your "ideal clients" truly ideal, and how to connect with real people who appreciate you as you are. How to craft an effective tagline. What are the most important elements of a visual brand identity, and how to use them to design your own brand. How to craft an exceptional client experience and impress your clients with your professionalism. How your brand relates to your business model, pricing, company culture, fashion style, and social impact. Whether you're a complete beginner or have lots of experience with marketing and design, you'll get new insights about your own brand, and fresh ideas you'll want to implement right away. The companion workbook, checklists, templates, and other bonuses ensure that you not only learn new information, but create a custom brand strategy on your own. Learn more at humancenteredbrand.com

Why Startups Fail

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Publisher : Currency
ISBN 13 : 0593137027
Total Pages : 370 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Why Startups Fail by : Tom Eisenmann

Download or read book Why Startups Fail written by Tom Eisenmann and published by Currency. This book was released on 2021-03-30 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want your startup to succeed, you need to understand why startups fail. “Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it. So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the vast majority of startup failures. • Bad Bedfellows. Startup success is thought to rest largely on the founder’s talents and instincts. But the wrong team, investors, or partners can sink a venture just as quickly. • False Starts. In following the oft-cited advice to “fail fast” and to “launch before you’re ready,” founders risk wasting time and capital on the wrong solutions. • False Promises. Success with early adopters can be misleading and give founders unwarranted confidence to expand. • Speed Traps. Despite the pressure to “get big fast,” hypergrowth can spell disaster for even the most promising ventures. • Help Wanted. Rapidly scaling startups need lots of capital and talent, but they can make mistakes that leave them suddenly in short supply of both. • Cascading Miracles. Silicon Valley exhorts entrepreneurs to dream big. But the bigger the vision, the more things that can go wrong. Drawing on fascinating stories of ventures that failed to fulfill their early promise—from a home-furnishings retailer to a concierge dog-walking service, from a dating app to the inventor of a sophisticated social robot, from a fashion brand to a startup deploying a vast network of charging stations for electric vehicles—Eisenmann offers frameworks for detecting when a venture is vulnerable to these patterns, along with a wealth of strategies and tactics for avoiding them. A must-read for founders at any stage of their entrepreneurial journey, Why Startups Fail is not merely a guide to preventing failure but also a roadmap charting the path to startup success.

The 10 Factor

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Publisher :
ISBN 13 : 9780999850800
Total Pages : pages
Book Rating : 4.8/5 (58 download)

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Book Synopsis The 10 Factor by : Tim Meuchel

Download or read book The 10 Factor written by Tim Meuchel and published by . This book was released on 2018-01-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Tim Meuchel is the creator and author of THE 10 FACTOR: From Struggling to Thriving Business in 10 Months. Using his ten-month Success Blueprint, Tim helps consultants and entrepreneurs create a thriving business built around their ideal lifestyle. The goal of THE 10 FACTOR is to help you figure out how to enjoy making money doing something you are good at. The problem most entrepreneurs face is they don't know how to put it all together, and if they do, they end up with a good business not properly positioned for maximum results. THE 10 FACTOR will guide you through both. Learning from someone else's mistakes and following a proven blueprint will save you time and money and will dramatically improve your chances for success. Your journey will start with a series of action steps designed to first help you focus and zero in on your dreams. Then you will learn how to leverage your expertise so you can go get your dreams. As you walk through the ten steps of THE 10 FACTOR, you will solidify your mindset, nail your messaging, position yourself in front of the right prospects, and optimize for maximum results. Then you will learn how to build the momentum needed to scale for maximum results and implement systems needed for long-term sustainability and profit.Like many successful entrepreneurs, Tim failed his way to success. He lost $334,200 in 2008 after resigning from a twelve-year corporate management career to pursue his side business full-time. The business quickly grew 8X and within four months Tim's wife quit her job as well. Ten years later she remains a Stay-at-Home Mom. Several years after its exponential growth a bad business deal left Tim's company almost bankrupt. Tapping into emergency funds, he fought back and restructured the business; resulting in a new profit producing model requiring less than 40% effort. Seeing an opportunity to give back and help other struggling entrepreneurs Tim reverse engineered his process, validated it with top entrepreneurs, and created a ten-month roadmap - THE 10 FACTOR. Now it's your turn. Welcome to THE 10 FACTOR.

Up Your Business!

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Publisher : John Wiley & Sons
ISBN 13 : 0470068566
Total Pages : 327 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Up Your Business! by : Dave Anderson

Download or read book Up Your Business! written by Dave Anderson and published by John Wiley & Sons. This book was released on 2007-03-09 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the first edition of Up Your Business! "Dave Anderson has hit another home run! Up Your Business! is an invaluable, highly readable guide that should be on the desk--and in the mind--of anyone demanding top-level performance from themselves and others." --James Strock, author, Reagan on Leadership and Theodore Roosevelt on Leadership "Up Your Business! is a powerful blueprint for companies looking to take their business to the next level. It is one of the most powerful books on business and leadership I have ever read and will be a major component of Saga Communications' leadership training." --Warren Lada, Senior Vice President, Saga Communications, Inc. "Once again, Dave Anderson puts it all together in a way that almost makes you think he's been looking over your shoulder all these years. Chapter two alone, 'Abolish Corporate Welfare: Create a Culture of Merit,' is worth the time it takes to read the entire book." --Mike Roscoe, founder and President, Horizon Communications "Finally . . . a business book that gets to the heart of what matters and creates usable templates that could help any business thrive." --Roxanne Emmerich, author, Thank God It's Monday!

Burn the Business Plan

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Publisher : Simon and Schuster
ISBN 13 : 1476794367
Total Pages : 288 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Burn the Business Plan by : Carl J. Schramm

Download or read book Burn the Business Plan written by Carl J. Schramm and published by Simon and Schuster. This book was released on 2018-01-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and StartUp America, this “thoughtful study of ‘how businesses really start, grow, and prosper’...dispels quite a few business myths along the way” (Publishers Weekly). Carl Schramm, the man described by The Economist as “The Evangelist of Entrepreneurship,” has written a myth-busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media, business books, university programs, and MBA courses. For example, despite the emphasis on the business plan in most business schools, some of the most successful companies in history—Apple, Microsoft, Google, Facebook, and hundreds of others—achieved success before they ever had a business plan. Burn the Business Plan punctures the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have valuable contacts to help them get started. Filled with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, Burn the Business Plan is the guide to starting and running a business that will actually work for the rest of us.

The Founder's Dilemmas

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Publisher : Princeton University Press
ISBN 13 : 0691158304
Total Pages : 490 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis The Founder's Dilemmas by : Noam Wasserman

Download or read book The Founder's Dilemmas written by Noam Wasserman and published by Princeton University Press. This book was released on 2013-04 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Founder's Dilemmas examines how early decisions by entrepreneurs can make or break a startup and its team. Drawing on a decade of research, including quantitative data on almost ten thousand founders as well as inside stories of founders like Evan Williams of Twitter and Tim Westergren of Pandora, Noam Wasserman reveals the common pitfalls founders face and how to avoid them.

Distress to Success

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Publisher : Freneticmarket Press
ISBN 13 : 9780578083698
Total Pages : 178 pages
Book Rating : 4.0/5 (836 download)

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Book Synopsis Distress to Success by : Bobby Guy

Download or read book Distress to Success written by Bobby Guy and published by Freneticmarket Press. This book was released on 2011-05 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: DISTRESS TO SUCCESS A Survival Handbook for Struggling Businesses and Buyers of Distressed Opportunities

Survive in Business

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Publisher :
ISBN 13 : 9780648971931
Total Pages : pages
Book Rating : 4.9/5 (719 download)

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Book Synopsis Survive in Business by : Steve Lloyd

Download or read book Survive in Business written by Steve Lloyd and published by . This book was released on 2021-03-20 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Turning around a struggling business requires a different mindset and a different skill set than managing a business through good times.When a business is heading towards failure, managers confront some of the most challenging decisions of their careers. Very few are trained to handle these situations. How you manage the complexities will define not only the future of your business but your own future. Survive in Business: How to turn your struggling business around is a practical guide to: - understanding the problems confronting your business- evaluating the strategy options available to you- planning and implementing the actions required to manage your business back to health.It is essential reading for anyone trying to navigate a business through a turnaround.

Life Launch

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Publisher : Hudson Institute
ISBN 13 : 9781884433849
Total Pages : 0 pages
Book Rating : 4.4/5 (338 download)

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Book Synopsis Life Launch by : Frederic M. Hudson

Download or read book Life Launch written by Frederic M. Hudson and published by Hudson Institute. This book was released on 1996-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Entrepreneur's Manual

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Author :
Publisher : Echo Point Books & Media, LLC
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Entrepreneur's Manual by : Richard M. White

Download or read book The Entrepreneur's Manual written by Richard M. White and published by Echo Point Books & Media, LLC. This book was released on 2020-06-01 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: You are holding in your hands the ultimate guide to transforming your dream business into a reality. Drawing upon years of trial and error, Richard White imparts his insights on how to establish a successful business and keep it running strong. Substituting complex theories for critical advice rooted in real-life experience, White makes designing and managing a successful business model more accessible than ever. The Entrepreneur's Manual covers everything entrepreneurs need to know, from identifying your niche market, to forecasting and controlling sales, to building a solid foundation of effective employees. White's rare advice has made this manual mandatory reading not only for entrepreneurs, but for anyone who wants to better understand the business world. In addition to motivating prospective business owners, this book, above all others in its field, delivers results. This superior guide on the secrets behind successful entrepreneurship possesses the qualities of a true classic: its advice remains as relevant as ever. Find out why The Entrepreneur's Manual has been the mandatory business guide for nearly half a century.

Struggling With Your Business?

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Publisher : Createspace Independent Pub
ISBN 13 : 9781483997568
Total Pages : 176 pages
Book Rating : 4.9/5 (975 download)

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Book Synopsis Struggling With Your Business? by : P. Griffith Lindell

Download or read book Struggling With Your Business? written by P. Griffith Lindell and published by Createspace Independent Pub. This book was released on 2013-04-01 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can have the best business idea in the world. You can have terrific financing. You can employ an amazing team. You can have the strongest drive to succeed. But if you don't ask the right questions -- and determine the best answers -- your business will fail. Thankfully, no author wants to see you succeed more than Griff. He offers a wealth of current real-world wisdom in this book. Given today's economic realities, "Struggling With Your Business?" is your best next investment. It's must reading! You have started your own business. You are a year or two into it and now you are struggling. You feel confused. After all, you had the best business idea in the world. You had terrific start-up financing. You were able to employ an amazing team. You still have a drive to succeed. Then again, when you started, if you didn't ask the right questions--and determine the best answers--your business will...struggle. Thankfully, no author wants to see you succeed more than Griff. He offers a wealth of current real-world wisdom in this book. Given today's economic realities, "Struggling with Your Business?" is your best next investment. It's must reading!

The Outside the Box Executive

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Publisher : AuthorHouse
ISBN 13 : 1524691496
Total Pages : 80 pages
Book Rating : 4.5/5 (246 download)

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Book Synopsis The Outside the Box Executive by : Richard Lindenmuth

Download or read book The Outside the Box Executive written by Richard Lindenmuth and published by AuthorHouse. This book was released on 2017-05-11 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you dream of climbing the corporate ladder and becoming an executive? Are you currently an executive who wants to improve your management and leadership skills? Do you want to work your way to the top and make a difference in the success of your company? If you answered yes, then this book is for you. While this book focuses on how to become and succeed as an interim executive, it has vast knowledge for anyone who is interested in becoming a great all-around executive. It is an all-in-one guide, and Richard does a great job of sharing his own experiences and stories so that it is both educational and entertaining.

Strategies to Sustain Small Businesses Beyond 5 Years

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Publisher : Christian Faith Publishing, Inc.
ISBN 13 : 1098034848
Total Pages : 173 pages
Book Rating : 4.0/5 (98 download)

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Book Synopsis Strategies to Sustain Small Businesses Beyond 5 Years by : Dr. Kayaso Wani

Download or read book Strategies to Sustain Small Businesses Beyond 5 Years written by Dr. Kayaso Wani and published by Christian Faith Publishing, Inc.. This book was released on 2022-08-01 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Starting a business might sound easy, but sustaining it to be successful is challenging. People are often afraid to start new businesses because at least everyone has known someone who started a business but failed or someone struggling to sustain a business. Starting your own business and staying successful is the most exciting achievement. This book Strategies to Sustain Small Businesses Beyond 5 Years is used worldwide to help aspiring or struggling business owners succeed. The book is for anyone interested in doing business. aEURC/ You might be a passionate creator, starting your business out of love for what you do and believing that passion is a crucial quality of success; running your business gives you a sense of accomplishment and pride. aEURC/ You might be a freedom seeker, starting your small business; you value the ability to control your work experience and want to be in charge of your own schedules, career path, and work environment. aEURC/ You might be a legacy builder, starting a business to bring something new to the marketplace, practical in your approach to business ownership. aEURC/ You might be a struggling survivor profile representing the cold, hard truth of business ownership. aEURC/ You might be a Jack of all trades in your business, spreading too thin from managing directive, sales administrative duties to customer service. This book is the path to success in your business. Sometimes running a small business is more frightening than rewarding, and the fear is real, deeply rooted in you facing the challenges of ownership every day. The motivation of a small business owner is as diverse as the business itself. ItaEUR(tm)s very important to understand your category to know your strengths and weaknesses to adjust accordingly.

The Mom Test

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Publisher : Robfitz Ltd
ISBN 13 : 1492180742
Total Pages : 130 pages
Book Rating : 4.4/5 (921 download)

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Book Synopsis The Mom Test by : Rob Fitzpatrick

Download or read book The Mom Test written by Rob Fitzpatrick and published by Robfitz Ltd. This book was released on 2013-10-09 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Mom Test is a quick, practical guide that will save you time, money, and heartbreak. They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your responsibility to find it and it's worth doing right . Talking to customers is one of the foundational skills of both Customer Development and Lean Startup. We all know we're supposed to do it, but nobody seems willing to admit that it's easy to screw up and hard to do right. This book is going to show you how customer conversations go wrong and how you can do better.

Become Your Own Boss in 12 Months

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Publisher : Simon and Schuster
ISBN 13 : 1440584362
Total Pages : 288 pages
Book Rating : 4.4/5 (45 download)

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Book Synopsis Become Your Own Boss in 12 Months by : Melinda Emerson

Download or read book Become Your Own Boss in 12 Months written by Melinda Emerson and published by Simon and Schuster. This book was released on 2014-12-05 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Become Your Own Boss is a must-read if you're thinking of launching a business of your own." --Jean Chatzky, bestselling author of Money 911 and Financial Editor, NBC Today Create a successful business this year! Written by America's #1 Small Business Expert, this essential handbook shows you how to launch your own business in just twelve months. Using her years of experience in business development, Melinda Emerson guides you through the process with step-by-step instructions for developing an effective marketing plan, setting a budget, and maintaining your business once it's up and running. She also offers brand-new strategies for obtaining financing through means like crowdsourcing as well as social media techniques that help build your business--all of which has been updated for today's market. With Emerson's expert business advice, you will finally follow your dreams and become your own boss!

The Million-Dollar, One-Person Business, Revised

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Author :
Publisher : Lorena Jones Books
ISBN 13 : 0399578978
Total Pages : 274 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis The Million-Dollar, One-Person Business, Revised by : Elaine Pofeldt

Download or read book The Million-Dollar, One-Person Business, Revised written by Elaine Pofeldt and published by Lorena Jones Books. This book was released on 2018-01-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The self-employment revolution is here. Learn the latest pioneering tactics from real people who are bringing in $1 million a year on their own terms. Join the record number of people who have ended their dependence on traditional employment and embraced entrepreneurship as the ultimate way to control their futures. Determine when, where, and how much you work, and by what values. With up-to-date advice and more real-life success stories, this revised edition of The Million-Dollar, One-Person Business shows the latest strategies you can apply from everyday people who--on their own--are bringing in $1 million a year to live exactly how they want.

100 Side Hustles

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Publisher : Ten Speed Press
ISBN 13 : 0399582584
Total Pages : 336 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis 100 Side Hustles by : Chris Guillebeau

Download or read book 100 Side Hustles written by Chris Guillebeau and published by Ten Speed Press. This book was released on 2019-06-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Best-selling author Chris Guillebeau presents a full-color ideabook featuring 100 stories of regular people launching successful side businesses that almost anyone can do. This unique guide features the startup stories of regular people launching side businesses that almost anyone can do: an urban tour guide, an artist inspired by maps, a travel site founder, an ice pop maker, a confetti photographer, a group of friends who sell hammocks to support local economies, and many more. In 100 Side Hustles, best-selling author of The $100 Startup Chris Guillebeau presents a colorful "idea book" filled with inspiration for your next big idea. Distilled from Guillebeau's popular Side Hustle School podcast, these case studies feature teachers, artists, coders, and even entire families who've found ways to create new sources of income. With insights, takeaways, and photography that reveals the human element behind the hustles, this playbook covers every important step of launching a side hustle, from identifying underserved markets to crafting unique products and services that spring from your passions. Soon you'll find yourself joining the ranks of these innovative entrepreneurs--making money on the side while living your best life.