Keeping Strategy on Track

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Author :
Publisher : Harvard Business School Press
ISBN 13 : 9781422114698
Total Pages : 187 pages
Book Rating : 4.1/5 (146 download)

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Book Synopsis Keeping Strategy on Track by :

Download or read book Keeping Strategy on Track written by and published by Harvard Business School Press. This book was released on 2008 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: When facing a difficult management challenge, wouldn't it be great if you could turn to a panel of experts to help guide you to the right decision? Now you can, with books from the Judgment Calls series. Drawn from the pages of Harvard Business Review, these interactive, solutions-oriented guides allow readers to access the wisdom of leading experts as they tackle familiar and perplexing business situations. These engagingly written books will help managers improve problem-solving skills and make better judgment calls under fire.A preface provides an overview and sets the context for using these provocative case studies as learning tools in corporate classrooms. A relevant chapter from an HBE volume introduces the topic as a refresher course. Finally, an appendix of resources such as executive summaries, guiding questions, and a list of further reading rounds out the book. Judgment Calls provide insight into a variety of real world difficulties and offer solutions that managers will find both sound and practical. Our ideal reader is the business traveler who's thinking about this very issue, sees the book in the airport, and throws it in his or her briefcase to read on the plane.This volume, tentatively titled "Growing for Broke and Other Stories From the Frontines of Management" looks at growth strategy. How do you grow your business without sending it flying off the rails? When should you stick to your core? All this and more!

Market Entry in China

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Author :
Publisher : Springer
ISBN 13 : 3319291394
Total Pages : 231 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Market Entry in China by : Christiane Prange

Download or read book Market Entry in China written by Christiane Prange and published by Springer. This book was released on 2016-05-14 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.

Cases in Public Relations Strategy

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Author :
Publisher :
ISBN 13 : 9781544339931
Total Pages : 192 pages
Book Rating : 4.3/5 (399 download)

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Book Synopsis Cases in Public Relations Strategy by : Burton St. John

Download or read book Cases in Public Relations Strategy written by Burton St. John and published by . This book was released on 2019 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore successful contemporary campaigns and evaluate best practices in all major areas of public relations activity. This practical, client-oriented text shows students how to systematically evaluate and adapt to the needs of a particular client-whether big or small, global or local, for-profit or nonprofit-in order to launch the most effective campaign. Each case includes a brief introduction focused on fundamentals and core competencies, and all cases have been carefully selected to present a wide range of client types. In addition to the lessons from professionals in the case studies, a section on PR consulting and an appendix on advancing your PR career give students the knowledge and skills they need for success in the field. Give your students the SAGE edge! SAGE edge offers a robust online environment featuring an impressive array of free tools and resources for review, study, and further exploration, keeping both instructors and students on the cutting edge of teaching and learning. Learn more at edge.sagepub.com/stjohn.

Cases in Competitive Strategy

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Author :
Publisher : Simon and Schuster
ISBN 13 : 0029254108
Total Pages : 568 pages
Book Rating : 4.0/5 (292 download)

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Book Synopsis Cases in Competitive Strategy by : Michael E. Porter

Download or read book Cases in Competitive Strategy written by Michael E. Porter and published by Simon and Schuster. This book was released on 1983 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though the cases in Cases in Competitive Strategy may be informative when studied on their own, they are designed to be read and analyzed in combination with the companion volume, Competitive Strategy. The conceptual materials and the cases are designed to reinforce each other, showing the connection between the theory and the practice of competitive strategy formulation.

Media Management

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Author :
Publisher : Springer Nature
ISBN 13 : 3030479137
Total Pages : 321 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Media Management by : Bernd W. Wirtz

Download or read book Media Management written by Bernd W. Wirtz and published by Springer Nature. This book was released on 2020-09-11 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Digitalization significantly changes the media. To cope with this change and to exploit new market opportunities is a major challenge for media corporations. Bernd Wirtz provides a valuable guideline for this new world, combining theory, facts, and practice.” Dr. Hubert Burda, German publisher and Managing Corporate Partner of Hubert Burda Media Holding KG “The media business is subject to substantial change while differences between distinctive media areas are fading away. This is due to technical innovation in areas like transmittance of content, bearer of content and recording devices but also due to new formats, trends and constant change of consumer behavior.” The textbook “Media and Internet Management” stays abreast of changes and covers this topic on a well-founded and comprehensive basis. It makes a valuable contribution to theory and practice in media management and is highly recommendable to media managers.” Christoph Mohn, Chairman of the Supervisory Board, Bertelsmann AG “The world of media is full of challenges and dynamic conditions for its field. The dynamic of this market is accelerated even more by new digital technologies and ongoing globalization. This book is an absolute “must have” for everyone who wants to know more about the basics, conditions and requirements of modern media management. The analytical clearness and structure make this publication highly relevant for students, but also for managers.” Urs Rohner, Chairman of the Board of Directors, Credit Suisse Group AG “Media Management is a textbook, but a very welcome newcomer for students and teachers as it fills a market gap for good educational material in this rapidly evolving field. It is concise, simple (but not simplistic), and contains a contemporary overview of concepts and tools for media managers. ” Prof. Dr. Bozena I. Mierzejewska, Editor of The International Journal on Media Management, Fordham University, New York “Summed up, with his second edition Wirtz managed to strengthen the outstanding position of his publication “Media Management”. His textbook shines because of its content, analytical clearness and the high relevance for business practice without losing its academic background. With the second edition this book has established its position in the field of media business as the leading standard reference book in Germany. It is suitable for business students, lectures as well as managers who can gain magnificent information from it.” Prof. Dr. Wolfgang Fritz, Director of the Institute of Marketing, Braunschweig University of Technology, Germany; Honorary Professor at the Institute of Business Administration, University of Vienna, Austria.

Case Studies in Strategic Management: A Practical Approach

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Author :
Publisher : Pearson Education India
ISBN 13 : 9788131759844
Total Pages : 252 pages
Book Rating : 4.7/5 (598 download)

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Book Synopsis Case Studies in Strategic Management: A Practical Approach by : Sanjay Mohapatra

Download or read book Case Studies in Strategic Management: A Practical Approach written by Sanjay Mohapatra and published by Pearson Education India. This book was released on 2011 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Best Digital Marketing Campaigns in the World

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749460636
Total Pages : 224 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Best Digital Marketing Campaigns in the World by : Damian Ryan

Download or read book The Best Digital Marketing Campaigns in the World written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2011-06-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the enormous growth of the internet and social media sites, digital marketing is now worth more per annum than TV advertising in the UK. Social network advertising spending is expected to increase to a staggering $4.3 billion in 2011 in a bid to attract today's media-savvy consumer. The Best Digital Marketing Campaigns in the World brings together an international collection of the most successful digital marketing campaigns of our time, assessing what they achieved and the business lessons learnt. This practical and insightful book explores how businesses large and small have harnessed social media, blogs, forums, online video and email to boost their brand and attract customers. Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's 2008 presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape.

Cases in Strategic Management

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Author :
Publisher : Springer
ISBN 13 : 9811370648
Total Pages : 260 pages
Book Rating : 4.8/5 (113 download)

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Book Synopsis Cases in Strategic Management by : Sanjay Dhir

Download or read book Cases in Strategic Management written by Sanjay Dhir and published by Springer. This book was released on 2019-04-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows how strategic management can be practiced in the context of flexibility. It discusses strategic formulation and implementation perspectives and practices, including vision and mission, general environment analysis, industry analysis, competitive advantage, resource and capability view, generic strategies, business level strategy, corporate level strategy, international strategy, change and turnaround, strategic implementation, and strategic controls, as well as flexibility embedded in these concepts. It can be used as a primary textbook for managerial programs for executives, and as a supplementary case textbook for core MBA courses. Exploring “Strategic Formulation” and “Strategic Implementation” concepts from a flexibility perspective, it is also an excellent companion to leading strategic management textbooks.

Case Interview Secrets

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Author :
Publisher :
ISBN 13 : 9780984183524
Total Pages : 0 pages
Book Rating : 4.1/5 (835 download)

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Book Synopsis Case Interview Secrets by : Victor Cheng

Download or read book Case Interview Secrets written by Victor Cheng and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cheng, a former McKinsey management consultant, reveals his proven, insider'smethod for acing the case interview.

Practicing Strategy

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Author :
Publisher : SAGE
ISBN 13 : 1473955092
Total Pages : 518 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Practicing Strategy by : Sotirios Paroutis

Download or read book Practicing Strategy written by Sotirios Paroutis and published by SAGE. This book was released on 2016-04-20 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. Shortlisted for the 2013 Chartered Management Institute textbook award Practicing Strategy broke new ground when it first published by focusing on the strategy-as-practice approach, which considers strategy not only as something an organisation has but something which its members do. The new edition deals with a selection of topics that have been central in recent academic debates in the strategy-as-practice area and includes 7 New chapters on topics such as Chief Executive Officers, Middle Managers, Strategic Alignment and Strategic Ambidexterity in line with developments in the field New case studies throughout including Narayana health, the turnaround of Reliant group and relocating a business school Tutor and student access to online resources inlcude additional readings, an Instructor's Manual, PowerPoint slides, author podcasts and videos. Aimed at undergraduate and postgraduate students taking advanced strategy modules and practitioners alike.

The Case Study Handbook, Revised Edition

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633696162
Total Pages : 290 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Case Study Handbook, Revised Edition by : William Ellet

Download or read book The Case Study Handbook, Revised Edition written by William Ellet and published by Harvard Business Press. This book was released on 2018-08-28 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide all MBAs and exec ed students need. If you're enrolled in an MBA or executive education program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying and time-consuming. In The Case Study Handbook, Revised Edition, William Ellet presents a potent new approach for efficiently analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (making a decision, performing an evaluation, or diagnosing a problem) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Examples of effective writing further reinforce the methods. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs this guide.

Strategy Daddy

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Publisher :
ISBN 13 : 9780984108619
Total Pages : 0 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis Strategy Daddy by : Michael Keesee

Download or read book Strategy Daddy written by Michael Keesee and published by . This book was released on 2010-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a focus on regular businesses across a wide range of products and services, Strategy Daddy delivers key insights on how to pick apart your competition, better attract and serve your customers, and shape your business for success.

Digitalization

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Author :
Publisher : Springer Nature
ISBN 13 : 3030693805
Total Pages : 421 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Digitalization by : Daniel R. A. Schallmo

Download or read book Digitalization written by Daniel R. A. Schallmo and published by Springer Nature. This book was released on 2021-05-29 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do vehicle manufacturers like Rosenbauer, logistics companies like DB Schenker, a compressor manufacturer such as Bauer, an elevator manufacturer such as ThyssenKrupp, and a hygiene goods manufacturer like Hagleitner all have in common? They all use the potential of digitization to offer smarter and faster services to customers and to actively shape the digital transformation of their business models. This book provides valuable insights with concise and established guidelines for the successful digital transformation of business models. Professionals in management, strategic planning, business development, as well as researchers and students from the fields of innovation/technology management, strategic management, and entrepreneurship would particularly benefit from this book.

Connected Strategy

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1633697010
Total Pages : 157 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Connected Strategy by : Nicolaj Siggelkow

Download or read book Connected Strategy written by Nicolaj Siggelkow and published by Harvard Business Press. This book was released on 2019-04-30 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Models for Transforming Customer Relationships What if there were a way to turn occasional, sporadic transactions with customers into long-term, continuous relationships--while simultaneously driving dramatic improvements in operational efficiency? What if you could break your existing trade-offs between superior customer experience and low cost? This is the promise of a connected strategy. New forms of connectivity--involving frequent, low-friction, customized interactions--mean that companies can now anticipate customer needs as they arise, or even before. Simultaneously, enabled by these technologies, companies can create new business models that deliver more value to customers. Connected strategies are win-win: Customers get a dramatically improved experience, while companies boost operational efficiency. In this book, strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in industries such as healthcare, financial services, mobility, retail, entertainment, nonprofit, and education, Connected Strategy identifies the four pathways--respond-to-desire, curated offering, coach behavior, and automatic execution--for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies. Whether you're trying to revitalize strategy in an established company or disrupt an industry as a startup, this book will help you: Reshape your connections with your customers Find new ways to connect with existing suppliers while also activating new sources of capacity Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and practical tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating competitive advantage through connected relationships with your customers and redefined connections in your industry.

Blue Ocean Shift

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Author :
Publisher : Hachette Books
ISBN 13 : 0316314056
Total Pages : 312 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Blue Ocean Shift by : W. Chan Kim

Download or read book Blue Ocean Shift written by W. Chan Kim and published by Hachette Books. This book was released on 2017-09-26 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER #1 WALL STREET JOURNAL BESTSELLER Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne. Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence, and seize new growth, guiding you step-by-step through how to take your organization from a red ocean crowded with competition to a blue ocean of uncontested market space. By combining the insights of human psychology with practical market-creating tools and real-world guidance, Kim and Mauborgne deliver the definitive guide to shift yourself, your team, or your organization to new heights of confidence, market creation, and growth. They show why nondisruptive creation is as important as disruption in seizing new growth. Blue Ocean Shift is packed with all-new research and examples of how leaders in diverse industries and organizations made the shift and created new markets by applying the process and tools outlined in the book. Whether you are a cash-strapped startup or a large, established company, nonprofit or national government, you will learn how to move from red to blue oceans in a way that builds your people's confidence so that they own and drive the process. With battle-tested lessons learned from successes and failures in the field, Blue Ocean Shift is critical reading for leaders, managers, and entrepreneurs alike. You'll learn what works, what doesn't, and how to avoid the pitfalls along the way. This book will empower you to succeed as you embark on your own blue ocean journey. Blue Ocean Shift is indispensable for anyone committed to building a compelling future.

Strategy Case Studies

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Author :
Publisher : Tilde Publishing and Distribution
ISBN 13 : 9780734611147
Total Pages : 0 pages
Book Rating : 4.6/5 (111 download)

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Book Synopsis Strategy Case Studies by : Gary Stockport

Download or read book Strategy Case Studies written by Gary Stockport and published by Tilde Publishing and Distribution. This book was released on 2011-12-31 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book includes 15 global case studies.

Case Studies in Sport Diplomacy

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Author :
Publisher : Fit Publishing
ISBN 13 : 9781940067056
Total Pages : 232 pages
Book Rating : 4.0/5 (67 download)

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Book Synopsis Case Studies in Sport Diplomacy by : Craig Esherick

Download or read book Case Studies in Sport Diplomacy written by Craig Esherick and published by Fit Publishing. This book was released on 2018-02-07 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In an era of such divisiveness, it behooves all of us to consider means by which we can bring people together."-Mr. Richard Armitage, Former Deputy Secretary of State for the United States of America The growing influence of sport has created a unique opportunity to build international relationships for a number of purposes, including cultural, economic, shared humanitarian, and increasingly, political diplomacy. Case Studies in Sport Diplomacy explores the influence and effectiveness of sport diplomacy in improving long-term relations between nations by opening a dialogue with international leaders, raising awareness of host countries and to bridging cultural differences, and in building international relationships through ambassadors that could increase trade and legislative agreements, and even bring peace to nations in conflict. Authored by talented scholars from all over the world, many of whom served as sport diplomats, their unique perspective in each case sheds light on the ways in which sport diplomacy can succeed or falter in achieving strategic objectives between influential - and in some cases historically adversarial - countries. A thoroughly intriguing look at sport diplomacy's past and ongoing efforts to improve relations with countries such as Brazil, Russia, Iran and China, Case Studies in Sport Diplomacy brings to the forefront an area in which sport has been able to open up and increase opportunities to build relationships between people, communities, governments and countries.