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Strategies For Quantitative Research
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Book Synopsis Strategies for Quantitative Research by : Grant S. McCall
Download or read book Strategies for Quantitative Research written by Grant S. McCall and published by Routledge. This book was released on 2018-02-15 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is little secret that most archaeologists are uneasy with statistics. Thankfully, in the modern world, quantitative analysis has been made immensely easier by statistical software packages. Software now does virtually all our statistical calculations, removing a great burden for researchers. At the same time, since most statistical analysis now takes place through the pushing of buttons in software packages, new problems and dangers have emerged. How does one know which statistical test to use? How can one tell if certain data violate the assumptions of a particular statistical analysis? Rather than focusing on the mathematics of calculation, this concise handbook selects appropriate forms of analysis and explains the assumptions that underlie them. It deals with fundamental issues, such as what kinds of data are common in the field of archaeology and what are the goals of various forms of analysis. This accessible textbook lends a refreshing playfulness to an often-humorless subject and will be enjoyed by students and professionals alike.
Book Synopsis Basics of Qualitative Research by : Anselm Strauss
Download or read book Basics of Qualitative Research written by Anselm Strauss and published by SAGE Publications, Incorporated. This book was released on 1998-09-29 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this best-selling textbook continues to offer immensely practical advice and technical expertise that will aid researchers in analyzing and interpreting their collected data, and ultimately build theory from it. The authors provide a step-by-step guide to the research act. Full of definitions and illustrative examples, the book presents criteria for evaluating a study as well as responses to common questions posed by students of qualitative research.
Book Synopsis Strategy as Practice by : Gerry Johnson
Download or read book Strategy as Practice written by Gerry Johnson and published by Cambridge University Press. This book was released on 2007-08-02 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an analysis of what managers actually do in relation to the development of strategy in organisations.
Book Synopsis Marketing Research Methods by : Mercedes Esteban-Bravo
Download or read book Marketing Research Methods written by Mercedes Esteban-Bravo and published by Cambridge University Press. This book was released on 2021-01-28 with total page 883 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academically thorough and up-to-date quantitative and qualitative market research methods text for business and social science students.
Book Synopsis Strategies for Empirical Research in Writing by : Mary Sue MacNealy
Download or read book Strategies for Empirical Research in Writing written by Mary Sue MacNealy and published by Addison-Wesley Longman. This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for Empirical Research in Writing is a particularly accessible approach to both qualitative and quantitative empirical research methods, helping novices appreciate the value of empirical research in writing while easing their fears about the research process. This comprehensive book covers research methods ranging from traditional experiments to newer practices such as focus groups, using graphics and real-life examples to clarify concepts. Readers do not need a scientific background to understand the issues involved, and they will find this book non-threatening. Though Strategies is friendly and even humorous in tone, it takes research in writing seriously, advocating rigorous design and implementation of empirical research projects to establish credible findings. This book introduces readers to methods and strategies for research and provides them with enough knowledge to become discerning, confident consumers of research in writing. Topics covered include: library research, empirical methodology, quantitative research, experimental research, surveys, focus groups, ethnographies, and much more. Anyone (novice or guru) who needs to perform statistically valid research.
Book Synopsis Qualitative-quantitative Research Methodology by : Isadore Newman
Download or read book Qualitative-quantitative Research Methodology written by Isadore Newman and published by SIU Press. This book was released on 1998 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through graphic and narrative descriptions, Newman and Benz show research to be a holistic endeavor in the world of inquiry. To clarify their argument, they provide a diagram of the "qualitative-quantitative interactive continuum" showing that qualitative analysis with its feedback loops can easily modify the types of research questions asked in quantitative analysis research and that the quantitative analysis results and its feedback can change what will be asked qualitatively.
Book Synopsis Quantitative Research in Education by : Wayne K. Hoy
Download or read book Quantitative Research in Education written by Wayne K. Hoy and published by SAGE Publications. This book was released on 2015-07-22 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book provides a reference point for beginning educational researchers to grasp the most pertinent elements of designing and conducting research..." —Megan Tschannen-Moran, The College of William & Mary Quantitative Research in Education: A Primer, Second Edition is a brief and practical text designed to allay anxiety about quantitative research. Award-winning authors Wayne K. Hoy and Curt M. Adams first introduce readers to the nature of research and science, and then present the meaning of concepts and research problems as they dispel notions that quantitative research is too difficult, too theoretical, and not practical. Rich with concrete examples and illustrations, the Primer emphasizes conceptual understanding and the practical utility of quantitative methods while teaching strategies and techniques for developing original research hypotheses. The Second Edition includes suggestions for empirical investigation and features a new section on self-determination theory, examples from the latest research, a concluding chapter illustrating the practical applications of quantitative research, and much more. This accessible Primer is perfect for students and researchers who want a quick understanding of the process of scientific inquiry and who want to learn how to effectively create and test ideas.
Book Synopsis Using Qualitative Research in Advertising by : Margaret A. Morrison
Download or read book Using Qualitative Research in Advertising written by Margaret A. Morrison and published by SAGE. This book was released on 2011-10-31 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.
Book Synopsis Doing Quantitative Research in Education with SPSS by : Daniel Muijs
Download or read book Doing Quantitative Research in Education with SPSS written by Daniel Muijs and published by SAGE. This book was released on 2010-12-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible and authoritative introduction is essential for education students and researchers needing to use quantitative methods for the first time. Using datasets from real-life educational research and avoiding the use of mathematical formulae, the author guides students through the essential techniques that they will need to know, explaining each procedure using the latest version of SPSS. The datasets can also be downloaded from the book′s website, enabling students to practice the techniques for themselves. This revised and updated second edition now also includes more advanced methods such as log linear analysis, logistic regression, and canonical correlation. Written specifically for those with no prior experience of quantitative research, this book is ideal for education students and researchers in this field.
Book Synopsis Strategies for Quantitative Research by : Grant S. McCall
Download or read book Strategies for Quantitative Research written by Grant S. McCall and published by Routledge. This book was released on 2018-02-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is little secret that most archaeologists are uneasy with statistics. Thankfully, in the modern world, quantitative analysis has been made immensely easier by statistical software packages. Software now does virtually all our statistical calculations, removing a great burden for researchers. At the same time, since most statistical analysis now takes place through the pushing of buttons in software packages, new problems and dangers have emerged. How does one know which statistical test to use? How can one tell if certain data violate the assumptions of a particular statistical analysis? Rather than focusing on the mathematics of calculation, this concise handbook selects appropriate forms of analysis and explains the assumptions that underlie them. It deals with fundamental issues, such as what kinds of data are common in the field of archaeology and what are the goals of various forms of analysis. This accessible textbook lends a refreshing playfulness to an often-humorless subject and will be enjoyed by students and professionals alike.
Book Synopsis Advancing Grounded Theory with Mixed Methods by : Elizabeth G. Creamer
Download or read book Advancing Grounded Theory with Mixed Methods written by Elizabeth G. Creamer and published by Routledge. This book was released on 2021-08-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book introduces an innovative new perspective on mixed method grounded theory methodology (MM-GTM) by conceptualizing it holistically as a distinct, qualitatively driven methodology that appreciates the integrity of each of the methods it embraces. This practical and accessible text advocates for using MM-GTM in a way that promote meaningful interaction between qualitative and quantitative data during analysis. Its principal contribution is to provide a set of research tools to develop or refine a multi-faceted analytical framework in applied fields in the social and behavioral sciences, including nursing. Used as either a resource or a textbook in a survey course about research methods, the text references dozens of examples about how a dialectical exchange between different sources of data can be built into core grounded theory procedures, including theoretical sampling, coding, case-based memoing, and integrated visual displays. With a whole chapter devoted to reporting, the book also considers the way that indexes of quality that extend beyond methodological transparency can be used to evaluate research that partners mixed methods with grounded theory and other qualitative methods. Featuring student-friendly pedagogy throughout, including self-assessment questions, a glossary, and a framework that summarizes key points, this text is an essential read for all research methods students or early career researchers ambitious to develop a theoretical perspective with qualitative, mixed methods, or evaluation.
Book Synopsis Quantitative Research Methods in Consumer Psychology by : Paul Hackett
Download or read book Quantitative Research Methods in Consumer Psychology written by Paul Hackett and published by Taylor & Francis. This book was released on 2018-12-07 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative consumer research has long been the backbone of consumer psychology producing insights with peerless validity and reliability. This new book addresses a broad range of approaches to consumer psychology research along with developments in quantitative consumer research. Experts in their respective fields offer a perspective into this rapidly changing discipline of quantitative consumer research. The book focuses on new techniques as well as adaptations of traditional approaches and addresses ethics that relate to contemporary research approaches. The text is appropriate for use with university students at all academic levels. Each chapter provides both a theoretical grounding in its topic area and offers applied examples of the use of the approach in consumer settings. Exercises are provided at the end of each chapter to test student learning. Topics covered are quantitative research techniques, measurement theory and psychological scaling, mapping sentences for planning and managing research, using qualitative research to elucidate quantitative research findings, big data and its visualization, extracting insights from online data, modeling the consumer, social media and digital market analysis, connectionist modeling of consumer choice, market sensing and marketing research, preparing data for analysis;, and ethics. The book may be used on its own as a textbook and may also be used as a supplementary text in quantitative research courses.
Book Synopsis Doing Quantitative Research in the Social Sciences by : Thomas R Black
Download or read book Doing Quantitative Research in the Social Sciences written by Thomas R Black and published by SAGE. This book was released on 1999-03-30 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: This original textbook provides a comprehensive and integrated approach to using quantitative methods in the social sciences. Thomas R Black guides the student and researcher through the minefield of potential problems that may be confronted, and it is this emphasis on the practical that distinguishes his book from others which focus exclusively on either research design and measurement or statistical methods. Focusing on the design and execution of research, key topics such as planning, sampling, the design of measuring instruments, choice of statistical text and interpretation of results are examined within the context of the research process. In a lively and accessible style, the student is introduced to researc design issues alongside statistical procedures and encouraged to develop analytical and decision-making skills.
Book Synopsis Quantitative Research in Communication by : Mike Allen
Download or read book Quantitative Research in Communication written by Mike Allen and published by SAGE Publications. This book was released on 2008-09-12 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the "moderately basic" to "highly advanced," the book provides practical tips and suggestions for quantitative communication scholars of all experience levels. In addition to important foundational information, each chapter that covers a specific statistical procedure includes suggestions for interpreting, explaining, and presenting results; realistic examples of how the procedure can be used to answer substantive questions in communication; sample SPSS printouts; and a detailed summary of a published communication journal article using that procedure. Features · Engaged Research application boxes stimulate thought and discussion, illustrating how particular research methods can be used to answer very practical, civic-minded questions. · Realistic examples at the beginning of each chapter show how the chapter's procedure could be used to answer a substantive research question. · Examples and application activities geared toward the emerging trend of service learning encourage students to do projects oriented toward their community or campus. · Summaries of journal articles demonstrate how to write statistical results in APA style and illustrate how real researchers use statistical procedures in a wide variety of contexts, such as tsunami warnings, date requests, and anti-drug public service announcements. · How to Decipher Figures show students how to "read" the statistical shorthand presented in the quantitative results of an article and also, by implication, show them how to write up results . Quantitative Research in Communication is ideal for courses in Quantitative Methods in Communication, Statistical Methods in Communication, Advanced Research Methods (undergraduate), and Introduction to Research Methods (Graduate) in departments of communication, educational psychology, psychology, and mass communication.
Book Synopsis The SAGE Encyclopedia of Communication Research Methods by : Mike Allen
Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Book Synopsis Research Methods for Strategic Management by : Giovanni Battista Dagnino
Download or read book Research Methods for Strategic Management written by Giovanni Battista Dagnino and published by Routledge. This book was released on 2015-10-16 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: The field of strategic management has developed significantly since its birth from "business policy" and "business planning" in the 1960s. Pioneering studies were essentially normative, prescriptive, and often based on in-depth case studies. The evolution of strategic management into a respected field of academic study resulted from the adoption of research methods previously employed in economics. Today, research in strategic management is likely to employ a mixture of methods borrowed from related and unrelated disciplines, such as politcal sciences, psychology, neuroscience, and behavioral economics, which can be confusing to researchers new to the field. This book provides the reader with a broad introduction to the array of qualitative and quantitative research methods required to investigate strategic management. Throughout the book, strong emphasis is placed on practical applications that transcend the mere analysis of the theoretical roots of single research methods. The underlying result is a book that encourages and aids readers to "learn by doing" – in applying the implications of each chapter to their own research. This text is vital reading for postgraduate students and researchers focused on business strategy.
Book Synopsis The Current State of Quantitative Equity Investing by : Ying L. Becker
Download or read book The Current State of Quantitative Equity Investing written by Ying L. Becker and published by CFA Institute Research Foundation. This book was released on 2018-05-10 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Quantitative equity management techniques are helping investors achieve more risk efficient and appropriate investment outcomes. Factor investing, vetted by decades of prior and current research, is growing quickly, particularly in in the form of smart-beta and ETF strategies. Dynamic factor-timing approaches, incorporating macroeconomic and investment conditions, are in the early stages but will likely thrive. A new generation of big data approaches are rendering quantitative equity analysis even more powerful and encompassing.
