Strategies For Project Sponsorship

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Strategies for Project Sponsorship

Author : Vicki James
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1567264077
Total Pages : 240 pages
Book Rating : 4.5/5 (672 download)

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Book Synopsis Strategies for Project Sponsorship by : Vicki James

Download or read book Strategies for Project Sponsorship written by Vicki James and published by Berrett-Koehler Publishers. This book was released on 2013-05-01 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize the Role of the Project Sponsor The project sponsor is critical to project success, yet it is a role that is often assigned to a member of the organization with little knowledge or training in project management practices. This creates challenges not only for the sponsor but for the project manager. The organization suffers too if key members of the project team are not fully utilized, as valuable resources are wasted. In Strategies for Project Sponsorship, the authors address this challenge from all three vantage points—that of the project manager, the project sponsor, and the organization. Based on their practical experience and solid research, they offer practical methods that project manager s can use to optimize the participation of the sponsor. They also offer clear and straightforward guidance for project sponsors on how to properly execute their duties and contribute to project success. Executives will gain valuable perspective on the organization's projects and key players. From defining the roles and responsibilities of the project sponsor to suggesting specific practices that maximize the working relationship between the sponsor and project manager, this book is the ultimate guide. Examples from real-world sponsor experiences, as well as tips, techniques, and tools, enhance its applicability and practicality. This book should be given to every newly assigned project sponsor, read and referred to by every project manager, and on the desk of every organizational executive as a reference.

Strategies for Project Sponsorship

Author : Vicki James
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523096500
Total Pages : 149 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Strategies for Project Sponsorship by : Vicki James

Download or read book Strategies for Project Sponsorship written by Vicki James and published by Berrett-Koehler Publishers. This book was released on 2013-05 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Optimize the Role of the Project Sponsor The project sponsor is critical to project success, yet it is a role that is often assigned to a member of the organization with little knowledge or training in project management practices. This creates challenges not only for the sponsor but for the project manager. The organization suffers too if key members of the project team are not fully utilized, as valuable resources are wasted. In Strategies for Project Sponsorship, the authors address this challenge from all three vantage points—that of the project manager, the project sponsor, and the organization. Based on their practical experience and solid research, they offer practical methods that project manager s can use to optimize the participation of the sponsor. They also offer clear and straightforward guidance for project sponsors on how to properly execute their duties and contribute to project success. Executives will gain valuable perspective on the organization's projects and key players. From defining the roles and responsibilities of the project sponsor to suggesting specific practices that maximize the working relationship between the sponsor and project manager, this book is the ultimate guide. Examples from real-world sponsor experiences, as well as tips, techniques, and tools, enhance its applicability and practicality. This book should be given to every newly assigned project sponsor, read and referred to by every project manager, and on the desk of every organizational executive as a reference.

Routledge Handbook of Sports Sponsorship

Author : Alain Ferrand
Publisher : Routledge
ISBN 13 : 1134145292
Total Pages : 289 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Routledge Handbook of Sports Sponsorship by : Alain Ferrand

Download or read book Routledge Handbook of Sports Sponsorship written by Alain Ferrand and published by Routledge. This book was released on 2006-12-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers

Project Sponsorship

Author : Randall L. Englund
Publisher : John Wiley & Sons
ISBN 13 : 0787985171
Total Pages : 225 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Project Sponsorship by : Randall L. Englund

Download or read book Project Sponsorship written by Randall L. Englund and published by John Wiley & Sons. This book was released on 2006-04-27 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Sponsorship—which includes case studies, checklists, and action plans—shows how project sponsors and project managers can develop the skills they need to manage successful projects. Randall L. Englund and Alfonso Bucero—experts in the field of project management—have written the definitive guide for educating all stakeholders in the nature of project sponsorship. They describe in detail the responsibilities of the project sponsor, from communications and liaison, selection and training, problem solving, mentoring, and feedback, to the review of project execution. The project sponsor and manager learn how to negotiate effectively with each other and the project team to achieve their commitments.

Project Sponsorship

Author : David West
Publisher : Routledge
ISBN 13 : 1351908413
Total Pages : 232 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Project Sponsorship by : David West

Download or read book Project Sponsorship written by David West and published by Routledge. This book was released on 2017-05-15 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of project sponsor is critical in large projects during the development of the business case, for governance and assurance and as the person who decides that the project should continue or close at any stage. Yet in many organizations the skills of the sponsor are often assumed; he or she will be a senior manager who may well have no practical project experience at all. David West explains the roles and skills that lie at the heart of effective sponsorship. The sponsor acts as a lynch-pin between the Board and the Project Manager, communicating and translating requirements downwards and resource needs, progress and constraints back upwards. An over-zealous sponsor may be tempted to assume some of the project manager's responsibilities, whilst an ineffective sponsor may be invisible, leaving the project manager uninformed by, and unrepresented to, the Board. Project Sponsorship includes exercises, examples and case histories from the real world of projects. It is an essential guide for anyone assuming the important role of managing the business case of the project and will help you ensure that the organization is 'doing the right things' as well as 'doing things right'.

Harvard Business Review Project Management Handbook

Author : Antonio Nieto-Rodriguez
Publisher : Harvard Business Press
ISBN 13 : 1647821274
Total Pages : 269 pages
Book Rating : 4.6/5 (478 download)

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Book Synopsis Harvard Business Review Project Management Handbook by : Antonio Nieto-Rodriguez

Download or read book Harvard Business Review Project Management Handbook written by Antonio Nieto-Rodriguez and published by Harvard Business Press. This book was released on 2021-10-19 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The one primer you need to launch, lead, and sponsor successful projects. We're now living in the project economy. The number of projects initiated in all sectors has skyrocketed, and project management skills have become essential for every leader and manager. Still, project failure rates remain extremely high. Why? Leaders oversee too many projects and have too little visibility into them. Project managers struggle to translate their hands-on, technical knowledge up to senior management. The result? Worthy projects are starved of time and resources and fail to deliver benefits, while too much investment goes into the wrong projects. To compete in the project economy, you need to close this gap. The HBR Project Management Handbook shows you how. In this comprehensive guide, project management expert Antonio Nieto-Rodriguez presents a new and simple framework that will increase any project's likelihood of success. Packed with case studies from many industries worldwide, it will teach you how to manage your organization's projects, strategic programs, and agile initiatives more effectively and push the best ones ahead to completion. Timeless yet forward-looking, this book will help you win in the project-driven world. In the HBR Project Management Handbook you'll find: Everything you need to know about project management in practical, nontechnical language A definitive taxonomy of project types, from product launches to digital transformations to megaprojects A road map for becoming an effective project leader and executive sponsor A new, simple, and universal project framework, the Project Canvas, that breaks down any project into essential building blocks that can be easily understood by all project stakeholders Original concepts and exclusive case studies from public- and private-sector organizations worldwide You'll learn: A common language for project managers and executives to run successful projects across your organization When to use agile, traditional, or hybrid methods in your projects The twelve principles of successful projects, including purpose, agility, and a focus on outcomes Techniques for selecting and advancing the best projects and managing a strategic and balanced project portfolio How today's projects will help address some of the most pressing global trends, including automation, sustainability, diversity, and crisis management Why project management needed to be reinvented and what the future holds HBR Handbooks provide ambitious professionals with the frameworks, advice, and tools they need to excel in their careers. With step-by-step guidance, time-honed best practices, and real-life stories, each comprehensive volume helps you to stand out from the pack—whatever your role.

Forget a Mentor, Find a Sponsor

Author : Sylvia Ann Hewlett
Publisher : Harvard Business Review Press
ISBN 13 : 1422187160
Total Pages : 248 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Forget a Mentor, Find a Sponsor by : Sylvia Ann Hewlett

Download or read book Forget a Mentor, Find a Sponsor written by Sylvia Ann Hewlett and published by Harvard Business Review Press. This book was released on 2013-09-10 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who’s pulling for you? Who’s got your back? Who’s putting your hat in the ring? Odds are this person is not a mentor but a sponsor. Mentors can build your self-esteem and provide a sounding board—but they’re not your ticket to the top. If you’re interested in fast-tracking your career, what you need is a sponsor—a senior-level champion who believes in your potential and is willing to advocate for you as you pursue that next raise or promotion. In this powerful yet practical book, economist and thought leader Sylvia Ann Hewlett—author of ten critically acclaimed books, including the groundbreaking Off-Ramps and On-Ramps—shows why sponsors are your proven link to success. Mixing solid data with vivid real-life narratives, Hewlett reveals the “two-way street” that makes sponsorship such a strong and mutually beneficial alliance. The seven-step map at the heart of this book allows you to chart your course toward your greatest goals. Whether you’re looking to lead a company or drive a community campaign, Forget a Mentor, Find a Sponsor will help you forge the relationships that truly have the power to deliver you to your destination.

Project Sponsorship

Author : David West
Publisher : Taylor & Francis
ISBN 13 : 1351908421
Total Pages : 255 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Project Sponsorship by : David West

Download or read book Project Sponsorship written by David West and published by Taylor & Francis. This book was released on 2017-05-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of project sponsor is critical in large projects during the development of the business case, for governance and assurance and as the person who decides that the project should continue or close at any stage. Yet in many organizations the skills of the sponsor are often assumed; he or she will be a senior manager who may well have no practical project experience at all. David West explains the roles and skills that lie at the heart of effective sponsorship. The sponsor acts as a lynch-pin between the Board and the Project Manager, communicating and translating requirements downwards and resource needs, progress and constraints back upwards. An over-zealous sponsor may be tempted to assume some of the project manager's responsibilities, whilst an ineffective sponsor may be invisible, leaving the project manager uninformed by, and unrepresented to, the Board. Project Sponsorship includes exercises, examples and case histories from the real world of projects. It is an essential guide for anyone assuming the important role of managing the business case of the project and will help you ensure that the organization is 'doing the right things' as well as 'doing things right'.

Improving Executive Sponsorship of Projects

Author : Dawne E. Chandler
Publisher : Business Expert Press
ISBN 13 : 1631574124
Total Pages : 215 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Improving Executive Sponsorship of Projects by : Dawne E. Chandler

Download or read book Improving Executive Sponsorship of Projects written by Dawne E. Chandler and published by Business Expert Press. This book was released on 2016-12-08 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses gaps in current project management literature. From a senior management perspective, the gap is the lack of resources explaining why and how to establish a program to improve executive sponsorship strategically across an organization. From a tactical perspective, the gap is a scarcity of actionable materials to clarify roles, responsibilities, expected behaviors, and identify support necessary for improving sponsor effectiveness. Improving Executive Sponsorship of Projects identifies key factors to consider before creating an executive sponsorship improvement program or enhancing an existing one. The authors explain why executive sponsorship is important to an organization, how an organization’s culture influences the effectiveness of the sponsor role, and why project management standards are critical to success. The book explores what roles, responsibilities, and behavior should be considered and how to determine whether the person in the sponsor role is the right person and prepared to do the job. Finally, it provides a process and tools to assess an organization’s readiness to implement an executive sponsorship program, develop a plan for improvement, and monitor the progress of a program once it has begun.

Real Project Management

Author : Peter Taylor
Publisher : Kogan Page Publishers
ISBN 13 : 0749471220
Total Pages : 248 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Real Project Management by : Peter Taylor

Download or read book Real Project Management written by Peter Taylor and published by Kogan Page Publishers. This book was released on 2014-12-03 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real Project Management takes an in-depth look at the challenges we face in running projects in today's complex and global environment. In this groundbreaking work, leading specialist Peter Taylor examines issues such as the complexity of projects, the virtual nature of projects, executive sponsoring, benefits management and international dilemmas integral to completing a project or programme on time and within budget. Supported by the experiences of project managers around the world and relevant insights from a series of surveys commissioned by the author, with examples and case studies covering the strategies they are using to future-proof their projects, and tips to help you achieve and maintain success, Real Project Management will provide you with the tools you need to boost your skills portfolio and tackle head-on the challenges that projects and programmes present. These include: making effective use of new communication tools; managing projects with virtual teams; time management and how to do more with less; finding and connecting with effective project sponsors; connecting projects with business strategy; managing a multi-generational project team, and staying in control. Real Project Management is a fast-moving, practical read that will help the reader become a real project manager- and enjoy real project success.

Strategic Project Risk Appraisal and Management

Author : Elaine Harris
Publisher : Routledge
ISBN 13 : 1351897586
Total Pages : 106 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Strategic Project Risk Appraisal and Management by : Elaine Harris

Download or read book Strategic Project Risk Appraisal and Management written by Elaine Harris and published by Routledge. This book was released on 2017-05-15 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Success in business depends on two broad management skills: 'doing the right thing' (choosing the right projects) and 'doing things right' (good project management). This book examines the challenges that managers face in assessing the likely risks and benefits that need to be taken into account when choosing projects. It then explores the strategic level risks that will need to be dealt with in managing those projects and suggests risk management strategies. In so doing, it makes a rare but important link between strategic level appraisal of project opportunities and project risk management. Many projects have similar characteristics that are common to a number of projects experienced by the same or other organizations. Elaine Harris shows how the use of a project typology can guide project risk management by identifying common risks shared by projects of each type. Her cutting edge research will help advanced project practitioners and researchers in projects and risk management to develop a risk management strategy that is better suited to the context of their projects and one that is flexible enough to develop and adapt once the project decision has been taken and the real-world of project management and delivery begins.

Project Portfolio Management Strategies for Effective Organizational Operations

Author : Romano, Luca
Publisher : IGI Global
ISBN 13 : 1522521526
Total Pages : 411 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Project Portfolio Management Strategies for Effective Organizational Operations by : Romano, Luca

Download or read book Project Portfolio Management Strategies for Effective Organizational Operations written by Romano, Luca and published by IGI Global. This book was released on 2017-01-30 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuous improvements in project portfolio management have allowed for optimized strategic planning and business process improvement. This not only leads to more streamlined processes, methods, and technologies, but it increases the overall productivity of companies. Project Portfolio Management Strategies for Effective Organizational Operations is a key resource on the latest advances and research regarding strategic initiatives for portfolio and program management. Highlighting multidisciplinary studies on value creation, portfolio governance and communication, and integrated circular models, this publication is an ideal reference source for professionals, researchers, business managers, consultants, and university students in economics, management, and engineering.

Maximizing Project Success Through Human Performance

Author : Bernardo Tirado PMP
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523096640
Total Pages : 145 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Maximizing Project Success Through Human Performance by : Bernardo Tirado PMP

Download or read book Maximizing Project Success Through Human Performance written by Bernardo Tirado PMP and published by Berrett-Koehler Publishers. This book was released on 2013-10 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acquire the leadership skills that are the hallmark of the successful project manager! Project management is often defined by processes and methodology, but projects are accomplished by people. Successfully leading those people is the core of a project manager's job. Even the seasoned project manager will encounter situations that present unique leadership challenges. Bernardo Tirado offers a clear path to help develop leadership skills within the project management framework. Using a hands-on, practical approach, he presents a model for taking any project manager's leadership skills to the next level. His model focuses on techniques to develop and apply three areas of awareness—self-awareness, awareness of team dynamics, and organizational or “political” awareness. The first three parts of the book provide tools for understanding and influencing behavior and the last part brings the three types of awareness together in a case study. Exercises throughout make the book interactive and offer a continual assessment of the reader's progress.

Filling Execution Gaps

Author : Todd C. Williams
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 150150634X
Total Pages : 403 pages
Book Rating : 4.5/5 (15 download)

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Book Synopsis Filling Execution Gaps by : Todd C. Williams

Download or read book Filling Execution Gaps written by Todd C. Williams and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-10-23 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I expected good, but this is great.” -Janet Pirus Phelps, Principle, Strategic CFO, Former CFO Papa Murphy's Pizza Gaps are holes in your organization where tasks fall and failure breeds. They inhibit your ability to implement strategic plans, lead people, and run successful projects. Daily, executives, middle managers, and project managers wrestle with “the big six”: Absence of common understanding Disengaged executive sponsors Misalignment with goals Poor change management Ineffective governance Lackluster leadership Ignoring any of these gaps endangers any strategy or project. They regularly destroy hundreds of companies’ ability to turn their corporate vision into business value—taking careers with them. Filling Execution Gaps addresses the sources of these gaps, and how to fill them. Without any one of these important functions, projects fail. Without change management, adoption suffers. Without common understanding, there is confusion. Without goals, business units, and capabilities aligned, execution falters. Without executive sponsorship, decisions languish. Too little governance allows bad things to happen, while too much governance creates overburdening bureaucracy. Without leadership at all levels of the organization, people are directionless. Using decades of experience, years of research, and interviews with hundreds of business leaders, author of the Amazon #1 Best Seller in Business Project Management, Rescue the Problem Project, Todd Williams illustrates how to fill these gaps, meet corporate goals, and increase value. An excellent review of this book appears here: https://www.linkedin.com/pulse/improving-project-execution-filling-gaps-murray-pmp-ms Click below to read an interview with the author: https://www.linkedin.com/pulse/filling-organization-gaps-successful-project-part-1-naomi/ https://www.linkedin.com/pulse/filling-organization-gaps-successful-project-part-2-naomi/?published=t Facebook users can access an interview on “Project Management Cafe” here: https://www.facebook.com/groups/projectmanagementcafe/permalink/1975750702698459/ Related blogs can be accessed here: https://www.projectmanager.com/blog/project-execution https://www.strategyex.co.uk/blog/pmoperspectives/strategy-from-the-bottom-up/ Check out his August 27, 2018 interview here: https://www.yegor256.com/shift-m/2018/34.html Click here for articles by the author on LinkedIn: https://www.linkedin.com/pulse/we-all-lead-todd-williams/ https://www.linkedin.com/pulse/your-inner-leader-task-introspection-todd-williams/ https://www.linkedin.com/pulse/leadership-actions-art-listening-todd-williams https://www.linkedin.com/pulse/leadership-actions-getting-people-talk-todd-williams/ https://www.linkedin.com/pulse/eliminating-blame-todd-williams/ https://www.linkedin.com/pulse/leadership-actions-dialog-discussion-todd-williams/ https://www.linkedin.com/pulse/projects-fail-when-people-dont-know-where-going-todd-williams

The Strategic Management of Large Engineering Projects

Author : Roger Miller
Publisher : MIT Press
ISBN 13 : 9780262263511
Total Pages : 268 pages
Book Rating : 4.2/5 (635 download)

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Book Synopsis The Strategic Management of Large Engineering Projects by : Roger Miller

Download or read book The Strategic Management of Large Engineering Projects written by Roger Miller and published by MIT Press. This book was released on 2001-03-12 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book is based on an international research project that analyzed sixty LEPs, among them the Boston Harbor cleanup; the first phase of subway construction in Ankara, Turkey; a hydro dam on the Caroni River in Venezuela; and the construction of offshore oil platforms west of Flor, Norway. As the number, complexity, and scope of large engineering projects (LEPs) increase worldwide, the huge stakes may endanger the survival of corporations and threaten the stability of countries that approach these projects unprepared. According to the authors, the "front-end" engineering of institutional arrangements and strategic systems is a far greater determinant of an LEP's success than are the more tangible aspects of project engineering and management. The book is based on an international research project that analyzed sixty LEPs, among them the Boston Harbor cleanup; the first phase of subway construction in Ankara, Turkey; a hydro dam on the Caroni River in Venezuela; and the construction of offshore oil platforms west of Flor, Norway. The authors use the research results to develop an experience-based theoretical framework that will allow managers to understand and respond to the complexity and uncertainty inherent in all LEPs. In addition to managers and scholars of large-scale projects, the book will be of interest to those studying the relationship between institutions and strategy, risk management, and corporate governance in general. Contributors Bjorn Andersen, Richard Brealey, Ian Cooper, Serghei Floricel, Michel Habib, Brian Hobbs, Donald R. Lessard, Pascale Michaud, Roger Miller, Xavier Olleros

Strategic Integration of Social Media into Project Management Practice

Author : Silvius, Gilbert
Publisher : IGI Global
ISBN 13 : 1466698683
Total Pages : 366 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategic Integration of Social Media into Project Management Practice by : Silvius, Gilbert

Download or read book Strategic Integration of Social Media into Project Management Practice written by Silvius, Gilbert and published by IGI Global. This book was released on 2016-02-02 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The functionality of social networking platforms has caused such technologies to become an integral part of modern society. Once limited to only personal purposes, the use of these platforms within organizations has seen significant growth in recent years. Strategic Integration of Social Media into Project Management Practice is an authoritative reference source for the latest research on benefits and challenges presented by the integration of online social networks in the project development process. Highlighting relevant perspectives on team communication, effective collaboration, and stakeholder engagement, this book is an essential resource for project managers, researchers, graduate-level students, and practitioners interested in the innovative uses of social media in professional settings.

Sponsorship in Marketing

Author : T. Bettina Cornwell
Publisher : Routledge
ISBN 13 : 1000036863
Total Pages : 224 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Sponsorship in Marketing by : T. Bettina Cornwell

Download or read book Sponsorship in Marketing written by T. Bettina Cornwell and published by Routledge. This book was released on 2020-03-11 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This new edition of Sponsorship in Marketing introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research and exploring key theory, best practice and cutting-edge issues, the book fully explains how the sponsor can implement successful sponsorship to achieve communication and engagement objectives. It covers every important conceptual and functional area of sponsorship in marketing communications, including: understanding the technology-led transformation of sponsoring learning about audiences, strategies and objectives leveraging and activation in traditional and social media building sponsorship portfolios and rosters managing and ending relationships understanding public policy and legal issues Every chapter includes international case studies and examples, test questions, and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. This updated edition features a new model of the sponsorship process with an ecosystem perspective, discussion of endorsers and influencers in sponsorship, an introduction to the impact of streaming on sponsoring, and entirely new thinking on sponsorship returns and evaluation. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.