Routledge Handbook Of Sports Sponsorship

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Routledge Handbook of Sports Sponsorship

Author : Alain Ferrand
Publisher : Routledge
ISBN 13 : 1134145284
Total Pages : 410 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Routledge Handbook of Sports Sponsorship by : Alain Ferrand

Download or read book Routledge Handbook of Sports Sponsorship written by Alain Ferrand and published by Routledge. This book was released on 2006-12-05 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers

Routledge Handbook of Sports Sponsorship

Author : Alain Ferrand
Publisher : Routledge
ISBN 13 : 1134145292
Total Pages : 289 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Routledge Handbook of Sports Sponsorship by : Alain Ferrand

Download or read book Routledge Handbook of Sports Sponsorship written by Alain Ferrand and published by Routledge. This book was released on 2006-12-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first English language text to analyse and explain sports sponsorship in full, looking at law, marketing and business practice Sports sponsorship is a multi million £ industry and is a key subject in degree courses in sports management and sports marketing at undergraduate and masters Packed full of real-world case studies The authors are respected, successful sports management academics, consultants and business professionals Appeals to students as well as potential professional market of CEOs, marketing directors, communications and PR executives, lawyers and brand managers

Routledge Handbook of Sports Marketing

Author : Simon Chadwick
Publisher : Routledge
ISBN 13 : 1317584910
Total Pages : 743 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Routledge Handbook of Sports Marketing by : Simon Chadwick

Download or read book Routledge Handbook of Sports Marketing written by Simon Chadwick and published by Routledge. This book was released on 2015-12-22 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.

Routledge Handbook of the Business of Women's Sport

Author : Nancy Lough
Publisher : Routledge
ISBN 13 : 1351333941
Total Pages : 556 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Routledge Handbook of the Business of Women's Sport by : Nancy Lough

Download or read book Routledge Handbook of the Business of Women's Sport written by Nancy Lough and published by Routledge. This book was released on 2019-05-21 with total page 556 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.

Routledge Handbook of International Sport Business

Author : Mark Dodds
Publisher : Routledge
ISBN 13 : 1317486528
Total Pages : 541 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Routledge Handbook of International Sport Business by : Mark Dodds

Download or read book Routledge Handbook of International Sport Business written by Mark Dodds and published by Routledge. This book was released on 2017-09-13 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

Routledge Handbook of Sport Communication

Author : Paul Mark Pedersen
Publisher : Routledge
ISBN 13 : 0415518199
Total Pages : 545 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Routledge Handbook of Sport Communication by : Paul Mark Pedersen

Download or read book Routledge Handbook of Sport Communication written by Paul Mark Pedersen and published by Routledge. This book was released on 2013 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers a survey of the discipline of sport communication. The authors explore communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of sport that don't rely on effective communications. Including contributions from sport media and communications scholars and professionals from around the world, the book examines emerging media, social media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions.--adapted from publisher's description.

Routledge Handbook of Theory in Sport Management

Author : George B. Cunningham
Publisher : Routledge
ISBN 13 : 1317621158
Total Pages : 412 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Routledge Handbook of Theory in Sport Management by : George B. Cunningham

Download or read book Routledge Handbook of Theory in Sport Management written by George B. Cunningham and published by Routledge. This book was released on 2015-10-16 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theory is an essential element in the development of any academic discipline and sport management is no exception. This is the first book to trace the intellectual contours of theory in sport management, and to explain, critique and celebrate the importance of sport management theory in academic research, teaching and learning, and in the development of professional practice. Written by a world-class team of international sport management scholars, each of whom has taken a leading role in developing a particular theory or framework for understanding sport management, the book covers the full span of contemporary issues, debates, themes and functional approaches, from corporate social responsibility and diversity to strategy, marketing and finance. Every chapter explores a key theoretical approach, including an overview of that theory, a discussion of the process of theory development and of how the theory has been employed in research, practice or teaching, and outlines directions for future research in that area. Each chapter includes cases and examples, as well as short illustrative commentaries from people who have used that particular theory in their work, and attempts to highlight the theory-practice links, or gaps, in that area. For a fully-rounded understanding of what sport management is and how it should be studied, taught and practiced, a thorough grounding in theory is essential. The Routledge Handbook of Theory in Sport Management is therefore important reading for all advanced students, researchers, instructors, managers and practitioners working in this exciting field.

Routledge Handbook of Football Business and Management

Author : Simon Chadwick
Publisher : Routledge
ISBN 13 : 1351262785
Total Pages : 624 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Routledge Handbook of Football Business and Management by : Simon Chadwick

Download or read book Routledge Handbook of Football Business and Management written by Simon Chadwick and published by Routledge. This book was released on 2018-11-19 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Soccer is the world’s most valuable sport, generating bigger revenues, as well as being watched and played by more people, than any other. It is virtually impossible to understand the business of sport without understanding the football industry. This book surveys contemporary football in unparalleled breadth and depth. Presenting critical insights from world-leading football scholars and introducing football’s key organisations, leagues and emerging nations, it explores key themes from governance and law to strategy and finance, as well as cutting edge topics such as analytics, digital media and the women’s game. This is essential reading for all students, researchers and practitioners working in football, sport business, sport management or mainstream business and management.

Routledge Handbook of Sports Event Management

Author : Milena M. Parent
Publisher : Routledge
ISBN 13 : 1135104301
Total Pages : 462 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Routledge Handbook of Sports Event Management by : Milena M. Parent

Download or read book Routledge Handbook of Sports Event Management written by Milena M. Parent and published by Routledge. This book was released on 2017-07-14 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events. The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. Each chapter addresses a specific stakeholder, defines that stakeholder and its relationships with sports events, describes the managerial requirements for a successful event, assesses current research and directions for future research, and outlines the normative dimensions of stakeholder engagement (such as sustainability and legacy). No other book takes such a broad view of sports event management, surveying key theory, current research, best practice, and moral and ethical considerations in one volume. With contributions from leading sport and event scholars from around the world, the Routledge Handbook of Sports Event Management is essential reading for any advanced student, researcher or professional with an interest in sport management, sport development, sport policy or events.

Handbook of Sports and Media

Author : Arthur A. Raney
Publisher : Routledge
ISBN 13 : 1135257345
Total Pages : 756 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Handbook of Sports and Media by : Arthur A. Raney

Download or read book Handbook of Sports and Media written by Arthur A. Raney and published by Routledge. This book was released on 2009-03-04 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: This distinctive Handbook covers the breadth of sports and media scholarship. Organized into historical, institutional, spectator, and critical studies perspectives, this volume brings together the work of many researchers, defining the full scope of the subject area, including the development of sports media; production, coverage, and economics of sports media; sports media audiences; sports promotion; and race and gender issues in sports and media.

Routledge Handbook of Sport and the Environment

Author : Brian P. McCullough
Publisher :
ISBN 13 : 9780367896867
Total Pages : 0 pages
Book Rating : 4.8/5 (968 download)

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Book Synopsis Routledge Handbook of Sport and the Environment by : Brian P. McCullough

Download or read book Routledge Handbook of Sport and the Environment written by Brian P. McCullough and published by . This book was released on 2020-02-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book goes further than ever before in surveying the challenges and the opportunities presented to the sports industry as it engages with the sustainability agenda, and explores the ways in which scholars can integrate sustainability into their research.

Routledge Handbook of Sport Management

Author : Leigh Robinson
Publisher : Routledge
ISBN 13 : 1136660860
Total Pages : 710 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Routledge Handbook of Sport Management by : Leigh Robinson

Download or read book Routledge Handbook of Sport Management written by Leigh Robinson and published by Routledge. This book was released on 2013-03-01 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research. Key topics covered in the book include: managing performance marketing human resource management the economics and finance of sport strategy managing change governance of sports organizations customer relations branding and retail. With contributions from leading scholars and professionals from around the world, the book illustrates the global nature of contemporary sport business and highlights the opportunities and challenges for managers operating in an international market place. Representing a definitive survey of contemporary issues in sport management, this is an essential reference for all students, scholars and practitioners working in sport.

Ambush Marketing in Sports

Author : Gerd Nufer
Publisher : Routledge
ISBN 13 : 0415626781
Total Pages : 173 pages
Book Rating : 4.4/5 (156 download)

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Book Synopsis Ambush Marketing in Sports by : Gerd Nufer

Download or read book Ambush Marketing in Sports written by Gerd Nufer and published by Routledge. This book was released on 2013 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties. Ambush Marketing in Sports is offering comprehensive analysis of the theoretical and practical implications of ambush marketing.

Team Sports Marketing

Author : Kirk Wakeland
Publisher : Routledge
ISBN 13 : 1135137455
Total Pages : 288 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis Team Sports Marketing by : Kirk Wakeland

Download or read book Team Sports Marketing written by Kirk Wakeland and published by Routledge. This book was released on 2007-02-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com.

Routledge Handbook of Physical Activity Policy and Practice

Author : Joe Piggin
Publisher : Routledge
ISBN 13 : 1317374169
Total Pages : 690 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Routledge Handbook of Physical Activity Policy and Practice by : Joe Piggin

Download or read book Routledge Handbook of Physical Activity Policy and Practice written by Joe Piggin and published by Routledge. This book was released on 2017-12-22 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: Physical activity, inactivity and their relationship to health are serious concerns for governments around the world. This is the first book to critically examine the policy and practice of physical activity from a multi-disciplinary, social-scientific perspective. Moving beyond the usual biophysical and epidemiological approaches, it defines and explores the key themes that are shaping the global physical activity debate. Unrivalled in its scale and scope, it presents the latest data on physical activity from around the world, including case studies from Europe, North and South America, Africa and Asia. Drawing on social, economic and behavioural sciences, it covers contexts from the global to the local and introduces the dominant ideas which inform the study of physical activity. Its 41 chapters examine the use of different forms of evidence in policymaking, the role of organisations in advocating physical activity, and the practical realities of public health interventions. The Routledge Handbook of Physical Activity Policy and Practice is a landmark publication for all students, academics, policymakers and practitioners interested in the social-scientific study of sport, exercise, physical activity and public health.

Routledge Handbook of the Olympic and Paralympic Games

Author : Dikaia Chatziefstathiou
Publisher : Routledge
ISBN 13 : 9780367522612
Total Pages : 0 pages
Book Rating : 4.5/5 (226 download)

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Book Synopsis Routledge Handbook of the Olympic and Paralympic Games by : Dikaia Chatziefstathiou

Download or read book Routledge Handbook of the Olympic and Paralympic Games written by Dikaia Chatziefstathiou and published by Routledge. This book was released on 2022-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers an important and timely contribution to the interdisciplinary field of Olympic Studies. It provides a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions.

Routledge Handbook of Sports Marketing

Author : Simon Chadwick
Publisher : Routledge
ISBN 13 : 1317584929
Total Pages : 424 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Routledge Handbook of Sports Marketing by : Simon Chadwick

Download or read book Routledge Handbook of Sports Marketing written by Simon Chadwick and published by Routledge. This book was released on 2015-12-22 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.