Strategies De Communication

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Working in Groups

Author : Isa N. Engleberg
Publisher : Pearson Higher Ed
ISBN 13 : 0205912761
Total Pages : 396 pages
Book Rating : 4.2/5 (59 download)

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Book Synopsis Working in Groups by : Isa N. Engleberg

Download or read book Working in Groups written by Isa N. Engleberg and published by Pearson Higher Ed. This book was released on 2013-03-18 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in its 6th edition, Working in Groups provides readers with practical strategies, built on theory and research, for communicating and working successfully in groups. The authors use the guiding principle of balance while looking at both how groups work and how to work in groups. This accessible and user-friendly text gives readers the tools to apply group communication theories, methods, and skills—helping them become more effective and ethical group members.

Communications & Strategies

Author :
Publisher :
ISBN 13 :
Total Pages : 1046 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Communications & Strategies by :

Download or read book Communications & Strategies written by and published by . This book was released on 2003 with total page 1046 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategies in Interlanguage Communication

Author : Claus Færch
Publisher : Longman Publishing Group
ISBN 13 :
Total Pages : 288 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Strategies in Interlanguage Communication by : Claus Færch

Download or read book Strategies in Interlanguage Communication written by Claus Færch and published by Longman Publishing Group. This book was released on 1983 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategies of Adaptation in Tourist Communication

Author : Gudrun Held
Publisher : BRILL
ISBN 13 : 9004359575
Total Pages : 329 pages
Book Rating : 4.0/5 (43 download)

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Book Synopsis Strategies of Adaptation in Tourist Communication by : Gudrun Held

Download or read book Strategies of Adaptation in Tourist Communication written by Gudrun Held and published by BRILL. This book was released on 2018-01-29 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: The papers in this volume study the relationship between language use and the concept of the “tourist gaze” through a range of communicative practices from different cultures and languages. From a pragmatic perspective, the authors investigate how language constantly adapts to contextual constraints which affect tourism discourse as a strategic meaning-making process that turns insignificant places into desirable tourist destinations. The case studies draw on both, in situ interactions with visitors, such as guided tours and counter information, old and new mediatized genres, i.e. guide books, travelogues, print advertising as well as TV-commercials, service web-sites and apps. Despite the diversity of data, one of the common findings in the volume is that staging the sensory ‘lived’ tourist experience is the lynchpin of all communicative practices. Hence, the use of tourism language reveals itself as the mirror of how ‘people on the move’ continuously enact as ‘tourists’ and ‘places’ are constructed as must-see ‘sights’.

Corporate Innovation Strategies

Author : Nacer Gasmi
Publisher : John Wiley & Sons
ISBN 13 : 1786306549
Total Pages : 224 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Corporate Innovation Strategies by : Nacer Gasmi

Download or read book Corporate Innovation Strategies written by Nacer Gasmi and published by John Wiley & Sons. This book was released on 2021-03-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) is simply the maximization of a companys value over time, undertaken because, in the long run, social and environmental problems ultimately become financial problems. The justification for CSR is therefore associated with representing the nature and role of the company, as well as its purpose. Companies therefore regard CSR as a strategic investment that is part of a proactive, resilient, inclusive approach, based on the creation of shared value. This approach is capable of reducing negative societal impacts of their activities, or inducing positive impacts if they sustain a hybrid culture, all the while improving their competitive advantage. This book presents a theoretical development that analyzes the challenges of CSR strategies based on the creation of shared value. Two case studies are presented, analyzing the different forms of social innovation strategies capable of inducing this shared value creation.

Dialogue Analysis: Units, relations and strategies beyond the sentence

Author : Edda Weigand
Publisher : Walter de Gruyter
ISBN 13 : 3110949873
Total Pages : 289 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Dialogue Analysis: Units, relations and strategies beyond the sentence by : Edda Weigand

Download or read book Dialogue Analysis: Units, relations and strategies beyond the sentence written by Edda Weigand and published by Walter de Gruyter. This book was released on 2011-07-13 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The topic of this volume was discussed at a Round Table of the International Association for Dialogue Analysis (IADA) at the University of Bologna in March 1995. The Round Table was intended to make a scientific contribution in honour of the president's 65th birthday. The topic refers on the one hand to the central problem of 'Dialogue Analysis' which is to discover a new, communicatively functioning unit after having left behind the unit of the sentence which can be considered the unit par excellence of structural linguistics. On the other hand, it includes the manifold units, relations, and strategies, i.e. the specific problems of dialogue analysis.

Communicational Marketing

Author : Luigi Carlo De Micco
Publisher : iUniverse
ISBN 13 : 0595428673
Total Pages : 170 pages
Book Rating : 4.5/5 (954 download)

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Book Synopsis Communicational Marketing by : Luigi Carlo De Micco

Download or read book Communicational Marketing written by Luigi Carlo De Micco and published by iUniverse. This book was released on 2010 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication is of vital importance for everyone. It is omnipresent and exerts enormous influence on the way we think and act - from interpersonal relationships to consumer behavior. Marketing comes into play whenever something is to be sold. It lays out the course of action, determines the goals, and develops the strategies by which these goals can be attained as quickly and effectively as possible. In Communicational Marketing, Luigi Carlo De Micco combines both of these factors. Like other marketing approaches, communicational marketing is concerned with the advertising and selling of products and services. But unlike conventional advertising methods, the starting point for communicational marketing is not the individual psyche but rather the inter-communicational processes that have a lasting effect on the behavior of those involved. De Micco explains the role played by communication in modern marketing and the mechanisms that have to be taken into account. He shows the reasons for the failure of marketing ideas by analyzing the paradoxes in well-known advertising approaches, and provides the reader with communication-oriented marketing strategies. Communicational marketing presupposes a competent, self-directed buyer who categorically rejects suggestion and who is able to recognize manipulation whenever he or she is exposed to it.

Stratégies dans l'apprentissage et l'usage des langues

Author : Henri Holec
Publisher : Council of Europe
ISBN 13 : 9789287127709
Total Pages : 140 pages
Book Rating : 4.1/5 (277 download)

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Book Synopsis Stratégies dans l'apprentissage et l'usage des langues by : Henri Holec

Download or read book Stratégies dans l'apprentissage et l'usage des langues written by Henri Holec and published by Council of Europe. This book was released on 1996-01-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Communication Strategies for Taboo Topics

Author : Luurs, Geoffrey D.
Publisher : IGI Global
ISBN 13 : 1799891267
Total Pages : 602 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Communication Strategies for Taboo Topics by : Luurs, Geoffrey D.

Download or read book Handbook of Research on Communication Strategies for Taboo Topics written by Luurs, Geoffrey D. and published by IGI Global. This book was released on 2022-04-29 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social norms are valuable because they help us to understand guidelines for appropriate and ethical behavior. However, as part of that process, cultures develop taboo behaviors and topics for group members to avoid. Failure to discuss important topics, such as sex, drug use, or interpersonal violence, can lead to unwanted or unintended negative outcomes. Improving communication about forbidden topics may lead to positive social and health outcomes, but we must first develop the communication and coping skills to handle these difficult conversations. The Handbook of Research on Communication Strategies for Taboo Topics seeks both quantitative and qualitative research to provide empirical evidence of the negative social and health outcomes of avoiding taboo conversations and provides communication and coping strategies for dealing with difficult topics. Covering a range of issues such as grief and forgiveness, this major reference work is ideal for academicians, practitioners, researchers, counselors, sociologists, professionals, instructors, and students.

Digital Media and Innovation

Author : Richard A. Gershon
Publisher : SAGE Publications
ISBN 13 : 1483322548
Total Pages : 355 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Digital Media and Innovation by : Richard A. Gershon

Download or read book Digital Media and Innovation written by Richard A. Gershon and published by SAGE Publications. This book was released on 2016-02-11 with total page 355 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Media and Innovation, by Richard A. Gershon, takes an in-depth look at how smart, creative companies have transformed the business of media and telecommunications by introducing unique and original products and services. Today's media managers are faced with the same basic question: what are the best methods for staying competitive over time? In one word: innovation. From electronic commerce (Amazon, Google) to music and video streaming (Apple, Pandora, and Netflix), digital media has transformed the business of retail selling and personal lifestyle. This text will introduce current and future media industry professionals to the people, companies, and strategies that have proven to be real game changers by offering the marketplace a unique value proposition for the consumer.

50 Communication Strategies

Author : Joseph A. DeVito
Publisher : iUniverse
ISBN 13 : 9781475956528
Total Pages : 246 pages
Book Rating : 4.9/5 (565 download)

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Book Synopsis 50 Communication Strategies by : Joseph A. DeVito

Download or read book 50 Communication Strategies written by Joseph A. DeVito and published by iUniverse. This book was released on 2012-10-25 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: From advice (both giving and receiving it) to workplace communication, 50 Communication Strategies provides you with an arsenal of practical skills and tools for making your communication more successful in personal relationships, in work environments, and in the written wordboth face-to-face and online. Author Joseph A. DeVito presents a range of strategies that includes managing anger, becoming more assertive, thinking more critically, engaging in small talk, increasing your own attractiveness, detecting deceit, expressing politeness in conversation, and talking with the griefstricken. DeVito discusses simple principles to help you apply the fifty strategies more appropriately and effectively. Each chapter has a simple,straightforward structure and contains a communication goal, a brief explanation, bulleted strategies for achieving the goal, and a reminder to try this technique in your own communications. The ideas discussed in 50 Communication Strategies show you how to improve your skills and make your communication more effective, more persuasive, more powerful, and more memorable.

Sites de résistance - Stratégies textuelles

Author :
Publisher : Editions Le Manuscrit
ISBN 13 : 2304930603
Total Pages : 372 pages
Book Rating : 4.3/5 (49 download)

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Book Synopsis Sites de résistance - Stratégies textuelles by :

Download or read book Sites de résistance - Stratégies textuelles written by and published by Editions Le Manuscrit. This book was released on with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
ISBN 13 : 1522576185
Total Pages : 345 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by : Dos Santos, Manuel Alonso

Download or read book Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2019-01-25 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.

Digital Political Communication Strategies

Author : Berta García-Orosa
Publisher : Springer Nature
ISBN 13 : 3030815684
Total Pages : 238 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Digital Political Communication Strategies by : Berta García-Orosa

Download or read book Digital Political Communication Strategies written by Berta García-Orosa and published by Springer Nature. This book was released on 2021-11-25 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book, with a foreword by Manuel Castells, explores the core strategies of digital political communication. It reviews the field’s evolution over the past 25 years and examines the coexistence of old and new actors (lobbyists, citizens, parliaments, political parties, media outlets, digital platforms, among others), as well as hybrid communication tactics. Topics covered include frames, fake news, filter bubbles, echo chambers, artificial intelligence, the significance of emotions, and engagement with citizens. As we find ourselves in the fourth wave of digital communication, and in the wake of a pandemic which has shaken the foundations of political communication, an evaluation of these topics is essential to the reinvention of democracy. The book is geared towards students and researchers who wish to delve into the latest trends in digital communication, political communication actors and journalists. It further aims to prepare citizens to effectively deal with messaging that blurs the line between truth and falsehood with increasingly powerful strategies supported by artificial intelligence.

Author :
Publisher : Odile Jacob
ISBN 13 : 2738182852
Total Pages : 289 pages
Book Rating : 4.7/5 (381 download)

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Book Synopsis by :

Download or read book written by and published by Odile Jacob. This book was released on with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategies and Communications for Innovations

Author : Michael Hülsmann
Publisher : Springer Science & Business Media
ISBN 13 : 3642172237
Total Pages : 420 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Strategies and Communications for Innovations by : Michael Hülsmann

Download or read book Strategies and Communications for Innovations written by Michael Hülsmann and published by Springer Science & Business Media. This book was released on 2011-02-17 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.

Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II

Author : Houcine Berbou
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527549194
Total Pages : 657 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II by : Houcine Berbou

Download or read book Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II written by Houcine Berbou and published by Cambridge Scholars Publishing. This book was released on 2020-04-06 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.