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Strategies And Tools For Corporate Blogging
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Book Synopsis Strategies and Tools for Corporate Blogging by : John Cass
Download or read book Strategies and Tools for Corporate Blogging written by John Cass and published by Routledge. This book was released on 2007-06-07 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
Book Synopsis Corporate Blogging For Dummies by : Douglas Karr
Download or read book Corporate Blogging For Dummies written by Douglas Karr and published by John Wiley & Sons. This book was released on 2010-07-13 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.
Book Synopsis Strategies and Tools for Corporate Blogging by : John Cass
Download or read book Strategies and Tools for Corporate Blogging written by John Cass and published by Routledge. This book was released on 2007-06-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the best way to connect with millions of customers through the medium of online consumer generated media, then how can companies best use blogs to connect with their audience through the medium of consumer-generated media? The answer is through blogger relations, the process of interacting with bloggers and blog readers to get a company's message to an audience. This book targets business people, marketing professionals, public relations firms, search engine optimization and online marketing agency staff with a primer on the importance of corporate blogging and how to conduct a successful blogger relations ongoing campaign.
Book Synopsis How to Write Brilliant Business Blogs, Volume I by : Suzan St. Maur
Download or read book How to Write Brilliant Business Blogs, Volume I written by Suzan St. Maur and published by Business Expert Press. This book was released on 2017-04-04 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: Here are the basic business blogging skills you need to learn before you can write excellent business blogs for your company, your employer, or other activity. In this volume, we look at the basic issues for business blogging including business writing skills, blogging strategy, types of business blogs, how to promote your business blog posts, writing style and grammar for business, how to use images, and many more—as well as a brief look at search engine optimization for business blogs.
Book Synopsis The Corporate Blogging Book by : Debbie Weil
Download or read book The Corporate Blogging Book written by Debbie Weil and published by Piatkus Books. This book was released on 2009 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everything you and your company need to know to join the blogosphere
Book Synopsis Maximizing Commerce and Marketing Strategies through Micro-Blogging by : Burkhalter, Janée N.
Download or read book Maximizing Commerce and Marketing Strategies through Micro-Blogging written by Burkhalter, Janée N. and published by IGI Global. This book was released on 2015-05-31 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is quickly becoming a commonly used tool for business-customer interaction. Social media platforms that were once typically reserved for personal use are now becoming a vital part of a business’s strategy. Maximizing Commerce and Marketing Strategies through Micro-Blogging examines the various methods and benefits of using micro-blogs within a business context, bringing together the best tools and tactics necessary to properly incorporate this approach. Highlighting current empirical research and insights from various disciplines, this book is an essential reference source for academics, graduate students, social media strategists, and business professionals interested in the positive use of social media in business environments.
Download or read book Publish and Prosper written by DL Byron and published by Pearson Education. This book was released on 2006-06-01 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: While personal blogs take up much of the blogosphere, blogs are quickly gaining popularity in business as an inexpensive and amazingly effective marketing tool. It’s time for a practical book about business blogging: this is the first book to demonstrate how businesses are blogging and how you can use blogging technology to converse with your customers to build your brand and sell your products. Written from the business person/designer’s perspectives, this book shows how businesses can leverage current, real-world blogging techniques, tools, and platforms to promote and enhance their ventures. The key idea is that the conversation with your market is stronger and more meaningful with a blog. Filled with practical information and a how-to approach, this book provides case studies of companies as large as Boeing or General Motors and as small as Clip-’n-seal. Readers will learn about the types of business blogs, how companies use blogs, how to sell blogs to management and IT, effective blog design, content, and conversation, pitfalls to avoid, how to develop Web presence, and more.
Download or read book Blogging written by Biz Stone and published by New Riders. This book was released on 2002 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains how to update a Web page by blogging via a browser rather than using an FTP client or HTML editor, covering topics such as building blogs, adding team members, and syndicating with JavaScript.
Book Synopsis Blogging All-in-One For Dummies® by : Susan Gunelius
Download or read book Blogging All-in-One For Dummies® written by Susan Gunelius and published by John Wiley & Sons. This book was released on 2010-05-11 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to creating and establishing your place in the blogosphere! New blogs are being launched at the rate of 175,000 a day. To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide. Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging. Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging Helps new bloggers become active and productive members of the blogging community Provides vital information for both hobby bloggers and those who want to build a career around blogging Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.
Book Synopsis The Corporate Blogging Book by : Debbie Weil
Download or read book The Corporate Blogging Book written by Debbie Weil and published by . This book was released on 2006 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: So many blogs, so little time. Is it too late to start, now that the blogging craze has hit critical mass? Absolutely not! At first business blogging was ideal for free agents and entrepreneurs who needed a way to get their message out. Now the big guys are tapping into the blogging well. In this indispensable guide, online marketing consultant Debbie Weil explores all aspects of corporate blogging and answers those all-important questions. In an informal and provocative style Weil explains the secret to creating an engaging and smart business blog.
Download or read book Blog Rules written by Nancy Flynn and published by Amacom Books. This book was released on 2006 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 40,000 new blogs created daily, blogging is changing the shape of business and personal communications. This companion to E-Mail Rules and Instant Messaging Rules covers the legal and business risks of corporate blogs, employee rights, regulatory issues and more, and includes best-practice policies to help companies use this effective tool safely.
Download or read book ProBlogger written by Darren Rowse and published by John Wiley & Sons. This book was released on 2010-04-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career. Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.
Book Synopsis Using Blogs as a Business Tool by : Natalie Canavor
Download or read book Using Blogs as a Business Tool written by Natalie Canavor and published by Pearson Education. This book was released on 2010-03-15 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook version of the printed book. This Element is an excerpt from The Truth About the New Rules of Business Writing (9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats. How to get started with business blogging: practical tips, realistic applications, and how to convince the boss. It’s stunningly inexpensive to blog. It’s a great way to control your own story and go right to the public, bypassing the media gatekeepers. And it’s an unparalleled way to go where your customers, clients, and prospects are. Here are some ideas for moving your company into the blogging world or expanding its applications….
Book Synopsis Create Your Own Blog by : Tris Hussey
Download or read book Create Your Own Blog written by Tris Hussey and published by Sams Publishing. This book was released on 2009-12-31 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want a personal or business blog of your own? It’s easy! In this simple guide, one of the world’s most experienced bloggers walks you through every step, from getting started to building a worldwide audience. Tris Hussey covers it all, from low-cost blogging tools to high-powered writing tips! Get this book, and get started fast–with a professional-quality blog that meets your goals, whatever they are! Build great blogs like these, the easy way! Personal Blogs Business Blogs Blogs for Podcasting Video Blogs Portfolio Blogs for Artists Lifestreaming Blogs Learn from a pro! Discover tips, tricks, and great solutions for: Setting up your blog the right way–in just minutes! Writing blog entries people want to read Handling comments–even nasty ones! Creating a conversation and building a community Publicizing your blog Choosing the right free or low-cost blogging tools Avoiding beginner mistakes Earning cash from your blog! You won’t believe how easy it is to create your own blog... or how much fun!
Book Synopsis Technical Blogging by : Antonio Cangiano
Download or read book Technical Blogging written by Antonio Cangiano and published by Pragmatic Bookshelf. This book was released on 2019-06-21 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful technical blogging is not easy but it's also not magic. Use these techniques to attract and keep an audience of loyal, regular readers. Leverage this popularity to reach your goals and amplify your influence in your field. Get more more users for your startup or open source project, or simply find an outlet to share your expertise. This book is your blueprint, with step-by-step instructions that leave no stone unturned. Plan, create, maintain, and promote a successful blog that will have remarkable effects on your career or business. Successful people often get recognition by teaching what they know. Blogging is a reliable path to do that, while gaining influence in the process. The problem is getting it right. Far too often professionals start a blog with big hopes, only to quickly give up because they don't get speedy results. This book will spare you that fate, by outlining a careful plan of action. A plan that will bring amazing benefits to your career, new job possibilities, as well as publishing, speaking, and consulting opportunities. And if you are blogging for business, you'll attract new customers, partners, and outstanding employees. Understand what blogging is and how it can improve your professional (and personal) life. Devise a plan for your new or existing blog. Create remarkable content that ranks well in Google and is shared by readers. Beat procrastination by employing proven time-management techniques that make you an efficient and effective blogger. Promote your blog by mastering on-page and off-page SEO, as well as social media promotion, without compromising your ethics. Analyze your traffic to understand your audience and measure growth. Build a community around your blog and make the best of your newfound popularity, by maximizing its benefits for your career, business, or simply for extra income. Create and maintain a successful technical blog that will amplify your impact, influence, and reach by following Antonio's step-by-step plan.
Download or read book How to Blog a Book written by Nina Amir and published by Writer's Digest Books. This book was released on 2012-05-21 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Blog a Book teaches you how to create a blog book with a well-honed and uniquely angled subject and targeted posts—and how to build the audience necessary to convince agents and publishers to make your blog into a book. Inside you'll find: Basic information on how to set up your blog and the essential plug-ins and other options necessary to get the most out of each post Steps for writing a book easily from scratch using blog posts Advice on how to write blog posts Tips on gaining visibility and promoting your work both online and off Tools for driving traffic to your blog Information on how to monetize an existing blog into a book or other types of products Profiles with authors who received blog-to-book deals Author Nina Amir explains how writing a book in cyberspace allows you to get your book written easily, while promoting it and building an author's platform. It's a fun, effective way to start writing, publishing, and promoting a book, one post at a time.
Book Synopsis Blogging Brilliantly for Your Business by : Christine Tremoulet
Download or read book Blogging Brilliantly for Your Business written by Christine Tremoulet and published by Vivid & Brave Media. This book was released on 2016-02-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: USE YOUR BLOG TO DOMINATE YOUR MARKET. You know that you need to blog for your business to stand out, yet it is always the last thing on your to do list. Everyone says to try using the internet to market your business, and it just is not working for you. You believe in the power of storytelling marketing, but you don't know where to begin - and you're not sure anyone is going to be reading your site anyways. The solution lies in embracing your blog as the center of your social media universe, and bringing more of you into your writing. This book will teach you the strategies and give you the tools to do just that. This book is the mastermind to blogging and audience growth. Christine walks you through from the beginning: understanding the very purpose of blogging & how to find your audience, to a successful end of blogging domination that is sure to catapult your success. You will walk away feeling wiser and rejuvenated. Prepare to take your blogging to the next level. - Stacie Jensen, Colorvale.com Blogging Brilliantly is the perfect title for this book. Christine lays out all the foundation for your blogging success. She talks strategy, tools, mindset, personality and so much more. With the guidance from this book, you are headed towards a brighter, more efficient and upward angle towards success in your business. Blogging really is that important for business success. - Scott Wyden Kivowitz, Imagely.com and ScottWyden.com About Christine Tremoulet Christine is a blogger of 16 years, and coined the name WordPress. A former web consultant and professional photographer, she is a trusted expert in blogging and building a business online. As an author, speaker, and business coach, she offers actionable know-how with passion. Her Superpower: helping you uncover your Beautiful Difference and growing your business with Confidence. When not at home in Houston, Texas, you can find her on a road trip adventure in her Mini Cooper. For more details, visit her online at www.ChristineTremoulet.com
