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Author : Eeva Helena Makinen
Publisher :
ISBN 13 :
Total Pages : 110 pages
Book Rating : 4.:/5 (318 download)
Download or read book Strategic Planning for Country and Product Decisions in Internationalizing Firms written by Eeva Helena Makinen and published by . This book was released on 1986 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Heikki Juslin
Publisher :
ISBN 13 :
Total Pages : 616 pages
Book Rating : 4.:/5 (319 download)
Download or read book Strategic Marketing in the Global Forest Industries written by Heikki Juslin and published by . This book was released on 2002 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sharan Vyuptakesh
Publisher : Pearson Education India
ISBN 13 : 9788131732519
Total Pages : 632 pages
Book Rating : 4.7/5 (325 download)
Download or read book International Business: Concept, Environment and Strategy written by Sharan Vyuptakesh and published by Pearson Education India. This book was released on 2010 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Business by Sharan is written in a pragmatic way with an inclination on managerial aspect, thus encouraging students to explore international business as a career choice. It deals with the latest topics and development which we are witnessing around the globe. It attempts to impart the core body of knowledge in international business in an interesting and lively manner. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.
Author :
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 9354438482
Total Pages : 722 pages
Book Rating : 4.3/5 (544 download)
Download or read book INTERNATIONAL BUSINESS, SEVENTH EDITION written by and published by PHI Learning Pvt. Ltd.. This book was released on 2024-09-25 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business is increasingly becoming global in its scope, orientation and strategic intent. This book by a renowned author provides a comprehensive yet concise exposition of the salient features, trends and intricacies of international business. The subject matter is presented in a lucid and succinct style so that even those who do not have a basic knowledge of the subject can easily understand it. The text is enriched and made more interesting by a number of illustrative diagrams, tables and insightful boxes of examples. Another significant feature is the profuse references to Indian contexts and examples. NEW TO THE EDITION The seventh edition of the book is characterised by: • Restructuring of the contents making it concise • Revision of data and illustrations • Addition of latest information and revisions in the chapters, wherever necessary • Introduction of two new case studies on ‘Globalization of Pop Culture’ and ‘Trials, Tribulations and Triumphs of P&G’, besides updating the remaining cases TARGET AUDIENCE • MBA • B.Com and M.Com • MA Economics
Author : Marios Katsioloudes
Publisher : Taylor & Francis
ISBN 13 : 1317623177
Total Pages : 406 pages
Book Rating : 4.3/5 (176 download)
Download or read book The Strategic Planning Process written by Marios Katsioloudes and published by Taylor & Francis. This book was released on 2016-12-14 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic management is a field that has diversity in approach and scope, but relative homogeneity in pedagogy. This book, a refreshed edition of its successful predecessor, brings something different to the field, by concisely introducing it with a focus on doing business in the Middle East and North Africa. Supplemented by online case studies and other resources, the reader is exposed to a plethora of concepts, theories, practical implications, and experiential exercises in the strategic management process. The updated text explores key regional issues, including the "Arab Spring", economic recession, corporate social responsibility, the role of women in business and the rise of emerging economies. The reader is encouraged to look at the world in light of the challenges many organizations are facing around the globe. Features like "Stop and Think Critically" and "Focus" points throughout each chapter encourage and inspire a thoughtful reading of the text. This is a book designed to aid undergraduate and graduate students, as well as managers in both for-profit and non-profit sectors. The authors guides the reader through both new and ongoing issues in the field of strategic management, and allow them to foster a greater understanding of this ever-developing field.
Author :
Publisher : Excel Books India
ISBN 13 : 9350621290
Total Pages : 497 pages
Book Rating : 4.3/5 (56 download)
Download or read book International Business Management (Text and Cases) written by and published by Excel Books India. This book was released on with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James C. Leontiades
Publisher : Lexington Books
ISBN 13 : 9780669160383
Total Pages : 264 pages
Book Rating : 4.1/5 (63 download)
Download or read book Multinational Corporate Strategy written by James C. Leontiades and published by Lexington Books. This book was released on 1985 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: To learn more about Rowman & Littlefield titles please visit us at www.rowmanlittlefield.com.
Author : Isobel Doole
Publisher :
ISBN 13 : 9781282584211
Total Pages : 462 pages
Book Rating : 4.5/5 (842 download)
Download or read book International Marketing Strategy written by Isobel Doole and published by . This book was released on 2008 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rebecca Piekkari
Publisher : Edward Elgar Publishing
ISBN 13 : 1035332043
Total Pages : 321 pages
Book Rating : 4.0/5 (353 download)
Download or read book The Helsinki Internationalization Process Model written by Rebecca Piekkari and published by Edward Elgar Publishing. This book was released on 2024-11-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely book introduces Reijo LuostarinenÕs Helsinki Model of firm internationalization processes to a new audience. As one of the neglected treasures of the field of International Business (IB), the Helsinki Model has remained largely inaccessible to a global readership Ð until now.
Author : Abbass Alkhafaji
Publisher : Routledge
ISBN 13 : 1135186367
Total Pages : 334 pages
Book Rating : 4.1/5 (351 download)
Download or read book Strategic Management written by Abbass Alkhafaji and published by Routledge. This book was released on 2013-10-31 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airborne Express, Hershey's, Motorola, Pillsburyhow do the executives of international corporations formulate effective strategies for corporate success? Filled with helpful insights into the state of the art in strategic management, this book provides a framework for the formulation, implementation, and control of strategies for all types of domestic and global organizations. You'll also find 21 suggested corporate cases for analysis (complete with reference sources), including Blockbuster Video, PepsiCo, Harley-Davidson, Nike, Home Depot, and Microsoft. This up-to-date volume gives you a comprehensive overview of strategic management in an easy-to-read format. It addresses important current issues, such as TQM (Total Quality Management), reengineering, benchmarking, and the formulation of strategic management in international markets. Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment is a part of The Haworth Press, Inc. promotion book series edited by Richard Alan Nelson, Ph.D., APR. Here is a small sample of what Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment will teach you about: the definition, meaning, and history of strategic management the difference between business policy and business strategy corporate structure, governance, and culture mission statements how to assess the corporate/business environmentinternal, external, and macro how to formulate an effective business strategy strategic alternativesspecialization, diversification, alliances, joint ventures, acquisitions, and more dealing with foreign governments and competing on a global scale the role of the general manager and the board of directors the control process and ways to measure the financial soundness of strategic decisions management techniques for not-for-profit companies Strategic Management: Formulation, Implementation, and Control in a Dynamic Environment is an ideal reference for any teacher, student, or professional in the management arena.
Author : Markus Venzin
Publisher : OUP Oxford
ISBN 13 : 0191608998
Total Pages : 386 pages
Book Rating : 4.1/5 (916 download)
Download or read book Building an International Financial Services Firm written by Markus Venzin and published by OUP Oxford. This book was released on 2009-01-22 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new era of global banking and insurance is emerging, with leading banks eager to serve international markets. This book explores the issues that arise for banks in their strategic choices as they move into these new international markets. Building an International Financial Services Firm challenges conventional assumptions from the international management literature on topics such as the limits of globalization, the importance of cultural and institutional distance, the nature of economies of scale and scope, the existence of first mover advantages, the logic behind the global value chain configuration, the speed and timing of market entry, as well as organizational architecture. It focuses on fundamental strategic decisions such as when, where, and how to enter foreign markets and how to design the organizational architecture of the multinational financial services firm. Using simple theoretical frameworks illustrated by case examples, this book provides a thorough guide to the challenges of the international market for financial services firms, both for those working in the financial services industry, and researchers studying the area.
Author : Pervez Ghauri
Publisher : McGraw Hill
ISBN 13 : 0077148169
Total Pages : 657 pages
Book Rating : 4.0/5 (771 download)
Download or read book EBOOK: International Marketing written by Pervez Ghauri and published by McGraw Hill. This book was released on 2014-01-16 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, this successful introduction to international marketing has been thoroughly revised, updated and developed throughout to reflect the most recent developments in today’s dynamic business environment. Contemporary, engaging and accessible, International Marketing is essential reading for the aspiring practitioner. You will discover: •The importance of international marketing to creating growth and value •The management practices of companies, large and small, seeking market opportunities outside their home country •Why international marketing management strategies should be viewed from a global perspective •The role of emerging economies in today’s business environment •The impact of increased competition, changing market structures, and differing cultures upon business Key Features: • An extensive collection of in-depth Case Studies focus upon a diverse range of companies from around the world and are designed to apply understanding and provoke debate. •‘Going International’ vignettes go beyond the theory and demonstrate international marketing in real life with contemporary and engaging examples. •Further Reading sections have been designed to reflect both the most influential and the most recent studies relating to each chapter acting as a spring board to further study •Key Terms are highlighted where they first appear and define in the margin for ease of reference to aid understanding. A full Glossary is also provided at the end of the book and online. •A new chapter in response to reviewer feedback dedicated to International Segmentation and Positioning. Professor Pervez Ghauri teaches International Marketing and International Business at King’s College London. He has been Editor-in-Chief of International Business Review since 1992 and editor (Europe) for the Journal of World Business, since 2008.
Author :
Publisher :
ISBN 13 : 9781949373943
Total Pages : 325 pages
Book Rating : 4.3/5 (739 download)
Download or read book Strategic Management (color) written by and published by . This book was released on 2020-08-18 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Management (2020) is a 325-page open educational resource designed as an introduction to the key topics and themes of strategic management. The open textbook is intended for a senior capstone course in an undergraduate business program and suitable for a wide range of undergraduate business students including those majoring in marketing, management, business administration, accounting, finance, real estate, business information technology, and hospitality and tourism. The text presents examples of familiar companies and personalities to illustrate the different strategies used by today's firms and how they go about implementing those strategies. It includes case studies, end of section key takeaways, exercises, and links to external videos, and an end-of-book glossary. The text is ideal for courses which focus on how organizations operate at the strategic level to be successful. Students will learn how to conduct case analyses, measure organizational performance, and conduct external and internal analyses.
Author : Andrew Delios
Publisher : FT Press
ISBN 13 : 0133409961
Total Pages : 904 pages
Book Rating : 4.1/5 (334 download)
Download or read book International Business written by Andrew Delios and published by FT Press. This book was released on 2012-12-10 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Business: An Asia Pacific Perspective (Second Edition) provides a unique exploration of the topic of international business. It examines decisions relevant to managers in internationalizing and multinational firms operating in the Asia Pacific region. Its uniqueness stems from the cutting-edge conceptual material that underlies the decision-making frameworks in the text and in the numerous Asian company examples and illustrations. Users of this text examine such essential topics as the measurement and analysis of the cultural, political and economic dimensions of the international environment; the formation of internationalization strategies, including entry mode choice and strategic alliances; the analysis of the competitive implications of multinational firms and business groups; multinational, subsidiary and expatriate management; and the management of ethical issues.
Author : Andrei Panibratov
Publisher : Taylor & Francis
ISBN 13 : 1317447484
Total Pages : 435 pages
Book Rating : 4.3/5 (174 download)
Download or read book International Strategy of Emerging Market Firms written by Andrei Panibratov and published by Taylor & Francis. This book was released on 2017-03-16 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: Emerging economies are expected to be in the driver's seat of the global economy in the medium and long term. Large multinational corporations will account for much of this activity. In this textbook, Andrei Panibratov explains how emerging market firms accumulate and exploit market knowledge to develop competitive advantages whilst operating globally. Chapters dedicated to the key emerging economies - Brazil, Russia, India and China (BRIC) - are enhanced by detailed case studies of large firms’ activities. The book is divided into four parts, focusing on the following: An outline of the relevant terminology and the context of the international strategy of emerging market firms, providing an introductory foundation for the whole book. A guide to the evolution of perspectives regarding international strategy, designed to illustrate the changes and trends in the recent academic research on internationalization. A country-by-country illustration of the internationalization of BRIC economies and firms, providing an overall picture of each country’s global integration, outward investments, and strategies. The concepts and practices behind the strategies employed by different firms. Written by an established international business scholar, this book is essential reading for students of international strategy who wish to understand the importance of the emerging economies.
Author : Pervez Ghauri
Publisher : McGraw Hill
ISBN 13 : 1526848600
Total Pages : 659 pages
Book Rating : 4.5/5 (268 download)
Download or read book EBOOK: International Marketing, 5e written by Pervez Ghauri and published by McGraw Hill. This book was released on 2021-08-16 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.
Author : Erdener Kaynak
Publisher : Routledge
ISBN 13 : 1317957369
Total Pages : 240 pages
Book Rating : 4.3/5 (179 download)
Download or read book Internationalization of Companies from Developing Countries written by Erdener Kaynak and published by Routledge. This book was released on 2014-06-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explore new international economic and business trends and how your firm can benefit from them!Internationalization of Companies from Developing Countries provides marketing and economic researchers and students with both theoretical and empirical insights into the motives, methods, and processes of internationalization of firms in the developing countries of Africa. Full of current facts and data, this informative book explores how government policies shape a country's strategies for global competitiveness. The book also discusses motives of internationalization, approaches to market analysis and market knowledge acquisition, and domestic and foreign interfirm relations. Informative and intelligent, Internationalization of Companies from Developing Countries offers you a unique conceptual framework for analyzing and understanding the internationalization process of successful Ghanaian firms and how these principles can be applied to other businesses in developing countries. This unique book will assist you in keeping current with the dynamics of the international market by supplying you with important guidelines and suggestions. It covers: the limitations of contemporary theories that explain the process of internationalization and export development how companies from a developing country become integrated in the global economy how governments can support the internationalization process three prototype orientations of management decisionmaking: planning orientation, action orientation, and network orientation various ways of entering and developing a foreign market the concepts of relationship and interaction as they pertain to international business, especially the relationships between government institutions and corporations Comprehensive and concise, this valuable book fills a void in the current literature about internationalization in developing countries, especially in Africa. Internationalization of Companies from Developing Countries will help you establish productive business relationships and improve the position of your company and its partners in today's global arena.
