Strategic Group Model Of The European Airline Industry

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Strategic Group Model of the European Airline Industry

Author : Sandy Katrin Schmidt
Publisher : GRIN Verlag
ISBN 13 : 3638937038
Total Pages : 49 pages
Book Rating : 4.6/5 (389 download)

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Book Synopsis Strategic Group Model of the European Airline Industry by : Sandy Katrin Schmidt

Download or read book Strategic Group Model of the European Airline Industry written by Sandy Katrin Schmidt and published by GRIN Verlag. This book was released on 2008-05 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Operations Research, grade: 1st - 76 %, University of Lincoln, 44 entries in the bibliography, language: English, abstract: This paper aims to investigate in the limitations and benefits of the strategic group model in relation to the appliance of the model to the European airline industry. Therefore, the first part will shortly summarize the model including issues concerning the appliance as well as advantages. The second part will than have a short look at current trends and factors driving the industry. This will be followed by the appliance of the model to the chosen industry while plotting the 22 investigated enterprises within strategic group maps each showing the interrelation of two chosen criteria. Finally, the model will be critical evaluated concluding in giving evidences about the overall value of the model.

Strategic group model of the European airline industry

Author : Sandy Katrin Schmidt
Publisher : GRIN Verlag
ISBN 13 : 3638040666
Total Pages : 22 pages
Book Rating : 4.6/5 (38 download)

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Book Synopsis Strategic group model of the European airline industry by : Sandy Katrin Schmidt

Download or read book Strategic group model of the European airline industry written by Sandy Katrin Schmidt and published by GRIN Verlag. This book was released on 2008-04-28 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Operations Research, grade: 1st - 76 % , University of Lincoln, language: English, abstract: This paper aims to investigate in the limitations and benefits of the strategic group model in relation to the appliance of the model to the European airline industry. Therefore, the first part will shortly summarize the model including issues concerning the appliance as well as advantages. The second part will than have a short look at current trends and factors driving the industry. This will be followed by the appliance of the model to the chosen industry while plotting the 22 investigated enterprises within strategic group maps each showing the interrelation of two chosen criteria. Finally, the model will be critical evaluated concluding in giving evidences about the overall value of the model.

The influence of differing market characteristics on Lufthansa's strategies and operations

Author : Andreas Rostin
Publisher : GRIN Verlag
ISBN 13 : 3638400743
Total Pages : 18 pages
Book Rating : 4.6/5 (384 download)

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Book Synopsis The influence of differing market characteristics on Lufthansa's strategies and operations by : Andreas Rostin

Download or read book The influence of differing market characteristics on Lufthansa's strategies and operations written by Andreas Rostin and published by GRIN Verlag. This book was released on 2005-07-21 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2004 in the subject Business economics - Business Management, Corporate Governance, grade: 1,0, Georgetown University, course: International Business, language: English, abstract: The airline industry has historically been an extremely volatile and in general unprofitable industry. According to financial reports compiled by the International Air Transport Association and the International Civil Aviation Organization (ICAO), aggregate industry-wide operating losses for the period 1985-2003 totaled $11.7 billion. Not all airlines, however, have been responsible for this poor overall performance. In the past ten years, Lufthansa German Airlines (Deutsche Lufthansa AG) has transformed itself from a struggling state-owned carrier into one of the most profitable airlines worldwide by positioning itself in the upper echelon of the lucrative premium travel market. Serving as an indicator for this successful transformation, Air Transport World – the leading monthly magazine covering the global airline industry – selected Lufthansa as its “Airline of the Year” for both 1994 and 2000. This paper will analyze Lufthansa’s award-winning business model by focusing on the airline’s position in its three major markets: the European Union, the North Atlantic and China. After briefly outlining the current state of the airline industry in general and presenting a short company profile of Lufthansa, it will look into the following questions: In what way do differing economic, political and social conditions influence Lufthansa’s strategic decisions in its home market – the European Union – in comparison to the North Atlantic market? When giving answers to this question, the paper will focus particularly on competition distortion stemming from heavy U.S. government involvement in the airline industry and what measures Lufthansa has taken in order to gain a competitive advantage over its U.S. counterparts. It will then turn its attention to Lufthansa’s home market by evaluating the impact of the recent entry of low-cost carriers and analyzing Lufthansa’s reaction to this challenge. Finally, the paper will assess the airline’s potential in the Chinese market. In what way does this market differ from the ones examined before? Has Lufthansa been able to take advantage of the ample business opportunities China has to offer or have governmental regulatory obstacles hindered Lufthansa from maximizing its potential in this region? The paper will conclude by suggesting that Lufthansa will need the involved governments to tackle infrastructure and regulatory shortcomings in order to fully exploit its potential and cement its position as an industry leader.

Strategic Market Management

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470689757
Total Pages : 369 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Strategic Market Management by : David A. Aaker

Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

Strategic Management in the Aviation Industry

Author : Herbert Baum
Publisher : Taylor & Francis
ISBN 13 : 1351897683
Total Pages : 689 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Strategic Management in the Aviation Industry by : Herbert Baum

Download or read book Strategic Management in the Aviation Industry written by Herbert Baum and published by Taylor & Francis. This book was released on 2017-07-05 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. The focus is not restricted to passenger airlines. The five parts of the book additionally include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players. Readership includes academics, students on advanced aviation courses, senior aviation professionals in airline, airport and supplier companies, international organizations and governmental agencies.

Ryanair Case Study and Strategic Analysis

Author : Christoph Müller
Publisher : GRIN Verlag
ISBN 13 : 3640897323
Total Pages : 85 pages
Book Rating : 4.6/5 (48 download)

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Book Synopsis Ryanair Case Study and Strategic Analysis by : Christoph Müller

Download or read book Ryanair Case Study and Strategic Analysis written by Christoph Müller and published by GRIN Verlag. This book was released on 2011-04 with total page 85 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Business economics - Company formation, Business Plans, grade: A, The University of Surrey, course: Business Strategy, language: English, abstract: This report conducts a competitive analysis of Europe's leading low-cost carrier Ryanair. For this purpose, various concepts and frameworks of the strategic paradigm are applied, such as Michael Porter's Five Forces and Value Chain Analysis, SWOT or Resource-Based View. When it comes to Ryanair's external environment the report provides extensive information on the external factors that are having a significant impact on Ryanair's low-cost strategy and its economic viability. For example, it takes into account recent global incidents, such as the volcanic eruption in Island or the public turmoil in Libya. Furthermore, based on the competitive analysis recommendations are made on Ryanair's future direction and as to how it can sustain and extend its strategic position. In particular, this part deals with strategic human resource management, corporate social responsibility, lean thinking and diversification. Due to the complexity of the aspects covered in this report and the need to clarify some of them more comprehensively, appendices are provided to promote understanding.

Strategic assessment of the Lufthansa Group's introduction of Eurowings and its associated new strategy

Author : Erik Somssich
Publisher : GRIN Verlag
ISBN 13 : 3668426538
Total Pages : 28 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Strategic assessment of the Lufthansa Group's introduction of Eurowings and its associated new strategy by : Erik Somssich

Download or read book Strategic assessment of the Lufthansa Group's introduction of Eurowings and its associated new strategy written by Erik Somssich and published by GRIN Verlag. This book was released on 2017-03-31 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Cologne, course: Strategic Corporate Management, language: English, abstract: The purpose of this assignment was to analyse the Lufthansa Group's new strategy, evaluate the opportunities and the weaknesses of this concept, and to develop further recommendations for action.

Strategic Analysis of Lufthansa's Introduction of Eurowings

Author : Maxim Lachmann
Publisher : GRIN Verlag
ISBN 13 : 366814138X
Total Pages : 30 pages
Book Rating : 4.6/5 (681 download)

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Book Synopsis Strategic Analysis of Lufthansa's Introduction of Eurowings by : Maxim Lachmann

Download or read book Strategic Analysis of Lufthansa's Introduction of Eurowings written by Maxim Lachmann and published by GRIN Verlag. This book was released on 2016-02-04 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2015 in the subject Business economics - Operations Research, grade: 1,7, , language: English, abstract: The aviation industry has changed in the recent years rapidly. Twenty to thirty years ago the aviation was too expensive for the most people and a network of international air connections often did not exist. Nowadays the aviation belongs almost to an everyday business, whether professionally or privately. At the end of the 70s there was an air traffic revolution, the concept of the low cost carrier (LCC) started. The LCC is a provider of the basic products, such as low service on board, seat comfort and free baggage drop off. 1 The first LCC was the southwest airlines from the USA. Up to the 90s Southwest offered LCC connection in US; without competitors in this business area. In 1990 the Irish airline Ryanair was founded and was the first LCC in the European (EU) area. The airlines are facing new challenges: more clientele, more fair flight prices in comparison to the competition and in addition high margins. For a long time such scheduled airlines like LH Group, KLM- Air France and British Airways-Iberia were the representative airlines in the EU. People have spent a lot of money for having a full service on Board (luggage, food, etc.) and were often dissatisfied about constantly rising prices for the flight tickets. With the origin of LCC, the market has changed enormously. Yearly scheduled airlines announce customer decline and decreasing profits. What is the reason for that? Are the LCC responsible for it? Do the scheduled airlines have to rethink their strategies to be still competitive in the market?

Air Transport Management

Author : Eyden Samunderu
Publisher : Kogan Page Publishers
ISBN 13 : 0749484578
Total Pages : 385 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Air Transport Management by : Eyden Samunderu

Download or read book Air Transport Management written by Eyden Samunderu and published by Kogan Page Publishers. This book was released on 2019-11-03 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aviation industry is a major driver of world trade. As global markets and economies are constantly evolving, practitioners and academics need more quality information and a broader perspective of aviation management rather than just silo-based knowledge, particularly if they wish to move up the management ladder and progress. Air Transport Management presents the dynamic shifts which have influenced structural changes in the aviation industry, such as the emergence of low cost carriers. These changes have transformed the market, leading to deregulation and consolidation. The author provides a viable road map aimed at giving students and managers in the aviation industry a rigorous understanding on how to manage strategically in complex and turbulent market conditions. Air Transport Management examines the airline industry structure in terms of entry barriers, competition dynamics and competing business models. With the inclusion of fascinating case studies, this handbook assesses different business models used by international companies and proposes best fit management practices which airlines should follow in order to survive.

Managing Strategic Airline Alliances

Author : Birgit Kleymann
Publisher : Routledge
ISBN 13 : 1351920294
Total Pages : 209 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Managing Strategic Airline Alliances by : Birgit Kleymann

Download or read book Managing Strategic Airline Alliances written by Birgit Kleymann and published by Routledge. This book was released on 2017-03-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available form to strengthen strategic positions and streamline networks. However, there are a number of difficulties associated with an alliance such as long-term stability, political climate, cultural conflict and how much capital alliance partners should sink into the integration. The main purpose of the book is to convey in an accessible form to a wide audience, the results of recent academic research on strategic airline alliances. The authors systematically cover: policy, regulation and consumer issues; management, marketing and strategic issues; the mechanics of airline alliances; the airline alliance group as an organisation in its own right; different forms of alliances and clusters; success and failure factors of airline alliances. The book successfully: - provides an analytical framework for understanding the dynamics of airline alliance groups - examines both the level of the individual airline and the alliance group itself - applies recent insights from organisation theory. The readership includes airline managers, policy-makers, academic researchers and others interested in evolving multilateral alliances. It can also be used as a course book both in aviation management training and in more general modules on alliances for advanced students in air transport management.

Strategic Alliances in the Aviation Industry

Author : Hendrik Vedder
Publisher : GRIN Verlag
ISBN 13 : 364023037X
Total Pages : 78 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Strategic Alliances in the Aviation Industry by : Hendrik Vedder

Download or read book Strategic Alliances in the Aviation Industry written by Hendrik Vedder and published by GRIN Verlag. This book was released on 2008-12 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,9, European Business School - International University Schloß Reichartshausen Oestrich-Winkel (Chair of Strategic Aviation Management), course: Bacheloarbeit, language: English, abstract: "Companies are just beginning to learn what nations have always known: in a complex, uncertain world filled with dangerous opponents, it is best not to go it alone" (Ohmae, 1989, p. 143). This statement emphasises the significant developments in firms' corporate strategy in the 1980s. As a response to the rise of globalisation, and thus, increased competition, companies throughout the world started collaborating with partners with interfirm cooperation. Their cooperative practices, though, were not equally relevant in all branches, but concentrated mainly on industries that were affected most by the in-creasing environmental dynamic and complexity. Therefore, firms in various industries, such as the automotive or telecommunication industry, established alliances with their competitors in order to stay competitive and to jointly expand into world markets. However, the aviation industry, in particular, has experienced downright alliance frenzy since that time. With the gradual liberalisation of international air transport, collabora-tions between carriers have steadily gained importance. Therefore, airline alliances have developed from purely horizontal links into more complex and integrated strategic alliances. These strategic alliances have been established mainly to bypass existing regula-tory restrictions and to adapt to customers' altered preferences by extending the airlines' networks. However, with the incidents that occurred during the first years of the 21st century, such as the terrorist acts of 9/11, partner airlines were forced to react to the changed external conditions. This development highlights the high dependence of air-lines and their strateg

Skyteam

Author : Leon E. Pennington
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Skyteam by : Leon E. Pennington

Download or read book Skyteam written by Leon E. Pennington and published by . This book was released on 2000 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This paper began with a brief history of the development of the airplane and the airline industry in the United States and Europe. Use of aircraft for mail delivery and passenger travel was discussed as well as political environments and stages of development which led to the emergence of airlines themselves. As airlines developed and international travel became common, international political considerations of this activity were examined. This activity impacted the development of use of strategic alliances in the airline industry. Market-based economics were discussed, and the permitted level of cooperative effort among the airlines was examined from a historical and current point of view. To determine the impact of strategic alliances in the air transport industry, a detailed examination of the structure and operational aspects of two member airlines in a newly formed alliance was conducted using historical and current information from industry sources in English and French. Each member airline, Delta Air Lines, and Air France, was examined with comparative reasoning in order to evaluate their operations in a standardized fashion. The analysis chapter, an evaluation of the effectiveness of the strategic alliances the member airlines had formed, was conducted using objective, industry-wide criteria. This analysis led to a conclusion that strategic alliances in the air transport industry are beneficial and essential to provide an Anywhere to Everywhere service to customers."--Abstract

An Analysis of Ryanair’s Corporate Strategy

Author : Miriam Mennen
Publisher : GRIN Verlag
ISBN 13 : 3640568796
Total Pages : 19 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis An Analysis of Ryanair’s Corporate Strategy by : Miriam Mennen

Download or read book An Analysis of Ryanair’s Corporate Strategy written by Miriam Mennen and published by GRIN Verlag. This book was released on 2010-03-19 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: 72 % - A, University of Sunderland, course: Global Corporate Strategy, language: English, abstract: Ryanair was founded in 1985 as a family business that originally provided full service conventional scheduled airline services between Ireland and the UK. The airline started to compete within the confines of the existing industry by trying to steal customers from their rivals, especially the state monopoly carrier Air Lingus, outlined by Chan Kim and Renée Mauborgne (2004) as “Bloody or Red Ocean Strategy”. Ryanair seemed to follow a “me-too strategy”; according to Osborne, K. (2005), they “tried to be all things to all people”. Even they started restructuring; their strategy was not enough differentiated and their cost advantage was too low to be profitable. Ryanair then created a competitive advantage through the alignment of the three components of business systems; 1)Creating superior value for their customers (outside perspective) 2)Supplying their superior value-adding activities in an effective and efficient manner (which jointly form the “Value Chain”) 3)Possessing over the resource base required to perform the value-adding activities, (inside perspective) According to Porter (1987), “corporate strategy is what makes the corporate whole add up to more than the sum of its business unit parts.” It is seen to be concerned with the overall purpose and scope of the organisation and to meet the expectations of major stakeholders. All aspects of Ryanair’s value chain are important to the company and their shareholders as Ryanair’s decisions add value to both. The following report outlines the three perspectives of shaping Ryanair’s business system. The value creation dimension of Ryanair’s business model will be outlined, considering the theories of Porter and the more recent authors Kim and Mauborgne (2004). Further, the linkages in the airline’s value chain and their resource base will be analysed, considering Hamel and Prahalad’s (1990) core competency model (inside-out approach). In section 2, the future challenges of the airline are considered. Ryanair’s strengths and weaknesses will be analysed, internal value creating factors such as assets, skills or resources, to consider how the airline can create alignment to its opportunities and threats, external factors. An stronger “outside – in” approach for Ryanair’s future corporate strategy will be considered, applying Porter’s five forces model, placing the market, the competition, and the customer at the starting point of the strategy process.

Competition, Market Niches, and Efficiency

Author : Lars-Hendrik Röller
Publisher :
ISBN 13 :
Total Pages : 48 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis Competition, Market Niches, and Efficiency by : Lars-Hendrik Röller

Download or read book Competition, Market Niches, and Efficiency written by Lars-Hendrik Röller and published by . This book was released on 1994 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Low Cost Carriers - Business Model, Impacts of its Expansion and Challenges

Author : Veronika Minkova
Publisher : GRIN Verlag
ISBN 13 : 3656038309
Total Pages : 79 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Low Cost Carriers - Business Model, Impacts of its Expansion and Challenges by : Veronika Minkova

Download or read book Low Cost Carriers - Business Model, Impacts of its Expansion and Challenges written by Veronika Minkova and published by GRIN Verlag. This book was released on 2011-10-27 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2009 in the subject Economics - Micro-economics, grade: 1,3, Furtwangen University; Villingen-Schwenningen, language: English, abstract: Across a wide range of industries traditional market leaders are threatened by low price competitors. These low price firms are steadily eroding the profit margins and market share of their more established rivals. A vivid example from aviation is the Low Cost Carriers. Beginning in the North America and spreading to Europe, the airline passenger market has witnessed a growing intensity in price-based competition. This intensified competition has been facilitated by policy deregulation initiatives until the emergence of the phenomenon Low Cost Airlines. European Low Cost Airlines have changed people’s leisure and travel habits, opening up direct services between city pairs that were not available before. The present thesis aims at analysing the European Low Cost Carriers (LCCs) business model from the perspective of its rapid expansion on the air travel market. In conjunction with the liberalisation of commercial aviation the LCCs’ impacts on the European community have been identified in line with the sustainable transport concept recognized as a common goal in the two European Commission’s strategic documents: Lisbon Agenda and European Sustainable Development Strategy. The European low cost model is examined in terms; its business model and strategic positioning; the LCCs’ positive and negative impacts after its rapid growth; the sector dynamics and its long term sustainability. This LCC multi-dimensional view imposes the main questions of the current work in search for broad analysis of the LCCs trend: “What are the essential characteristics of the LCCs business model?”;” How it affects the EU community?”; and “What driving forces stand behind the LCCs model?”. The thesis sets itself the following sub-objectives and attempts to answer their corresponding questions: - Overview of the European civil aviation industry prior deregulation (until 1988): How the industry was regulated and by whom? - Tracing the European air travel industry’s liberalisation: What kind of regulatory changes have been introduced in European civil aviation after 1988? - Consequences of the deregulation processes on the air travel market: What were the outcomes of the air transport industry’s liberalisation and prerequisites for LCCs emergence? - Introduction of the first European LCCs: How the European LCCs emerged? - Analysis of the LCCs competitive and cost advantages: What are the LCCs’ cost advantages and their determinants? [...]

Contemporary Strategy Analysis

Author : Robert M. Grant
Publisher : John Wiley & Sons
ISBN 13 : 1119120845
Total Pages : 776 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Contemporary Strategy Analysis by : Robert M. Grant

Download or read book Contemporary Strategy Analysis written by Robert M. Grant and published by John Wiley & Sons. This book was released on 2016-01-05 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strategy text on value creation with case studies The ninth edition of Contemporary Strategy Analysis: Text and Cases focuses on the fundamentals of value creation with an emphasis on practicality. Topics in this edition include: platform-based competition and ecosystems of related industries; the role of strategy making processes; mergers, acquisitions and alliances; and strategy implementation. Within the twenty case studies, students will find leading companies that are familiar to them. This strategy analysis text is suitable for MBA and advanced undergraduate students.

Contemporary Strategy Analysis Text Only

Author : Robert M. Grant
Publisher : John Wiley & Sons
ISBN 13 : 1119120837
Total Pages : 480 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Contemporary Strategy Analysis Text Only by : Robert M. Grant

Download or read book Contemporary Strategy Analysis Text Only written by Robert M. Grant and published by John Wiley & Sons. This book was released on 2016-01-05 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.