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Strategic Communications For School Leaders
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Book Synopsis Strategic Communications for School Leaders by : Vicki Gunther
Download or read book Strategic Communications for School Leaders written by Vicki Gunther and published by Rowman & Littlefield Publishers. This book was released on 2011-03-16 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gunther, McGowan and Donegan draw on their own experiences and those of others in the field, to explain the importance of communication in school leadership. In focusing on the communication process—why it's critical for schools, and how it can be executed well—they make the case that communication must be a primary emphasis for leaders, not an afterthought. In Strategic Communications for School Leaders, the authors provide the insights and skills necessary for understanding the role of communication in educational leadership. They also lay the foundation for helping leaders-and those that aspire to be-create and execute communication plans that help to win the trust of an increasingly skeptical public and provide a means to advocate for schools' appropriate share of scarce resources. Topics addressed in the book include the following: understanding the audiences and their information channels; aligning the school leaders' messages with their educational goals and values; telling stories and using illustrative examples; delivering honest and credible messages (including admitting mistakes); using technology intelligently and appropriately; and creating and adhering to a communications plan.
Book Synopsis Strategic Public Relations Leadership by : Anne Gregory
Download or read book Strategic Public Relations Leadership written by Anne Gregory and published by Taylor & Francis. This book was released on 2022-07-22 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations professionals are operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a strategic contribution, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This revised and updated edition provides a framework to enable public relations professionals to clearly articulate and demonstrate their own contribution to organisational effectiveness, while also setting out the specific capabilities public relations leaders must exhibit to operate at the highest levels of the organisation. This edition further develops the pioneering approach to integrating thinking around public relations, leadership, and strategy. It has been updated comprehensively to address contemporary developments and introduce new research and fresh perspectives from the authors. New to this edition are insights from Chief Executives on what they expect from public relations leaders and a comprehensive set of capabilities which scope the demanding role of professionals at the top of their game. Concise and practical, this textbook is suitable for MBA and other postgraduate and executive education qualifications in Public Relations and Corporate Communications – especially for those students who wish to pursue a successful career as a professional public relations specialist, able to operate strategically at the top of successful organisations.
Book Synopsis Why School Communication Matters by : Kitty Porterfield
Download or read book Why School Communication Matters written by Kitty Porterfield and published by Rowman & Littlefield. This book was released on 2014-07-07 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions. Demonstrates how school leaders can design effective two-way communication strategies with their own communities—because one size no longer fits all. Draws from some of the best research in school communication and business leadership. Offers a framework of ideas on which school leaders can hang their strategic plans. Examines real challenges—from battles with angry parents to the effective use of data to the management of a major crisis—and links these challenges to larger leadership issues. Includes up to the minute information and fresh statistics on today’s social media and community outreach. Is a boots-on-the-ground field guide of proven strategies to meet the needs of practitioners who work on the front lines Is a reference book for both new and seasoned school leaders Is a textbook for those aspiring to school leadership positions
Book Synopsis Strategic Management Communication for Leaders by : Robyn Walker
Download or read book Strategic Management Communication for Leaders written by Robyn Walker and published by Wessex, Incorporated. This book was released on 2017-11-15 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Leading the Narrative by : Mari K Eder
Download or read book Leading the Narrative written by Mari K Eder and published by Naval Institute Press. This book was released on 2011-12-15 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading the Narrative is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more efficiently and with greater effectiveness. The ties are those of intention and purpose, both leading to meaningful and purpose-driven communication efforts, whether conducted by governments, organizations, or military units.
Book Synopsis The Communicating Principal by : Trinette Marquis
Download or read book The Communicating Principal written by Trinette Marquis and published by Rowman & Littlefield. This book was released on 2021-12-08 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demand for effective communication and marketing at the campus level has never been more urgent and yet most administrators come into the role with little public relations expertise or background. Schools must navigate incredibly complex societal issues while they compete for students, engage families, and inspire staff and community members to give their best efforts and support. The Communicating Principal: Practical Strategies for School Leadersprovides real-world stories, best-practice guidelines, and practical communication checklists designed to help school leaders better understand their community and bring them in to co-create a vision for positive transformation. From social media and websites to crisis and internal messaging, this book shares systems and supports that make communicating easier and more effective. Every topic is covered from the lens of a principal—what you need, how it can be done quickly and inexpensively, and how to measure success so that it can be shared and replicated. Not every school or district can afford a communication professional; The Communicating Principal is the next best thing.
Book Synopsis Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations by : Normore, Anthony
Download or read book Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations written by Normore, Anthony and published by IGI Global. This book was released on 2019-03-08 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being sought. Emerging technologies, automation opportunities, and a diverse workforce are just a few of the challenges business professionals must be prepared for in today’s workplace environment. The Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations provides emerging research exploring the theoretical and practical aspects of managing and solving conflicts, and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management, this book is ideally designed for professionals, leaders, managers, and human resource specialists seeking current research on developing the skills and consciousness needed to effectively communicate, negotiate, and collaborate in diverse organizations.
Book Synopsis How to Build Communication Success in Your School by : Karen Dempster
Download or read book How to Build Communication Success in Your School written by Karen Dempster and published by Taylor & Francis. This book was released on 2017-03-27 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half Title -- Title Page -- Copyright Page -- Dedication -- Table of Contents -- Preface -- Foreword -- Introduction -- Chapter 1 Communication matters -- Chapter 2 Hear from the parents -- Chapter 3 How are you doing? -- Chapter 4 Your starting point: Your vision -- Chapter 5 What is holding you back? -- Chapter 6 Know your audiences -- Chapter 7 Create your own marketing advantage -- Chapter 8 Build your skills -- Chapter 9 Inspire and motivate -- Chapter 10 Stop the overload -- Chapter 11 Take the technology advantage -- Chapter 12 Communicating change -- Chapter 13 When crisis hits -- Chapter 14 Communicating inclusively -- Chapter 15 Put it into action -- Chapter 16 Are you succeeding? -- Chapter 17 Create good habits -- Chapter 18 You're ready to go -- Bibliography -- Appendix 2.1 Fit2Communicate survey results -- Appendix 4.1 SWOT analysis for schools template -- Appendix 4.2 Example survey questions for parents -- Appendix 4.3 Example survey questions for teachers and governors -- Appendix 6.1 Understanding how far you need to move your audiences' mindset -- Appendix 7.1 Example school media policy -- Appendix 9.1 Building an impactful story -- Appendix 9.2 Delivering inspirational messages -- Appendix 10.1 An example to support parents in finding information -- Appendix 12.1 Question and answer template -- Appendix 13.1 Crisis communication in schools: Key messages template -- Appendix 13.2 Crisis communication plan template -- Appendix 13.3 Crisis management communication principles for schools -- Appendix 15.1 Your school communication plan -- Appendix 15.2 Building your parent/student/teacher partnership agreement -- Index
Book Synopsis Maximum Impact by : Brian K. Creasman
Download or read book Maximum Impact written by Brian K. Creasman and published by Rowman & Littlefield. This book was released on 2020-11-01 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maximum Impact is an affirmation of the importance of communication by America’s local boards of education and superintendents. The book is based on principles developed in our professional roles as authors, a district superintendent, educational researcher, broadcast journalist, public affairs and social media director and government spokesperson. Each chapter - highlighting critical aspects of team communication by boards of education and the superintendent - is grounded in our work and experience. Our belief in communication as a tool for district transformation leads us to focus on dynamics between school leaders and the need to deploy a strategic communication strategy, a first book in today’s literature. We endeavor to help boards of education and superintendents - aspiring, novice or veteran – to recognize the vital nature of communication in the governance and leadership of public education, now and in the future. With the call for more transparency in government, including public education, we offer our primary target audience of school leaders with new principles of communication that will help them to engage the community, employees and stakeholders in helping to make their school district successful!
Book Synopsis Strategic Communication During Whole-system Change by : Francis Martin Duffy
Download or read book Strategic Communication During Whole-system Change written by Francis Martin Duffy and published by Leading Systemic School Improvement. This book was released on 2007 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers of this book will be able to provide effective leadership to transform their school systems in ways that improve student, faculty and staff, and whole-system learning.
Book Synopsis The Art of Woo by : G. Richard Shell
Download or read book The Art of Woo written by G. Richard Shell and published by Penguin. This book was released on 2007 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.
Book Synopsis Engaging Employees through Strategic Communication by : Mark Dollins
Download or read book Engaging Employees through Strategic Communication written by Mark Dollins and published by Routledge. This book was released on 2021-10-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging Employees through Strategic Communication provides a detailed overview of employee communication and its evolution as a tool to drive employee engagement and successful change management. Approaching the subject with the philosophy that internal audiences are essential to the success of any strategic communication plan and business strategy—particularly as they relate to driving change—Mark Dollins and Jon Stemmle give readers a working knowledge of employee communication strategies, skills, and tactics in ways that prepare students for careers in this rapidly expanding field. Providing the tools necessary to evaluate the impact of successful employee communication campaigns, they put theory and cutting-edge research into action with practical examples and case studies sourced from award-winning entries judged as best-in-class by the International Association of Business Communicators (IABC), the Public Relations Society of America (PRSA), PRWeek, and PRNews. The book is ideal for undergraduate and graduate students in internal, corporate, or employee communication courses and will be a useful reference for practitioners who want to understand how to carry out effective employee communication engagement and change-management campaigns. Please visit www.engage-employees.com to learn more about the book and its applications.
Book Synopsis Leaders as Communicators and Diplomats by : Paul D. Houston
Download or read book Leaders as Communicators and Diplomats written by Paul D. Houston and published by Corwin Press. This book was released on 2009-03-09 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Motivate, persuade, and inspire your school community! A central role of any educational leader is that of an accomplished communicator—one who can relate to diverse communities, promote cooperative interaction, and unify stakeholders around the larger cause of quality education for every student. This sixth volume in the Soul of Educational Leadership series provides innovative ideas on diplomacy and practical strategies for strengthening communications skills. With contributions from top leadership figures like Paul D. Houston, John R. Hoyle, Rich Bagin, and Daniel H. Pink, this resource emphasizes the importance of clear and purposeful communication in gaining support, avoiding misunderstandings, and establishing productive communitywide relationships. Individual chapters demonstrate how readers can: Create dynamic, effective districtwide communication systems Respond to district challenges and issues Use electronic communication tools effectively Secure and increase funding for their schools and districts Increase avenues for informing the public about issues that affect schools and students This insightful book offers all school leaders a rich array of creative, thoughtful communication approaches to empower their leadership and inspire everyone who has a stake in preparing today′s students for tomorrow′s challenges.
Book Synopsis Encyclopedia of Strategic Leadership and Management by : Wang, Victor C. X.
Download or read book Encyclopedia of Strategic Leadership and Management written by Wang, Victor C. X. and published by IGI Global. This book was released on 2016-12-12 with total page 1793 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic leadership techniques are the cornerstone to positive growth and prosperity within businesses and organizations. Implementing new management strategies and practices helps to ensure managers are optimizing their resources and driving innovation. The Encyclopedia of Strategic Leadership and Management investigates emergent administrative techniques and business practices being utilized within corporate and educational settings. Highlighting empirical research and best practices within the field, this encyclopedia will be an authoritative reference source for students, researchers, faculty, librarians, managers, and leaders across various disciplines and cultures.
Book Synopsis Strategic Leadership in PK-12 Settings by : Johnny R. O'Connor
Download or read book Strategic Leadership in PK-12 Settings written by Johnny R. O'Connor and published by . This book was released on 2019-07-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the relevance and necessity of strategic leadership in K - 12 settings. It also discusses the correlates, ideologies, and approaches that connect to strategic leadership in education"--
Book Synopsis Leadership Communication by : E. Bruce Harrison
Download or read book Leadership Communication written by E. Bruce Harrison and published by Business Expert Press. This book was released on 2014-09-05 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: My graduate students like this book’s real-world focus on public relations as a strategic role in the C-suite. —Ron Culp, professional director, Public Relations & Advertising graduate program, DePaul University; former Senior Vice President, Chief Communication Officer, Sears Leadership in Communication is a cogent, bright, easily readable definition of what corporate communicators do. More than that, it’s an uncommonly careful look at how strategic communication defines, drives, and creates value for a commercial enterprise—its employees, its owners, and those whom they serve. —James S. O’Rourke, IV, PhD, Professor of Management, Mendoza College of Business, University of Notre Dame The quality of leadership in any organization—business, social, military, and government—is enhanced or limited by the quality of its leadership communication. The authors assert that leadership is given force by strategic communication that produces results required in competitive conditions. For the professional in enterprise communication, this brings into focus two questions: What is the relevance of communication in the leadership process of reaching best achievable outcomes (BAOs)? And, how does the primary communication professional attain expert in uence and success in a leadership position? This book provides insights and guidance on functioning at the highest levels of the corpo rate communications profession.
Book Synopsis The Social Media Imperative by : Kristin Magette
Download or read book The Social Media Imperative written by Kristin Magette and published by Rowman & Littlefield. This book was released on 2018-05-01 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders have a tremendous opportunity to embrace social media for teaching, learning, and communicating – and the time is now. This practical guide can help anyone implement social media in a school system, while managing risk. Learn steps to create policy, procedures, and guidelines, as well as strategies to help open the minds of reluctant colleagues. Understand how to use live video, social leadership, and effective monitoring to increase engagement and, ultimately, build trust.
