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Strategic Asian Marketing
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Book Synopsis Asian Brand Strategy (Revised and Updated) by : M. Roll
Download or read book Asian Brand Strategy (Revised and Updated) written by M. Roll and published by Springer. This book was released on 2016-02-11 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Download or read book Asian Brand Strategy written by M. Roll and published by Springer. This book was released on 2005-10-17 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Book Synopsis Strategic Marketing Management in Asia by : Syed Saad Andaleeb
Download or read book Strategic Marketing Management in Asia written by Syed Saad Andaleeb and published by Emerald Group Publishing. This book was released on 2016-12-22 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Book Synopsis Strategic Asian Marketing by : Hean Tat Keh
Download or read book Strategic Asian Marketing written by Hean Tat Keh and published by . This book was released on 2004 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Global Challenges and Strategic Disruptors in Asian Businesses and Economies by : Ordóñez de Pablos, Patricia
Download or read book Global Challenges and Strategic Disruptors in Asian Businesses and Economies written by Ordóñez de Pablos, Patricia and published by IGI Global. This book was released on 2020-09-25 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic disruptors in companies and economies, including blockchain technology, big data, and artificial intelligence, can contribute to the creation of new business opportunities, jobs, and growth. Research is needed on the impacts of these disruptors in Asia, as well as analyses on new business ecosystems and policy implications. Global Challenges and Strategic Disruptors in Asian Businesses and Economies presents a rich collection of chapters that explore and discuss the state of the art, emerging topics, challenges, and success factors in business, big data, innovation, and technology in Asia. The book explores how the internet of things, big data, and artificial intelligence can provide solutions for global challenges and companies. Including topics on digital economy, strategic management, and information technologies, this book is ideal for managing directors, general managers, corporate heads of firms, politicians, executives, entrepreneurs, academicians, decision makers, policymakers, researchers, and students looking to enhance their understanding and collaboration in business, disruptive innovation, and technology in Asia.
Book Synopsis Global Strategies for Emerging Asia by : Anil K. Gupta
Download or read book Global Strategies for Emerging Asia written by Anil K. Gupta and published by John Wiley & Sons. This book was released on 2012-05-23 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: The multinational corporate guide for thriving in the Asian marketplace Led by China and India, the rise of emerging Asia is transforming the structure of the global economy. By 2025, if not sooner, China will almost certainly overtake the U.S. to become the world's largest economy. By then, India is likely to have overtaken Japan to become the world's third largest economy, after China and the U.S. Besides China and India, Asia also includes other fast-growing economies such as Indonesia, Malaysia, Philippines, Thailand, and Vietnam. Added together, by 2025, these developments are likely to make Asia's economy larger than those of the U.S. and Europe combined. It is clear that, for every large company, leadership in Asia is rapidly becoming critical for leadership globally. This important resource brings together the latest ideas and in-depth case analyses from leading academics and practitioners to provide a comprehensive guide to succeeding in Asia. Explores how to develop a strategy to benefit from new patterns of 21st century trade Explains how companies can fight and win against low-cost competition from Asian companies Shows how to transfer homegrown management practices to Asia Reveals how to safeguard the company's intellectual property in China Brings to light how to leverage India as a platform to revitalize the company's innovation capabilities A resource for competing in today's international market, this book offers executives and managers a guide for navigating the new global reality—that of Asia as the world's emerging center of gravity.
Book Synopsis Strategic Asia 2012-13: China's Military Challenge by : Dan Blumenthal
Download or read book Strategic Asia 2012-13: China's Military Challenge written by Dan Blumenthal and published by NBR. This book was released on 2012 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Strategic Asia 2012-13: China’s Military Challenge, leading experts assess and forecast the impact of China’s growing military capabilities. What are China’s strategic aims? What are the challenges and opportunities facing the United States? How is the region responding to China’s military power and to the U.S. policy of “strategic rebalancing”?
Book Synopsis International Retailing Plans and Strategies in Asia by : Erdener Kaynak
Download or read book International Retailing Plans and Strategies in Asia written by Erdener Kaynak and published by Routledge. This book was released on 2014-06-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the how, when, and why of entering Asian markets Retailers entering Asia are faced with not only a consumer and retail culture very different from their own, but with a variety of cultures that vary greatly among countries within the continent. International Retailing Plans and Strategies in Asia examines the strategies of Western retailers entering into Asian markets and provides specific case examples showing why some companies have failed in Asia—as well as factors that helped others succeed. Important concepts for international retailers exploring Asian markets are clearly explained, and the material is particularly relevant to current WTO and UNCTAD debates about the globalization of retail markets. Helpful tables, charts, and illustrations make complex information easy to access and understand. International Retailing Plans and Strategies in Asia examines: how foreign investment influences domestic retail systems how strategies for entering European markets can be adapted and applied to various Asian markets the important practice of incorporating local cultural values into trading relationships in Asian markets the investment of Japanese retailers in China and the trend toward internationalization in Asia by Asian retailers the evolution of foreign investment in Korea—with a look at foreign firms’ specific investment strategies issues of local competition and the need for foreign firms to adapt to local consumer cultures, particularly as analyzed in case studies of Metro Cash and Carry, Toys R Us, and Carrefour what understanding foreign markets means in terms of adaptation and success for retailers and wholesalers The material in these pages will help to inform business decisions about how to (and how not to) enter foreign markets and whether or not it is proper for governments to intervene. The chapters in this book, originally presented as papers at a workshop held at Chung-Ang University in Seoul in November 2003, address issues of diversity in international retailing and distribution in Asia. International Retailing Plans and Strategies in Asia is designed to be essential reading for international marketing students, retail researchers, business managers, and policymakers, and to be a useful addition to university business school library collections.
Book Synopsis Strategy in Asia by : Thomas G Mahnken
Download or read book Strategy in Asia written by Thomas G Mahnken and published by Stanford University Press. This book was released on 2014-10-15 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Helps to articulate those pressing strategic questions necessary in formulating―and executing―American strategy in this critical part of the world.” ―Military Review Some of the United States’ greatest challenges over the coming decades are likely to emanate from the Asia-Pacific region, with China’s and India’s rise and the persistence of militant Islam in parts of South and Central Asia, and the threat of nuclear proliferation continuing in fits and starts. If America is to meet these challenges comprehensively, strategists will have to learn more about Asia, and Asian scholars, policymakers, and analysts will need to understand better the enduring and timeless principles of strategy. Based on the premise therefore that the increasing strategic weight of the Asia-Pacific region warrants greater attention from both scholars and practitioners alike, Strategy in Asia: The Past, Present, and Future of Regional Security aims to marry the fields of strategic studies and Asian studies in order to help academics and practitioners to begin addressing these challenges. The book uses the lenses of geography, culture, and economics to examine in depth the strategic context that Asia presents to the major nations of the region—including the U.S. as a Pacific nation—and the strategic scenarios that may well play out in the region in the future. Specific attention is paid to Asia as a warfighting environment, and to the warfighting traditions and current postures of the major nations. “Opens windows into the key lenses of strategic studies namely, history, geography and politics, and secondarily, culture and economics.” —Asian Politics and Policy
Book Synopsis New Asian Emperors by : George T. Haley
Download or read book New Asian Emperors written by George T. Haley and published by John Wiley & Sons. This book was released on 2012-11-26 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Southeast Asia has a population of more than half a billion, yet its economy is dominated by about 40 families, most of Overseas Chinese descent. Their conglomerates span sectors as diverse as real estate, telecommunications, hotels, industrial goods, computers and sugar plantations. New Asian Emperors shows how and why Overseas Chinese companies continue to dominate the region and have extended their reach in East Asia, despite the Asian financial and SARS crises of the past decade. The authors base their conclusions on in-depth structured interviews spanning a decade with the often elusive Overseas Chinese CEOs including Li Ka-shing, Stan Shih, Victor Fung, Stephen Riady and Sukanto Tanoto, as well as on the strategic information that their companies use. The analysis of the New Asian Emperors’ present-day management techniques and practices draws on the history, culture and philosophical perspectives of the Overseas Chinese in Southeast Asia. In the midst of today’s global economic crisis, this book also takes a fresh look at the role and management practices of the Overseas Chinese as they continue to create some of Asia’s wealthiest and most successful companies. New Asian Emperors explains: The sources and characteristics of Overseas Chinese management Whether Overseas Chinese management practices will spread in the same way that Japanese management did in the 1970s Whether Western management technologies have found themselves outmaneuvered in Asia’s post-crisis arena The Overseas Chinese managers’ strategies for the informational black hole of Southeast Asia and what Western managers can learn from them The New Asian Emperors’ unique strategic perspectives and management styles revealed through exclusive, in-depth interviews The implications for successfully co-operating and competing with the Overseas Chinese of Southeast Asia New Asian Emperors offers key insights into the Overseas Chinese and the important role that cultural roots play in their dominance of Southeast Asian business.
Book Synopsis Cases in Marketing Management and Strategy by : John A. Quelch
Download or read book Cases in Marketing Management and Strategy written by John A. Quelch and published by . This book was released on 1996 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: For senior year undergraduate Marketing courses, and first year MBA courses in Marketing/International/Asian Business. The book provides a broad-based approach to Asia-Pacific marketing case-studies. Cases include studies on products and services; consumer and business markets; profit and non-profit organizations; Asian firms operating within and outside of the region as well as non-Asian companies operating in Asia; small and large enterprises; manufacturing and trading businesses; and low- and high-technology industries.
Book Synopsis Global Strategies in Retailing by : John Dawson
Download or read book Global Strategies in Retailing written by John Dawson and published by Routledge. This book was released on 2013-10-08 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.
Download or read book Marketing Wise written by Sunny T. H. Goh and published by . This book was released on 2003 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Managerial Strategies and Practice in the Asian Business Sector by : Aung, U Zeyar Myo
Download or read book Managerial Strategies and Practice in the Asian Business Sector written by Aung, U Zeyar Myo and published by IGI Global. This book was released on 2015-12-22 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: Due in part to globalism and economic development, the Asian business sector has been rapidly expanding. Thanks to the increasing industrialization and economic growth of China and India in particular, tourism as well as business opportunities in the Asian sector are booming. Managerial Strategies and Practice in the Asian Business Sector is a comprehensive reference source for theories and practices related to business integration in Asian countries. The research presented within this timely resource closely examines a number of essential topics such as ethics, competition, and entrepreneurship in an era of globalization and economic expansion. Illustrating innovative insights concerning the development of business strategies in this growing region, this book is an invaluable reference for business executives, students of business, academics, policy makers, or any professional concerned with globalism and the intricacies of Asian business and information technology integration in the Asian business sector.
Author :Frederick D. Lipman Publisher :World Scientific Publishing Company Incorporated ISBN 13 :9789814508629 Total Pages :326 pages Book Rating :4.5/5 (86 download)
Book Synopsis International Strategic Alliances by : Frederick D. Lipman
Download or read book International Strategic Alliances written by Frederick D. Lipman and published by World Scientific Publishing Company Incorporated. This book was released on 2013-11 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Strategic Alliances is a practical guide that tackles major issues one might encounter when establishing a Chinese-based or US-based joint venture. It targets small and middle-market US companies that wish to establish strategic alliances based in China or other Asian countries, in order to expand their markets. Unlike other business management books, this book also caters to small, middle market and larger Asian companies (not limited to the Fortune 500 list), that wish to establish strategic alliances based in the US to grow their businesses. One of the chapters includes a detailed step-by-step guide to obtaining a US Green Card through an EB-5 visa for Asian entrepreneurs and their families.
Book Synopsis Asian Agribusiness Management: Case Studies In Growth, Marketing, And Upgrading Strategies by : Ralph D Christy
Download or read book Asian Agribusiness Management: Case Studies In Growth, Marketing, And Upgrading Strategies written by Ralph D Christy and published by World Scientific. This book was released on 2018-08-16 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book of case studies is designed to provide useful information for instructional purposes and for those interested in the management of Asian agribusiness. This collected volume of case studies is organized around three major themes-growth, marketing, and upgrading strategies. Many of the cases herein were used in Advanced Agribusiness Workshops jointly organized by the Asian Productivity Organization and Cornell University held in Bangkok, Manila, and Bali. Through a case study-driven approach, this book offers an opportunity for students, policymakers, and business owners to consider the impact of key trends like value-addition, urbanization, the environment, regional integration, climate change, and technology on Asian agribusinesses.
Book Synopsis Strategic Asia 2013-14 by : Ashley J. Tellis
Download or read book Strategic Asia 2013-14 written by Ashley J. Tellis and published by NBR. This book was released on 2013-09-25 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 2013-14 Strategic Asia volume examines the role of nuclear weapons in the grand strategies of key Asian states and assesses the impact of these capabilities—both established and latent—on regional and international stability. In each chapter, a leading expert explores the historical, strategic, and political factors that drive a country's calculations vis-a-vis nuclear weapons and draws implications for American interests.
