Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Straight News
Download Straight News full books in PDF, epub, and Kindle. Read online Straight News ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Download or read book Straight News written by Edward Alwood and published by . This book was released on 1996 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: He points to the recent emergence and growing acceptance of openly gay journalists in the mainstream media, including Randy Shilts of the San Francisco Chronicle and Linda Villarosa, the executive editor at Essence, who announced her lesbianism in a 1991 article.
Download or read book Making News written by David Henderson and published by iUniverse. This book was released on 2008-11-02 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making News: A Straight-Shooting Guide to Media Relations is an insider's look at today's changing news media with essential tips for: How to ensure your story will be chosen as today's news How to gain credibility and achieve effective coverage How to better communicate with reporters, editors and producers How to use media coverage to build a distinctive brand image From the perspective of an accomplished expert and with advice from leading journalists, Making News provides a deeper understanding of how the news business functions, how journalists judge the value of a legitimate story and how you can communicate with the media to achieve outstanding results. PRAISE FOR DAVID HENDERSON "Public relations is never as easy as it looks. So you are lucky to be reading this book, for few know PR as well as David Henderson. A skilled correspondent and a gifted man, David knows both sides of the process of delivering a message." -Harry Smith CBS News "David Henderson has worked both sides of the street-as a reporter and an advocate. He has that double advantage of knowing a story and knowing how to sell it." -Richard Serrano Los Angeles Times
Book Synopsis Encyclopedia of Public Relations by : Robert L. Heath
Download or read book Encyclopedia of Public Relations written by Robert L. Heath and published by SAGE Publications. This book was released on 2004-10-12 with total page 1129 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Encyclopedia of Public Relations explores the evolution of the Public Relations field, with examples from history describing events, changing practices, and the key figures who developed and expanded the profession. This two-volume set is the first and most authoritative compilation of the subject and is a must-have for any library serving patrons in business, communication, and journalism. The encyclopedia explores key challenges facing the profession of public relations and its practitioners, such as earning the trust and respect of critics and the general public. These volumes go into great depth about such ethical policies and challenges. The Public Relations Society of America (PRSA) operates under a specific code of ethics—full details of which are included in an appendix.
Book Synopsis Reports by : United States Information Agency. Office of Research
Download or read book Reports written by United States Information Agency. Office of Research and published by . This book was released on 1976 with total page 1176 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The News Gap by : Pablo J. Boczkowski
Download or read book The News Gap written by Pablo J. Boczkowski and published by MIT Press. This book was released on 2013-11-08 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of divergent online news preferences of journalists and consumers and what this means for media and democracy in the digital age. The websites of major media organizations—CNN, USA Today, the Guardian, and others—provide the public with much of the online news they consume. But although a large proportion of the top stories these sites disseminate cover politics, international relations, and economics, users of these sites show a preference (as evidenced by the most viewed stories) for news about sports, crime, entertainment, and weather. In this book, Pablo Boczkowski and Eugenia Mitchelstein examine the divergence in preferences and consider its implications for the media industry and democratic life in the digital age. Drawing on analyses of more than 50,000 stories posted on twenty news sites in seven countries in North and South America and Western Europe, Boczkowski and Mitchelstein find that the gap in news preferences exists regardless of ideological orientation or national media culture, and that it is not affected by innovations in forms of storytelling, such as blogs and user-generated content on mainstream news sites. Drawing upon these findings, they explore the news gap's troubling consequences for the matrix that connects communication, technology, and politics in the digital age.
Download or read book News Literacy written by Michelle Luhtala and published by Bloomsbury Publishing USA. This book was released on 2018-05-09 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when misinformation in the media is abundant, this book explains the difficulty in nurturing students to become critical researchers and offers practical lessons that empower students to excavate information that will help them learn. This guide to teaching news literacy explores a wealth of resources and classroom-tested lessons that educators in grades 7–12 can use in their own libraries and classrooms. To introduce the concept of news literacy, the authors explain the steps of the inquiry and research process in detail and examine the Stanford History Education Group (SHEG) 2016 report "Evaluating Information: The Cornerstone of Civic Online Reasoning" and related research studies. Lesson plans corresponding to each stage of the process are coordinated to relevant standards from the CCSS and ISTE and are accompanied by rubrics for providing students feedback on their progress as well as samples of student work as it evolved through the stages. Furthermore, the authors' anecdotal insights from their experiences in collaboratively implementing the lessons with colleagues are an invaluable addition for any librarian seeking to work with teachers to help students become critical researchers.
Book Synopsis The Formation of Campaign Agendas by : Holli A. Semetko
Download or read book The Formation of Campaign Agendas written by Holli A. Semetko and published by Routledge. This book was released on 2013-04-15 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate the impact of national system variables (differences in political and media systems) on the balance of party and media forces in the formation of campaign agendas In the process, it searches for ways of measuring the discretionary power of the media in electoral politics, testing this in terms of the relative ability of journalists and politicians to shape election campaign agendas.
Download or read book Going Local written by Jeffrey E. Cohen and published by Cambridge University Press. This book was released on 2010 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going public to gain support, especially through reliance on national addresses and the national news media, has been a central tactic for modern presidential public leadership. In Going Local: Presidential Leadership in the Post-Broadcast Age, Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going public now entails presidential targeting of their party base, interest groups, and localities. Cohen focuses on localities and offers a theory of presidential news management that is tested using several new data sets, including the first large-scale content analysis of local newspaper coverage of the president. The analysis finds that presidents can affect their local news coverage, which, in turn, affects public opinion toward the president. Although the post-broadcast age presents hurdles to presidential leadership, Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.
Book Synopsis Basic Tenets of Public Relations and Communication by : Naomi Kahiga
Download or read book Basic Tenets of Public Relations and Communication written by Naomi Kahiga and published by IPR Journals and Book Publishers. This book was released on 2022-10-31 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: TOPICS IN THE BOOK Influence of Consequences Frame on the Perception of Obesity among Middle-Aged Women in Nairobi County, Kenya Influence of Character Roles in Comedic Movies on Attitudes Towards Sexual Orientations of University Students in Kenya Examining the Prominence of the Political Corruption News in South Sudan Type of News on Political Corruption in South Sudan A Normative Reflection on the Practice of Public Relations and Corporate Communication in Kenya
Book Synopsis Strategic Writing by : Charles Marsh
Download or read book Strategic Writing written by Charles Marsh and published by Routledge. This book was released on 2015-07-17 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Book Synopsis Writing for the Fashion Business by : Kristen K. Swanson
Download or read book Writing for the Fashion Business written by Kristen K. Swanson and published by Bloomsbury Publishing USA. This book was released on 2008-03-10 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.
Download or read book Extension Service Circular written by and published by . This book was released on 1933 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Extension Service Circular by : United States. Extension Service
Download or read book Extension Service Circular written by United States. Extension Service and published by . This book was released on 1934 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sport Public Relations by : G. Clayton Stoldt
Download or read book Sport Public Relations written by G. Clayton Stoldt and published by Human Kinetics. This book was released on 2012-02-14 with total page 615 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization’s goals. The book covers all aspects of public relations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The second edition has been reorganized to better emphasize new opportunities for sport organizations to directly engage the masses and function as their own media. Following are some of the exciting updates to this edition: • Discussion of social media and other e-technologies now permeates the entire book rather than being limited to a single chapter. • Updated chapters on new media, corporate social responsibility, and legal and ethical issues reflect areas of growing emphasis and concern for sport organizations. • New “Insight From a Professional” and other sidebars offer readers a firsthand account of the roles of PR professionals in today’s sport environment. • A complete set of ancillaries helps instructors incorporate e-technology into their courses and prepare engaging class discussions. In a clear and engaging style, Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization’s overall management. Updated tools including sample media releases, credentials letters, and media guides provide students with tangible examples of the work that PR professionals produce. Special elements throughout the text teach students what sport communication work is like, the tasks and dilemmas practitioners face, and available opportunities and careers in the industry. Real-life examples and historical events demonstrate how sport communication has evolved and the vital role it plays in effective sport management. Chapter objectives, key terms, summaries, and learning activities keep students focused on key topics and allow them to better prepare for course projects and class discussion. Sport Public Relations, Second Edition, provides the theoretical basis for industry practice as well as guidance on applying those concepts. Readers will learn about the history of sport public relations and how it is evolving; the foundations for effective media relations in sport, including information services and organization media; and the critical need for a crisis communication plan and management considerations. Readers will also consider the diverse forms of public relations practice, encompassing media, community, employee, investor, customer, donor, and government relations. With this text, both students and professionals will understand the full range of functions in the realm of sport public relations and how to be progressive in their current and future public relations practices.
Book Synopsis Getting and Writing News by : Dix Harwood
Download or read book Getting and Writing News written by Dix Harwood and published by . This book was released on 1927 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work is meant for anyone having relations with newspaper who wishes to know something of their methods of getting and writing news.
Book Synopsis The Complete Newspaper Resource Book by : Jane Lamb
Download or read book The Complete Newspaper Resource Book written by Jane Lamb and published by Walch Publishing. This book was released on 1985 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A tool and sourcebook, with reproducible pages, aids teachers using the newspaper in the classroom.
Book Synopsis Handbook of Research on Combating Threats to Media Freedom and Journalist Safety by : Jamil, Sadia
Download or read book Handbook of Research on Combating Threats to Media Freedom and Journalist Safety written by Jamil, Sadia and published by IGI Global. This book was released on 2019-12-27 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The freedom of expression and the freedom of information are the indispensable components of free media. Without these two basic rights, an informed, active, and participatory citizenry is impossible. Members of the media require special protections to enable them to operate freely in order to advocate for human rights, public discourse, and the plurality of ideas. The Handbook of Research on Combating Threats to Media Freedom and Journalist Safety is an essential reference source that evaluates how diverse threats impact on journalists’ wellbeing, their right to freedom of expression, and overall media freedoms in various contexts and assesses inadequacies in national security policies, planning, and coordination relating to the safety of journalists in different countries. Featuring research on topics such as freedom of the press, professional journalism, and media security, this book is ideally designed for journalists, news writers, editors, columnists, press, broadcasters, newscasters, government officials, lawmakers, diplomats, international relations officers, law enforcement, industry professionals, academicians, researchers, and students.
